The Association Coordinator – A Vital Role Part Two

By |2023-10-11T12:46:16-05:00October 11th, 2023|

Welcome back to part two of The Association Coordinator – A Vital Role. Association coordinators play a pivotal role in the success and smooth functioning of various organizations, be it professional associations, non-profits, or industry groups. Their responsibilities range from managing memberships to organizing events, ensuring effective communications, and [...]

Enhancing Website Marketing Strategies for Associations in 2024

By |2023-09-28T12:53:34-05:00September 28th, 2023|

A strong association website is a dynamic one, evolving to meet the ever-changing needs and expectations of its key stakeholders. Having a strong online presence is vital for an association to thrive and grow. In the fall, and in preparation for the New Year, it is ideal for the [...]

Simple Association Membership Calculations: Renewal Rate

By |2023-02-23T10:43:34-06:00February 23rd, 2023|

One of the biggest indicators of an association’s health and longevity is their member renewal rate. A member renewal rate is the measurement of the number of members over a given period, usually during a fiscal or calendar year. A high renewal rate demonstrates members are engaged and your [...]

Six Steps to Elevate Your Association’s Content Creation Strategy

By |2023-02-13T13:19:37-06:00November 24th, 2022|

As Bill Gates once said, "Content is King." High-quality content creation must be curated for your association to generate a presence and have a positive impact on your industry and key stakeholders.    An excellent way to connect, engage, inform, and attract current and potential customers within your association [...]

How to Use Events to Grow Your Association’s Membership

By |2023-02-13T12:58:57-06:00November 3rd, 2022|

Event planning should always be done with membership recruitment top of mind. To attract potential members to your association's event, you need to plan it to have value for existing and potential new members. Here are three tips for planning an event that will help you to recruit new [...]

Transforming Your Association Marketing Through Compelling Storytelling

By |2022-08-25T11:53:34-05:00August 25th, 2022|

Marketers are storytellers, and gone are the days when it was a straight-up sales pitch, and customers would flock and buy. The narratives have changed from a long, tedious, lengthy detail list of features to quick, catchy, and compelling short messages that spark curiosity and enhance emotions. Apple did [...]

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