News Releases: Passé or Still an Essential Communications Tool for Associations?

By |2024-01-11T11:59:57-06:00January 11th, 2024|

As we live in an era dominated by social media, digital marketing, and 24/7 news cycles I’m often asked if the traditional news release is still relevant for associations as a means of disseminating information to key stakeholders. Some may argue its relevance is diminishing, overshadowed by the immediacy [...]

Navigating a Conflict-of-Interest within Association Volunteers

By |2024-01-02T13:33:16-06:00January 2nd, 2024|

Volunteering as an association Board or committee member is a valiant role; it is a very selfless role that asks you to give up your personal free time to work towards a better association. A part of contributing to said association is knowing when and where you are valuable [...]

Embracing the Future: How AI Transforms Association Marketing and Communications

By |2023-12-21T08:51:09-06:00December 21st, 2023|

What is AI?  Artificial Intelligence (AI) is the tech tool that performs tasks that typically require human intelligence. AI mimics learning, problem-solving, and decision-making functions, allowing it to adapt, improve, and, most importantly, make your life easier. From chatbots answering customer queries to predicting trends and personalizing experiences, AI [...]

Collaborative Goal Setting: A Comprehensive Guide

By |2023-11-30T09:21:13-06:00November 30th, 2023|

In the world of association management, setting goals is one of the most effective ways to motivate and engage members while also creating fulfillment and alignment. In Association management, setting and achieving goals is exclusively a team effort therefore, goal setting becomes a collaborative act. This guide aims to [...]

Gratitude: A Powerful Mindset for Association Leaders

By |2023-11-08T09:14:09-06:00November 8th, 2023|

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” – John F. Kennedy   As an association volunteer leader, you face challenges and decisions every day. Along the path to progress, gratitude is an important [...]

Associations: Who is Your Customer?

By |2023-11-02T13:16:11-05:00November 2nd, 2023|

Who is your customer? How straight forward and easy a question is this for your association?   For some associations, this is easy, members. For others it isn’t as simple, so Boards need to stop, assess, and ask this important question.   Associations spend money on strategic planning. Post pandemic, strategic [...]

The Association Coordinator – A Vital Role Part Two

By |2023-10-11T12:46:16-05:00October 11th, 2023|

Welcome back to part two of The Association Coordinator – A Vital Role. Association coordinators play a pivotal role in the success and smooth functioning of various organizations, be it professional associations, non-profits, or industry groups. Their responsibilities range from managing memberships to organizing events, ensuring effective communications, and [...]

Five Tips for Crafting an Impressive Booth Design for an Association’s Event

By |2023-10-04T16:38:22-05:00October 4th, 2023|

Crafting an impressive booth design for an association's event is crucial for making a lasting impression, attracting attendees, and effectively conveying the association’s message. A well-designed booth can set you apart in a crowded event space and bolster theorganization's brand image. Here are five tips to help create an [...]

Streamlining Association Board Meetings: A Guide for Volunteer Board Member Engagement

By |2023-09-22T11:46:48-05:00September 21st, 2023|

Volunteers are the lifeblood of any association, dedicating their time and expertise to support the organization's mission. As a volunteer serving on the Board, your contributions are invaluable in shaping the direction of the association. Efficient and productive Board meetings are essential to make the most of your efforts. [...]

Four Ways to Prevent Association Board Burnout

By |2023-09-07T12:29:12-05:00August 31st, 2023|

As an association volunteer, it is easy to become overwhelmed by the many meetings, emails, and endless tasks and decision-making required for running an organization. Managing your time well not only helps you stay healthy and motivated, but also ensures you have the people power to keep the association [...]

Go to Top