For association volunteer leaders, a survey can help answer some important questions. Are members seeing value? Is an event meeting expectations? Does a longstanding program such as a member recognition program still serve its purpose? As a marketing and communications manager, I see surveys as an opportunity to connect [...]
When you're buried in emails, deadlines, projects, and meetings, following up can sometimes fall by the wayside. I touched on this topic in my original blog, “The Art of the Follow-Up “ but wanted to continue talking about it, because I consider it vitally important for the relationships you have with [...]
Launching a new association brand at a trade show is one of those projects that is both exciting and a little nerve-racking. As an event coordinator, I always get to see all the moving pieces come together behind the scenes and with a rebrand, there are definitely a few [...]
Conferences are a crucial part of Professional Association management. They give members an opportunity to connect, network, and develop professionally. Choosing the right theme for your Conference can greatly impact membership turnout, engagement, and reviews! Below, we will explore the different ways to ensure that your theme draws members [...]
In associations, virtual education doesn't happen; it is intentional. While strong content, reliable technology, and great audience engagement are important, the most successful webinars, panel discussions, and online learning sessions are often the result of collaboration between volunteer moderators and speakers. In this blog, we'll analyze the role of [...]
Association volunteer leaders often focus on the event itself, those intense days of registration desks, session monitoring, and wayfinding. But the real magic of member engagement happens across a much longer timeline. After managing multiple association events, I've learned that volunteers who understand the full engagement cycle can transform [...]
Effective follow-up in associations is more than sending another email or checking in after a meeting. It’s about understanding people. Reading the room (or email, or situation) is the most important thing when it comes to following up, especially within associations. Association Boards and committees are made up of [...]
Zoom webinars always look simple until you’re the one running them. Suddenly it’s slides, speakers, timing, chat messages, and the quiet hope that nothing glitches. Most issues don’t happen during the webinar; they happen in the prep. Here’s a guide on how to make things smoother and far less [...]
Major association events rarely fall short because of vision. They falter when planning lacks structure and alignment. As association volunteer leaders take on increasingly complex programs with limited time and resources, one tool continues to stand out as a proven driver of success: the critical path. When built and [...]
In the world of associations, traditions matter. We look at our traditions for meaning, history, connection, and practice. For association volunteer leaders and committee members, these traditions are often deeply personal, built through years of service, collaboration, and care for the association and its members. The thread that links [...]
