The Business Behind Association Events

By |2022-04-12T16:06:30-05:00April 7th, 2022|

Now that in-person events are re-emerging, it is time to start planning! Your association members are ready to meet in person and begin receiving the benefits of their membership. Your association’s operating budget is begging for increased revenue to help provide better services and programs to your members. There [...]

Plant Seeds and Cultivate Leadership Within Your Association

By |2022-03-03T13:49:37-06:00March 3rd, 2022|

Leadership is a quality that can occur in any person. However, not every member of your association has realized the potential leader lying dormant within them. An association’s board of directors often seeks new leaders among its committees and at events. However, it is just as good a practice [...]

Creating Successful Virtual Environments for Association Leaders

By |2022-02-24T11:48:41-06:00February 24th, 2022|

As the world continues to alter its response to the ongoing Covid-19 pandemic, the way in which associations operate has changed tremendously. Throughout the various changes, one thing has remained the same, the emergence of and importance of the virtual workplace. Seeing as many organizations are choosing to transfer [...]

Word of Mouth: The Association’s Need for Communicative Media

By |2022-01-06T09:16:30-06:00January 6th, 2022|

No longer do we live in the days where messenger pigeons carried letters to home. It’s plain to see that we are experiencing the digital age, especially since now almost all correspondence is done over video chat and email. At the risk of stating the obvious, digital communications are [...]

Teach Your Association Board How to FISH! The Diversity, Equality, and Inclusion Argument

By |2021-12-02T09:17:56-06:00December 2nd, 2021|

I don’t fish as I have never had the patience to sit that long but I recently took part in an online training program that made me think of the following phrase: “Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and [...]

Growing Your Association’s Membership Post-Pandemic

By |2021-12-02T09:18:14-06:00November 25th, 2021|

In the association management profession in Canada, we are now learning to adapt to the new normal and bring back business procedures that we used pre-pandemic. One of the hot topics that was on the back burner for many association leaders was membership recruitment. There was so much uncertainty [...]

Ways to Recognize Association Members

By |2021-07-23T08:11:41-05:00July 22nd, 2021|

Associations thrive and grow when members are interested in the actions of its board and association. That is why it is so important to always be looking for new, creative, and engaging ways to ‘entertain’ association members. Whether membership in your association is voluntary or required for a profession/industry, [...]

Social Media for Associations – Maximize Engagement and Visibility

By |2021-06-30T10:54:54-05:00June 30th, 2021|

One of the easiest ways for associations to keep their members updated on all the goings-on in their field or industry is through social media. Facebook and LinkedIn are great tools for connecting with members and sharing information, while Twitter and Instagram work well for generating buzz around events [...]

How To Keep Virtual Board Meetings Engaging

By |2021-06-24T11:37:43-05:00June 24th, 2021|

It has been over a year since association board members from around the country have been able to hold in-person board meetings due to the pandemic. Boards are growing fatigued from the lack of interaction among members and are missing out on important aspects of association leadership. For example, [...]

Board Chair, Doing it Right!

By |2021-05-27T11:22:14-05:00May 27th, 2021|

What does it take to be a good board chair? What skill set do you need and who do you partner with to fulfill the Vision & Mission of your association? The American Society of Association Executives (ASAE) and the Canadian Society of Association Executives (CSAE) provide training sessions [...]

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