Our previous article Boost Attendance with Exceptional Conference Promotion provided a great introduction to the attendance marketing discussion but since there is so much you can do to customize your marketing efforts and increase your attendance we’re continuing that discussion here. Let’s start by making sure you take the [...]
In the event management world we all utilize a Critical Path filled with details, deadlines and delegations. You create the critical path to keep you on track and distribute it to your team, but then what? It is your job, as the event manager to manage the deadlines and have [...]
Contacting and confirming sponsorships for your event can be one of the most nerve-racking steps in the event planning process, but being well prepared, will alleviate a lot of the stress. The Sponsorship Package (or Sponsor & Exhibitor Package) is your “pitch” to potential supporters. Don’t send this out [...]
Many of our clients rely on the work of volunteers to make their events a success. Volunteers are just as important as your attendees, exhibitors or speakers, yet they are often an afterthought. Here are some things to consider when recruiting, interacting and managing your volunteers. Create High Impact [...]
If the banquet menu price of a cup of coffee is $3, what does it really cost? In a downtown Toronto hotel with an 18% service charge (often referred to as a gratuity) it will end-up costing $4. How does that happen? In the case of Ontario, HST is [...]
Are you an event manager? If so, have a glance through your emails and take notice of how much of your inbox traffic consists of messages from the hotel conference service manager at the hotel where you are planning your next conference or event. In a perfect world, these [...]
Too often, the obvious questions are the ones that are never asked. When planning a new event or starting the planning cycle for an annual one it is important to start by asking some key questions. Some baseline information is needed to provide a framework for making decisions during [...]
What would be your answer if someone offered to save you time and money in the planning of your conference/event? “YES, please!” Destination Marketing Organizations (DMO’s) can do just that. What is a DMO? The Destination Marketing Association International defines it as: Organizations charged with representing a specific destination [...]
One of the most important elements of a signature event is that it tells an organization’s story in a way that is compelling to current and potential donors or stakeholders. The greatest and most commonly missed opportunity of signature events is that they focus only on fundraising and miss [...]
Most associations or small organizations are given a limited budget to work with when planning their conferences but you should never let this financial constraint limit your conference’s WOW factor. Instead, be creative and find ways to cut costs in your budget while still delivering a high quality experience [...]
