About Geoff A. Powell

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So far Geoff A. Powell has created 58 blog entries.

How Important are Association By-laws?

By |2016-06-16T10:20:02-05:00June 16th, 2016|

By-laws are a very important component of a not-for-profit association. All boards operate based on the member-approved by-laws of the organization. By-laws define how the organization is structured and run, and as mentioned in a previous blog, associations can also develop a series of policy statements, which add further [...]

How National Associations Can Benefit Their Provincial Counterparts

By |2016-05-05T14:11:22-05:00May 5th, 2016|

Does the voice of a national association make your provincial association stronger? If so, what are the benefits of being a provincial association that has a national association representing your industry or profession? Provincial associations are made up of local members and stakeholders that have a need or common [...]

Strategic Planning for Associations: How Much and How Often?

By |2016-04-04T09:24:27-05:00March 31st, 2016|

Strategic Planning is an important exercise that most, if not all, associations go through. When, and how often can depend on the industry you are in and how rapidly change occurs within your sector. One of the most important starting points for any association when undertaking strategic planning is [...]

Which Marketing Strategy Is Right For Your Association?

By |2017-02-02T15:15:20-06:00January 21st, 2016|

Where do you get the biggest return for association marketing today - traditional or digital media? I was sitting in a typical board meeting the other day and the conversation was about ways to market the association and its members. This board has set up a committee to look [...]

The True Value of Association Volunteers

By |2015-11-19T15:27:03-06:00November 19th, 2015|

Volunteers are the life-blood of most associations and are crucial to the overall success of the organization. What is their time worth? How do you assign value to association volunteers? Quantifying the Value of Association Volunteers Recently I attended the Canadian Society of Association Executives (CSAE) annual conference. One [...]

Money Saving Techniques for Association Executive Travel and Meetings

By |2015-10-28T14:00:25-05:00October 29th, 2015|

Generating revenue and controlling expenses are the keys to ensuring the overall health of your association. For national associations that meet throughout the year, controlling travel and meeting expenses can be a significant part of successfully maintaining your annual budget. As an association executive (chief staff officer) I rely [...]

Connect Your Association Members With Golf

By |2015-09-03T14:59:33-05:00September 3rd, 2015|

Part of being an association manager or event planner is looking at ways to connect members of the association with suppliers and other stakeholders within the industry. Golf is a great mechanism to achieve this connection. The benefits of hosting a golf tournament for your association include: Accessibility - [...]

Just Do It: Evaluating Your Chief Executive Officer or Executive Director

By |2015-07-30T10:39:49-05:00July 30th, 2015|

Evaluation of the Chief Executive Officer (CEO)/Executive Director (ED) is as important as evaluating your own board members and their performance as directors. The CEO/ED performance is key to achieving the goals of your association. As a board it is important to regularly evaluate your CEO/ED in a constructive [...]

Should You Grow Your Association Membership?           

By |2015-06-17T11:43:02-05:00June 18th, 2015|

Membership growth is top of mind for board members to ensure sustainability of an association. Is it always in the best interest of the association to grow? Does your board understand the reasons for growth, the implications of that growth and the resources necessary to sustain that growth? All [...]

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