Strauss Articles
Knowledge, Insight, and Experience
Every Thursday, our experts provide insights into industry trends and issues that readers can leverage to improve their associations and signature events.
A Guide to Effective Record-Keeping for Association Leaders
When we’re busy, organized and effective record-keeping often falls to the bottom of the list. In between emails or rushing from [...]
Avoid Frustrating Association Volunteer Leaders
I've been thinking a lot about what frustrates association volunteer leaders based on my own experience and those I work with. [...]
How Can Association Leaders Measure Member Satisfaction?
One of the biggest factors and key indicators of an association’s health is member satisfaction. Member satisfaction is vital to an [...]
To Meet or Not to Meet; That is The Question; How Associations Look at Member Meetings.
https://www.strauss.ca/top-10-tips-successful-association-task-force-meetings/How associations do business is changing and evolving. How does your association navigate the change? As an association management company [...]
The Difference Between an Audit and a Review Engagement
This article was originally published in 2016 but remains to be one of the questions I get asked most as an [...]
How to Get to Know Your Association as Fast as Possible!
Congratulations on starting your journey as an association leader! Welcome to a very dynamic and fast paced environment, rich with adventure [...]
Sustainable Event Planning: Green Practices for the Next Association Gathering
Sustainability is more than just a buzzword these days—it's something everyone should be paying attention to, including the events industry. As [...]
Why Checking Bank Balances is Important for Managing an Association’s Cashflow
Associations must carefully manage their finances to ensure they meet their mission-driven goals while maintaining financial stability. After all it can [...]
How to Engage Association Members to Volunteer for Committees
Association committees play a crucial role in the functioning and success of an organization. They can be structured to focus on [...]
Tips for Marketing New Events for Associations
Curating a new association event and seeing it come to fruition is exciting. Yes, logistically a new event can be a [...]
Mastering Email Marketing: Best Practices for Associations
Communications is fundamental for fostering strong connections and engagement within associations. Among the multitude of communication channels available, email remains an [...]
The Power of Marketing Reports: A Vital Tool for Associations
The old adage "knowledge is power" still stands true today in marketing. But what good is knowledge if it's not organized, [...]
Streamlining Association Management with JotForm: A Comprehensive Solution
Associations, with their diverse array of stakeholders ranging from staff and leaders to volunteers, require seamless tools to streamline their efforts. [...]
A Deep Dive into Internal Controls for Associations
In the complex world of association management, maintaining integrity, transparency, and accountability is paramount. Associations must prioritize the implementation of robust [...]
Leveraging Diversity: Unleashing Association Growth through Board Dynamics
In the complex ecosystem of association leadership, the Board of Directors plays a critical role, acting as the brain trust that [...]
Step-by-Step Guide to Setting Up an Association’s Marketing Dashboard
A marketing dashboard is a practical e-tool that can provide significant value to an association by helping them effectively track and [...]
Effective Communication in Associations: Building Strong Connections Among Members and Staff
Communication with members is the heart of every successful association. Whether it's announcing important updates, sharing valuable resources, or encouraging a [...]
Introduction to Association Meeting Minutes for Association Leaders
For brand new volunteer association leaders, trying to figure out meeting minutes might be intimidating. What are action items? What’s a [...]
How to Overcome the Top Three Common Marcom Pain Points for Associations
Marketing Communication (marcom) pain points within an association can be common. But they can also be frustrating for the association’s Board, [...]
The Benefits of Networking for Association Leaders
It’s been said many times that connections are the things that hold people together. In the world of association leadership, the [...]