Four Ways to Prevent Association Board Burnout

By |2023-09-07T12:29:12-05:00August 31st, 2023|

As an association volunteer, it is easy to become overwhelmed by the many meetings, emails, and endless tasks and decision-making required for running an organization. Managing your time well not only helps you stay healthy and motivated, but also ensures you have the people power to keep the association [...]

How to Elevate and Streamline your Association’s Strategic Planning Sessions

By |2023-02-13T14:46:38-06:00January 26th, 2023|

With the new year in full swing, many association’s communications teams are in full swing gathering members to participate in upcoming strategic planning sessions for key events. The end game of any strategic planning session is to effectively produce a solid and comprehensive plan clearly outlining the association’s communications [...]

Five Ways Associations Can Improve Their Social Media Game

By |2023-02-13T13:20:02-06:00December 1st, 2022|

Social media can be a powerful communications tool for an association. If used correctly! The key is knowing your membership audience and how to utilize your social platforms to connect with them, build awareness, increase member acquisition, and ultimately drive traffic and engagement. It’s also important to know how [...]

Six Steps to Elevate Your Association’s Content Creation Strategy

By |2023-02-13T13:19:37-06:00November 24th, 2022|

As Bill Gates once said, "Content is King." High-quality content creation must be curated for your association to generate a presence and have a positive impact on your industry and key stakeholders.    An excellent way to connect, engage, inform, and attract current and potential customers within your association [...]

Embrace the Cloud: Using SharePoint with Association Boards

By |2023-02-13T13:19:15-06:00November 16th, 2022|

High-performing association board members are busy enough. Volunteer boards put trust into their association staff to maximize efficiencies and make the best use of their time, skills, and knowledge as an expert in their field. The second piece of the puzzle, and how these efficiencies come full circle, involves [...]

What Associations Can Learn from Regret

By |2023-02-13T12:33:25-06:00October 4th, 2022|

Your association board has been approached to make a statement about Equity, Diversity, and Inclusion (EDI/DEI). In feeling the pressure to do something, members of the board create a statement and post it on the association’s website. A group sees this post and starts posting negative comments on social [...]

Learning Management Systems for Associations

By |2022-09-22T09:02:42-05:00September 21st, 2022|

A learning management system is a software application for the administration, documentation, tracking, reporting, automation, and delivery of educational courses, training programs, or learning and development programs – Wikipedia. An association’s learning management system, also called LMS, can be an important part of your member recruitment and retention. The [...]

A Practical Guide on How to Structure Your Remote Workday as an Association Leader or Volunteer

By |2022-09-15T11:24:30-05:00September 15th, 2022|

For association board members or directors, it becomes essential to have proper communication and productivity in a virtual or remote setting with your association leaders or volunteers. If you are an association leader or a volunteer who is not used to working remotely, here are some helpful tips to [...]

Transforming Your Association Marketing Through Compelling Storytelling

By |2022-08-25T11:53:34-05:00August 25th, 2022|

Marketers are storytellers, and gone are the days when it was a straight-up sales pitch, and customers would flock and buy. The narratives have changed from a long, tedious, lengthy detail list of features to quick, catchy, and compelling short messages that spark curiosity and enhance emotions. Apple did [...]

Stepping Into Association Management- Roles and Responsibilities

By |2022-08-18T12:00:57-05:00August 18th, 2022|

New to association management? So was I as of seven months ago. Stepping into my new role, I found it fascinating to learn how my personal life and related work experiences transferred into the association world. Yet, there was still a period of transition. Even though I felt supported [...]

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