Vendors and sponsors are the backbone of any successful event. From catering and technical equipment to event signage and financial support, they provide the resources that allow everything to function as planned. For sponsors, it’s about more than just throwing money at an event. They’re looking for visibility, engagement, [...]
As we move further into 2025, the landscape for association events is rapidly evolving. New global challenges are reshaping how associations engage with their members, including economic uncertainty, geopolitical instability, and shifting member expectations. The start of the year has presented ongoing obstacles that continue to impact how we [...]
Building on my July 2024 blog, To Meet or Not to Meet. That is the Question, let's explore a process your Board can use for a meaningful discussion on this topic. Recently a client talked about their annual conference (or do you mean AGM?) and felt overwhelmed by all [...]
In the fast-paced world of association event management, success is often defined by the smooth execution of events, the satisfaction of attendees, and the ability to meet tight deadlines. However, there's an important element that impacts both staff well-being and event outcomes: organizational culture. A positive culture goes beyond [...]
Attracting and maintaining sponsors is crucial for the financial sustainability of any association, but it's no easy task. Not only do association leaders need to identify potential sponsors, but they must also ensure that the sponsorship packages offered are flexible enough to fit a range of budgets—whether it’s a [...]
In the dynamic world of trade shows and association industry events, there's always something new to learn and someone new to meet. Recently, I had the unique opportunity to attend a competitor affiliate trade show as a guest, and the experience was nothing short of enlightening. Here’s a glimpse [...]
When we’re busy, organized and effective record-keeping often falls to the bottom of the list. In between emails or rushing from your day job to an evening Board meeting, you save a few important organizational documents in a new shared folder, call it “Misc” (miscellaneous) and call it a [...]
Sustainability is more than just a buzzword these days—it's something everyone should be paying attention to, including the events industry. As associations look to align with environmental and social goals, making an event more sustainable is no longer just a nice idea; it's essential. Plus, attendees love it when [...]
Association committees play a crucial role in the functioning and success of an organization. They can be structured to focus on various aspects of the organization's operations, member services, and strategic goals. Common types of association committees include executive, finance, awards, chapters, etc. Engaging association members to volunteer for [...]
Curating a new association event and seeing it come to fruition is exciting. Yes, logistically a new event can be a lot of work but the pay off is so worth it! There’s nothing more exciting then creating a new event that excites members and illuminates the value of [...]
