Strauss Articles
Knowledge, Insight, and Experience
Every Thursday, our experts provide insights into industry trends and issues that readers can leverage to improve their associations and signature events.
Cash Flow Management for Volunteer Board Members
As the accounting manager of an association management company, one challenge that I have encountered is that most volunteer association board [...]
Investing Time in Your Event Schedule to Ensure Success
Keeping to a schedule is critical to ensuring a successful event. Creating a Run of Show (ROS)—a timeline/schedule of events—prior to [...]
How Does Your Professional Association Recruit Members?
Every association has their own method of recruiting members. Some do this through marketing campaigns online or through television/radio. Others, whose [...]
Making Your Association Event More Inclusive
People are becoming more aware about the perspectives of marginalized and minority groups in our society, and more efforts are being [...]
Calm, Cool & Collected: How to Be Professional with Famous Guests at Events
When I returned to work at an event and association management company for the summer, I did not know exactly what [...]
Association By-Laws: What Are They Good For?
As an association management company, we deal with many associations. Having worked in the association management industry for nearly twenty years, [...]
Creating an Effortless Online Association Event Registration
The planning of a successful association event starts months, sometimes even years, before the event occurs. One key aspect to a [...]
Improving Your Run of Show: Interviewing the Expert Technicians
A Run of Show, is a document that contains all the on-stage details of your show/event. It often includes things like [...]
When to introduce a new product or service to your association
Member retention is an important area of focus for every association. Ensuring that your members are receiving value for their membership [...]
How to Write Things That Will Actually Get Read – Part 2
Recently, I was on a call regarding anti-spam legislation (for more information). The mandated “Unsubscribe” button make me think about how [...]
Selecting A Credit Card Processor for Your Association
Sixty to seventy-five percent of the revenue received by our association management clients is by way of credit card payment. If [...]
Planning Association Events – Are You Changing Enough?
Have you ever had a new planning committee member join and ask why a certain component of the event is done [...]
The Board Meeting Menu: Tips on How to Create a Streamlined Agenda for a Successful Association Board Meeting
When you go to a restaurant, you expect your experience to be organized and in order. You expect things such as [...]
Association Accounting Versus Business Accounting – What’s the Difference?
Association accounting is an area that may be confusing to some because the standards are slightly different than for a typical [...]
Why your association should use a graphic standards guide
What is a graphic standards guide? A graphic-standards guide, (which can also be knowns as a brand style guide, brand identity guide, [...]
The Role of the Administrative Support in an Association Office
I am frequently asked, “What is it that you do for work?”. When I tell people I work for Strauss Event [...]
Member Retention & Personality Types
Member retention is very important for the long-term viability of every association (we discussed this in a previous article that can [...]
Not Your Typical Gala Event: The Logistics of a Van Gifting
For most, taking a sick day as a child, and even as an adult, surely included watching an episode or two [...]
Managing Change within an Association
Change is a broad concept for associations and association leaders to work through. The world is changing at an alarming pace, [...]
Three Tips to Prepare for a Smooth Membership Audit
Professional associations and colleges often require members to maintain continuing education points (CEPs) throughout their career to ensure that they remain [...]