Mastering Email Marketing: Best Practices for Associations

By |2024-05-16T10:30:51-05:00May 16th, 2024|

Communications is fundamental for fostering strong connections and engagement within associations. Among the multitude of communication channels available, email remains an essential pillar for associations. When used strategically, email marketing can be a powerful tool for reaching members, promoting events, and driving action. In this article, I will delve [...]

The Power of Marketing Reports: A Vital Tool for Associations

By |2024-05-10T15:33:10-05:00May 8th, 2024|

The old adage "knowledge is power" still stands true today in marketing. But what good is knowledge if it's not organized, analyzed, and outlined with a clear call to action? This is where marketing reports come into play. Marketing reports serve as the compass guiding associations through the ever-changing [...]

Streamlining Association Management with JotForm: A Comprehensive Solution

By |2024-05-02T11:22:51-05:00May 2nd, 2024|

Associations, with their diverse array of stakeholders ranging from staff and leaders to volunteers, require seamless tools to streamline their efforts. Enter JotForm, a versatile online form builder offering an array of features tailored to meet the specific needs of associations.   Event Registration Made Easy Organizing events lies [...]

A Deep Dive into Internal Controls for Associations

By |2024-04-25T11:23:22-05:00April 25th, 2024|

In the complex world of association management, maintaining integrity, transparency, and accountability is paramount. Associations must prioritize the implementation of robust internal controls to safeguard assets, ensure regulatory compliance, and uphold ethical standards. Let’s delve into the intricacies of internal controls, highlighting their significance, components, and best practices.   [...]

Leveraging Diversity: Unleashing Association Growth through Board Dynamics

By |2024-04-18T10:47:03-05:00April 18th, 2024|

In the complex ecosystem of association leadership, the Board of Directors plays a critical role, acting as the brain trust that guides strategic direction and innovation.   The infusion of diverse perspectives within the boardroom is not merely beneficial; it's a strategic imperative that catalyzes growth and adaptability. This [...]

Step-by-Step Guide to Setting Up an Association’s Marketing Dashboard

By |2024-04-12T13:48:03-05:00April 12th, 2024|

A marketing dashboard is a practical e-tool that can provide significant value to an association by helping them effectively track and optimize their marketing efforts. But what is a marketing dashboard and how is it used?   It is a visual representation of key marketing metrics and performance indicators [...]

Effective Communication in Associations: Building Strong Connections Among Members and Staff

By |2024-04-04T12:29:47-05:00April 4th, 2024|

Communication with members is the heart of every successful association. Whether it's announcing important updates, sharing valuable resources, or encouraging a sense of community, effective communication is a steppingstone for a growing organization. When members and staff are on the same page, great things can happen. In this blog, [...]

Introduction to Association Meeting Minutes for Association Leaders

By |2024-03-28T12:11:41-05:00March 28th, 2024|

For brand new volunteer association leaders, trying to figure out meeting minutes might be intimidating. What are action items? What’s a motion? Do you need to write everything everyone says? This quick guide will help familiarize yourself with association meeting minutes and write minutes that are efficient, easy to [...]

How to Overcome the Top Three Common Marcom Pain Points for Associations

By |2024-03-21T14:18:29-05:00March 21st, 2024|

Marketing Communication (marcom) pain points within an association can be common. But they can also be frustrating for the association’s Board, staff and members leading to mixed messages, negative member experiences, and halted decision-making, which can potentially stunt the association’s overall growth plans.   Examples of pain points include [...]

Strategic Use of Reserve Funds in Associations to Maximize Member Value

By |2024-02-29T08:58:53-06:00February 29th, 2024|

In the ever-evolving landscape of association management, maintaining financial stability is not just a goal but a necessity. Reserve funds or accumulated surpluses represent more than mere financial safety nets; they embody potential avenues for significant member-centric growth and development. For association leaders, the judicious deployment of these funds [...]

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