Marketing Communication (marcom) pain points within an association can be common. But they can also be frustrating for the association’s Board, staff and members leading to mixed messages, negative member experiences, and halted decision-making, which can potentially stunt the association’s overall growth plans. Examples of pain points include [...]
Volunteering as an association Board or committee member is a valiant role; it is a very selfless role that asks you to give up your personal free time to work towards a better association. A part of contributing to said association is knowing when and where you are valuable [...]
The arrival of new Board members always brings a fresh burst of energy to an association. These individuals, with their diverse backgrounds, skills, and new perspectives bring new life into Board meetings that might otherwise become stale. In this article, I will explore the positive impacts new Board members [...]
"Volunteers do not necessarily have the time; they have the heart." – Elizabeth Andrew. Recently I saw a post on an association's member forum with a negative comment about the Board of Directors and the perks they receive. It shocked me that association members may not see or understand [...]
Event planning should always be done with membership recruitment top of mind. To attract potential members to your association's event, you need to plan it to have value for existing and potential new members. Here are three tips for planning an event that will help you to recruit new [...]
Each Board member brings to the Board a special set of skills and life experiences. Volunteering is the lifeblood of not-for-profit associations, and attracting qualified leaders often attracts people that may have conflicts of interest or perceived conflicts of interest with the association they are involved with. So, how [...]
Even though it looks like we have weathered the pandemic, for now, the question about what the future holds continues to loom. How can associations continue to plan for the seemingly unplannable? One way to set yourself up for success is to have a plan B – or contingency [...]
Not many people roll out of bed daily asking: “How can I think strategically today as a volunteer board member”? All volunteer board members come to the board table with a skill set and a level of knowledge that benefits the association/profession with which they are involved. They are [...]
