Associations: Navigating the “New Normal”

By |2023-02-17T07:54:49-06:00February 16th, 2023|

The pandemic has all Association Management Companies (AMC) working with their association clients to rethink how to get back to “normal” or define the “new normal” for their operations.  Connecting In-Person vs Virtual   Many associations have returned to in-person meetings and conferences while maintaining the virtual attendance option. Depending [...]

Five Ways Associations Can Improve Their Social Media Game

By |2023-02-13T13:20:02-06:00December 1st, 2022|

Social media can be a powerful communications tool for an association. If used correctly! The key is knowing your membership audience and how to utilize your social platforms to connect with them, build awareness, increase member acquisition, and ultimately drive traffic and engagement. It’s also important to know how [...]

Six Steps to Elevate Your Association’s Content Creation Strategy

By |2023-02-13T13:19:37-06:00November 24th, 2022|

As Bill Gates once said, "Content is King." High-quality content creation must be curated for your association to generate a presence and have a positive impact on your industry and key stakeholders.    An excellent way to connect, engage, inform, and attract current and potential customers within your association [...]

Embrace the Cloud: Using SharePoint with Association Boards

By |2023-02-13T13:19:15-06:00November 16th, 2022|

High-performing association board members are busy enough. Volunteer boards put trust into their association staff to maximize efficiencies and make the best use of their time, skills, and knowledge as an expert in their field. The second piece of the puzzle, and how these efficiencies come full circle, involves [...]

Learning Management Systems for Associations

By |2022-09-22T09:02:42-05:00September 21st, 2022|

A learning management system is a software application for the administration, documentation, tracking, reporting, automation, and delivery of educational courses, training programs, or learning and development programs – Wikipedia. An association’s learning management system, also called LMS, can be an important part of your member recruitment and retention. The [...]

Creating Organized Communications Content for Associations

By |2022-06-16T09:18:48-05:00June 16th, 2022|

To say that communication is essential is an understatement for associations. Two years ago, when the unexpected pandemic hit us, the world as we knew it went digital overnight. This meant that all the brainstorming meetings and detailed explanations to designers or writers were now being conducted over long [...]

The Benefits of Enterprise Resource Planning (ERP) Software for Association Management

By |2022-06-09T11:13:42-05:00May 30th, 2022|

For any association, your accounting department plays a vital role in your day-to-day operations. Accountants provide insights into the policy and governance of associations and work to ensure the association’s mission, vision, and regulations are met. When there is a lack of internal control systems, inefficiencies can arise in [...]

Optimizing Your Call to Action: What Is Your Association Asking For?

By |2022-05-05T08:23:27-05:00May 5th, 2022|

Members are an association’s life force. Revenue from membership dues, event attendance, and professional development opportunities keep your association running. So, how can your association secure these revenue sources? If you’ve sent an eblast to your association’s members before, you probably know what a call to action is. However, [...]

Connecting with Association Members Using Online Tools – Part II

By |2022-04-21T14:22:04-05:00April 21st, 2022|

In a past blog, I shared the following three helpful tools to connect with association members: Doodle to create polls, QuestionPro to create surveys, and Campaign Monitor to send bulk emails. Since the pandemic began, we’ve elevated our use of online resources to stay connected with members. I would [...]

Creating Successful Virtual Environments for Association Leaders

By |2022-02-24T11:48:41-06:00February 24th, 2022|

As the world continues to alter its response to the ongoing Covid-19 pandemic, the way in which associations operate has changed tremendously. Throughout the various changes, one thing has remained the same, the emergence of and importance of the virtual workplace. Seeing as many organizations are choosing to transfer [...]

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