How to Engage Association Members to Volunteer for Committees

By |2024-05-30T10:30:13-05:00May 30th, 2024|

Association committees play a crucial role in the functioning and success of an organization. They can be structured to focus on various aspects of the organization's operations, member services, and strategic goals. Common types of association committees include executive, finance, awards, chapters, etc. Engaging association members to volunteer for [...]

Tips for Marketing New Events for Associations

By |2024-05-24T11:12:58-05:00May 24th, 2024|

Curating a new association event and seeing it come to fruition is exciting. Yes, logistically a new event can be a lot of work but the pay off is so worth it! There’s nothing more exciting then creating a new event that excites members and illuminates the value of [...]

Mastering Email Marketing: Best Practices for Associations

By |2024-05-16T10:30:51-05:00May 16th, 2024|

Communications is fundamental for fostering strong connections and engagement within associations. Among the multitude of communication channels available, email remains an essential pillar for associations. When used strategically, email marketing can be a powerful tool for reaching members, promoting events, and driving action. In this article, I will delve [...]

‘’It’s That Time of Year’’…Reflecting on Association Achievements

By |2023-12-11T11:04:14-06:00December 11th, 2023|

‘’It’s that time of year!’’ a phrase many of us are now hearing between co-workers and staff amidst the hustle and bustle of the new winter season. With winter comes the observance of several holidays, and periods of time off and vacation. Winter is often associated with a slowing [...]

Is an Association Management Company the Right Choice for your Association Financially?

By |2023-12-07T08:29:09-06:00December 7th, 2023|

As the accounting manager for an association management company (AMC), I deal with various types of accounting issues, software, financial questions, concerns, you name it! This allows me and my colleagues to have a wide range of knowledge navigating the accounting landscape of an association.  There are many benefits [...]

Importance of Key Message Training for an Association’s Board of Directors

By |2023-10-19T10:59:06-05:00October 19th, 2023|

Key message training for an association’s Board of Directors is often thought as a tactic when the organization is in crisis communications mode. But the fact is, it is an essential aspect of effective communications and governance. It helps to ensure Board members are all on the same page [...]

The Association Coordinator – A Vital Role Part Two

By |2023-10-11T12:46:16-05:00October 11th, 2023|

Welcome back to part two of The Association Coordinator – A Vital Role. Association coordinators play a pivotal role in the success and smooth functioning of various organizations, be it professional associations, non-profits, or industry groups. Their responsibilities range from managing memberships to organizing events, ensuring effective communications, and [...]

Simple Association Membership Calculations: Renewal Rate

By |2023-02-23T10:43:34-06:00February 23rd, 2023|

One of the biggest indicators of an association’s health and longevity is their member renewal rate. A member renewal rate is the measurement of the number of members over a given period, usually during a fiscal or calendar year. A high renewal rate demonstrates members are engaged and your [...]

How to Use Events to Grow Your Association’s Membership

By |2023-02-13T12:58:57-06:00November 3rd, 2022|

Event planning should always be done with membership recruitment top of mind. To attract potential members to your association's event, you need to plan it to have value for existing and potential new members. Here are three tips for planning an event that will help you to recruit new [...]

Learning Management Systems for Associations

By |2022-09-22T09:02:42-05:00September 21st, 2022|

A learning management system is a software application for the administration, documentation, tracking, reporting, automation, and delivery of educational courses, training programs, or learning and development programs – Wikipedia. An association’s learning management system, also called LMS, can be an important part of your member recruitment and retention. The [...]

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