Tips for Marketing New Events for Associations

By |2024-05-24T11:12:58-05:00May 24th, 2024|

Curating a new association event and seeing it come to fruition is exciting. Yes, logistically a new event can be a lot of work but the pay off is so worth it! There’s nothing more exciting then creating a new event that excites members and illuminates the value of [...]

Strong Communications is the Foundation for a Successful Association Event

By |2023-05-11T09:42:46-05:00May 11th, 2023|

Working professionally in the events industry since 2016, my greatest learning has been how essential effective communications is for a successful association event.   Effective communications, and a strong team go hand in hand. It can lead to a more resilient, prepared, and trusting team. When a team is working [...]

Association Events: Tips for Finding the Right Venue

By |2023-05-04T11:54:40-05:00May 4th, 2023|

Half the battle in organizing a successful association event such as an awards ceremony, trade show, conference, or symposium is choosing the right venue. The right venue can ensure a positive and meaningful experience for an association’s members. The perfect venue should capture the essence of the association and [...]

Tips on How to Effectively Tackle Your To-do List as an Association Leader in 2023

By |2023-02-13T14:41:53-06:00January 19th, 2023|

It’s a New Year. New projects are in full swing. Association Board meeting energy is picking up momentum as Board members are settling into their roles. Inspiration flows, and you’re focused on your new tasks as an association leader.   Scheduling, attending meetings, event planning, research, and committee work [...]

How to Get Back Into the Swing of Things Post-Holidays 

By |2023-02-13T14:12:10-06:00December 13th, 2022|

As 2022 draws to a close, many of us are feeling excited to switch on our “Out of Office” message before going on a long-awaited holiday break. ‘Tis the season for reconnecting with family and friends, celebrating the year's achievements, and planning for the year ahead. It's also a [...]

Should Your Association Conduct a Needs Assessment?

By |2023-02-13T13:05:32-06:00November 10th, 2022|

Within every association, there is a need to evaluate what is currently being achieved against what is desired to be achieved. The evaluation could be focused on individual performance, educational resources, and committee production, among endless other possibilities. There are several ways to determine what areas need to be [...]

How to Use Events to Grow Your Association’s Membership

By |2023-02-13T12:58:57-06:00November 3rd, 2022|

Event planning should always be done with membership recruitment top of mind. To attract potential members to your association's event, you need to plan it to have value for existing and potential new members. Here are three tips for planning an event that will help you to recruit new [...]

Association Membership Recruitment

By |2022-08-11T11:36:16-05:00August 11th, 2022|

Association members usually fall into two categories: mandatory and voluntary membership. While mandatory associations typically support regulated professions, voluntary associations can be a community of like-minded industry professionals, general enthusiasts, or businesses whose combined dedication allows the organization to exist. Membership recruitment comes into play for voluntary associations since [...]

Managing Tasks to Meet Association Needs

By |2022-08-04T11:48:50-05:00August 4th, 2022|

Ever find yourself over-booked because you promised to help more than one person forcing you to be in multiple places at once? I know I have, and it can be a very stressful situation. Ever find yourself in the same situation working on association tasks where you have multiple [...]

How to Apply Knowledge from Social Events to Association Events

By |2022-07-28T10:46:44-05:00July 28th, 2022|

Coming into the world of association event management offered many changes from my background in planning social events. I was used to working with one individual for any particular event, which changed to working with several individuals. What was once the bride for a wedding, or the couple for [...]

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