Tips for Marketing New Events for Associations

By |2024-05-24T11:12:58-05:00May 24th, 2024|

Curating a new association event and seeing it come to fruition is exciting. Yes, logistically a new event can be a lot of work but the pay off is so worth it! There’s nothing more exciting then creating a new event that excites members and illuminates the value of [...]

News Releases: Passé or Still an Essential Communications Tool for Associations?

By |2024-01-11T11:59:57-06:00January 11th, 2024|

As we live in an era dominated by social media, digital marketing, and 24/7 news cycles I’m often asked if the traditional news release is still relevant for associations as a means of disseminating information to key stakeholders. Some may argue its relevance is diminishing, overshadowed by the immediacy [...]

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