Staying relevant and engaged with members is a constant priority for association marketing teams. While traditional tools like newsletters and email campaigns still hold value, it’s time to explore more strategic, member-focused approaches. Associations that adapt, stay member-centric, and communicate clearly are the ones that will continue to succeed [...]
Staying ahead of industry news, trends, and key issues is crucial for any association, but keeping up can feel like a high-wire act in today’s relentless news cycle. Take, for instance, the ever-evolving news relating to the U.S. tariffs on Canadian businesses. With information shifting rapidly, marketing and communications [...]
Today, technology offers tools that enhance communication and allow greater personalization of the member experience. Customer Relationship Management (CRM) systems allow associations to capture and analyze data about the preference and behaviors of members. With this information, associations can run marketing campaigns that will talk to the member's needs. [...]
For members, associations are a place where members can contribute, grow, and thrive, making them a community to many. Since being a part of a community is largely about being a part of something greater than oneself, building a community where association members gain a sense of belonging and [...]
I remember fondly, the activity of setting up the water pump to draw water from a nearby lake every spring at the family cottage. This activity would ensure that we had enough water on hand for the entire season. My dad referred to this activity as “priming the pump.” [...]
An association task force plays an integral role in addressing specific challenges, championing new initiatives and driving the organization’s missions and goals. It is different than a committee as highlighted by my former colleague’s recent blog here. But when an association’s task force is divided on a particular issue [...]
I've been thinking a lot about what frustrates association volunteer leaders based on my own experience and those I work with. I now see the work of associations divided into two columns: proactive work and reactive work. Some might see proactive work as positive and reactive work as negative. [...]
One of the biggest factors and key indicators of an association’s health is member satisfaction. Member satisfaction is vital to an association’s health for a few reasons. Happy members are more likely to renew their memberships, provide positive word of mouth to potential members and provide higher engagement and [...]
https://www.strauss.ca/top-10-tips-successful-association-task-force-meetings/How associations do business is changing and evolving. How does your association navigate the change? As an association management company (AMC), we are involved in many conversations related to the changing landscape of industries with our clients. Value of The Meeting One of the value propositions that [...]
Congratulations on starting your journey as an association leader! Welcome to a very dynamic and fast paced environment, rich with adventure and problem solving. As you get started, your first tasks are to understand your role and equally, your association(s). Getting to know your association quickly requires a strategic [...]
