When most people think of marketing, they picture ads, logos, and catchy slogans. But for associations, marketing is more than brand awareness, it's the foundation for building strong, lasting relationships with members, partners, and the broader community. An association’s marketing team plays an important role in growing its network, [...]
As the cost of hosting association events continues to rise, association leaders find themselves navigating an intricate dance of budgeting, a task that is both challenging and essential for the vitality of our organizations. Price hikes in AV technology, catering, and travel can feel overwhelming. However, by grounding ourselves [...]
In a time now defined by rapid-fire headlines and economic uncertainty, association marketing and communications (marcom) professionals find themselves not just telling their members' stories—but also looking a ways to inform, unite, and help them navigate through it all. The recent intensification of the tariff news between Canada and [...]
Event planning for associations has evolved with AI tools that streamline processes, reduce costs, and improve efficiency. However, human oversight remains essential to ensure events feel engaging and personalized. Below, we explore key AI tools and strategies for optimizing their effectiveness while maintaining a human touch. ChatGPT for Event [...]
Strategic planning is one of the most critical elements for the long-term success of any organization, and for associations, it is no different. The strategic plan is a guiding document that helps ensure the association is focused, efficient, and aligned with its goals. It outlines where the association is [...]
Artificial intelligence (AI) is revolutionizing how associations create and manage content. By automating tasks, analyzing data, and optimizing content for engagement, AI can help associations save time, reduce costs, and enhance their communication strategies. However, AI isn't a one-size-fits-all solution—human oversight remains essential for proofreading, fact-checking, and maintaining an [...]
The effectiveness of a Board is pivotal to the success and growth of every association. One of the most powerful tools at the disposal of association volunteer leaders is a Board self-evaluation. This process is not just a formality but a critical mechanism to ensure that the Board is [...]
One of the most effective ways to gain and retain members is to showcase and reinforce the value the association provides to them. This blog will explore how a combination of highlighting exclusive membership benefits, sharing success stories, providing access to resources, and leveraging member expertise will showcase the [...]
Social media is an essential tool for associations looking to further engage their members. Platforms like Facebook, LinkedIn, and Instagram, provide opportunities to foster community, share valuable resources, and keep members informed. However, standing out and creating meaningful connections requires strategy and consistency. Here’s ten tips to effectively engage [...]
The start of a New Year always brings an air of opportunity—a chance to reset and refocus. While many associations concentrate on setting goals and objectives and launching new experiences and innovations for members, one area often overlooked is the website. Its basically a portal into your site. Your [...]
