Who is your customer? How straight forward and easy a question is this for your association? For some associations, this is easy, members. For others it isn’t as simple, so Boards need to stop, assess, and ask this important question. Associations spend money on strategic planning. Post pandemic, strategic [...]
The association’s long-time executive director who managed every aspect of the professional association, is leaving and to fulfill this role, the association’s Board of Directors has hired an association management company (AMC). But what does this mean? How will it benefit membership? And will it be expensive? Just a [...]
Key message training for an association’s Board of Directors is often thought as a tactic when the organization is in crisis communications mode. But the fact is, it is an essential aspect of effective communications and governance. It helps to ensure Board members are all on the same page [...]
Welcome back to part two of The Association Coordinator – A Vital Role. Association coordinators play a pivotal role in the success and smooth functioning of various organizations, be it professional associations, non-profits, or industry groups. Their responsibilities range from managing memberships to organizing events, ensuring effective communications, and [...]
Crafting an impressive booth design for an association's event is crucial for making a lasting impression, attracting attendees, and effectively conveying the association’s message. A well-designed booth can set you apart in a crowded event space and bolster theorganization's brand image. Here are five tips to help create an [...]
To ensure the success of an association event, you need help to assess the event's strengths and challenges in order to improve on future events. That’s where an event feedback survey comes in. Whether it is positive or negative feedback, it is incredibly important to collect for future events. [...]
As the digital age continues to revolutionize how we connect and communicate, networking remains essential to professional growth and success. This holds true not only for individuals but also for associations. In today's fast-paced and interconnected world, associations must recognize the importance of networking and leverage it. Networking can [...]
As an association volunteer, it is easy to become overwhelmed by the many meetings, emails, and endless tasks and decision-making required for running an organization. Managing your time well not only helps you stay healthy and motivated, but also ensures you have the people power to keep the association [...]
In today's fast-paced digital landscape, associations seek innovative ways and solutions to capture and retain the attention of their target audience. Enter interactive posts and reels, two dynamic content formats that have taken the social media world by storm. This article explores why integrating interactive posts and reels into [...]
Search Engine Optimization (SEO) is an integral part of any successful, annual marketing communications (marcom) strategy. Not only does it help to ensure the association stays top of mind with key audiences when searching keywords and topics relevant to the association, it also helps to build the association’s authority [...]
