Volunteer leaders in Canadian associations are currently navigating a crossroads. The expectations around Board service are changing, creating an opportunity for associations to adapt. It is common to hear that the next generation is "disengaged," but the reality is that their professional landscape has fundamentally shifted. They aren't looking [...]
When associations talk about recruiting new members at Board meetings, someone asks, "How do we get to young people?" Then follows a familiar cycle: a Facebook post, a mention in the newsletter, maybe a mailer to existing members. When no one under 40 responds, the group concludes: "Young people [...]
Associations are built on decades of passion and commitment. As the workforce continues to evolve, many organizations are beginning to examine how effectively they are attracting and retaining younger generations - particularly Millennials and Gen Z, who will play a key role in future membership growth. Engaging younger professionals [...]
One of the greatest challenges for any association is ensuring a continuous, high-quality flow of leaders. When one of the leaders retires, Boards often enter search mode to fill the vacancy as soon as possible. The solution is not reactive recruitment but proactive Board Succession planning specifically, develop a [...]
Association Volunteer Leaders play an important role in fostering effective leadership among the volunteers and staff who work with them to achieve the association's goals. Leaders must understand their responsibilities and trust their team. This allows volunteers and staff to thrive in their work without feeling limited or constantly [...]
Social media for associations has evolved from a simple outreach tool to a thriving space for two-way communication, community building, and real-time interaction. For associations, these platforms have become indispensable for fostering meaningful connections and go beyond posting updates; they create a virtual hub where members can interact, [...]
