One of the biggest factors and key indicators of an association’s health is member satisfaction. Member satisfaction is vital to an association’s health for a few reasons. Happy members are more likely to renew their memberships, provide positive word of mouth to potential members and provide higher engagement and [...]
Marketing Communication (marcom) pain points within an association can be common. But they can also be frustrating for the association’s Board, staff and members leading to mixed messages, negative member experiences, and halted decision-making, which can potentially stunt the association’s overall growth plans. Examples of pain points include [...]
What is AI? Artificial Intelligence (AI) is the tech tool that performs tasks that typically require human intelligence. AI mimics learning, problem-solving, and decision-making functions, allowing it to adapt, improve, and, most importantly, make your life easier. From chatbots answering customer queries to predicting trends and personalizing experiences, AI [...]
Key message training for an association’s Board of Directors is often thought as a tactic when the organization is in crisis communications mode. But the fact is, it is an essential aspect of effective communications and governance. It helps to ensure Board members are all on the same page [...]
One of the biggest indicators of an association’s health and longevity is their member renewal rate. A member renewal rate is the measurement of the number of members over a given period, usually during a fiscal or calendar year. A high renewal rate demonstrates members are engaged and your [...]
Members of associations across all professions are finding it increasingly difficult to rationalize membership and return on investment in belonging to an organization. They want new services offered by associations to help provide them with the tools they need as a professional. Association leaders, such as boards of directors, [...]
