Expanding Horizons: Meeting New Association Partners and Attending Competitor Affiliate Trade Shows

By |2024-08-01T13:35:18-05:00August 1st, 2024|

In the dynamic world of trade shows and association industry events, there's always something new to learn and someone new to meet. Recently, I had the unique opportunity to attend a competitor affiliate trade show as a guest, and the experience was nothing short of enlightening. Here’s a glimpse [...]

Streamlining Association Management with JotForm: A Comprehensive Solution

By |2024-05-02T11:22:51-05:00May 2nd, 2024|

Associations, with their diverse array of stakeholders ranging from staff and leaders to volunteers, require seamless tools to streamline their efforts. Enter JotForm, a versatile online form builder offering an array of features tailored to meet the specific needs of associations.   Event Registration Made Easy Organizing events lies [...]

Top Five Tips: Overcoming Obstacles in Association Event Planning

By |2023-05-25T13:44:50-05:00May 22nd, 2023|

There is nothing more thrilling for an association event manager than the excitement and hustle involved in curating a great event. But along with the thrill can come a moment of “Oh No!” when something does not go as planned. And it can happen to the best of us! [...]

Strong Communications is the Foundation for a Successful Association Event

By |2023-05-11T09:42:46-05:00May 11th, 2023|

Working professionally in the events industry since 2016, my greatest learning has been how essential effective communications is for a successful association event.   Effective communications, and a strong team go hand in hand. It can lead to a more resilient, prepared, and trusting team. When a team is working [...]

How to Elevate and Streamline your Association’s Strategic Planning Sessions

By |2023-02-13T14:46:38-06:00January 26th, 2023|

With the new year in full swing, many association’s communications teams are in full swing gathering members to participate in upcoming strategic planning sessions for key events. The end game of any strategic planning session is to effectively produce a solid and comprehensive plan clearly outlining the association’s communications [...]

Five Ways Associations Can Improve Their Social Media Game

By |2023-02-13T13:20:02-06:00December 1st, 2022|

Social media can be a powerful communications tool for an association. If used correctly! The key is knowing your membership audience and how to utilize your social platforms to connect with them, build awareness, increase member acquisition, and ultimately drive traffic and engagement. It’s also important to know how [...]

Six Steps to Elevate Your Association’s Content Creation Strategy

By |2023-02-13T13:19:37-06:00November 24th, 2022|

As Bill Gates once said, "Content is King." High-quality content creation must be curated for your association to generate a presence and have a positive impact on your industry and key stakeholders.    An excellent way to connect, engage, inform, and attract current and potential customers within your association [...]

Should Your Association Conduct a Needs Assessment?

By |2023-02-13T13:05:32-06:00November 10th, 2022|

Within every association, there is a need to evaluate what is currently being achieved against what is desired to be achieved. The evaluation could be focused on individual performance, educational resources, and committee production, among endless other possibilities. There are several ways to determine what areas need to be [...]

How to Use Events to Grow Your Association’s Membership

By |2023-02-13T12:58:57-06:00November 3rd, 2022|

Event planning should always be done with membership recruitment top of mind. To attract potential members to your association's event, you need to plan it to have value for existing and potential new members. Here are three tips for planning an event that will help you to recruit new [...]

What Associations Can Learn from Regret

By |2023-02-13T12:33:25-06:00October 4th, 2022|

Your association board has been approached to make a statement about Equity, Diversity, and Inclusion (EDI/DEI). In feeling the pressure to do something, members of the board create a statement and post it on the association’s website. A group sees this post and starts posting negative comments on social [...]

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