Strategic Use of Reserve Funds in Associations to Maximize Member Value

By |2024-02-29T08:58:53-06:00February 29th, 2024|

In the ever-evolving landscape of association management, maintaining financial stability is not just a goal but a necessity. Reserve funds or accumulated surpluses represent more than mere financial safety nets; they embody potential avenues for significant member-centric growth and development. For association leaders, the judicious deployment of these funds [...]

Embrace Daring Leadership as an Association Leader

By |2024-02-15T10:48:14-06:00February 15th, 2024|

Association leaders can learn several valuable lessons from Brené Brown about leadership. Brené Brown is a renowned American scholar, author, and public speaker, best known for her work on vulnerability, courage, shame, and empathy. She holds a Ph.D. in social work and has spent much of her career researching [...]

Start-up Accounting Tips for Associations

By |2024-02-08T08:59:27-06:00February 8th, 2024|

Many associations, especially those in the start-up phase, may lack expertise in accounting or bookkeeping. Consequently, they often encounter avoidable accounting errors. Here are some fundamental accounting principles that associations need to understand before initiating their operations.   Maintain a strict separation between business and personal funds One fundamental [...]

Crafting Stronger Personal Connections Within an Association

By |2024-01-24T17:11:05-06:00January 24th, 2024|

Adapting to changes in member behavior and preferences is the key to success in building stronger communities within an association; especially for associations aiming to recruit new members. Let's explore in this blog how associations can tweak their strategies for maximum impact.  Deciphering Shifts in Member Behaviour & Preferences:  Member [...]

Event Marketing in the Digital Era: Best Practices for Associations

By |2024-01-18T10:24:33-06:00January 18th, 2024|

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride.     Embrace the Tech:  Associations, it's all about tech! From virtual conferences to in-person events, leveraging technology is your secret weapon. Explore engaging platforms, mobile apps, and interactive tools to create a seamless experience [...]

News Releases: Passé or Still an Essential Communications Tool for Associations?

By |2024-01-11T11:59:57-06:00January 11th, 2024|

As we live in an era dominated by social media, digital marketing, and 24/7 news cycles I’m often asked if the traditional news release is still relevant for associations as a means of disseminating information to key stakeholders. Some may argue its relevance is diminishing, overshadowed by the immediacy [...]

Navigating a Conflict-of-Interest within Association Volunteers

By |2024-01-02T13:33:16-06:00January 2nd, 2024|

Volunteering as an association Board or committee member is a valiant role; it is a very selfless role that asks you to give up your personal free time to work towards a better association. A part of contributing to said association is knowing when and where you are valuable [...]

Embracing the Future: How AI Transforms Association Marketing and Communications

By |2023-12-21T08:51:09-06:00December 21st, 2023|

What is AI?  Artificial Intelligence (AI) is the tech tool that performs tasks that typically require human intelligence. AI mimics learning, problem-solving, and decision-making functions, allowing it to adapt, improve, and, most importantly, make your life easier. From chatbots answering customer queries to predicting trends and personalizing experiences, AI [...]

Collaborative Goal Setting: A Comprehensive Guide

By |2023-11-30T09:21:13-06:00November 30th, 2023|

In the world of association management, setting goals is one of the most effective ways to motivate and engage members while also creating fulfillment and alignment. In Association management, setting and achieving goals is exclusively a team effort therefore, goal setting becomes a collaborative act. This guide aims to [...]

Gratitude: A Powerful Mindset for Association Leaders

By |2023-11-08T09:14:09-06:00November 8th, 2023|

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” – John F. Kennedy   As an association volunteer leader, you face challenges and decisions every day. Along the path to progress, gratitude is an important [...]

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