The Power of Marketing Reports: A Vital Tool for Associations

By |2024-05-10T15:33:10-05:00May 8th, 2024|

The old adage "knowledge is power" still stands true today in marketing. But what good is knowledge if it's not organized, analyzed, and outlined with a clear call to action? This is where marketing reports come into play. Marketing reports serve as the compass guiding associations through the ever-changing [...]

Effective Communication in Associations: Building Strong Connections Among Members and Staff

By |2024-04-04T12:29:47-05:00April 4th, 2024|

Communication with members is the heart of every successful association. Whether it's announcing important updates, sharing valuable resources, or encouraging a sense of community, effective communication is a steppingstone for a growing organization. When members and staff are on the same page, great things can happen. In this blog, [...]

Strategic Use of Reserve Funds in Associations to Maximize Member Value

By |2024-02-29T08:58:53-06:00February 29th, 2024|

In the ever-evolving landscape of association management, maintaining financial stability is not just a goal but a necessity. Reserve funds or accumulated surpluses represent more than mere financial safety nets; they embody potential avenues for significant member-centric growth and development. For association leaders, the judicious deployment of these funds [...]

Collaborative Goal Setting: A Comprehensive Guide

By |2023-11-30T09:21:13-06:00November 30th, 2023|

In the world of association management, setting goals is one of the most effective ways to motivate and engage members while also creating fulfillment and alignment. In Association management, setting and achieving goals is exclusively a team effort therefore, goal setting becomes a collaborative act. This guide aims to [...]

Associations: Who is Your Customer?

By |2023-11-02T13:16:11-05:00November 2nd, 2023|

Who is your customer? How straight forward and easy a question is this for your association?   For some associations, this is easy, members. For others it isn’t as simple, so Boards need to stop, assess, and ask this important question.   Associations spend money on strategic planning. Post pandemic, strategic [...]

Association Management Company = Dream Team

By |2023-10-25T11:09:32-05:00October 25th, 2023|

The association’s long-time executive director who managed every aspect of the professional association, is leaving and to fulfill this role, the association’s Board of Directors has hired an association management company (AMC). But what does this mean? How will it benefit membership? And will it be expensive? Just a [...]

Streamlining Association Board Meetings: A Guide for Volunteer Board Member Engagement

By |2023-09-22T11:46:48-05:00September 21st, 2023|

Volunteers are the lifeblood of any association, dedicating their time and expertise to support the organization's mission. As a volunteer serving on the Board, your contributions are invaluable in shaping the direction of the association. Efficient and productive Board meetings are essential to make the most of your efforts. [...]

Clarity – How it Relates to Associations

By |2023-07-06T09:56:54-05:00June 29th, 2023|

Clarity is a cornerstone to working with associations. It is hard to function well without it. Being an Association Manager and working for an Association Management Company (AMC), I find myself using the word “clarity” constantly when working with Boards.   During a recent Board meeting, we referred to clarity [...]

The Value of Association Values

By |2023-06-15T11:14:55-05:00June 15th, 2023|

Young people increasingly prioritize working for, buying from, and involving themselves with companies and organizations that align with their values [1], [2]. Values are important for associations, too, creating the foundation of strategy and providing clear expectations around behaviours and decision-making.   I know first-hand the consequences of not [...]

Top Five Tips: Overcoming Obstacles in Association Event Planning

By |2023-05-25T13:44:50-05:00May 22nd, 2023|

There is nothing more thrilling for an association event manager than the excitement and hustle involved in curating a great event. But along with the thrill can come a moment of “Oh No!” when something does not go as planned. And it can happen to the best of us! [...]

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