Associations thrive and grow when members are interested in the actions of its board and association. That is why it is so important to always be looking for new, creative, and engaging ways to ‘entertain’ association members. Whether membership in your association is voluntary or required for a profession/industry, [...]
Membership databases play a crucial role for the success of any association. Keeping track of membership information is important for organization and billing purposes. Most associations utilize some sort of membership system; whether it’s an online website, or the old school file cabinet, the information is kept somewhere. If [...]
In part one of Connecting your Association, we covered the communication styles and preferences of Millennials (generally born between 1981 and 1996). We learned that Millennials are attracted to the message and the WHY behind your association. This will draw them in and retain them as loyal members. While [...]
There’s a little bit of magic that goes into bringing people back to your website over and over again. Your association’s website should be a valuable resource for members and should promote your profession or industry. It should consistently produce content to renew its continual value. But how can [...]
Associations are unique. They exist for different purposes, serve different professions or industries, and represent different kinds of membership. That’s why a communication channel may work better for one association than another. For years now, technology has been a main component of our day to day lives and traditional [...]
As the Communications Specialist on staff at an association management company (AMC), my role is to create relevant and eye-catching content for association members. Depending on a client’s scope of work, this could mean creating: newsletters social media content website content event marketing and more! When establishing your association’s [...]
My husband, Jarred inspired me to write this article. Jarred is a board volunteer. Earlier this year, he became Board President of a minor hockey association. After an election where thousands of members of the catchment voted him into this role, he hit the ground running. The COVID-19 pandemic [...]
Membership associations exist to serve their members. Ensuring members are satisfied and engaged should be a key priority for every association. To deliver on this, members must be able to express their support of the actions of the association. Membership satisfaction and feedback surveys help associations realize members’ wants [...]
I recently received an invitation to an annual general meeting (AGM) for an association of which I am a member. My first instinct was to ignore the email and not attend the AGM, especially since it is not part of the annual conference and it will be held virtually [...]
New members should feel welcomed and receive guidance to connect with other members when joining an association. Making an association a welcoming environment is essential for recruiting new members but also for keeping the members you have! In this article, I will explore four essential components to increasing your [...]
