I am a Senior Association Manager at our association management company (AMC) and work as the Executive Director (ED) for multiple clients. One thing I know for sure is that, regularly, the Chair of each Board changes every year or every second year. When you have multiple Boards, creating [...]
For association volunteer leaders, a survey can help answer some important questions. Are members seeing value? Is an event meeting expectations? Does a longstanding program such as a member recognition program still serve its purpose? As a marketing and communications manager, I see surveys as an opportunity to connect [...]
Financial management is everyone’s business. Yet in many associations, financial information is still viewed as the responsibility of the finance team, executive director, or board treasurer. Other board members, staff, and even association members may only see the numbers when a budget needs approval, or financial statements are presented [...]
When someone says "young professionals," it's hard to know what concept they have in mind. For many people, a young professional is defined by age, not by years of experience; that means that up to age 35, anyone can fall into that category, regardless of how many years they've [...]
When you're buried in emails, deadlines, projects, and meetings, following up can sometimes fall by the wayside. I touched on this topic in my original blog, “The Art of the Follow-Up “ but wanted to continue talking about it, because I consider it vitally important for the relationships you have with [...]
Launching a new association brand at a trade show is one of those projects that is both exciting and a little nerve-racking. As an event coordinator, I always get to see all the moving pieces come together behind the scenes and with a rebrand, there are definitely a few [...]
Every year, client satisfaction surveys offer association management professionals an opportunity to learn what is working, what is not, and where we can improve. Sometimes, however, the most useful insight doesn’t come from the answer to a survey question, but from the question itself. One recent survey asked: “Have [...]
As an association coordinator supporting six different association Boards, I have the unique opportunity to work closely with Board members from a wide range of backgrounds, professions, and life experiences. Through this, I have learned that while technical expertise and industry knowledge are important, the most effective association Boards [...]
Just imagine: you ask five members of your association what their top priorities are right now; what would they say? Would they know where the association is headed? What is the Board focused on? What progress has been made? Or would they give you five very different answers? Over [...]
Conferences are a crucial part of Professional Association management. They give members an opportunity to connect, network, and develop professionally. Choosing the right theme for your Conference can greatly impact membership turnout, engagement, and reviews! Below, we will explore the different ways to ensure that your theme draws members [...]
