About Genevieve R. Giesbrecht

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So far Genevieve R. Giesbrecht has created 4 blog entries.

How to Write Things That Will Actually Get Read – Part 2

By |2020-10-21T15:22:03-05:00July 5th, 2018|

Recently, I was on a call regarding anti-spam legislation (for more information). The mandated “Unsubscribe” button make me think about how valuable, and precarious, member engagement is for associations. With the advent of email, all it takes is literally a click of a button for your members to “Unsubscribe” [...]

Dealing with Difficult Association Members

By |2017-05-04T12:03:22-05:00May 4th, 2017|

One of the interesting things about working for an association management company is that I have the opportunity to interact with a diverse body of people in a multitude of industries and professions. But, each of these industries has their own challenges. Working as an administrator for these associations [...]

Five Tips for Writing Things That Will Actually get Read

By |2017-03-02T11:11:13-06:00March 2nd, 2017|

One thing that struck me in my first few months at an association management company is the amount of writing required by associations. Each association has unique reports, newsletters and meeting highlights circulating constantly, on top of the daily bombardment of emails. It is easy to ignore much of [...]

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