Email Marketing is an excellent tool for an association marketing strategy. It allows you to connect with your members and helps you to engage and attract new members. What is Email Marketing? It is a digital marketing tool/channel where you can provide different promos, announcements, or news to your [...]
Working professionally in the events industry since 2016, my greatest learning has been how essential effective communications is for a successful association event. Effective communications, and a strong team go hand in hand. It can lead to a more resilient, prepared, and trusting team. When a team is working [...]
I recently took part in an association’s strategic planning session. The goal of the session was to create a three-year strategic plan. During the session, four priority areas were outlined by the association’s leaders. One of the priorities was to Maximize Service Delivery, which is defined as ‘to improve [...]
“The unique and multifaceted relationship between the board and its executive is perhaps the most important relationship leading to organizational success or failure. Like the two partners in a skating competition, each side can either bring out the best in the other or prevent the other from skating well.” [...]
Key messages are often viewed by associations as the ‘break glass in case of emergency’ go-to tactic when in crisis communications mode or prepping for an unsavoury announcement. Not true! Key messages are the essential building blocks for all communications including annual strategic marketing communications (marcom) plans, campaign-specific plans, [...]
Let’s face it; no association wants to go into crisis communications mode. But ultimately most will face an internal or external issue requiring immediate attention. How an association fares during and post-crisis depends on how well-prepared it is to handle one. The key to successfully navigating through a crisis [...]
Coming out of the pandemic, I have noticed a divergence amongst Board members as to when they’re available to volunteer. Some opt to do all their volunteer work during office hours to preserve their personal time, while others don’t have flexibility in their schedule to volunteer during traditional work [...]
Difficult people are everywhere. Despite one’s best efforts some people are never pleased. But when they are exhibitors at an association event or tradeshow how can they be transitioned from difficult to champion? Practicing the art of WOO or Winning Others Over can help move difficult exhibitors to enthusiastic [...]
Strong teams build strong associations. For an association to thrive and work in an organized and productive way, its staff need to be aligned, inspired, and share a common passion for what they do day in and day out. There are several methods to create a solid working bond [...]
With the new year in full swing, many association’s communications teams are in full swing gathering members to participate in upcoming strategic planning sessions for key events. The end game of any strategic planning session is to effectively produce a solid and comprehensive plan clearly outlining the association’s communications [...]
