One of the primary reasons delegates choose to attend a conference is the quality of the educational content that is being offered, and educational content comes from the professional speakers that you or your planning committee have selected. Speakers are one of the keys to the success of your [...]
Our previous article Boost Attendance with Exceptional Conference Promotion provided a great introduction to the attendance marketing discussion but since there is so much you can do to customize your marketing efforts and increase your attendance we’re continuing that discussion here. Let’s start by making sure you take the [...]
Contacting and confirming sponsorships for your event can be one of the most nerve-racking steps in the event planning process, but being well prepared, will alleviate a lot of the stress. The Sponsorship Package (or Sponsor & Exhibitor Package) is your “pitch” to potential supporters. Don’t send this out [...]
Are you an event manager? If so, have a glance through your emails and take notice of how much of your inbox traffic consists of messages from the hotel conference service manager at the hotel where you are planning your next conference or event. In a perfect world, these [...]
What would be your answer if someone offered to save you time and money in the planning of your conference/event? “YES, please!” Destination Marketing Organizations (DMO’s) can do just that. What is a DMO? The Destination Marketing Association International defines it as: Organizations charged with representing a specific destination [...]
Most associations or small organizations are given a limited budget to work with when planning their conferences but you should never let this financial constraint limit your conference’s WOW factor. Instead, be creative and find ways to cut costs in your budget while still delivering a high quality experience [...]
I am guilty of creating an opinion about a company or event based on the quality of their website. Are you? My initial reaction and experience on the home page of a website could make or break whether I choose to hire a company, work with a supplier, or [...]
Some events are held at the same venue year after year, and others, such as national association conferences, move to a different city each year. You may have great speakers, a great program and high attendance, but your chosen hotel or convention centre will always play a big role [...]
It is easier to keep exhibitors than to bring in new ones. Most organizations only have the budget to exhibit at a select few tradeshows each year and obviously you’d prefer that they attend yours. If an exhibitor has to pick and choose, why would they choose your conference [...]
Have you ever been to a conference or event where you got back to your room after a long day of sessions to find a personalized card and gift on your hotel bed? Didn’t this make you feel special!? Make delegates at your conference feel like someone cares, and [...]