When associations talk about recruiting new members at Board meetings, someone asks, "How do we get to young people?" Then follows a familiar cycle: a Facebook post, a mention in the newsletter, maybe a mailer to existing members. When no one under 40 responds, the group concludes: "Young people [...]
Associations face great expectations around transparency, governance, and financial accountability. Advances in technology, constant changes in regulatory requirements, and scrutiny from members and stakeholders mean that strong financial oversight is more important than ever. For association leaders and Boards, internal controls remain critical for protecting organizational assets, ensuring compliance, [...]
Financial literacy forms the basis for making wise decisions about money. When associations understand how money works, they are better prepared to build stable and sustainable futures. For associations, learning about key money principles not only improves their personal outcomes but also strengthens trust and long-term relationships with financial [...]
Association marketing has traditionally focused on sharing updates about member growth and benefits, events, education, and advocacy efforts. But in 2026, the associations that are thriving are doing something different: they are creating experiences that inspire pride in belonging. This shift toward experiential marketing is emerging as one of [...]
Around four years ago, I was pulled in as part of the external group whose support they needed to advance a major project, and I quickly realized something was off. The team had just returned from an ‘innovation’ conference and seemed completely swept up in the buzz. As the [...]
Volunteer Boards are the backbone of any association, bringing together experienced professionals who generously offer their time, expertise, and leadership. But with great influence comes great responsibility, and one of the most critical responsibilities is recognizing and managing conflicts of interest. In industries where Board members often own businesses or [...]
In the world of associations, traditions matter. We look at our traditions for meaning, history, connection, and practice. For association volunteer leaders and committee members, these traditions are often deeply personal, built through years of service, collaboration, and care for the association and its members. The thread that links [...]
Artificial intelligence (AI) can be intimidating. But for association volunteer leaders, it doesn’t need to be complicated or even highly technical. You don’t need a big strategy, budget, or special training to benefit from AI. Used thoughtfully, AI can help you write clearer member communications, improve information flow, and [...]
Following up is an art form. Deliberate follow-up reinforces trust, accountability, and respect for people’s time when engaging with Boar, members, strategic partners, or head office staff. When done well, it keeps priorities moving forward without creating friction and shows your interest in the situation, the process, and the [...]
2026 is here, and associations and their association volunteer leaders are setting goals and preparing for progress throughout the year. After years of adapting to technological changes, member needs, and global trends, this year presents an opportunity for clarity and purpose. Take a look at the key areas where [...]
