Strauss Articles
Knowledge, Insight, and Experience
Every Thursday, our experts provide insights into industry trends and issues that readers can leverage to improve their associations and signature events.
The Power of One Tweet!
To tweet or not to tweet, that is the question many associations grapple with when trying to communicate with members and [...]
Delegate Communication Leading up to Your Conference
As an event planner you are often responsible for the communication of delegate registration for the conference. You have all sorts [...]
GST/HST: What Your Association or Registered Charity Needs to Know
“The first thing we do, let's kill all the lawyers accountants.” These words were not spoken by the butcher in Shakespeare’s [...]
Millennials: The Next Generation of Event Attendees
Millennials; the generation of young adults currently spending their hours playing Pokémon Go and taking pictures of their whipped mocha coffee [...]
They asked for what kind of logo file?
You have just invested a bunch of money to become a sponsor for an event. Great! You just received an email [...]
Transitioning to a New Association Role – 5 Quick Tips
Lately I have been having casual conversations with friends and contacts about situations we have all gone through when we’ve changed [...]
How to Address Dietary Requirements at Your Next Association Event
“Food allergies affect as many as three to four percent of adults.” Government of Canada, Healthy Canadians. Food plays a central [...]
Can an Event Planner or Meeting Planner Really Build “Wellness” Into A Conference?
One of the hot new topics for the modern meeting planner and event planner is how to build “wellness” into a [...]
Relationship Building with Association Stakeholders
Communication, communication and communication, is the key to creating strong ties with the stakeholders of your association. It may sound obvious [...]
Creating the Menu for Your Event
You may have seen a few of our earlier blogs, Breaking Down your Food and Beverage Budget and Satisfying Your Delegates [...]
Board Meeting Action Items – How to Effectively Manage the Never-Ending List
Association board meetings can happen virtually or in-person, they can be monthly, quarterly or annually, and they can have a specific [...]
Averting A Tight Flip Disaster
Sometimes venue sales people do not understand the challenges of a tight flip caused by back-to-back events in their venues. A [...]
On-site Communication at Your Event
You have worked tirelessly at organizing every last detail for your event and it all comes down to those few hours [...]
How Important are Association By-laws?
By-laws are a very important component of a not-for-profit association. All boards operate based on the member-approved by-laws of the organization. [...]
Connecting with Association Members Using Online Tools
Imagine if you had the resources at your fingertips to help you organize and connect with all of your members at [...]
Introducing Social Media to a Reluctant Association
The power of social media is undeniable. When used properly, social media is a great tool to increase awareness, promote membership, [...]
Preventing Groupthink within Association’s Boards
My last blog article entitled Diversity in the Association Boardroom focused on ways to assist an association in building an appropriately [...]
The Difference Between an Audit and a Review Engagement
Audits and Review Engagements are the typical year-end services offered by professional accountants to association and not-for-profit clients. For an association, [...]
Membership Renewal Calls
“Hi, you owe us money.” No one likes making membership renewal calls, in fact many people dread it, but here are [...]
How National Associations Can Benefit Their Provincial Counterparts
Does the voice of a national association make your provincial association stronger? If so, what are the benefits of being a [...]