To say that communication is essential is an understatement for associations. Two years ago, when the unexpected pandemic hit us, the world as we knew it went digital overnight. This meant that all the brainstorming meetings and detailed explanations to designers or writers were now being conducted over long [...]
Picture this. As the board chair of your association, you’ve been noticing that the membership committee chair, Bob, is not fulfilling his responsibility as a volunteer leader. Bob has been absent for meetings, is not engaging the rest of the committee, and is not sticking to agreed-upon timelines. The [...]
Following a shift to virtual spaces over the past couple of years, association members are finally getting back to connecting in-person again. For some, this comeback will be like riding a bike, whereas for others, it could feel daunting and awkward. It’s not a one-size-fits-all members formula. However, there [...]
In association leadership, we know how important it is to members that they feel heard and seen. With this in mind, we survey members, request feedback, and provide ample opportunity for them to communicate their needs and priorities. This process is extremely important, but if we aren’t actively listening [...]
Members are an association’s life force. Revenue from membership dues, event attendance, and professional development opportunities keep your association running. So, how can your association secure these revenue sources? If you’ve sent an eblast to your association’s members before, you probably know what a call to action is. However, [...]
Earlier this year I attended a presentation that provided tips on elevating the quality of your newsletter. Prior to this presentation, I had not put too much thought into the newsletter process and how effective it can be for your association membership. According to the 2021 Association Communications Benchmarking [...]
In a past blog, I shared the following three helpful tools to connect with association members: Doodle to create polls, QuestionPro to create surveys, and Campaign Monitor to send bulk emails. Since the pandemic began, we’ve elevated our use of online resources to stay connected with members. I would [...]
We often discuss leadership within associations and need not look far for leaders that set a good example. There are many leaders within our partner associations that we can learn from. However, it is also useful to internalize lessons we learn from leaders in media and entertainment. One fictional [...]
Leadership is a quality that can occur in any person. However, not every member of your association has realized the potential leader lying dormant within them. An association’s board of directors often seeks new leaders among its committees and at events. However, it is just as good a practice [...]
As the world continues to alter its response to the ongoing Covid-19 pandemic, the way in which associations operate has changed tremendously. Throughout the various changes, one thing has remained the same, the emergence of and importance of the virtual workplace. Seeing as many organizations are choosing to transfer [...]
