Coming out of the pandemic, I have noticed a divergence amongst Board members as to when they’re available to volunteer. Some opt to do all their volunteer work during office hours to preserve their personal time, while others don’t have flexibility in their schedule to volunteer during traditional work [...]
The pandemic has all Association Management Companies (AMC) working with their association clients to rethink how to get back to “normal” or define the “new normal” for their operations. Connecting In-Person vs Virtual Many associations have returned to in-person meetings and conferences while maintaining the virtual attendance option. Depending [...]
Strong teams build strong associations. For an association to thrive and work in an organized and productive way, its staff need to be aligned, inspired, and share a common passion for what they do day in and day out. There are several methods to create a solid working bond [...]
With the new year in full swing, many association’s communications teams are in full swing gathering members to participate in upcoming strategic planning sessions for key events. The end game of any strategic planning session is to effectively produce a solid and comprehensive plan clearly outlining the association’s communications [...]
It’s a New Year. New projects are in full swing. Association Board meeting energy is picking up momentum as Board members are settling into their roles. Inspiration flows, and you’re focused on your new tasks as an association leader. Scheduling, attending meetings, event planning, research, and committee work [...]
Social media can be a powerful communications tool for an association. If used correctly! The key is knowing your membership audience and how to utilize your social platforms to connect with them, build awareness, increase member acquisition, and ultimately drive traffic and engagement. It’s also important to know how [...]
As Bill Gates once said, "Content is King." High-quality content creation must be curated for your association to generate a presence and have a positive impact on your industry and key stakeholders. An excellent way to connect, engage, inform, and attract current and potential customers within your association [...]
High-performing association board members are busy enough. Volunteer boards put trust into their association staff to maximize efficiencies and make the best use of their time, skills, and knowledge as an expert in their field. The second piece of the puzzle, and how these efficiencies come full circle, involves [...]
Association management has two primary areas of accounting that are highly important: financial and managerial accounting. It is important that association leaders must be familiar with both. Most association accounting tasks fall into one of the two categories, and although the two disciplines have a lot in common, they [...]
Marketers are storytellers, and gone are the days when it was a straight-up sales pitch, and customers would flock and buy. The narratives have changed from a long, tedious, lengthy detail list of features to quick, catchy, and compelling short messages that spark curiosity and enhance emotions. Apple did [...]
