About Margaret Williamson Batuszkin

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So far Margaret Williamson Batuszkin has created 11 blog entries.

How to Overcome the Top Three Common Marcom Pain Points for Associations

By |2024-03-21T14:18:29-05:00March 21st, 2024|

Marketing Communication (marcom) pain points within an association can be common. But they can also be frustrating for the association’s Board, staff and members leading to mixed messages, negative member experiences, and halted decision-making, which can potentially stunt the association’s overall growth plans.   Examples of pain points include [...]

News Releases: Passé or Still an Essential Communications Tool for Associations?

By |2024-01-11T11:59:57-06:00January 11th, 2024|

As we live in an era dominated by social media, digital marketing, and 24/7 news cycles I’m often asked if the traditional news release is still relevant for associations as a means of disseminating information to key stakeholders. Some may argue its relevance is diminishing, overshadowed by the immediacy [...]

Top 10 Tips: Successful Association Task Force Meetings

By |2023-11-22T10:44:01-06:00November 22nd, 2023|

Task Forces are valuable for associations for a number of reasons. They play an integral role in addressing specific challenges or new initiatives and driving the organization’s missions and goals. Task forces perform within a specific timeframe and strive to make each meeting actionable to ensure maximum efficiencies and [...]

Importance of Key Message Training for an Association’s Board of Directors

By |2023-10-19T10:59:06-05:00October 19th, 2023|

Key message training for an association’s Board of Directors is often thought as a tactic when the organization is in crisis communications mode. But the fact is, it is an essential aspect of effective communications and governance. It helps to ensure Board members are all on the same page [...]

Enhancing Website Marketing Strategies for Associations in 2024

By |2023-09-28T12:53:34-05:00September 28th, 2023|

A strong association website is a dynamic one, evolving to meet the ever-changing needs and expectations of its key stakeholders. Having a strong online presence is vital for an association to thrive and grow. In the fall, and in preparation for the New Year, it is ideal for the [...]

The Importance of SEO for Associations

By |2023-09-07T12:29:50-05:00August 10th, 2023|

Search Engine Optimization (SEO) is an integral part of any successful, annual marketing communications (marcom) strategy. Not only does it help to ensure the association stays top of mind with key audiences when searching keywords and topics relevant to the association, it also helps to build the association’s authority [...]

Association Events: Tips for Finding the Right Venue

By |2023-05-04T11:54:40-05:00May 4th, 2023|

Half the battle in organizing a successful association event such as an awards ceremony, trade show, conference, or symposium is choosing the right venue. The right venue can ensure a positive and meaningful experience for an association’s members. The perfect venue should capture the essence of the association and [...]

Key Messages: An Effective Communications Tool for Associations

By |2023-03-30T13:21:11-05:00March 30th, 2023|

Key messages are often viewed by associations as the ‘break glass in case of emergency’ go-to tactic when in crisis communications mode or prepping for an unsavoury announcement. Not true! Key messages are the essential building blocks for all communications including annual strategic marketing communications (marcom) plans, campaign-specific plans, [...]

How to Build an Association Crisis Communications Checklist

By |2023-03-09T13:26:10-06:00March 9th, 2023|

Let’s face it; no association wants to go into crisis communications mode. But ultimately most will face an internal or external issue requiring immediate attention. How an association fares during and post-crisis depends on how well-prepared it is to handle one. The key to successfully navigating through a crisis [...]

How to Elevate and Streamline your Association’s Strategic Planning Sessions

By |2023-02-13T14:46:38-06:00January 26th, 2023|

With the new year in full swing, many association’s communications teams are in full swing gathering members to participate in upcoming strategic planning sessions for key events. The end game of any strategic planning session is to effectively produce a solid and comprehensive plan clearly outlining the association’s communications [...]

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