How Email Marketing Benefits an Association?

By |2023-05-18T08:25:20-05:00May 15th, 2023|

Email Marketing is an excellent tool for an association marketing strategy. It allows you to connect with your members and helps you to engage and attract new members.  What is Email Marketing?  It is a digital marketing tool/channel where you can provide different promos, announcements, or news to your [...]

Key Messages: An Effective Communications Tool for Associations

By |2023-03-30T13:21:11-05:00March 30th, 2023|

Key messages are often viewed by associations as the ‘break glass in case of emergency’ go-to tactic when in crisis communications mode or prepping for an unsavoury announcement. Not true! Key messages are the essential building blocks for all communications including annual strategic marketing communications (marcom) plans, campaign-specific plans, [...]

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