As the Communications Specialist on staff at an association management company (AMC), my role is to create relevant and eye-catching content for association members. Depending on a client’s scope of work, this could mean creating: newsletters social media content website content event marketing and more! When establishing your association’s [...]
Every industry has trends that affect the future of the industry and its stakeholders. In association management it is very important to stay on top of trends and to implement change to the association while having little disruption. How do trends positively influence associations and why is it so [...]
If you work for an Association Management Company (AMC), you are sure to work closely with at least a handful of associations every day. Some of these associations may have been around for several years, some for decades. But have you ever wondered how associations came to be, and [...]
Associations need to conduct research on a regular basis throughout the operational year. There are many reasons for this, such as measuring the effectiveness of products and services and identifying areas where new services can be offered to association members. An association needs to ensure that it is constantly [...]
I get emails regularly talking about Millennials–who they are, how they act, how they make buying decisions, and what’s important to them. As an association management company, our association clients are constantly grappling with how to reach this large and powerful demographic to engage them as members, volunteers and [...]
