Sustainability and social impact are no longer topics reserved for large corporations or government agencies. Increasingly, association members are looking to their professional and industry organizations for leadership, guidance, and opportunities to make a meaningful difference. For association volunteer leaders, this presents both an opportunity and a responsibility. Today's [...]
Major association events rarely fall short because of vision. They falter when planning lacks structure and alignment. As association volunteer leaders take on increasingly complex programs with limited time and resources, one tool continues to stand out as a proven driver of success: the critical path. When built and [...]
Association marketing has traditionally focused on sharing updates about member growth and benefits, events, education, and advocacy efforts. But in 2026, the associations that are thriving are doing something different: they are creating experiences that inspire pride in belonging. This shift toward experiential marketing is emerging as one of [...]
Association volunteer leaders play a powerful role in helping members feel informed, engaged, and connected. But as we move into 2026, there is more noise than ever communications-wise. Members are overloaded with information, including emails, social feeds, meeting invites, updates, and personal notifications. That means even the most important [...]
There’s something timeless about celebrating excellence. But even excellence evolvesand so should your association’s awards program. As association professionals, we often rely on awards programs to showcase leadership, innovation, and outstanding contributions within our industries. It also helps to fuel healthy competition and illuminate a vibrant industry’s path of [...]
Staying relevant and engaged with members is a constant priority for association marketing teams. While traditional tools like newsletters and email campaigns still hold value, it’s time to explore more strategic, member-focused approaches. Associations that adapt, stay member-centric, and communicate clearly are the ones that will continue to succeed [...]
In a time now defined by rapid-fire headlines and economic uncertainty, association marketing and communications (marcom) professionals find themselves not just telling their members' stories—but also looking a ways to inform, unite, and help them navigate through it all. The recent intensification of the tariff news between Canada and [...]
Staying ahead of industry news, trends, and key issues is crucial for any association, but keeping up can feel like a high-wire act in today’s relentless news cycle. Take, for instance, the ever-evolving news relating to the U.S. tariffs on Canadian businesses. With information shifting rapidly, marketing and communications [...]
Building a sense of community within an association is key to increasing engagement, collaboration and for long-term success of the association. Social media is an excellent tool for fostering communities but it requires strategic planning, consistent engagement, and a focus on establishing genuine connections among members. Below is an [...]
As we head into a New Year, it’s important for associations to review its current email marketing strategies and see where it has excelled and where improvement may be needed. By reviewing the current strategy, associations can ensure its email marketing efforts are effective and impactful, current to member’s [...]
