Is it Time to Introduce a New Program or Service to Your Association?

By |2022-09-08T11:12:25-05:00September 8th, 2022|

Members of associations across all professions are finding it increasingly difficult to rationalize membership and return on investment in belonging to an organization. They want new services offered by associations to help provide them with the tools they need as a professional. Association leaders, such as boards of directors, [...]

Member Satisfaction is Key for a High-Performance Association – Listening to Your Association Members

By |2022-07-08T10:18:23-05:00July 6th, 2022|

One of the biggest traits of a high-performing association is member satisfaction! But how do you quantify and obtain member satisfaction, ensuring all are satisfied with their investment in the association and that their opinions are of value? (See one of my past articles highlighting the characteristics of a [...]

The Business Behind Association Events

By |2022-04-12T16:06:30-05:00April 7th, 2022|

Now that in-person events are re-emerging, it is time to start planning! Your association members are ready to meet in person and begin receiving the benefits of their membership. Your association’s operating budget is begging for increased revenue to help provide better services and programs to your members. There [...]

Growing Your Association’s Membership Post-Pandemic

By |2021-12-02T09:18:14-06:00November 25th, 2021|

In the association management profession in Canada, we are now learning to adapt to the new normal and bring back business procedures that we used pre-pandemic. One of the hot topics that was on the back burner for many association leaders was membership recruitment. There was so much uncertainty [...]

Ensuring a Smooth Transition of Association Staff

By |2021-07-29T13:31:24-05:00July 29th, 2021|

In the association world, executive directors/Chief Staff Officers come and go. Sometimes it does not make sense to continue a relationship with an Executive Director for a variety of reasons and other times an association realizes the potential for excellence by making a change. In this article I’ll be [...]

Association Staff Turnover: Surviving the Transition

By |2021-05-06T09:44:52-05:00May 6th, 2021|

For associations, staff turnover happens. Whether it’s a reassignment of duties best suited for the staff’s skill set, a promotion to a new position within the association, or leaving the association for other ventures. Associations need to be ready to adapt to staff change while showing no delay in [...]

A Board Role—How Can You Provide the Commitment the Organization Needs from You?

By |2021-01-14T10:57:21-06:00January 7th, 2021|

My husband, Jarred inspired me to write this article. Jarred is a board volunteer. Earlier this year, he became Board President of a minor hockey association. After an election where thousands of members of the catchment voted him into this role, he hit the ground running. The COVID-19 pandemic [...]

The “Dreaded” AGM: How to Attract Association Members

By |2020-10-27T09:40:37-05:00October 15th, 2020|

I recently received an invitation to an annual general meeting (AGM) for an association of which I am a member. My first instinct was to ignore the email and not attend the AGM, especially since it is not part of the annual conference and it will be held virtually [...]

Hosting Association Golf Tournaments in a COVID-19 World

By |2021-04-23T15:19:05-05:00July 23rd, 2020|

Association members are missing their face-to-face networking opportunities used to catch up with fellow members or to have those deep conversations with fellow members on issues affecting their industry. When the pandemic hit its peak earlier this year, associations had no choice but to cancel association in-person member events [...]

Board Succession Planning During a Pandemic: How is Your Association Adapting?

By |2020-10-28T11:24:41-05:00June 18th, 2020|

Due to the changing times as a response to COVID-19, many associations have been adapting operations and seeking new solutions. Member communications, continuing education and networking opportunities have been recreated with the purpose of providing return on investment for members. With annual general meetings, conferences, and board meetings being [...]

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