I've been thinking a lot about what frustrates association volunteer leaders based on my own experience and those I work with. I now see the work of associations divided into two columns: proactive work and reactive work. Some might see proactive work as positive and reactive work as negative. [...]
One of the biggest factors and key indicators of an association’s health is member satisfaction. Member satisfaction is vital to an association’s health for a few reasons. Happy members are more likely to renew their memberships, provide positive word of mouth to potential members and provide higher engagement and [...]
https://www.strauss.ca/top-10-tips-successful-association-task-force-meetings/How associations do business is changing and evolving. How does your association navigate the change? As an association management company (AMC), we are involved in many conversations related to the changing landscape of industries with our clients. Value of The Meeting One of the value propositions that [...]
This article was originally published in 2016 but remains to be one of the questions I get asked most as an accountant. We thought it was an important topic to share again with some updates, as it remains ever relevant to our clients when it comes to accounting/auditing. [...]
Congratulations on starting your journey as an association leader! Welcome to a very dynamic and fast paced environment, rich with adventure and problem solving. As you get started, your first tasks are to understand your role and equally, your association(s). Getting to know your association quickly requires a strategic [...]
Sustainability is more than just a buzzword these days—it's something everyone should be paying attention to, including the events industry. As associations look to align with environmental and social goals, making an event more sustainable is no longer just a nice idea; it's essential. Plus, attendees love it when [...]
Associations must carefully manage their finances to ensure they meet their mission-driven goals while maintaining financial stability. After all it can determine how much spending the association has annually for events, staff, marketing, and other key expenses for growth and membership value. Checking bank balances is an important [...]
Curating a new association event and seeing it come to fruition is exciting. Yes, logistically a new event can be a lot of work but the pay off is so worth it! There’s nothing more exciting then creating a new event that excites members and illuminates the value of [...]
The old adage "knowledge is power" still stands true today in marketing. But what good is knowledge if it's not organized, analyzed, and outlined with a clear call to action? This is where marketing reports come into play. Marketing reports serve as the compass guiding associations through the ever-changing [...]
Is there only one way to lead an association? One of the challenges and benefits of working for an Association Management Company (AMC) is that you get exposed to many different styles and forms of leadership. No “one” style or form is correct and effective for all associations but [...]
