When you're buried in emails, deadlines, projects, and meetings, following up can sometimes fall by the wayside. I touched on this topic in my original blog, “The Art of the Follow-Up “ but wanted to continue talking about it, because I consider it vitally important for the relationships you have with [...]
Launching a new association brand at a trade show is one of those projects that is both exciting and a little nerve-racking. As an event coordinator, I always get to see all the moving pieces come together behind the scenes and with a rebrand, there are definitely a few [...]
Every year, client satisfaction surveys offer association management professionals an opportunity to learn what is working, what is not, and where we can improve. Sometimes, however, the most useful insight doesn’t come from the answer to a survey question, but from the question itself. One recent survey asked: “Have [...]
As an association coordinator supporting six different association Boards, I have the unique opportunity to work closely with Board members from a wide range of backgrounds, professions, and life experiences. Through this, I have learned that while technical expertise and industry knowledge are important, the most effective association Boards [...]
Just imagine: you ask five members of your association what their top priorities are right now; what would they say? Would they know where the association is headed? What is the Board focused on? What progress has been made? Or would they give you five very different answers? Over [...]
Conferences are a crucial part of Professional Association management. They give members an opportunity to connect, network, and develop professionally. Choosing the right theme for your Conference can greatly impact membership turnout, engagement, and reviews! Below, we will explore the different ways to ensure that your theme draws members [...]
Managing vendor invoices is one of the most important responsibilities for an association accounting clerk. While processing an invoice may seem straightforward, accurate and timely invoice management plays a significant role in maintaining financial control, supporting vendors, preparing financial reports, and ensuring an association’s funds are used appropriately. For [...]
It may only be August, but for association volunteer leaders, now is an ideal time to start thinking about next year and start planning. As association Boards and committees begin discussing priorities, budgets, events and member initiatives for 2027, marketing and communications should be part of those conversations [...]
Social media gets most of the attention these days, and AI tools are quietly changing how marketers work behind the scenes. But there's one channel many associations still underuse: email. It's not glamorous, and nobody's writing thought-leadership panels about it. Yet it remains one of the most direct, cost-effective [...]
Volunteer leaders in Canadian associations are currently navigating a crossroads. The expectations around Board service are changing, creating an opportunity for associations to adapt. It is common to hear that the next generation is "disengaged," but the reality is that their professional landscape has fundamentally shifted. They aren't looking [...]
