The Benefits of AI for Associations

By |2023-06-15T10:10:37-05:00June 1st, 2023|

Technology today is essential to everybody and, more so, small associations that must operate efficiently. The boom of Artificial Intelligence (AI) has rapidly increased this year, transforming the way we use technology. It is a great way to understand, create and analyze various metrics or tasks for an association's [...]

How Email Marketing Benefits an Association?

By |2023-05-18T08:25:20-05:00May 15th, 2023|

Email Marketing is an excellent tool for an association marketing strategy. It allows you to connect with your members and helps you to engage and attract new members.  What is Email Marketing?  It is a digital marketing tool/channel where you can provide different promos, announcements, or news to your [...]

Strong Communications is the Foundation for a Successful Association Event

By |2023-05-11T09:42:46-05:00May 11th, 2023|

Working professionally in the events industry since 2016, my greatest learning has been how essential effective communications is for a successful association event.   Effective communications, and a strong team go hand in hand. It can lead to a more resilient, prepared, and trusting team. When a team is working [...]

Key Messages: An Effective Communications Tool for Associations

By |2023-03-30T13:21:11-05:00March 30th, 2023|

Key messages are often viewed by associations as the ‘break glass in case of emergency’ go-to tactic when in crisis communications mode or prepping for an unsavoury announcement. Not true! Key messages are the essential building blocks for all communications including annual strategic marketing communications (marcom) plans, campaign-specific plans, [...]

How to Elevate and Streamline your Association’s Strategic Planning Sessions

By |2023-02-13T14:46:38-06:00January 26th, 2023|

With the new year in full swing, many association’s communications teams are in full swing gathering members to participate in upcoming strategic planning sessions for key events. The end game of any strategic planning session is to effectively produce a solid and comprehensive plan clearly outlining the association’s communications [...]

Tips on How to Effectively Tackle Your To-do List as an Association Leader in 2023

By |2023-02-13T14:41:53-06:00January 19th, 2023|

It’s a New Year. New projects are in full swing. Association Board meeting energy is picking up momentum as Board members are settling into their roles. Inspiration flows, and you’re focused on your new tasks as an association leader.   Scheduling, attending meetings, event planning, research, and committee work [...]

How to Get Back Into the Swing of Things Post-Holidays 

By |2023-02-13T14:12:10-06:00December 13th, 2022|

As 2022 draws to a close, many of us are feeling excited to switch on our “Out of Office” message before going on a long-awaited holiday break. ‘Tis the season for reconnecting with family and friends, celebrating the year's achievements, and planning for the year ahead. It's also a [...]

Five Ways Associations Can Improve Their Social Media Game

By |2023-02-13T13:20:02-06:00December 1st, 2022|

Social media can be a powerful communications tool for an association. If used correctly! The key is knowing your membership audience and how to utilize your social platforms to connect with them, build awareness, increase member acquisition, and ultimately drive traffic and engagement. It’s also important to know how [...]

Six Steps to Elevate Your Association’s Content Creation Strategy

By |2023-02-13T13:19:37-06:00November 24th, 2022|

As Bill Gates once said, "Content is King." High-quality content creation must be curated for your association to generate a presence and have a positive impact on your industry and key stakeholders.    An excellent way to connect, engage, inform, and attract current and potential customers within your association [...]

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