In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it's all about tech! From virtual conferences to in-person events, leveraging technology is your secret weapon. Explore engaging platforms, mobile apps, and interactive tools to create a seamless experience [...]
As we live in an era dominated by social media, digital marketing, and 24/7 news cycles I’m often asked if the traditional news release is still relevant for associations as a means of disseminating information to key stakeholders. Some may argue its relevance is diminishing, overshadowed by the immediacy [...]
Volunteering as an association Board or committee member is a valiant role; it is a very selfless role that asks you to give up your personal free time to work towards a better association. A part of contributing to said association is knowing when and where you are valuable [...]
What is AI? Artificial Intelligence (AI) is the tech tool that performs tasks that typically require human intelligence. AI mimics learning, problem-solving, and decision-making functions, allowing it to adapt, improve, and, most importantly, make your life easier. From chatbots answering customer queries to predicting trends and personalizing experiences, AI [...]
‘’It’s that time of year!’’ a phrase many of us are now hearing between co-workers and staff amidst the hustle and bustle of the new winter season. With winter comes the observance of several holidays, and periods of time off and vacation. Winter is often associated with a slowing [...]
In the world of association management, setting goals is one of the most effective ways to motivate and engage members while also creating fulfillment and alignment. In Association management, setting and achieving goals is exclusively a team effort therefore, goal setting becomes a collaborative act. This guide aims to [...]
Task Forces are valuable for associations for a number of reasons. They play an integral role in addressing specific challenges or new initiatives and driving the organization’s missions and goals. Task forces perform within a specific timeframe and strive to make each meeting actionable to ensure maximum efficiencies and [...]
Effective financial management combines organization, objectives, tasks, and renewed processes by Board and management, as well as the financial stability and profits of the association. Most association financial management plans can be broken down into four elements. These four elements include planning, controlling, organizing and directing, and decision-making. With [...]
“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” – John F. Kennedy As an association volunteer leader, you face challenges and decisions every day. Along the path to progress, gratitude is an important [...]
Who is your customer? How straight forward and easy a question is this for your association? For some associations, this is easy, members. For others it isn’t as simple, so Boards need to stop, assess, and ask this important question. Associations spend money on strategic planning. Post pandemic, strategic [...]
