I am guilty of creating an opinion about a company or event based on the quality of their website. Are you? My initial reaction and experience on the home page of a website could make or break whether I choose to hire a company, work with a supplier, or [...]
Some events are held at the same venue year after year, and others, such as national association conferences, move to a different city each year. You may have great speakers, a great program and high attendance, but your chosen hotel or convention centre will always play a big role [...]
If you are the lead person overseeing an event it’s important to recognize that room set up can make or break your event. And the place to start in order to ensure a successful set up is with solid communication. Solid communication requires great listening skills, lots of note [...]
It is easier to keep exhibitors than to bring in new ones. Most organizations only have the budget to exhibit at a select few tradeshows each year and obviously you’d prefer that they attend yours. If an exhibitor has to pick and choose, why would they choose your conference [...]
Have you ever been to a conference or event where you got back to your room after a long day of sessions to find a personalized card and gift on your hotel bed? Didn’t this make you feel special!? Make delegates at your conference feel like someone cares, and [...]
All our clients are looking to increase registration for their conference, which in turn increases revenue, and increases profit for the organization/association. Increased profit allows for greater investment in future conference programs (better speakers) - a win-win situation for everyone. Some of our clients have jumped to the conclusion [...]
I always enjoy attending large budget, signature events and conferences so that I can look for elements we can apply to our clients with smaller budgets. Just because your budget is missing a zero doesn’t mean you can’t wow your attendees. The Vancouver Convention Centre hosted the famed TED [...]
Do people want to come to your conference? Is it a battle to get registration numbers up? Do you know why people come to your conference? When I ask these questions, clients may discuss the ROI of the conference, or suggest that using the newest technology, or seeing a [...]
What’s that old expression? “If I had a nickel for every time someone asked me that…”? Well if I had a nickel for every time someone asked me about how our clients decide what to pay industry speakers I’d probably have bought myself a few cups of coffee by [...]
According to a September 2013 article in Convene Magazine from the Professional Convention Management Association, one third of your conference budget should be spent on food and beverage. This is a significant cost and it can be a challenge to provide enjoyable meals to your attendees without blowing your [...]
