Tips for Marketing New Events for Associations

By |2024-05-24T11:12:58-05:00May 24th, 2024|

Curating a new association event and seeing it come to fruition is exciting. Yes, logistically a new event can be a lot of work but the pay off is so worth it! There’s nothing more exciting then creating a new event that excites members and illuminates the value of [...]

Associations: Who is Your Customer?

By |2023-11-02T13:16:11-05:00November 2nd, 2023|

Who is your customer? How straight forward and easy a question is this for your association?   For some associations, this is easy, members. For others it isn’t as simple, so Boards need to stop, assess, and ask this important question.   Associations spend money on strategic planning. Post pandemic, strategic [...]

Top Five Tips: Overcoming Obstacles in Association Event Planning

By |2023-05-25T13:44:50-05:00May 22nd, 2023|

There is nothing more thrilling for an association event manager than the excitement and hustle involved in curating a great event. But along with the thrill can come a moment of “Oh No!” when something does not go as planned. And it can happen to the best of us! [...]

Association Events: Tips for Finding the Right Venue

By |2023-05-04T11:54:40-05:00May 4th, 2023|

Half the battle in organizing a successful association event such as an awards ceremony, trade show, conference, or symposium is choosing the right venue. The right venue can ensure a positive and meaningful experience for an association’s members. The perfect venue should capture the essence of the association and [...]

How to Use Events to Grow Your Association’s Membership

By |2023-02-13T12:58:57-06:00November 3rd, 2022|

Event planning should always be done with membership recruitment top of mind. To attract potential members to your association's event, you need to plan it to have value for existing and potential new members. Here are three tips for planning an event that will help you to recruit new [...]

What Associations Can Learn from Regret

By |2023-02-13T12:33:25-06:00October 4th, 2022|

Your association board has been approached to make a statement about Equity, Diversity, and Inclusion (EDI/DEI). In feeling the pressure to do something, members of the board create a statement and post it on the association’s website. A group sees this post and starts posting negative comments on social [...]

Stepping Into Association Management- Roles and Responsibilities

By |2022-08-18T12:00:57-05:00August 18th, 2022|

New to association management? So was I as of seven months ago. Stepping into my new role, I found it fascinating to learn how my personal life and related work experiences transferred into the association world. Yet, there was still a period of transition. Even though I felt supported [...]

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