Strauss Articles
Knowledge, Insight, and Experience
Every Thursday, our experts provide insights into industry trends and issues that readers can leverage to improve their associations and signature events.
Blogging for Associations: Sharing your Blog
If you’re reading this, I’m hoping that’s a good indication that you have read the first two articles in this series [...]
The Message of Change – Content is as Important as Dissemination
It is critical that associations communicate openly to their members with information about events, staff and policy changes, publications, website updates [...]
Back to the Basics: Being an Association Board Member
Are you contemplating becoming a board member for an association, but have never sat on a board before? Are you unsure [...]
Your Association’s Digital Footprint: The Benefits of Digital Marketing
The world has gone digital, so it is important to ensure associations communicate digitally to ensure the message is received by [...]
The Future of Association Membership – Bridging Generation Gaps
One of the challenges that faces associations today is working with different expectations from members depending on their age group. Particularly [...]
The Evolution of the Modern Association: From Then to Now
If you work for an Association Management Company (AMC), you are sure to work closely with at least a handful of [...]
The Administrative Side of Member Ethics
Associations that are also credentialing bodies and regulatory colleges will have a Code of Ethics and require their association members to [...]
Research in Association Management
Associations need to conduct research on a regular basis throughout the operational year. There are many reasons for this, such as [...]
Domains, Hosting, WordPress, oh my! Keeping track of your association’s web assets
Do you know where your association’s domain is hosted? Hint: it may not be with the same company that hosts your [...]
Managing Remote Association Teams
National and international associations by their nature are accustomed to managing projects with a remote workforce, whether that is volunteers or [...]
Speaker Confirmations: The When, What and Why
You are two weeks out from an association event: your program is set, all vendors have been contracted, the venue details [...]
Shortcuts to Success when Working with Associations
With anything in life, as you spend more time on something, over time you develop tips and tricks to accomplish it [...]
Change in Associations and the Role of the Association Leader – Part 1
I have experienced a lot of change in my life in the past few years. After working in retail for 25 [...]
Transportation & Logistics Companies: The Key to Successful Association Trade Shows
One of the key elements to running any successful association trade show is shipping. That’s why association trade shows need a [...]
So, Your Association wants to Start a Blog: Now What?
In my last blog article, I wrote about the reasons associations should blog. If you haven’t read it yet, check it [...]
Is Your Association Set Up to Prevent Fraud?
It’s no secret that fraud is a large risk to any organization. There are numerous ways fraudulent activity could take place [...]
Association Meeting Minutes: What You Need to Know
Whether you are attending an association Board or committee meeting in person, by conference call or videoconference, meeting minutes need to [...]
Adding Value to Association Membership: Creating Two-Way Communication Opportunities
As stated in one of our previous articles, “Members are the lifeblood of associations. Without members, an association would cease to [...]
Managing Association Member Expectations: Is Your Member Database Doing Enough?
Members have come to expect a lot out of their associations these days. Many see membership in any organization as a [...]
Valuegraphics: How can it Help Your Association?
I get emails regularly talking about Millennials–who they are, how they act, how they make buying decisions, and what’s important to [...]