Strauss Articles
Knowledge, Insight, and Experience
Every Thursday, our experts provide insights into industry trends and issues that readers can leverage to improve their associations and signature events.
The Impact of Technology on Association Marketing
Today, technology offers tools that enhance communication and allow greater personalization of the member experience. Customer Relationship Management (CRM) systems allow [...]
Artificial Intelligence: A Gamechanger for Meeting Minute Takers For Association Board Meetings
Ensuring association Board meetings are documented accurately and efficiently is crucial. Traditionally, minute-taking has been a time-consuming task, requiring meticulous attention [...]
Mastering Your First Annual General Meeting: A Guide for New Board Chairs
Stepping into the role of a Board chair and hosting your first association Annual General Meeting (AGM) can be a daunting [...]
How to Create Sponsorship Packages That Speak to Everyone
Attracting and maintaining sponsors is crucial for the financial sustainability of any association, but it's no easy task. Not only do [...]
Expert Strategies for Successful Multi-Day Association Trade Shows and Events
Planning a multi-day trade show can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and [...]
5 Tips to Keeping Your Volunteer Planning Committee Engaged
One thing I’ve come to realize in my line of work is that an engaged and organized volunteer committee is a [...]
The Importance of Financial Transparency in Associations
Financial transparency is crucial for associations looking to build trust, enhance credibility, and foster engagement among their members. By openly sharing [...]
Building a Strong Community: Fostering A Sense of Belonging Among Association Members
For members, associations are a place where members can contribute, grow, and thrive, making them a community to many. Since being [...]
Transitioning From An Association Task Force To A Committee
Knowing when it’s time to transition from an association task force to a committee is vital to the success of any [...]
‘Priming the Pump’ is Key to Valuing Board Members and Ensuring Future Association Success!
I remember fondly, the activity of setting up the water pump to draw water from a nearby lake every spring at [...]
Ten Questions Volunteer Board Leaders Should Ask Their Auditors
Volunteer Board leaders have a fiduciary duty to ensure the financial health and compliance of their associations. Engaging with external auditors [...]
How To Stay Motivated As An Association Volunteer Leader During Challenging Times
In times of uncertainty and challenge, whether due to global events, personal struggles, or change within your organization, it can be [...]
Successfully Onboarding a New Executive Director: A Guide for Association Volunteer Leaders
The appointment of a new executive director marks a significant milestone for any association, symbolizing a time of transition, opportunity, and, [...]
Best Practices to Engage New Association Volunteers Leaders
Encouraging association volunteer leaders to donate their time and expertise can significantly benefit the organization and foster a sense of community [...]
Time To Step Up Your Association’s Email Marketing Game
Sometimes an association’s email marketing campaigns can become ‘cookie-cutter’ in style when regular communications regarding invoices, membership, and annual events come [...]
A Guide For Understanding Association Task Forces vs. Committees
Understanding the roles of association task forces and committees is crucial for effective organizational governance. Both play important roles, but they [...]
SEO or SEM? Which is Better for an Association?
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are important marketing strategies for an association looking to drive traffic and [...]
Navigating the Diverse Needs of Associations
Associations differ in various ways reflecting their unique purposes, structures, and member needs. This can be challenging for an Association Coordinator, [...]
The Great Divide: How to Bring Together a Divided Association Task Force
An association task force plays an integral role in addressing specific challenges, championing new initiatives and driving the organization’s missions and [...]
Expanding Horizons: Meeting New Association Partners and Attending Competitor Affiliate Trade Shows
In the dynamic world of trade shows and association industry events, there's always something new to learn and someone new to [...]