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# Strauss event & association management

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## Posts

- [Why Email Marketing Still Wins the Member Engagement Game](https://www.strauss.ca/why-email-marketing-wins-member-engagement/) - Email marketing still beats social for associations. Learn segmentation, automation, and metrics that actually drive member retention.
- [Closing the "Value Gap": How to Make Your Association a Career Catalyst for Young Professionals](https://www.strauss.ca/closing-value-gap-career-catalyst/) - Your association already delivers value. Expand it further by adding career catalysts that resonate with young professionals seeking growth.
- [Why The Board Should Prioritize Internal Audit: A Strategic Tool for Association Governance](https://www.strauss.ca/internal-audit-strategic-tool/) - Internal audit protects Board fiduciary duties. Discover how strategic risk management strengthens association governance and mission success.
- [Good Governance Begins with Shared Information](https://www.strauss.ca/good-governance-shared-information/) - Board governance depends on shared information and transparency. Learn why a single source of truth builds trust and effective decision-making.
- [Common Budgeting Mistakes Associations Make and How to Avoid Them](https://www.strauss.ca/common-budgeting-mistakes-associations/) - Volunteer board members, avoid these 6 common association budgeting mistakes. Learn practical financial oversight tips to keep your organization resilient.
- [Meeting Matters: In a Conference Room or Over Zoom?](https://www.strauss.ca/meeting-matters-conference-room-zoom/) - Struggling to choose between the conference room or Zoom? Discover the hybrid board meeting strategy that boosts engagement and drives results.
- [The Power of Collaboration: How Volunteer Moderators and Speakers Create Engaging Virtual Learning Experiences](https://www.strauss.ca/virtual-learning-collaboration-guide/) - Discover how volunteer moderators and speakers collaborate to create engaging virtual learning experiences that strengthen member value.
- [Annual General Meeting, Board Chair Turnover. Effective Transition for Volunteer & Staff Leaders.](https://www.strauss.ca/agm-board-chair-transition-tips/) - New Board Chair? Learn the key questions to ask your Executive Director to build trust, align priorities, and ensure a seamless leadership transition.
- [Leading with Purpose: How Association Volunteer Leaders Can Drive Lasting Impact](https://www.strauss.ca/leading-with-purpose-association-volunteer-leaders-impact/) - Association volunteer leaders: drive lasting impact through sustainability, social good & member engagement. Start small, lead by example.
- [The Volunteer's Playbook for Member Engagement: Before, During, and After Events](https://www.strauss.ca/volunteer-playbook-member-engagement/) - Boost member engagement before, during & after events. A volunteer playbook for associations to build year-round connections.
- [Get Your Association Seen: How to use paid ads for Better Online Visibility](https://www.strauss.ca/get-association-seen-paid-ads-visibility/) - Stop relying only on organic reach for Association visibility. Learn how to use paid ads to boost online visibility & attract members on a small budget.
- [The Art of Reading the Room: Tailoring Follow-Up and Communication in Associations](https://www.strauss.ca/the-art-of-reading-the-room-tailoring-follow-up-and-communication-in-associations/) - Master follow-up in associations by reading the room. Adapt your communication to direct, roundabout, and subtle communicators on Boards and Committees.
- [How to Prep for Zoom Webinars for Associations Like a Pro](https://www.strauss.ca/prep-zoom-webinars-associations/) - Professional guide to Zoom webinar preparation for associations. Reduce glitches with assigned roles, run-of-show templates, and team debriefs.
- [Updating By-laws to Enable Virtual Board and Members’ Meetings](https://www.strauss.ca/updating-by-laws-to-enable-virtual-board-and-members-meetings/) - Many organizations, particularly those with long histories, operate under By-laws that were drafted using templates and best practices from probably, years ago. While these governing documents may have served organizations well for decades, changes in technology, member engagement, and operational realities mean that periodic review and modernization are both prudent and necessary. One area that
- [Time Management Tips for Busy Association Management Accounting Professionals](https://www.strauss.ca/time-management-tips-association-accounting/) - Prioritize tasks, block time, and minimize interruptions. Practical time management tips for busy association accounting pros.
- [Why Critical Paths Matter: Delivering Stronger Association Events with Precision](https://www.strauss.ca/why-critical-paths-matter-association-events/) - Learn how a critical path aligns event management & marcom to deliver seamless, high-impact association events with precision.
- [From Chair to Past Chair: A Practical Guide for Canadian Association Board Transitions](https://www.strauss.ca/chair-to-past-chair-canadian-association-guide/) - Ensure smooth board chair transitions in Canadian associations. Practical AGM-to-90-day plan for outgoing & incoming leaders.
- [The Secret to Attracting the Next Generation?  Meet Them Where They Already Are](https://www.strauss.ca/secret-attracting-next-generation-meet-them-where-they-are/) - Young members aren't avoiding you—they can't find you. Learn how to fix association visibility and attract the next generation.
- [Understanding Financial Internal Controls for Associations](https://www.strauss.ca/understanding-financial-internal-controls/) - Learn why internal controls are essential for associations in 2026. Discover best practices for financial integrity, risk management, and governance.
- [Financial Literacy:  Setting the Board Members of Associations for Long-Term Success ](https://www.strauss.ca/financial-literacy-association-board-success/) - Empower your association board with financial literacy. Learn key budgeting, investment, and AMC strategies to ensure long-term stability and success.
- [Creating Pride, Not Just Programs: Why Experiential Marketing Is Transforming Associations in 2026](https://www.strauss.ca/creating-pride-experiential-marketing-associations/) - Move beyond programs. Discover how experiential marketing builds pride and belonging to drive member engagement and loyalty in 2026.
- [Strategic Planning: The Argument for Hiring a Paid Expert to Support the Implementation](https://www.strauss.ca/strategic-planning-implementation-expert/) - Struggling to execute your strategic plan? Learn why hiring a paid expert accelerates implementation, improves quality, and strengthens board alignment.
- [The High Cost of Buzzwords: When Trendy Language Derails Real Progress](https://www.strauss.ca/high-cost-of-buzzwords/) - Discover how workplace buzzwords like 'innovation' and 'synergy' can derail real progress and erode trust. Learn the importance of strategic clarity for association boards.
- [Guarding Integrity: Confronting Conflicts of Interest on Association Volunteer Boards](https://www.strauss.ca/guarding-integrity-confronting-conflicts-of-interest-on-association-volunteer-boards/) - Volunteer Boards are the backbone of any association, bringing together experienced professionals who generously offer their time, expertise, and leadership. But with great influence comes great responsibility, and one of the most critical responsibilities is recognizing and managing conflicts of interest. In industries where Board members often own businesses or provide services to the sector, the
- [Committee Coordination Without the Chaos](https://www.strauss.ca/committee-coordination-tip/) - Stop the chaos of event committees! Get tips for clear roles, one source of truth, and respect volunteer time to keep your sanity.
- [Breaking the “We’ve Always Done It This Way” Mindset in Association Event Planning.](https://www.strauss.ca/association-events-weve-always-done-it-this-way/) - Learn how association leaders can modernize events without losing tradition. A guide to change management for volunteer committees.
- [AI for Association Volunteers: A Practical Guide to Clearer Communication and Less Burnout](https://www.strauss.ca/ai-for-association-volunteers-a-practical-guide-to-clearer-communication-and-less-burnout/) - Artificial intelligence (AI) can be intimidating. But for association volunteer leaders, it doesn’t need to be complicated or even highly technical. You don’t need a big strategy, budget, or special training to benefit from AI. Used thoughtfully, AI can help you write clearer member communications, improve information flow, and spend less time on administrative tasks.
- [The Art of the Follow-Up](https://www.strauss.ca/the-art-of-the-follow-up/) - Learn the art of follow-up to build trust & accountability in associations. Avoid damaging relationships with timely, intentional communication.
- [Engaging the Next Generation: Rethinking Membership for Young Professionals](https://www.strauss.ca/engaging-next-gen-membership/) - Learn how to attract & retain Millennials & Gen Z by rethinking your association's value proposition, digital presence, and community for the next generation.
- [Associations: Setting Expectations For 2026](https://www.strauss.ca/associations-expectations-2026/) - 5 key expectations for associations in 2026, focusing on deeper member engagement, purposeful events, inclusive leadership, and demonstrating real impact.
- [How Association Volunteer Leaders Keep Boards and Committees Aligned](https://www.strauss.ca/volunteer-leaders-board-committee-alignment/) - Learn how association volunteer leaders ensure alignment between boards, committees, and staff through clear processes, communication, and productive meetings.
- [Get Out and Network: How Association Leaders Benefit by being SEEN](https://www.strauss.ca/leaders-network-benefits/) - Discover why face-to-face networking builds trust, creates opportunities, and strengthens connections for association leaders in a digital world.
- [Connection Is a Real Superpower for Association Volunteer Leaders](https://www.strauss.ca/connection-superpower-volunteer-leaders/) - Learn six communication strategies for association volunteer leaders to cut through the noise and strengthen member engagement in 2026.
- [How to Create a Sustainable Volunteer Pipeline for Board Succession](https://www.strauss.ca/sustainable-volunteer-pipeline-board-succession/) - Stop reactive searches. Learn a 3-stage strategy to cultivate Board Succession Planning through training and mentoring Volunteers in association's governance.
- [The Power of Productive Volunteers: Why Great Events Need Great Volunteer Supervisors](https://www.strauss.ca/power-productive-volunteers/) - Learn why association volunteer leaders are key to great events. Discover how to lead with clarity and connection to empower your team.
- [How to Attract and Retain Engaged Volunteers in Your Association](https://www.strauss.ca/attracting-retaining-volunteers/) - Discover 7 proven strategies to attract & retain volunteers. Learn how recognition, community, and growth boost engagement for your association.
- [Meeting Matters: Finding the Right Frequency for Association Boards](https://www.strauss.ca/meeting-matters-frequency-association-boards/) - Struggling with how often your association board should meet? Explore best practices for monthly, quarterly, or annual meeting schedules to boost productivity.
- [When Board Members Reach for Their Phones, Your Meeting Loses More Than Time](https://www.strauss.ca/engaged-board-meetings/) - Is your volunteer board distracted by devices? Learn 3 key lessons to boost meeting engagement, respect time, and make your sessions more productive.
- [Constitutions, Bylaws, and Policies: The Governance “Toolbox” for Associations](https://www.strauss.ca/gov-docs-guide/) - Clarify the roles of constitutions, bylaws, and policies in your association. Build a lean, effective governance framework for compliance and success.
- [Key Skills for a Powerful Partnership Between Association Volunteer Leaders and Event Managers](https://www.strauss.ca/event-planner-partnership-guide/) - Learn the key skills for a successful association event planner partnership. From checklists to crisis management, ensure your next event is a hit.
- [The Art of Delegation: How to Empower Association Volunteers & Staff Without Micromanagement](https://www.strauss.ca/art-delegation-empower-volunteers-staff/) - Learn to delegate effectively & empower your association volunteers and staff. Foster trust, encourage autonomy, and achieve goals without micromanagement.
- [How Association Staff Can Elevate Smaller Events: What Volunteer Leaders Should Know](https://www.strauss.ca/how-association-staff-can-elevate-smaller-events-what-volunteer-leaders-should-know/) - Maximize your small events. This guide helps association volunteer leaders collaborate with staff for intentional, impactful gatherings.
- [Streamline Your Association’s Workflows: How SharePoint Can Boost Collaboration](https://www.strauss.ca/streamline-workflows-sharepoint/) - Struggling with scattered files & emails? Learn how SharePoint for Associations can centralize documents, streamline workflows, and boost team collaboration.
- [The Three Important Tools to Lengthen CEO (Executive Director) Tenure in Canadian Associations](https://www.strauss.ca/three-tools-ceo-tenure-association-governance/) - Strengthen your association's leadership. Discover three essential governance tools—focused on the Board-CEO partnership—to extend CEO tenure and impact.
- [Expanded Guide on Financial Planning for Associations](https://www.strauss.ca/associations-financial-planning-guide/) - Master financial planning for associations. Our guide covers essential strategies for budgeting, revenue, and cash flow to ensure sustainability.
- [Mastering the Juggle: 7 Smart Tips to Organize Your Workload as an Association Leader](https://www.strauss.ca/master-juggle-organize-workload-association-leader/) - Struggling to juggle it all? 7 practical tips for association leaders to organize your workload, delegate effectively, and lead with clarity and confidence.
- [Association Accounting vs. Business Accounting – What’s the Difference?](https://www.strauss.ca/association-business-accounting-difference/) - Learn the key differences between business and association accounting: fund methods, terminology, and essential 2025 tax filing rules for Canadian non-profits.
- [From Stress to Success: The Value of Hiring an Event Manager for Association Conferences](https://www.strauss.ca/hire-event-manager-for-association-conference/) - lanning your association's conference? Learn how hiring an event manager ensures success, manages your budget, and creates a seamless attendee experience.
- [The Importance of Standard Operating Procedures & How They Benefit Your Association](https://www.strauss.ca/importance-of-sops-association-benefits/) - Boost your association's efficiency with SOPs. Learn key benefits and simple steps to create clear, effective Standard Operating Procedures.
- [How to Prepare for Your First Meeting with an Event Manager](https://www.strauss.ca/first-meeting-with-an-event-manager/) - Prepare for your first meeting with an event manager effectively. Learn key steps to align visions, ask the right questions, and ensure event success.
- [Social Media for Associations: Elevating Engagement Through Two-Way Communication  ](https://www.strauss.ca/social-media-for-associations/) - Discover how social media for associations can help leverage two-way communication, member engagement, and year-round community building.
- [Helping Association Volunteer Leaders Think Like Board Members](https://www.strauss.ca/helping-association-volunteer-leaders-think-like-board-members/) - In associations, volunteer leaders wear many hats. They plan events, recruit members, help with fundraising, and often jump in wherever help is needed. But one challenge that doesn’t always get talked about is the transition from “doer” to “strategic leader.” This shift is essential—not only for the health of the Board but for the long-term
- [Rethinking Recognition: How Associations Can Keep Their Awards Programs Fresh & Relevant](https://www.strauss.ca/rethinking-recognition-how-associations-can-keep-their-awards-programs-fresh-relevant/) - There’s something timeless about celebrating excellence. But even excellence evolvesand so should your association’s awards program. As association professionals, we often rely on awards programs to showcase leadership, innovation, and outstanding contributions within our industries. It also helps to fuel healthy competition and illuminate a vibrant industry’s path of excellence. But as formats grow stale
- [The Ultimate Event Planner's Checklist: Your Key to Association Event Success](https://www.strauss.ca/the-ultimate-event-planners-checklist-your-key-to-association-event-success/) - Planning an association event without a checklist? That’s like trying to assemble IKEA furniture without the instructions, you’re bound to end up frustrated and with pieces missing. As an event coordinator, I swear by checklists to keep every detail on point, no matter the event size. Here’s the essential checklist that guarantees success every time.
- [Streamlining Inquiries: Helping Association Leaders Redirect Questions Effectively](https://www.strauss.ca/streamlining-inquiries-helping-association-leaders-redirect-questions-effectively/) - Navigating the waters of member and public inquiries is a nuanced responsibility for association Board members. This intersection between governance and operations necessitates a balance, keeping members informed while efficiently channeling questions to the right people. Efficient management of such inquiries not only upholds our association's professional image but also reinforces the distinct roles between
- [Top Tech Tools Every Association Should Be Using in 2025](https://www.strauss.ca/top-tech-tools-every-association-should-be-using-in-2025/) - Associations need to stay ahead of the curve to remain relevant, efficient, and member focused. The right technology can streamline operations, enhance member engagement, and unlock new opportunities for growth. This blog will explore the top four tech tools every association should be using to successfully move through 2025. 1. Association Management Systems (AMS) An
- [The Basics of Reading Association Financial Statements](https://www.strauss.ca/the-basics-of-reading-association-financial-statements/) - Knowing the basics of reading the numbers on a financial statement is essential to understanding the financial health of an association. Many people admit that accounting is not their area of expertise and therefore leave it to others (or the auditors) to explain what they are seeing on the financial statements. With a few simple
- [Why Marketing Is a Game-Changer for Building Relationships in Associations](https://www.strauss.ca/why-marketing-is-a-game-changer-for-building-relationships-in-associations/) - When most people think of marketing, they picture ads, logos, and catchy slogans. But for associations, marketing is more than brand awareness, it's the foundation for building strong, lasting relationships with members, partners, and the broader community. An association’s marketing team plays an important role in growing its network, keeping members engaged, and showing value
- [Navigating Budget Realities in Event Planning: Strategies for Association Leaders](https://www.strauss.ca/navigating-budget-realities-in-event-planning-strategies-for-association-leaders/) - As the cost of hosting association events continues to rise, association leaders find themselves navigating an intricate dance of budgeting, a task that is both challenging and essential for the vitality of our organizations. Price hikes in AV technology, catering, and travel can feel overwhelming. However, by grounding ourselves in strategy and fostering collaboration, we
- [Navigating Board Change: From Quiet Stability to Transformational Leadership](https://www.strauss.ca/navigating-board-change-from-quiet-stability-to-transformational-leadership/) - In the world of member-driven organizations, leadership transitions can bring profound change. When a new leader steps into a Board that has been operating with a steady, measured hand, the transition can spark transformative progress. But change, even when positive, often brings complexity. The Quiet, Steady Board: Sustaining, Not Stagnant Contrary to popular assumption,
- [Hooked on Growth: Why Association Marketing Must Evolve or Risk Irrelevance](https://www.strauss.ca/hooked-on-growth-why-association-marketing-must-evolve-or-risk-irrelevance/) - Staying relevant and engaged with members is a constant priority for association marketing teams. While traditional tools like newsletters and email campaigns still hold value, it’s time to explore more strategic, member-focused approaches. Associations that adapt, stay member-centric, and communicate clearly are the ones that will continue to succeed and thrive. 1. Membership and the
- [How Technology Is Changing Association Accounting](https://www.strauss.ca/how-technology-is-changing-association-accounting/) - Technology has made a big difference in the world of accounting. It has changed how accountants work, made things faster, reduced mistakes, and enabled associations to make better financial decisions. Today, accounting is more than just keeping records – it’s also using technology to help associations grow and succeed. For a deeper understanding check The
- [The Power of an Effective Association Board Chair](https://www.strauss.ca/the-power-of-an-effective-association-board-chair/) - Not all chairs are created equal! Being an executive director at an association management company (AMC) gives me a valuable perspective on what an “effective” chair for a Board or committee meeting looks like. The job of a Board or committee chair is not easy, and it is getting harder for many reasons. The world
- [What Is An ‘Association’ And Where Do You Fit In?](https://www.strauss.ca/what-is-an-association-and-where-do-you-fit-in/) - When you hear the word association, what comes to mind? Have you worked for an association in the past? Perhaps you have been and/or are an association member yourself. An article entitled ‘Associations’ by Brian Land, published in the Canadian Encyclopedia in 2016, mentioned that, on average, Canadians are involved in approximately three associations, professionally or
- [Why Building Strong Relationships With Vendors & Sponsors Matter](https://www.strauss.ca/why-building-strong-relationships-with-vendors-sponsors-matter/) - Vendors and sponsors are the backbone of any successful event. From catering and technical equipment to event signage and financial support, they provide the resources that allow everything to function as planned. For sponsors, it’s about more than just throwing money at an event. They’re looking for visibility, engagement, and ROI - whether that’s through
- [Managing Priorities: A Guide for Association Volunteer Leaders](https://www.strauss.ca/managing-priorities-a-guide-for-association-volunteer-leaders/) - As an association management company (AMC) owner and association executive, I've observed many dedicated volunteer leaders who serve on association Boards. Their commitment and passion for their missions drive their associations forward. However, one of the challenges these Boards often face is the tendency to take on too much, leading to burnout and decreased effectiveness.
- [Adapting Association Events for 2025 - Overcoming Global Challenges](https://www.strauss.ca/adapting-association-events-for-2025-overcoming-global-challenges/) - As we move further into 2025, the landscape for association events is rapidly evolving. New global challenges are reshaping how associations engage with their members, including economic uncertainty, geopolitical instability, and shifting member expectations. The start of the year has presented ongoing obstacles that continue to impact how we plan and execute events. In this
- [Staying Nimble in a Time of Uncertainty: How Association Marketing Communication Teams Can Navigate the Ever-Evolving Tariff Landscape](https://www.strauss.ca/staying-nimble-in-a-time-of-uncertainty-how-association-marketing-communication-teams-can-navigate-the-ever-evolving-tariff-landscape/) - In a time now defined by rapid-fire headlines and economic uncertainty, association marketing and communications (marcom) professionals find themselves not just telling their members' stories—but also looking a ways to inform, unite, and help them navigate through it all. The recent intensification of the tariff news between Canada and the U.S. has turned up the
- [AI Tools for Association Event Planning: Maximizing Efficiency Without Losing the Human Touch ](https://www.strauss.ca/ai-tools-for-association-event-planning-maximizing-efficiency-without-losing-the-human-touch/) - Event planning for associations has evolved with AI tools that streamline processes, reduce costs, and improve efficiency. However, human oversight remains essential to ensure events feel engaging and personalized. Below, we explore key AI tools and strategies for optimizing their effectiveness while maintaining a human touch. ChatGPT for Event Planning and Reporting AI-powered chatbots like
- [The Importance of Strategic Planning for an Association Board of Directors](https://www.strauss.ca/the-importance-of-strategic-planning-for-an-association-board-of-directors/) - Strategic planning is one of the most critical elements for the long-term success of any organization, and for associations, it is no different. The strategic plan is a guiding document that helps ensure the association is focused, efficient, and aligned with its goals. It outlines where the association is headed and how it will get
- [The Future of Content Creation for Associations](https://www.strauss.ca/the-future-of-content-creation-for-associations/) - Artificial intelligence (AI) is revolutionizing how associations create and manage content. By automating tasks, analyzing data, and optimizing content for engagement, AI can help associations save time, reduce costs, and enhance their communication strategies. However, AI isn't a one-size-fits-all solution—human oversight remains essential for proofreading, fact-checking, and maintaining an authentic voice. Here's how AI can
- [How to Prepare for Your Annual Audit/Review Engagement](https://www.strauss.ca/how-to-prepare-for-your-annual-audit-review-engagement/) - Many people view an audit/review engagement as a negative process; however, it should not be something you must fear. It can help you and your association. An audit can have many positive outcomes. An association’s board should look at it as a chance to better the organization’s financial processes for the future or at least
- [Marketing with Mindfulness: Avoiding Knee-Jerk Reactions in Association Communications](https://www.strauss.ca/marketing-with-mindfulness-avoiding-knee-jerk-reactions-in-association-communications/) - Staying ahead of industry news, trends, and key issues is crucial for any association, but keeping up can feel like a high-wire act in today’s relentless news cycle. Take, for instance, the ever-evolving news relating to the U.S. tariffs on Canadian businesses. With information shifting rapidly, marketing and communications teams must practice mindful marketing delivering
- [Building Trust and Loyalty Among Association Clients](https://www.strauss.ca/building-trust-and-loyalty-among-association-clients/) - Managing association clients effectively is essential for accountants who want to build lasting relationships and foster loyalty. Beyond accurate financial services, success comes from clear communication, transparency, and value-driven service. 1. Understanding Association Needs To deliver superior service, accountants must thoroughly understand the associations' financial goals, challenges, and specific needs. Conduct Regular Check-ins: Meet with
- [Navigating the Rapids: How Association Boards Can Thrive in a World of Relentless Change](https://www.strauss.ca/navigating-the-rapids-how-association-boards-can-thrive-in-a-world-of-relentless-change/) - The ground is shifting beneath our feet. Advancements in technology, evolving societal values, and global interconnectedness are reshaping the landscape for associations. The old ways of doing things, while comfortable, are no longer sufficient. Association Boards must embrace a new paradigm: governing as an intentional and dynamic process focused on the coherence, capability, and continuity
- [The Importance of a Board Self-Evaluation for Association Leaders](https://www.strauss.ca/the-importance-of-board-self-evaluation-for-association-leaders/) - The effectiveness of a Board is pivotal to the success and growth of every association. One of the most powerful tools at the disposal of association volunteer leaders is a Board self-evaluation. This process is not just a formality but a critical mechanism to ensure that the Board is functioning at its potential, continuously improving,
- [Facilitating the To Meet or Not To Meet Discussion](https://www.strauss.ca/facilitating-the-to-meet-or-not-to-meet-discussion/) - Building on my July 2024 blog, To Meet or Not to Meet. That is the Question, let's explore a process your Board can use for a meaningful discussion on this topic. Recently a client talked about their annual conference (or do you mean AGM?) and felt overwhelmed by all the factors to consider to make
- [Four Top Tactics to Showcase the Value Your Association Provides to Its Members](https://www.strauss.ca/four-top-tactics-to-showcase-the-value-your-association-provides-to-its-members/) - One of the most effective ways to gain and retain members is to showcase and reinforce the value the association provides to them. This blog will explore how a combination of highlighting exclusive membership benefits, sharing success stories, providing access to resources, and leveraging member expertise will showcase the value the association gives to its
- [Why Organizational Culture Matters in Association Event Management](https://www.strauss.ca/why-organizational-culture-matters-in-association-event-management/) - In the fast-paced world of association event management, success is often defined by the smooth execution of events, the satisfaction of attendees, and the ability to meet tight deadlines. However, there's an important element that impacts both staff well-being and event outcomes: organizational culture. A positive culture goes beyond just meeting targets or budgets; it
- [Top Ten Ways To Increase Engagement Among Members With Social Media](https://www.strauss.ca/top-ten-ways-to-increase-engagement-among-members-with-social-media/) - Social media is an essential tool for associations looking to further engage their members. Platforms like Facebook, LinkedIn, and Instagram, provide opportunities to foster community, share valuable resources, and keep members informed. However, standing out and creating meaningful connections requires strategy and consistency. Here’s ten tips to effectively engage members of an association through social
- [Ready, Willing, and Able - The Return of Association Events](https://www.strauss.ca/ready-willing-and-able-the-return-of-association-events/) - I am one of the optimists; I believe that Canadians will see the safe return of association events in the fall of 2021. However, I realize that not everyone is in the same place. As associations consider when to bring members together, they must consider that members must be ready, willing, and able to do
- [Sustainable  Event Planning: Green Practices for the Next Association Gathering](https://www.strauss.ca/sustainable-event-planning-green-practices-for-the-next-association-gathering/) - Sustainability is more than just a buzzword these days—it's something everyone should be paying attention to, including the events industry. As associations look to align with environmental and social goals, making an event more sustainable is no longer just a nice idea; it's essential. Plus, attendees love it when they see associations putting effort into
- [Hosting Association Events Amidst a Global Pandemic: Adapting to New Health and Safety Standards](https://www.strauss.ca/hosting-association-events-amidst-a-global-pandemic-adapting-to-new-health-and-safety-standards/) - 2020 has seen association events cancelled left, right, and centre due to physical distancing protocols. Due to the COVID-19 pandemic, social gatherings now restricted to small groups. Hotels, convention centres, and other venues are enacting new health and safety guidelines. In August, I hosted an online brainstorming session with several event and industry leaders of
- [Association Staff Turnover: Surviving the Transition](https://www.strauss.ca/association-staff-turnover-surviving-the-transition/) - For associations, staff turnover happens. Whether it’s a reassignment of duties best suited for the staff’s skill set, a promotion to a new position within the association, or leaving the association for other ventures. Associations need to be ready to adapt to staff change while showing no delay in service to members and board volunteers.
- [How to Make New Association Members Feel Welcomed](https://www.strauss.ca/how-to-make-new-association-members-feel-welcomed/) - New members should feel welcomed and receive guidance to connect with other members when joining an association. Making an association a welcoming environment is essential for recruiting new members but also for keeping the members you have! In this article, I will explore four essential components to increasing your association’s attraction aspect: User-friendly amenities Professional
- [An Association’s Annual Trade Show – Is it Becoming Obsolete?](https://www.strauss.ca/associations-annual-trade-show-becoming-obsolete/) - Recently, our association management company brought on a new client. This association has hosted a trade show for many years, sometimes in combination with partners and sometimes alone. Over the years, exhibitor and delegate sales have become increasingly challenging and there has been demand for fresh ideas. So, we are now grappling with the question
- [Identifying and Mentoring Future Association Board Leaders](https://www.strauss.ca/identifying-mentoring-future-association-board-leaders/) - Recruiting and identifying future association board members and leaders should not be a seasonal activity for associations, rather it should be top of mind all year long. Progressive associations add “future leadership” as a standing agenda item at every board meeting to keep this on everyone’s radar, instead of simply addressing it a few months
- [Planning Security at Your Association Event](https://www.strauss.ca/planning-security-at-your-association-event/) - Security at association events has moved to the forefront of association event planning in recent years. Regardless of the size or scope of the event, it is the association’s responsibility to ensure that delegates are safe and secure in the various spaces that the event is taking place. This article takes an initial look at
- [Collaboration and Delegation: The Science of Working Together](https://www.strauss.ca/collaboration-and-delegation/) - There is no ‘I’ in ‘team’. Whether you’re on an association board or committee, you work together as a team. A great deal of cooperation goes into working together as a team. One player can’t play a full game of soccer all by themselves. The same can be said for a committee or board of
- [Association Event Planning Tips – An In Depth Interview with DMOs](https://www.strauss.ca/association-event-planning-tips-depth-interview-dmos/) - Event managers partner with a number of suppliers to ensure the success of an association conference or special event. One of the first partnerships for many successful events is with the destination marketing organization (DMO). A DMO is responsible for promoting a city in order to increase tourism and convention sales. The DMO is likely
- [The Winning Recipe for Successful Association Events](https://www.strauss.ca/the-winning-recipe-for-successful-association-events/) - A successful association event begins with a solid recipe that passed the test of people and time but is tweaked based on innovation, creativity, and past learning. Planning an event involves layers upon layers of details. There is a lot to keep track of, from planning to onsite management. Creating a solid plan for your next event takes time,
- [Building and Maintaining Strong Relationships with Your Volunteers](https://www.strauss.ca/building-and-maintaining-strong-relationships-with-your-volunteers/) - Many of our clients rely on the work of volunteers to make their events a success. Volunteers are just as important as your attendees, exhibitors or speakers, yet they are often an afterthought. Here are some things to consider when recruiting, interacting and managing your volunteers. Create High Impact Volunteer Roles Volunteers want to know
- [How to Grow With an Association Management Company (AMC)](https://www.strauss.ca/how-to-grow-with-an-association-management-company-amc-2/) - In our 24/7 connected world we all struggle with too much to do and not enough time to do it. Those busy people who step forward to be volunteer leaders of their professional or trade association are adding to their already busy schedules and taking on work in an already jam-packed professional and personal life.
- [Evaluating Your Association Management Company](https://www.strauss.ca/evaluating-association-management-company/) - Is your association management company doing what they are contracted to do in their scope of work? Are they doing it in the right way? How important are surveys? “What gets measured gets improved,” is management guru Peter Drucker’s answer. An annual survey of board members is a useful way to help your association management
- [Marketing Your Association Event Beyond Your Membership Base](https://www.strauss.ca/marketing-association-event-beyond-membership-base/) - When marketing an association event, the primary audience is the association’s membership. This makes sense as they make up the majority of the attendees and represent the group that the event was developed for. There may be, however, several other groups interested in the event. It is important to determine who these groups are and
- [Virtual Events: An Opportunity to Grow your Association’s Event Repertoire](https://www.strauss.ca/virtual-events-an-opportunity-to-grow-your-associations-event-repertoire/) - The COVID-19 pandemic has made it impossible to hold in-person association events. Many associations are now looking to host virtual events to keep their members engaged and to provide new revenue generating activities. This article will explore options to pivot your cancelled events and will hopefully give you a new way of looking at virtual
- [Speaker Agreements – The Key to a Great Association Event](https://www.strauss.ca/speaker-agreements-key-great-association-event/) - An event planner’s relationship with a speaker for an association conference often starts with a formal speaker agreement. With this being the initial interaction with the speaker, you want to make sure you get off on the right foot and ensure the details of the engagement are clear and concise. What is included in the
- [Benefits of Renewing Membership](https://www.strauss.ca/benefits-renewing-membership/) - We are now living in a frequently evolving world where there are constant changes taking place all the time, all around us. Having easy, quick access to information that will help individuals in their industry and careers is of utmost importance to ensure that the highest standards are met, and customers are receiving the best
- [Expert Strategies for Successful Multi-Day Association Trade Shows and Events](https://www.strauss.ca/expert-strategies-for-successful-multi-day-association-trade-shows-and-events/) - Planning a multi-day trade show can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and logistics. But when everything falls into place, it’s incredibly rewarding. The key is to stay organized, keep it fun, and ensure that attendees leave feeling like they gained real value. Here are a few
- [Managing and Growing National Association Events](https://www.strauss.ca/managing-and-growing-national-association-events/) - Managing a major national association event like a convention, symposium or annual conference can be a challenge for any event manager. Usually such events are the largest an association can offer to its members, and they provide opportunities for new business connections, professional development, networking and more. It takes a lot of work to plan
- [Embracing the Future: How AI Transforms Association Marketing and Communications](https://www.strauss.ca/embracing-the-future-how-ai-transforms-association-marketing-and-communications/) - What is AI? Artificial Intelligence (AI) is the tech tool that performs tasks that typically require human intelligence. AI mimics learning, problem-solving, and decision-making functions, allowing it to adapt, improve, and, most importantly, make your life easier. From chatbots answering customer queries to predicting trends and personalizing experiences, AI is the secret sauce transforming how
- [Which Marketing Strategy Is Right For Your Association?](https://www.strauss.ca/which-marketing-strategy-is-right-for-your-association/) - Where do you get the biggest return for association marketing today - traditional or digital media? I was sitting in a typical board meeting the other day and the conversation was about ways to market the association and its members. This board has set up a committee to look at social media options and how
- [Step-by-Step Guide to Setting Up an Association’s Marketing Dashboard](https://www.strauss.ca/step-by-step-guide-to-setting-up-an-associations-marketing-dashboard/) - A marketing dashboard is a practical e-tool that can provide significant value to an association by helping them effectively track and optimize their marketing efforts. But what is a marketing dashboard and how is it used? It is a visual representation of key marketing metrics and performance indicators typically curated and presented by the
- [Five Simple Ways to Develop and Keep Great Conference Volunteers](https://www.strauss.ca/five-simple-ways-to-develop-and-keep-great-conference-volunteers/) - In 2010, more than 13.3 million people, or 47% of the population, volunteered their time through a group or organization*. This might seem like a big pool of potential volunteers for your conference but we all know there is plenty of competition for the good ones. Loyal volunteers will support your event year in and
- [Adding Value to Association Membership: Creating Two-Way Communication Opportunities](https://www.strauss.ca/adding-value-to-association-membership-creating-two-way-communication-opportunities/) - As stated in one of our previous articles, “Members are the lifeblood of associations. Without members, an association would cease to exist. An association’s members are its most valuable asset and bring the life, the drive, and the mission to associations.” An association should be using a variety of techniques to find out what the
- [Effective Communication in Associations: Building Strong Connections Among Members and Staff](https://www.strauss.ca/effective-communication-in-associations-building-strong-connections-among-members-and-staff/) - Communication with members is the heart of every successful association. Whether it's announcing important updates, sharing valuable resources, or encouraging a sense of community, effective communication is a steppingstone for a growing organization. When members and staff are on the same page, great things can happen. In this blog, I will dive into the key
- [How to Choose and Use Association Communication Channels Efficiently](https://www.strauss.ca/how-to-choose-and-use-association-communication-channels-efficiently/) - Associations are unique. They exist for different purposes, serve different professions or industries, and represent different kinds of membership. That’s why a communication channel may work better for one association than another. For years now, technology has been a main component of our day to day lives and traditional ways of communication have given way
- [Associations and the RFP Trap](https://www.strauss.ca/associations-and-the-rfp-trap/) - As Canada’s most connected event and association management company we are pleased to publish guest blogs by our partners. This post is written by Cal Harrison. Associations often need to find and hire professional services firms such as consultants, lawyers, engineers, photographers, architects, and graphic designers and quite often an RFP is the methodology used
- [Association Management Systems and Websites Are Becoming One and the Same](https://www.strauss.ca/association-management-systems-websites-becoming-one/) - As an association management company, we spend a lot of time speaking to associations that are exploring different management options. During these discussions, some of the most common questions revolve around association management systems (AMS), which consist of databases, a website, payment systems, and sometimes much more. We are often asked: What AMS does your
- [Association Management Company = Dream Team](https://www.strauss.ca/association-management-company-dream-team/) - The association’s long-time executive director who managed every aspect of the professional association, is leaving and to fulfill this role, the association’s Board of Directors has hired an association management company (AMC). But what does this mean? How will it benefit membership? And will it be expensive? Just a few of the questions that come
- [Calm, Cool & Collected: How to Be Professional with Famous Guests at Events](https://www.strauss.ca/calm-cool-collected-how-to-be-professional-with-famous-guests-at-events/) - When I returned to work at an event and association management company for the summer, I did not know exactly what my role would look like, but I definitely did not expect to be working with anyone famous! On my first day back, however, I was told I would support a fancy fundraising event where
- [Building Stronger Communities Within An Association Through Social Media](https://www.strauss.ca/building-stronger-communities-within-an-association-through-social-media/) - Building a sense of community within an association is key to increasing engagement, collaboration and for long-term success of the association. Social media is an excellent tool for fostering communities but it requires strategic planning, consistent engagement, and a focus on establishing genuine connections among members. Below is an outline of how to use social
- [Connecting your Association: Part 1—Millennial Communication](https://www.strauss.ca/connecting-your-association-part-1-millennial-communication/) - As the Communications Specialist on staff at an association management company (AMC), my role is to create relevant and eye-catching content for association members. Depending on a client’s scope of work, this could mean creating: newsletters social media content website content event marketing and more! When establishing your association’s communications plan, the first questions you’ll
- [Creating Successful Virtual Environments for Association Leaders](https://www.strauss.ca/creating-successful-virtual-environments-for-association-leaders/) - As the world continues to alter its response to the ongoing Covid-19 pandemic, the way in which associations operate has changed tremendously. Throughout the various changes, one thing has remained the same, the emergence of and importance of the virtual workplace. Seeing as many organizations are choosing to transfer their workplaces and meeting places to
- [Creating Web Content to Keep Members Engaged](https://www.strauss.ca/creating-web-content-to-keep-members-engaged/) - There’s a little bit of magic that goes into bringing people back to your website over and over again. Your association’s website should be a valuable resource for members and should promote your profession or industry. It should consistently produce content to renew its continual value. But how can you achieve this retention on your
- [News Releases:  Passé or Still an Essential Communications Tool for Associations?](https://www.strauss.ca/news-releases-passe-or-still-an-essential-communications-tool-for-associations/) - As we live in an era dominated by social media, digital marketing, and 24/7 news cycles I’m often asked if the traditional news release is still relevant for associations as a means of disseminating information to key stakeholders. Some may argue its relevance is diminishing, overshadowed by the immediacy of digital platforms. While others –
- [Key Messages: An Effective Communications Tool for Associations](https://www.strauss.ca/key-messages-an-effective-communications-tool-for-associations/) - Key messages are often viewed by associations as the ‘break glass in case of emergency’ go-to tactic when in crisis communications mode or prepping for an unsavoury announcement. Not true! Key messages are the essential building blocks for all communications including annual strategic marketing communications (marcom) plans, campaign-specific plans, etc. The goal of key messages
- [The Organized Association Leader](https://www.strauss.ca/the-organized-association-leader/) - Going about our regular routine during COVID-19 is challenging since the only constant right now is change. As an association leader, you are likely a volunteer who may be working outside of regular work hours. Therefore, it can be hard for the association leader to stay organized. Currently, there are very tight COVID-related restrictions across
- [Six Steps to Elevate Your Association’s Content Creation Strategy](https://www.strauss.ca/six-steps-to-elevate-your-associations-content-creation-strategy/) - As Bill Gates once said, "Content is King." High-quality content creation must be curated for your association to generate a presence and have a positive impact on your industry and key stakeholders. An excellent way to connect, engage, inform, and attract current and potential customers within your association is through content. Creating an impactful
- [Domains, Hosting, Wordpress, oh my! Keeping track of your association’s web assets](https://www.strauss.ca/domains-hosting-wordpress-oh-my-keeping-track-of-your-associations-web-assets/) - Do you know where your association’s domain is hosted? Hint: it may not be with the same company that hosts your website. This is something you may not think about until it’s about to expire, or another serious issue comes up, but it’s important to know, especially in the case of association management companies that
- [Managing Remote Association Teams](https://www.strauss.ca/managing-remote-association-teams/) - National and international associations by their nature are accustomed to managing projects with a remote workforce, whether that is volunteers or staff. As our team of association professionals has grown, it has meant that all our staff are no longer working from our association management company’s office, rather we have staff working from home locally
- [How to Engage Association Members to Volunteer for Committees](https://www.strauss.ca/how-to-engage-association-members-to-volunteer-for-committees/) - Association committees play a crucial role in the functioning and success of an organization. They can be structured to focus on various aspects of the organization's operations, member services, and strategic goals. Common types of association committees include executive, finance, awards, chapters, etc. Engaging association members to volunteer for committees can be challenging but is
- [So, Your Association wants to Start a Blog: Now What?](https://www.strauss.ca/so-your-association-wants-to-start-a-blog-now-what/) - In my last blog article, I wrote about the reasons associations should blog. If you haven’t read it yet, check it out here: Why Should Associations Blog? Let us Count the Ways. In this article, I outline where to start once you’ve decided that a blog will benefit your association and its members. With over
- [Valuegraphics: How can it Help Your Association?](https://www.strauss.ca/valuegraphics-how-can-it-help-your-association/) - I get emails regularly talking about Millennials–who they are, how they act, how they make buying decisions, and what’s important to them. As an association management company, our association clients are constantly grappling with how to reach this large and powerful demographic to engage them as members, volunteers and customers. Age is certainly one factor
- [The Pandemic Presents Opportunities for Partnership](https://www.strauss.ca/the-pandemic-presents-opportunities-for-partnership/) - Pandemic planning was NOT part of my vocabulary at the beginning of 2020. Earlier this year, an association we manage had recently welcomed a pandemic planner as a new member. Many association members didn’t understand the complexity and details of pandemic planning and how it could positively impact their businesses. This article will explain the
- [Stepping Into Association Management- Roles and Responsibilities](https://www.strauss.ca/stepping-into-association-management-roles-and-responsibilities/) - New to association management? So was I as of seven months ago. Stepping into my new role, I found it fascinating to learn how my personal life and related work experiences transferred into the association world. Yet, there was still a period of transition. Even though I felt supported by an amazing team, I sometimes
- [Is an Association Management Company the Right Choice for your Association Financially?](https://www.strauss.ca/is-an-association-management-company-the-right-choice-for-your-association-financially/) - As the accounting manager for an association management company (AMC), I deal with various types of accounting issues, software, financial questions, concerns, you name it! This allows me and my colleagues to have a wide range of knowledge navigating the accounting landscape of an association. There are many benefits to having an AMC manage an
- [Planning a Great Event Begins with the Program](https://www.strauss.ca/planning-a-great-event-begins-with-the-program/) - When planning an event, it is crucial to have your final program or event agenda determined early. A tough challenge in event planning is building a program that will satisfy the needs of all those in attendance and then sticking to it. You have to consider many key factors concerning the purpose of your event
- [Not Your Typical Gala Event: The Logistics of a Van Gifting](https://www.strauss.ca/not-typical-gala-event-logistics-van-gifting/) - For most, taking a sick day as a child, and even as an adult, surely included watching an episode or two of The Price is Right. I have always been wowed by the big car reveal during the Showcase Showdown. Now, as an event manager, I view this reveal from a totally different perspective. How
- [How to Get the Most out of an Association Event as an Association Leader](https://www.strauss.ca/how-to-get-the-most-out-of-an-association-event-as-an-association-leader/) - As association leaders, we are used to being on the planning side of things for association conferences and events. When attending other association events, we can often be guilty of looking at things through a planner’s eye rather than actively participating as a delegate. The following is meant to serve as a guide to help
- [Big Event in a Small Pond](https://www.strauss.ca/big-event-in-a-small-pond/) - During the busy gala season, there seems to be a different gala dinner every night of the week. The events may vary in terms of the menu, the entertainment, the venue and the cause, yet there seems to be one major commonality: the attendees. When you attend these events and look around the room, it
- [In-Person Events in a Vaccinated World](https://www.strauss.ca/in-person-events-in-a-vaccinated-world/) - We all want to get back to in-person events as soon as possible. The success of your association’s trade show or conference depends on how you market to potential delegates. Working in a primarily Canadian market, you need to keep in mind that, generally, Canadians are very safety orientated. They must be assured that protocols
- [Connecting with Association Members Using Online Tools - Part II](https://www.strauss.ca/connecting-with-association-members-using-online-tools-part-ii/) - In a past blog, I shared the following three helpful tools to connect with association members: Doodle to create polls, QuestionPro to create surveys, and Campaign Monitor to send bulk emails. Since the pandemic began, we’ve elevated our use of online resources to stay connected with members. I would like to share the latest tools
- [How to Build an Association Crisis Communications Checklist](https://www.strauss.ca/how-to-build-an-association-crisis-communications-checklist/) - Let’s face it; no association wants to go into crisis communications mode. But ultimately most will face an internal or external issue requiring immediate attention. How an association fares during and post-crisis depends on how well-prepared it is to handle one. The key to successfully navigating through a crisis is having a crisis communications checklist
- [Partnering with Hotels for a Successful Event](https://www.strauss.ca/partnering-with-hotels-for-a-successful-event/) - Are you an event manager? If so, have a glance through your emails and take notice of how much of your inbox traffic consists of messages from the hotel conference service manager at the hotel where you are planning your next conference or event. In a perfect world, these people should be your best friends
- [Set the Stage for Your Event with a Rockin’ Registration Desk](https://www.strauss.ca/set-the-stage-for-your-event-with-a-rockin-registration-desk/) - Registration is the first point of face-to-face contact that your organization has with attendees. A smooth check-in process sets the tone for a great event. It is important to get this right in order to ensure that your guests start off with a positive experience. Here are seven steps to ensure that your event gets
- [Millennials: The Next Generation of Event Attendees](https://www.strauss.ca/millennials-next-generation-event-attendees/) - Millennials; the generation of young adults currently spending their hours playing Pokémon Go and taking pictures of their whipped mocha coffee drink. The current view of Millennials is not great, if you go to google and search “Millennials are” the top results are “lazy”, “idiots” and “screwed”. Millennials are 20-35 years old, they are contributing
- [Transitioning From An Association Task Force To A Committee](https://www.strauss.ca/transitioning-from-an-association-task-force-to-a-committee/) - Knowing when it’s time to transition from an association task force to a committee is vital to the success of any initiative. And the decision to do so can be based on several key factors relating to scope of work, duration and the ever-evolving needs of the initiative and the association. Below are some telltale
- [Building a Strong Community: Fostering A Sense of Belonging Among Association Members](https://www.strauss.ca/building-a-strong-community-fostering-a-sense-of-belonging-among-association-members/) - For members, associations are a place where members can contribute, grow, and thrive, making them a community to many. Since being a part of a community is largely about being a part of something greater than oneself, building a community where association members gain a sense of belonging and connection is vital. Below are four
- [Five Ways to Increase Association Board Member Engagement](https://www.strauss.ca/five-ways-to-increase-association-board-member-engagement/) - One of the challenges facing associations today is association board member engagement. It’s critical that board members feel engaged and are actively involved in the important and useful undertakings of the organization. Board members are an association’s internal champions and ensuring they are active and keen to participate is the lifeblood of a strong association.
- [Keep Engaging Association Members During this Pandemic](https://www.strauss.ca/keep-engaging-association-members-during-this-pandemic/) - What have I learned during March and April amidst the global economic pause and stay at home orders? I’ve learned that despite legislated closures, jobs lost, and event cancellations, association members are engaging with their associations more than ever! They want to be engaged and connected; they want to participate in something. How is this
- [Maintaining Association Member Engagement in a Socially Distant World: An Interview](https://www.strauss.ca/maintaining-association-member-engagement-in-a-socially-distant-world-an-interview/) - In this interview, Sandra Harssar, an executive member of the Promotional Products Professionals of Canada (PPPC), discusses her journey as a board member and how the COVID-19 pandemic has affected association member engagement and involvement. Q: What prompted you to run for a position on the board? Sandra: I was always interested in association trade
- [Member Retention & Personality Types](https://www.strauss.ca/member-retention-personality-types/) - Member retention is very important for the long-term viability of every association (we discussed this in a previous article that can be found at: https://strauss.ca/introducing-association-members-new-membership-feature/ ). Figuring out how to retain members can be daunting at times as it is always important to remember that you want quality members - not just any member you
- [Why your association should use a graphic standards guide](https://www.strauss.ca/associations-should-use-graphic-standards-guide/) - What is a graphic standards guide? A graphic-standards guide, (which can also be knowns as a brand style guide, brand identity guide, corporate identity guide, etc., etc.) gives an overview, best use practices, and examples for the visual identity of your brand. Contents of a standards guide can include direction on everything from stationery, colours, and
- [Board Resource Prioritization to Achieve Strategic Goals](https://www.strauss.ca/board-resource-prioritization-to-achieve-strategic-goals/) - The role of an association’s board of directors (board) has two main objectives. The primary is to be the strategic thinkers that provide direction to the association members they represent. The mission of the association drives the strategy and decision-making process, therefore the board needs to always relate their strategic thinking back to the mission.
- [Successfully Onboarding a New Executive Director: A Guide for Association Volunteer Leaders](https://www.strauss.ca/successfully-onboarding-a-new-executive-director-a-guide-for-association-volunteer-leaders/) - The appointment of a new executive director marks a significant milestone for any association, symbolizing a time of transition, opportunity, and, above all, renewed leadership. It is essential for volunteer leaders on association boards to actively support the executive director in their new role, facilitating a smooth transition and ensuring they are equipped with the
- [Changing Auditors or External Accountants](https://www.strauss.ca/changing-auditors-or-external-accountants/) - The purpose of this blog is to help you with the process of changing auditors or external accountants. To begin, the bylaws of your association[1] will state if an annual audit is required or if the annual review of financial statements can be conducted by an external accountant. Compliance with this requirement is obviously mandatory
- [Elevating Your Association’s Visibility with Podcasts](https://www.strauss.ca/elevating-your-associations-visibility-with-podcasts/) - Podcasts are everywhere these days—and for good reason. According to research from The Podcast Exchange, 30% of English-speaking Canadian adults listened to podcasts each month in 2020. And over 11 million Canadian adults listened to podcasts in 2020. Among these listeners, 47% are aged 18–34—a difficult-to-reach demographic. This article will explore why your association should start
- [The Association Coordinator – A Vital Role Part 1](https://www.strauss.ca/the-association-coordinator-a-vital-role-part1/) - It’s Monday morning, you are in line for coffee at your favorite local coffee shop and as the barista hands you your custom latté, they decide to ask: ‘What do you do for work’? Panic ensues as you try to boil down your position as an association coordinator using only a few sentences. How do
- [How Can Association Leaders Measure Member Satisfaction?](https://www.strauss.ca/how-can-association-leaders-measure-member-satisfaction/) - One of the biggest factors and key indicators of an association’s health is member satisfaction. Member satisfaction is vital to an association’s health for a few reasons. Happy members are more likely to renew their memberships, provide positive word of mouth to potential members and provide higher engagement and participation in their association. All these
- [Association Certification Exams: Setting Yourself up for Success](https://www.strauss.ca/association-certification-exams-setting-yourself-up-for-success/) - Whenever there is a certification connected to an association’s membership, it is likely that members have needed to challenge their College’s exam to use said title in their professional practice. In association management companies (AMCs), the association coordinator is tasked with organizing and planning the certification exams. This task may seem like a colossal undertaking
- [Importance of Key Message Training for an Association’s Board of Directors](https://www.strauss.ca/importance-of-key-message-training-for-an-associations-board-of-directors/) - Key message training for an association’s Board of Directors is often thought as a tactic when the organization is in crisis communications mode. But the fact is, it is an essential aspect of effective communications and governance. It helps to ensure Board members are all on the same page and delivering a unified message to
- [Association Accounting Versus Business Accounting – What’s the Difference?](https://www.strauss.ca/association-accounting-versus-business-accounting-whats-difference/) - Association accounting is an area that may be confusing to some because the standards are slightly different than for a typical for-profit business. Not-for-profit associations can be run similarly to for-profit businesses in that they both have revenue, expenses, clients, directors, employees, etc. Yet, there are some key differences in the way the accounting is
- [Research in Association Management](https://www.strauss.ca/research-in-association-management/) - Associations need to conduct research on a regular basis throughout the operational year. There are many reasons for this, such as measuring the effectiveness of products and services and identifying areas where new services can be offered to association members. An association needs to ensure that it is constantly evaluating both its performance, and the
- [Association Trade Shows Gone Virtual](https://www.strauss.ca/association-trade-shows-gone-virtual/) - Face-to-face events continue to take a back seat due to the COVID-19 outbreak, leaving associations to find unique alternatives for members to stay connected and engaged. Many associations are using technology to bring members together, but how do you standout? One unique format is a virtual trade show. As technology and online platforms are becoming
- [When Can We Hold Events in 2021?](https://www.strauss.ca/when-can-we-hold-events-in-2021/) - While continuously adapting, we are proud to have made it through the hardships of countless event cancellations and closures over the past months. We have been able to adapt and focus, and now we may see another opportunity to pivot, beyond virtual events. In the months ahead, health authorities speculate that the event industry will
- [Association Meetings and Conferences are Better with A Physical Fitness Element Part 2 – You’ve Identified a Need, Now How to Incorporate It.](https://www.strauss.ca/association-meetings-conferences-better-physical-fitness-element-part-2/) - Coralee A. Dolyniuk, Association Manager, and Certified Fitness Professional. In my last article, I wrote on the importance of meeting the needs of participants in our event and association meetings by adding a physical activity component. As a society we are entering the trend of activity tracking, HITT training, Cross Fit etc. and we need
- [Leveraging Association Relationships to Maximize Training Opportunities](https://www.strauss.ca/leveraging-association-relationships-to-maximize-training-opportunities/) - When two associations are similar but different, how can you leverage the similarities to offer dynamic educational opportunities? We offer association management services to two associations that have many similarities but can also be viewed as competitors (they compete for consumers’ recreational dollar spending). When the board of each started discussing training opportunities connected to
- [A Focus on the New Attendee Experience](https://www.strauss.ca/focus-new-attendee-experience/) - Generally association event managers focus on improving the event or conference based on previous years. They use post-event survey results to gain feedback from attendees and make slight changes based on that data - and this process works well. However, the focus is solely on existing event attendees and their impressions of the previous event
- [Useful Graphic Design Resources for Associations](https://www.strauss.ca/useful-graphic-design-resources-for-associations/) - In a past article I came to the defence of the stock photo for association design projects. In this article I’ll give you some more tools to help raise the level of your graphic design for association events. These can help you if you are a professional designer or the one person who does it
- [Can an Event Planner or Meeting Planner Really Build “Wellness” Into A Conference?](https://www.strauss.ca/can-event-planner-meeting-planner-really-build-wellness-conference/) - One of the hot new topics for the modern meeting planner and event planner is how to build “wellness” into a conference. In fact, for more than one of our association management clients this is a strategic consideration for their upcoming events. Meeting Planner or Event Planner = Wellness Planner These days, conference delegates expect
- [Expanding Horizons: Meeting New Association Partners and Attending Competitor Affiliate Trade Shows](https://www.strauss.ca/expanding-horizons-meeting-new-association-partners-and-attending-competitor-affiliate-trade-shows/) - In the dynamic world of trade shows and association industry events, there's always something new to learn and someone new to meet. Recently, I had the unique opportunity to attend a competitor affiliate trade show as a guest, and the experience was nothing short of enlightening. Here’s a glimpse into what made this journey so
- [How To Keep Virtual Board Meetings Engaging](https://www.strauss.ca/how-to-keep-virtual-board-meetings-engaging/) - It has been over a year since association board members from around the country have been able to hold in-person board meetings due to the pandemic. Boards are growing fatigued from the lack of interaction among members and are missing out on important aspects of association leadership. For example, directors who have resigned never got
- [Assessing External & Internal Environments as Board Members](https://www.strauss.ca/assessing-external-internal-environments-as-board-members/) - I recently attended a board professional development session with board members from an association that we manage and I found it a very worthwhile session for both myself and for the board members. It very clearly outlined the roles of, and the relationship between, the board members versus the chief staff officer (Executive Director or
- [The Value of Member Benefits](https://www.strauss.ca/the-value-of-member-benefits/) - Recently, I attended the Canadian Society of Association Executives (CSAE) annual conference in Niagara Falls. A session on “Today’s Missing Link for Explosive Growth” put on by Ed Rigsbee, author of the book “The ROI of Membership,” made me think about how we frame the features and benefits of membership when selling it to existing
- [Member Satisfaction is Key for a High-Performance Association - Listening to Your Association Members](https://www.strauss.ca/member-satisfaction-is-key-for-a-high-performance-association-listening-to-your-association-members/) - One of the biggest traits of a high-performing association is member satisfaction! But how do you quantify and obtain member satisfaction, ensuring all are satisfied with their investment in the association and that their opinions are of value? (See one of my past articles highlighting the characteristics of a high-performance association: https://strauss.ca/association-high-performance-association/) There are a
- [The Importance of Updated Contact Information for Association Members](https://www.strauss.ca/importance-updated-contact-information-association-members/) - Data is what businesses and associations thrive on. It is very important to always maintain a high level of accuracy which includes having up-to-date contact information. Unfortunately, this is not always as easy as it sounds. There are a lot of challenges ensuring that associations have correct and accurate information and that it reaches the
- [Communication and Like-Mindedness: Starting out on the Right Foot in the Association Management World](https://www.strauss.ca/communication-like-mindedness-starting-right-foot-association-management-world/) - Starting a new job can be scary, but jumping into the association management world was certainly a challenge that I was ready to take on. During my first few weeks, I had a lot to figure out. Going in as a new association coordinator for two associations, I already knew that the bar would be
- [Pre-Audit Planning: Getting Ready for the Yearend Audit/Review Engagement](https://www.strauss.ca/pre-audit-planning-getting-ready-yearend-auditreview-engagement/) - How easy or hard, how long or short, how much or how little your association’s audit/review engagement 1 will be is in up to your organization—not the external accountant. You can take control of the audit process by meeting with the audit partner/manager and person doing the fieldwork—before the audit begins. This meeting with people
- [Save Money and Reduce Audit Stress](https://www.strauss.ca/save-money-and-reduce-audit-stress/) - A little bit of well thought-out preparation for your organization’s annual audit may reduce the cost of the audit but will definitely make the audit process less stressful. Start by anticipating a few common questions and by having the answers ready for your external accountant. Be Sure to Balance Ensure that the Trial Balance provided
- [Understanding Accounting to Better Manage Your Association](https://www.strauss.ca/understanding-accounting-to-better-manage-your-association/) - As an accountant working with associations, one question I’ve been asked is, “What is the difference between management accounting and financial accounting?” These are two distinctly different areas of accounting, and if you didn’t study accounting, this is probably something you were not aware of. Up until 2016, these two areas had different educational and
- [How to Know When Your Association Needs Help from a Professional Accountant](https://www.strauss.ca/how-to-know-when-your-association-needs-help-from-a-professional-accountant/) - There are many challenges in managing an association. Especially a small one that doesn't have endless resources or a need for numerous full-time staff members. For a small association in particular, the accounting most likely does not require the work of a full-time accountant. However, it's still important to ensure the association finds someone with
- [The Difference Between Financial and Management Accounting, and Why Should an Association Leader Know This](https://www.strauss.ca/the-difference-between-financial-and-management-accounting-and-why-should-an-association-leader-know-this/) - Association management has two primary areas of accounting that are highly important: financial and managerial accounting. It is important that association leaders must be familiar with both. Most association accounting tasks fall into one of the two categories, and although the two disciplines have a lot in common, they have more differences than commonalities. It
- [Working with the Association Planning Committee to Confirm Speakers](https://www.strauss.ca/working-association-planning-committee-confirm-speakers/) - A number of key event planning tasks rely on a finalized program: marketing of the event, food and beverage planning, audio visual requirements, etc. Because of this, it is important to finalize the program as early on in the planning process as possible. The biggest component of finalizing a program generally revolves around speakers. How
- [Association Leadership Changes Can Be Hard – Lessons Learned](https://www.strauss.ca/association-leadership-changes-can-be-hard-lessons-learned/) - I spent a large part of the last year leading a national trade association through a major management change. The year saw the departure of the long-time CEO, the appointment of an interim CEO, and finally the transition from a stand-alone association to one managed by an association management company (AMC). In addition to these
- [Change in Associations and the Role of the Association Leader - Part 1](https://www.strauss.ca/things-change-change-in-associations-and-the-role-of-the-association-leader/) - I have experienced a lot of change in my life in the past few years. After working in retail for 25 years, I made the decision to go back to school. I spent two years sharpening my skills, then three years working in a corporate environment for a large company. Late last year I joined
- [Association Members Are Talking - Are You Listening?](https://www.strauss.ca/your-members-are-talking-are-you-listening/) - In association leadership, we know how important it is to members that they feel heard and seen. With this in mind, we survey members, request feedback, and provide ample opportunity for them to communicate their needs and priorities. This process is extremely important, but if we aren’t actively listening and allowing members’ voices to impact
- [Congratulations, Valued Member…You Owe Us $200!](https://www.strauss.ca/congratulations-valued-memberyou-owe-us-200/) - The purpose of this blog is to suggest some ways that an association can influence how a member reacts when s/he receives and opens an email whose attachment is an invoice for the privilege of membership. Many years ago, when I was in the restaurant business, I was happy to pay the restaurant association’s annual
- [Sending out the Right Message to the Right People – Attendance Marketing](https://www.strauss.ca/sending-right-message-right-people-attendance-marketing/) - Our previous article Boost Attendance with Exceptional Conference Promotion provided a great introduction to the attendance marketing discussion but since there is so much you can do to customize your marketing efforts and increase your attendance we’re continuing that discussion here. Let’s start by making sure you take the appropriate steps to guarantee the message
- [Managing Association Invoices to Avoid Financial Penalties](https://www.strauss.ca/managing-association-invoices-avoid-financial-penalties/) - The average working adult is no stranger to paying bills. Whether it be a car payment, mortgage, or monthly subscription to your favorite magazine; they are not going to pay themselves. Luckily, many people usually only have their own bills to worry about. But imagine not only having to pay your bills, but the bills
- [Association Graphic Design During COVID-19](https://www.strauss.ca/association-graphic-design-during-covid-19/) - COVID-19 has changed work for everyone. Front line workers are working harder than ever and are always at risk. Some started working from home while others were unfortunately laid off. The world of association management and my role as a graphic designer quickly pivoted as well. Since I already work remotely, my daily routines did
- [How to Use Events to Grow Your Association's Membership](https://www.strauss.ca/how-to-use-events-to-grow-your-associations-membership/) - Event planning should always be done with membership recruitment top of mind. To attract potential members to your association's event, you need to plan it to have value for existing and potential new members. Here are three tips for planning an event that will help you to recruit new members. 1. Plan an Event
- [Embrace Daring Leadership as an Association Leader](https://www.strauss.ca/embrace-daring-leadership-as-an-association-leader/) - Association leaders can learn several valuable lessons from Brené Brown about leadership. Brené Brown is a renowned American scholar, author, and public speaker, best known for her work on vulnerability, courage, shame, and empathy. She holds a Ph.D. in social work and has spent much of her career researching topics related to human connection, vulnerability,
- [Effective Delegation for Association Leaders](https://www.strauss.ca/effective-delegation-for-association-leaders/) - Delegating tasks to both association volunteers and staff is a primary role of association leaders. Considering that delegation is integral in the day-to-day work in associations, can we then assume that association leaders are good at it? The answer is, not necessarily. Delegation is not a skill that most people tend to focus on or
- [Giving Better Feedback as an Association Leader](https://www.strauss.ca/giving-better-feedback-as-an-association-leader/) - Picture this. As the board chair of your association, you’ve been noticing that the membership committee chair, Bob, is not fulfilling his responsibility as a volunteer leader. Bob has been absent for meetings, is not engaging the rest of the committee, and is not sticking to agreed-upon timelines. The membership committee sees it, the board
- [The Role Continuum for Chief Staff Executive and Board of an Association](https://www.strauss.ca/the-role-continuum-for-chief-staff-executive-and-board-of-an-association/) - In previous articles, I have written about the CSAE CEO Symposium led by Glenn Tecker. I find some of the tools provided at this workshop to be so valuable I keep the workbook on my desk. One of my most referenced tools is the role continuum for the chief staff executive (executive director or CEO).
- [How Association Leaders Can Boost Morale During a Pandemic](https://www.strauss.ca/how-association-leaders-can-boost-morale-during-a-pandemic/) - As we continue to live and work through the COVID-19 pandemic, it is more important than ever for association leaders to actively listen to members’ needs. During this difficult time, associations must keep an open line of communication with members to gauge the overall morale of the association. Members are an association’s greatest asset. Without
- [The Importance of Role Clarity for Association Boards and Committees](https://www.strauss.ca/importance-role-clarity-association-boards-committees/) - I recently attended the Symposium for Chief Staff and Elected Officers led by Glenn Tecker and presented by the Canadian Society of Association Executives. This is an event that I attend each year with a volunteer leader from one of the associations that we manage as an association management company (AMC). While the content does
- [The Benefits of Networking for Association Leaders](https://www.strauss.ca/the-benefits-of-networking-for-association-leaders/) - It’s been said many times that connections are the things that hold people together. In the world of association leadership, the same concept applies. Having a comfortable culture of networking in your association is vital to allow your association to broaden its knowledge and gain a sense of community in its industry. Networking allows association
- [Introduction to Association Meeting Minutes for Association Leaders](https://www.strauss.ca/introduction-to-association-meeting-minutes-for-association-leaders/) - For brand new volunteer association leaders, trying to figure out meeting minutes might be intimidating. What are action items? What’s a motion? Do you need to write everything everyone says? This quick guide will help familiarize yourself with association meeting minutes and write minutes that are efficient, easy to read, and an excellent record for
- [Five Organizations You Need to Inform When Your Association Board Members Change](https://www.strauss.ca/five-organizations-you-need-to-inform-when-your-association-board-members-change/) - The purpose of this article is to identify the five key notifications required when your association board members change, so that all those who should be notified are told on a timely basis. Adding or Removing an Association Board Member The requirements are the same if there is a new person joining the current association
- [Work Balance—How to Work Hard and Avoid Burning Out as an Association Volunteer Leader](https://www.strauss.ca/how-to-work-hard-and-avoid-burning-out-as-an-volunteer-board-leader/) - Many volunteer board leaders have noticed that no matter how much hard work they contribute, the outcome does not reflect the long hours they are putting in. Association work never stops. Especially during this pandemic. Correspondence keeps piling up and the emails are flying in. No matter how much time and effort volunteers seem to
- [Are You in a Conflict of Interest?](https://www.strauss.ca/are-you-in-a-conflict-of-interest/) - How would you know if you are in a conflict of interest? What determines if you are in a conflict of interest? Does it matter if it is a direct and obvious conflict of interest or simply the perception of a conflict of interest? When should you or are you required to disclose the conflict?
- [What’s in a name?](https://www.strauss.ca/whats-in-a-name/) - As Canada’s most connected event and association management company we are pleased to publish guest blogs by our partners. This post is written by Kelsey Desjardine, a lawyer with Pitblado Law in Winnipeg, Manitoba. Many associations recognize, as they grow, that they’d like to secure their brand by obtaining a registered trademark or certification mark.
- [How Associations and its Members can Continue to Work Efficiently in Quarantine](https://www.strauss.ca/how-associations-and-its-members-can-continue-to-work-efficiently-in-quarantine/) - I recently spoke with an association member that was trapped on a cruise ship during the current COVID-19 pandemic. She shared with me some ideas that helped her keep in touch with her staff and clients while stuck on board. You can see her interview on The Big Story podcast here. I have adapted her
- [What does Leadership look like?](https://www.strauss.ca/what-does-leadership-look-like/) - I have had the good fortune to attend some professional development sessions over the last few months and feel as though I have come away with a few gems of information that will not only allow me to do my job better, but also help me give advice to our association management clients and their
- [Your Event Planning Timeline is Ready, Now What?](https://www.strauss.ca/your-event-planning-timeline-is-ready-now-what/) - A timeline is a key tool in planning a conference, as it provides all those involved (event planner, client, planning committee and others) with information about the key tasks. The timeline is your master “to-do list”. Building a timeline for an event, for the first time, can be time consuming, but it is essential. On
- [Associations: Navigating the “New Normal"](https://www.strauss.ca/associations-navigating-the-new-normal/) - The pandemic has all Association Management Companies (AMC) working with their association clients to rethink how to get back to “normal” or define the “new normal” for their operations. Connecting In-Person vs Virtual Many associations have returned to in-person meetings and conferences while maintaining the virtual attendance option. Depending on the audience, in-person works well,
- [Being Present as an Association Leader Right Here, Right Now](https://www.strauss.ca/being-present-as-an-association-leader-right-here-right-now/) - As a volunteer association leader, being present is not just about being seen, and physically showing up to wave the flag at your association’s Annual General Meeting (AGM), or Conference, it’s about being fully engaged in the moment. What Does it Mean to Be Present? Being present refers to a state of mindful awareness of
- [Our First Post-COVID Trade Show](https://www.strauss.ca/our-first-post-covid-trade-show/) - Flashback to February 2020, for one of our clients’ TRAVELING trade show tour. Our team is moving from Vancouver, to Calgary, then Montreal to Toronto, meeting with hundreds of association members across the country! We only start hearing COVID-19 on the news towards our last show dates. I know, I know, change the record, but
- [How to Develop a Mutually Beneficial Relationship with Association Conference Speakers – Interviewing a Professional Speaker](https://www.strauss.ca/how-to-develop-a-mutually-beneficial-relationship-with-association-conference-speakers-interviewing-a-professional-speaker/) - Jennifer Schrafft is a Certified Professional Coach who does regular speaking engagements throughout the year. Recently, she participated as a speaker in two association conferences that I managed. I sat down with Jennifer to find out what makes a positive speaking engagement for her and how we can work together to create a mutually beneficial
- [Connecting your Association: Part 2-Gen X Communication](https://www.strauss.ca/connecting-your-association-part-2-gen-x-communication/) - In part one of Connecting your Association, we covered the communication styles and preferences of Millennials (generally born between 1981 and 1996). We learned that Millennials are attracted to the message and the WHY behind your association. This will draw them in and retain them as loyal members. While younger Millennials are finishing up university
- [Your Association Annual Conference: Why a Post-Event Debrief is Critical](https://www.strauss.ca/association-annual-conference-post-event-debrief-critical/) - For event planners, the planning process is dedicated to ensure the success of an association annual conference or event – however, an event planner’s work isn’t over after the closing remarks. It is now time to build on your experience. If you are planning a recurring event, this post-event feedback is critical. You might think
- [The Role of the Administrative Support in an Association Office](https://www.strauss.ca/role-administrative-support-association-office/) - I am frequently asked, “What is it that you do for work?”. When I tell people I work for Strauss Event and Association Management in an administrative position, I usually get a blank stare. Then, I explain what an association management company is, and what my role is within this organization. Strauss provides management services
- [GST/HST and QST on Registration Fees for Virtual Meetings and Trade Shows](https://www.strauss.ca/gst-hst-and-qst-on-registration-fees-for-virtual-meetings-and-trade-shows/) - Many associations have been forced to cancel in-person professional development meetings and/or trade shows because of the COVID-19 pandemic, as described in my colleagues' recent article Association Trade Shows Gone Virtual. The cancellation of these events both reduces the value of association membership and threatens some association’s financial sustainability. Virtual meetings and trade shows can and
- [How Bad Design Can Hurt Your Event](https://www.strauss.ca/bad-design-can-hurt-event/) - Event budgets can often be tight so cutting professional design out of the event budget is sometimes seen as an easy way to save some money. There are dozens of free online design tools that promise to make anyone design like a professional. While these programs can often be useful, in the end they are
- [Investing Time in Your Event Schedule to Ensure Success](https://www.strauss.ca/investing-time-in-your-event-schedule-to-ensure-success/) - Keeping to a schedule is critical to ensuring a successful event. Creating a Run of Show (ROS)—a timeline/schedule of events—prior to the event is a great way to plan out the timing and order of all the moving parts. To begin, meet with all stakeholders and find out what their requirements are. Ask them as
- [Top Five Tips: Overcoming Obstacles in Association Event Planning](https://www.strauss.ca/top-five-tips-overcoming-obstacles-in-association-event-planning/) - There is nothing more thrilling for an association event manager than the excitement and hustle involved in curating a great event. But along with the thrill can come a moment of “Oh No!” when something does not go as planned. And it can happen to the best of us! Things like bad weather for an
- [The Importance of Fostering Relationships Between an Association’s Board & Staff](https://www.strauss.ca/the-importance-of-fostering-relationships-between-an-associations-board-staff/) - “The unique and multifaceted relationship between the board and its executive is perhaps the most important relationship leading to organizational success or failure. Like the two partners in a skating competition, each side can either bring out the best in the other or prevent the other from skating well.” ~ Jan Masaoka, CEO of the
- [Your Association’s Digital Footprint: The Benefits of Digital Marketing](https://www.strauss.ca/your-associations-digital-footprint-the-benefits-of-digital-marketing/) - The world has gone digital, so it is important to ensure associations communicate digitally to ensure the message is received by members and stakeholders. Many talks I attend these days speak about the importance and measurability of digital channels to get your message out to your stakeholders. It may not be necessary to put all
- [The Power of Interactive Social Media Posts and Reels for an Association](https://www.strauss.ca/the-power-of-interactive-social-media-posts-and-reels-for-an-association/) - In today's fast-paced digital landscape, associations seek innovative ways and solutions to capture and retain the attention of their target audience. Enter interactive posts and reels, two dynamic content formats that have taken the social media world by storm. This article explores why integrating interactive posts and reels into an association's content strategy can foster
- [Introducing Social Media to a Reluctant Association](https://www.strauss.ca/introducing-social-media-reluctant-association/) - The power of social media is undeniable. When used properly, social media is a great tool to increase awareness, promote membership, advertise and facilitate upcoming events, and connect members with similar associations or groups. Although the benefits may seem obvious, not all associations are keen to jump on the social media movement. If you work
- [Social Media for Associations - Maximize Engagement and Visibility](https://www.strauss.ca/social-media-for-associations-maximize-engagement-and-visibility/) - One of the easiest ways for associations to keep their members updated on all the goings-on in their field or industry is through social media. Facebook and LinkedIn are great tools for connecting with members and sharing information, while Twitter and Instagram work well for generating buzz around events and members’ businesses and practices. However,
- [Capturing Millennials Using your Association’s Social Media](https://www.strauss.ca/capturing-millennials-using-your-associations-social-media/) - In today’s day and age, having a strong presence on social media for your organization is crucial to staying relevant in your industry; this is no exception to associations. Associations must create and maintain a social media presence in order to capture their current and potential association members. Considering that the majority of the Canadian
- [Staying Organized in the Fast-Paced Association Management World](https://www.strauss.ca/staying-organized-fast-paced-association-management-world/) - In today’s association management world, it is a complicated task to keep all your association contacts and to-do lists properly organized. There are however, a few fundamental tactics that can help you stay organized in this fast-paced environment. Being a new employee at an association management company (AMC) has been a challenge for me. The
- [Keep Your Exhibitors Happy!](https://www.strauss.ca/keep-your-exhibitors-happy/) - It is easier to keep exhibitors than to bring in new ones. Most organizations only have the budget to exhibit at a select few tradeshows each year and obviously you’d prefer that they attend yours. If an exhibitor has to pick and choose, why would they choose your conference over another? Based on results from
- [Driving Change in Your Event](https://www.strauss.ca/driving-change-event/) - Many events that you plan are likely annual events, possibly reaching the point of running themselves. You already have a great foundation for planning the event, you have a good relationship with the venue, have used the same vendors year after year and your attendees know exactly what to expect. Sounds great right? But, when
- [The Impact of Technology on Association Marketing](https://www.strauss.ca/the-impact-of-technology-on-association-marketing/) - Today, technology offers tools that enhance communication and allow greater personalization of the member experience. Customer Relationship Management (CRM) systems allow associations to capture and analyze data about the preference and behaviors of members. With this information, associations can run marketing campaigns that will talk to the member's needs. Be it an email of upcoming
- [Event Planning Without Advance Notice](https://www.strauss.ca/event-planning-without-advance-notice/) - Have you ever been in the situation where the funding you requested to host an event comes in at the final hour? Now what? How do you execute the planning of an event without sufficient advance notice? You know that your association would benefit significantly by creating an opportunity for professionals in your industry to
- [Sales Tax on Association Sponsorships and Tradeshow Booths](https://www.strauss.ca/sales-tax-on-association-sponsorships-and-tradeshow-booths/) - Sponsorships The Canada Revenue Agency (CRA) has a published a guide GST/HST Information for Non-Profit Organizations; however, its section on sponsorships does not offer clear-cut information about sales tax on sponsorships. As an association management company, we add GST/HST to all sponsorships sold by our association clients, except under very special circumstances. We urge you
- [Planning Association Events - Are You Changing Enough?](https://www.strauss.ca/planning-association-events-are-you-changing-enough/) - Have you ever had a new planning committee member join and ask why a certain component of the event is done the way it is? If so, has the answer ever been “It has always been done that way”? In planning association events, we can find ourselves working with a tight budget and making drastic
- [Not Another Boring Conference Room: Bringing Your Event To A Unique Venue](https://www.strauss.ca/not-another-boring-conference-room-bringing-your-event-to-a-unique-venue/) - As event managers we often get stuck in a rut of using the same venues year after year committed to the saying “if it ain’t broke don’t fix it”. Many of the events we plan are annual events where the same people attend year after year. The program changes each year so why can’t the
- [Association Events: Tips for Finding the Right Venue](https://www.strauss.ca/association-events-tips-for-finding-the-right-venue/) - Half the battle in organizing a successful association event such as an awards ceremony, trade show, conference, or symposium is choosing the right venue. The right venue can ensure a positive and meaningful experience for an association’s members. The perfect venue should capture the essence of the association and the overall theme and type of
- [Insurance: What Event Planners Need to Consider When Organizing an Association Event](https://www.strauss.ca/insurance-what-event-planners-need-to-consider-when-organizing-an-association-event/) - Your organization or association needs the protection insurance offers, for all of its events, even if you believe “there is no way that we could be at fault.” There are several varieties of insurance – read on to find out which (and possibly all) are right for your event. Commercial General Liability (CGL) Insurance “A
- [Incorporating Mobile Tours in Your Conference Program](https://www.strauss.ca/incorporating-mobile-tours-conference-program/) - We are seeing more and more association conferences incorporate mobile tours as part of their conference programming. A mobile tour is an educational session that takes your delegates offsite to a location(s) outside of your regular conference space. They are most typically either walking tours or bus tours. Keep reading for some tips on how
- [How Good Is Your Association Record Keeping?](https://www.strauss.ca/how-good-is-your-association-record-keeping/) - A standardized file folder naming system, for both electronic and hard copy/paper documents, has many benefits that go beyond making it easier to find things, such as efficiency in training new staff, and reduced misfiling. Below is an overview of the system used by Strauss for association record keeping that you might find valuable as
- [“Anything That Can Go Wrong, Will Go Wrong”: Being an Adaptable Event Manager](https://www.strauss.ca/anything-that-can-go-wrong-will-go-wrong-being-an-adaptable-event-manager/) - Event managers are typically highly organized, which is crucial to managing complex events. Organization is important, but how you deal with issues as they arise is just as, if not more, vital. As event managers, we are familiar with Murphy’s Law: “anything that can go wrong, will go wrong.” We are highly organized and prepared
- [Planning A Conference With A Limited Budget – How and Where to Cut Costs](https://www.strauss.ca/planning-a-conference-with-a-limited-budget-how-and-where-to-cut-costs/) - Most associations or small organizations are given a limited budget to work with when planning their conferences but you should never let this financial constraint limit your conference’s WOW factor. Instead, be creative and find ways to cut costs in your budget while still delivering a high quality experience to your delegates. Concentrate on what’s
- [The Importance of Conflict of Interest Policies within an Association’s Board](https://www.strauss.ca/the-importance-of-conflict-of-interest-policies-within-an-associations-board/) - Each Board member brings to the Board a special set of skills and life experiences. Volunteering is the lifeblood of not-for-profit associations, and attracting qualified leaders often attracts people that may have conflicts of interest or perceived conflicts of interest with the association they are involved with. So, how do you manage this? Before we
- [A Guide to Effective Record-Keeping for Association Leaders](https://www.strauss.ca/a-guide-to-effective-record-keeping-for-association-leaders/) - When we’re busy, organized and effective record-keeping often falls to the bottom of the list. In between emails or rushing from your day job to an evening Board meeting, you save a few important organizational documents in a new shared folder, call it “Misc” (miscellaneous) and call it a day. But it’s precisely because of
- [The Best-Intentioned Association Boards Can Get Sidetracked](https://www.strauss.ca/the-best-intentioned-association-boards-can-get-sidetracked/) - A lot of thought and energy goes into preparing the agenda for an association’s board of directors meeting. However, without proper planning and structure, a strong board can easily lose track of priorities throughout the meeting. Planning an agenda and ensuring that board members arrive prepared is equally about respecting fellow board members and senior
- [No Two Boards are Exactly the Same](https://www.strauss.ca/no-two-boards-are-exactly-the-same/) - If you are an athlete, a sports fan, or played in a rec league as a child, you know that each sport requires a different number of players, different types of positions, and use different equipment. You cannot expect to excel at one sport and jump into another without knowing what you are getting into.
- [Ten Tips: How to be a Good, Efficient Board Member](https://www.strauss.ca/ten-tips-how-to-be-a-good-efficient-board-member/) - As I sit here at my kitchen table writing this article, I have my children running around in the background, wanting to go outside, asking questions, wondering why we are stuck inside. I question myself all the time - am I making the right decision, is keeping them home this week before the school closure
- [What are the Financial Responsibilities of an Association Board?](https://www.strauss.ca/what-are-the-financial-responsibilities-of-an-association-board/) - So, you have volunteered to become an association board leader, but what responsibilities does this position entail? Specifically, overseeing the financials can be a barrier to a fully engaged board. Some may feel uncomfortable reviewing financial information and providing the required oversight to the financial affairs of an association. Overseeing the finances of a not-for-profit
- [Is Your Association Set Up to Prevent Fraud?](https://www.strauss.ca/is-your-association-set-up-to-prevent-fraud/) - It’s no secret that fraud is a large risk to any organization. There are numerous ways fraudulent activity could take place in an accounting system and it’s important to understand your risk factors and to take into consideration several things to prevent fraud in an association. Smaller associations are more vulnerable to fraud due to
- [How to Overcome the Top Three Common Marcom Pain Points  for Associations](https://www.strauss.ca/how-to-overcome-the-top-three-common-marcom-pain-points-for-associations/) - Marketing Communication (marcom) pain points within an association can be common. But they can also be frustrating for the association’s Board, staff and members leading to mixed messages, negative member experiences, and halted decision-making, which can potentially stunt the association’s overall growth plans. Examples of pain points include ineffective member engagement that can impact
- [What’s In Your Board Members’ Binders?](https://www.strauss.ca/whats-in-your-board-members-binders/) - In this article we’ll share with you the contents of the board member’s binder that we have developed for our association management clients. The binder serves at four primary purposes: It is an orientation resource for new members It is evidence of the board’s work for existing board members It acts as a policy manual
- [Courage: Try, Trust, and Tell](https://www.strauss.ca/courage-try-trust-and-tell/) - Despite the constant struggle with COVID-19, restrictions, and exhaustion that we have been facing over the past two years, the association world has shown that it can pivot and continue to grow in the face of adversity. It takes a great deal of courage from many people to achieve these feats. I’m tired; physically, mentally,
- [Five Ways Associations Can Improve Their Social Media Game](https://www.strauss.ca/five-ways-associations-can-improve-their-social-media-game/) - Social media can be a powerful communications tool for an association. If used correctly! The key is knowing your membership audience and how to utilize your social platforms to connect with them, build awareness, increase member acquisition, and ultimately drive traffic and engagement. It’s also important to know how to create timely, authentic and engaging
- [Four Ways to Prevent Association Board Burnout](https://www.strauss.ca/four-ways-to-prevent-association-board-burnout/) - As an association volunteer, it is easy to become overwhelmed by the many meetings, emails, and endless tasks and decision-making required for running an organization. Managing your time well not only helps you stay healthy and motivated, but also ensures you have the people power to keep the association going for a long time. Here
- [Collaborative Goal Setting: A Comprehensive Guide](https://www.strauss.ca/collaborative-goal-setting-a-comprehensive-guide/) - In the world of association management, setting goals is one of the most effective ways to motivate and engage members while also creating fulfillment and alignment. In Association management, setting and achieving goals is exclusively a team effort therefore, goal setting becomes a collaborative act. This guide aims to provide you with a comprehensive understanding
- [The More You Know: How to Better Support the Board with Greater Association Knowledge](https://www.strauss.ca/the-more-you-know-how-to-better-support-the-board-with-greater-association-knowledge/) - Everyone has room to grow when it comes to learning more about their workplace and environment. While some people may choose to get by with minimal knowledge of their surroundings, it is my belief that one should not simply be aware and attempt to get by, but instead, truly grasp and understand what it is
- [Adapting Board Leadership to Challenges of the Pandemic](https://www.strauss.ca/adapting-board-leadership-to-challenges-of-the-pandemic/) - The last 14-months have felt more like a daily one-hundred-meter dash rather than a marathon. While I am no runner, I prefer the steady pace of a marathon. But, like most association leaders, I can handle the occasional sprint. During the pandemic, we have missed the personal connections and relationships that are vital to a
- [Improve Board Effectiveness; Use a Planning Calendar](https://www.strauss.ca/improve-board-effectiveness-use-a-planning-calendar/) - The purpose of this article is to help boards to be more effective by focussing on the big picture—not on routine matters—by building on the benefits of using a consent agenda. A consent agenda promotes good time management, allowing Boards “to focus on issues of real importance to the organization and its future,” by minimizing
- [Ready to Be a Successful Board Leader?](https://www.strauss.ca/ready-to-be-a-successful-board-leader/) - You have been nominated and are now a newly appointed board member. You were either recruited for your skillset or you volunteered for this position because you have a passionate desire to make an impact in your field. Now it’s time to learn how to effectively contribute and see the results of your efforts. It
- [Strategic Planning for Associations: How Much and How Often?](https://www.strauss.ca/strategic-planning-associations-much-often/) - Strategic Planning is an important exercise that most, if not all, associations go through. When, and how often can depend on the industry you are in and how rapidly change occurs within your sector. One of the most important starting points for any association when undertaking strategic planning is to engage a consultant that has
- [‘Priming the Pump’ is Key to Valuing Board Members  and Ensuring Future Association Success!](https://www.strauss.ca/priming-the-pump-is-key-to-valuing-board-members-and-ensuring-future-association-success/) - Learn how to "prime the pump" and prepare volunteer board members for meaningful discussions, encouraging engagement and driving future success.
- [Incorporating a Human Resources Plan into your Association’s Strategic Plan – Part II](https://www.strauss.ca/incorporating-a-human-resources-plan-into-your-associations-strategic-plan-part-ii/) - As mentioned in my last blog article, a strategic human resources plan is a process that identifies current and future human resources needs for an association to meet its vision and mission. To ensure your association is performing at its highest level, there should be a link between human resources management and the strategic plan
- [The Energizing Force of New Association Board Members](https://www.strauss.ca/the-energizing-force-of-new-association-board-members/) - The arrival of new Board members always brings a fresh burst of energy to an association. These individuals, with their diverse backgrounds, skills, and new perspectives bring new life into Board meetings that might otherwise become stale. In this article, I will explore the positive impacts new Board members can have on associations and how
- [Ways to Recognize Association Members](https://www.strauss.ca/ways-to-recognize-association-members/) - Associations thrive and grow when members are interested in the actions of its board and association. That is why it is so important to always be looking for new, creative, and engaging ways to ‘entertain’ association members. Whether membership in your association is voluntary or required for a profession/industry, association boards must always consider the
- [How to Keep Your Association’s Digital Presence Fresh in 2025](https://www.strauss.ca/how-to-keep-your-associations-digital-presence-fresh-in-2025/) - The start of a New Year always brings an air of opportunity—a chance to reset and refocus. While many associations concentrate on setting goals and objectives and launching new experiences and innovations for members, one area often overlooked is the website. Its basically a portal into your site. Your website is more than just a
- [Preparing for Meetings Held During an Association’s Annual Conference](https://www.strauss.ca/preparing-for-meetings-held-during-an-associations-annual-conference/) - Just as you might hold an annual backyard BBQ or a yearly food drive, an association will host its annual conference. This tends to be an association management team’s busiest time of the year. Not only does the event manager have to plan and prepare all that is involved in the conference itself, but other
- [Effective Email Marketing Strategies for Associations](https://www.strauss.ca/effective-email-marketing-strategies-for-associations/) - As we head into a New Year, it’s important for associations to review its current email marketing strategies and see where it has excelled and where improvement may be needed. By reviewing the current strategy, associations can ensure its email marketing efforts are effective and impactful, current to member’s needs and trends, and aligned with
- [How Important are Association By-laws?](https://www.strauss.ca/how-important-are-association-by-laws/) - By-laws are a very important component of a not-for-profit association. All boards operate based on the member-approved by-laws of the organization. By-laws define how the organization is structured and run, and as mentioned in a previous blog, associations can also develop a series of policy statements, which add further clarity to association operations (https://strauss.ca/the-value-of-clear-association-board-policy-statements/). Association
- [Tips for New Association Member Onboarding](https://www.strauss.ca/tips-for-new-association-member-onboarding/) - A new member’s first interaction with an association can make a lasting impression. There are a variety of different ways that you can onboard your members. It is important to personalize your member initiation to the particular needs of the new member based on what their expectations are. Every member relationship should begin with communication of some
- [The Importance of SEO for Associations](https://www.strauss.ca/the-importance-of-seo-for-associations/) - Search Engine Optimization (SEO) is an integral part of any successful, annual marketing communications (marcom) strategy. Not only does it help to ensure the association stays top of mind with key audiences when searching keywords and topics relevant to the association, it also helps to build the association’s authority within the industry. It also
- [Leading with Limited Resources- Is it Good for Your Association?](https://www.strauss.ca/leading-limited-resources-good-association/) - Never had I thought that working with limited resources could be viewed in a positive light, especially when leading an association. That was until I attended the Federated Insurance (Federated) (https://www.federated.ca) annual conference for association executives. I have been enlightened and am excited to share this eye-opening experience. I was fortunate enough to attend Federated’s
- [Be OPEN with Association Members – Four Ways to Meet their Expectations](https://www.strauss.ca/open-association-members-four-ways-meet-expectations/) - Have you ever been in a situation where you walked into a room and didn’t know anyone? Not only were you the new kid in town, but no one came to welcome you or help connect you to the group. This type of environment would deter anyone from ever coming back. Is this happening in
- [Start With Why – Key Questions to Ask Before Planning an Event](https://www.strauss.ca/start-with-why-key-questions-to-ask-before-planning-an-event/) - Too often, the obvious questions are the ones that are never asked. When planning a new event or starting the planning cycle for an annual one it is important to start by asking some key questions. Some baseline information is needed to provide a framework for making decisions during the planning and execution phases. Questions
- [Want to Ensure A Perfect Room Set Up For Your Signature Event? Communication is the key!](https://www.strauss.ca/want-to-ensure-a-perfect-room-set-up-for-your-signature-event-communication-is-the-key/) - If you are the lead person overseeing an event it’s important to recognize that room set up can make or break your event. And the place to start in order to ensure a successful set up is with solid communication. Solid communication requires great listening skills, lots of note taking, attention to body language and
- [GST/HST: What Your Association or Registered Charity Needs to Know](https://www.strauss.ca/gsthst-association-registered-charity-needs-know/) - “The first thing we do, let's kill all the lawyers accountants.” These words were not spoken by the butcher in Shakespeare’s Henry The Sixth Part 2, rather they are from the mouth of a new treasurer of a not-for-profit association or registered charity who mistakenly thought that taxes and not-for-profit are mutually exclusive. Unfortunately, “exempt
- [Canada’s Anti-Spam Legislation – The Honeymoon is Over July 1st](https://www.strauss.ca/canadas-anti-spam-legislation-honeymoon-july-1st/) - CASL’s (Canada’s Anti-Spam Legislation) three-year transition period ends on July 1st, 2017. Before you celebrate our sesquicentennial, you might want to call your insurance broker, lawyer, and IT professional—plus, educate yourself and all your employees. What is CASL? On Canada Day 2014, CASL came into effect. It applies to “commercial electronic messages” (CEMs), which are
- [The Rapid Pace of Change: The Association Challenge](https://www.strauss.ca/rapid-pace-change-association-challenge/) - I recently attended the kick off breakfast for the Electrical Association of Manitoba’s annual conference. The opening speeches were very typical with a Minister from the provincial government talking about industry, and the president of the association thanking everyone for attending and discussing the expectations for the next two days. The more interesting aspect of
- [Associations: Who is Your Customer?](https://www.strauss.ca/associations-who-is-your-customer/) - Who is your customer? How straight forward and easy a question is this for your association? For some associations, this is easy, members. For others it isn’t as simple, so Boards need to stop, assess, and ask this important question. Associations spend money on strategic planning. Post pandemic, strategic planning has become very important to
- [A Deep Dive into Internal Controls for Associations](https://www.strauss.ca/a-deep-dive-into-internal-controls-for-associations/) - In the complex world of association management, maintaining integrity, transparency, and accountability is paramount. Associations must prioritize the implementation of robust internal controls to safeguard assets, ensure regulatory compliance, and uphold ethical standards. Let’s delve into the intricacies of internal controls, highlighting their significance, components, and best practices. The Significance of Internal Controls in
- [Hybrid Events Are on the Horizon](https://www.strauss.ca/hybrid-events-are-on-the-horizon/) - As we transition back to a version of normalcy thanks to the vaccines, your association will be looking to reopen in person events. After a full year or more of virtual events, your membership will be wanting more from the in-person events. You may find great benefits in the form of hybrid events. Depending on
- [Associations by Graphic Design: What to Think About When Taking on a New Association](https://www.strauss.ca/associations-by-graphic-design-what-to-think-about-when-taking-on-a-new-association/) - People often struggle with change—change is hard and can force people away from what they are used to—but change happens. When there are big changes in association staffing or service providers, or even how an association is managed, it can be challenging for association members, board members and staff too. Big changes can happen for
- [Preparing for the Unexpected – Contingency Plans for Association Events](https://www.strauss.ca/preparing-for-the-unexpected-contingency-plans-for-association-events/) - Even though it looks like we have weathered the pandemic, for now, the question about what the future holds continues to loom. How can associations continue to plan for the seemingly unplannable? One way to set yourself up for success is to have a plan B – or contingency plan. These plans help us identify
- [Creating an Association Membership Directory](https://www.strauss.ca/creating-an-association-membership-directory/)
- [Simple Association Membership Calculations: Renewal Rate](https://www.strauss.ca/simple-association-membership-calculations-renewal-rate/) - One of the biggest indicators of an association’s health and longevity is their member renewal rate. A member renewal rate is the measurement of the number of members over a given period, usually during a fiscal or calendar year. A high renewal rate demonstrates members are engaged and your association is providing value to its
- [The Value of Association Values](https://www.strauss.ca/the-value-of-association-values/) - Young people increasingly prioritize working for, buying from, and involving themselves with companies and organizations that align with their values [1], [2]. Values are important for associations, too, creating the foundation of strategy and providing clear expectations around behaviours and decision-making. I know first-hand the consequences of not having defined values. An association I
- [Finding the Right Person to Grow Your Association Membership](https://www.strauss.ca/finding-the-right-person-to-grow-your-association-membership/) - In the late 1970’s Dr. Robert Means identified four basic sales environments and the corresponding sales person motivational profiles most suited to each. It’s no surprise that he then determined that the success of a sales person was driven by correctly matching the sales person with the most appropriate motivational profile to the unique sales
- [Association Membership Surveys, Satisfaction, and Retention](https://www.strauss.ca/association-membership-surveys-satisfaction-and-retention/) - Membership associations exist to serve their members. Ensuring members are satisfied and engaged should be a key priority for every association. To deliver on this, members must be able to express their support of the actions of the association. Membership satisfaction and feedback surveys help associations realize members’ wants and needs. Renewal and event attendance
- [Communicating the Value Proposition of Association Membership](https://www.strauss.ca/communicating-value-proposition-association-membership/) - Having members helping to recruit new members and retain existing members can be a challenge for many associations across a variety of industries and professions. The question “What’s in it for me?”is a fairly frequent (but often unstated) response. Return on Investment of Association Membership Members are constantly weighing the return on their investment for
- [Using Large Format Graphics for Association Events](https://www.strauss.ca/using-large-format-graphics-for-association-events/) - Large format artwork is essential to any successful association event. Large format refers to anything the attendee does not carry around in their hands, like banners, posters, signs, floor decals, digital screens, or more. Large format graphics can truly set the tone and feel of your event, but there are a few things to consider
- [Designing for Change at Association Events](https://www.strauss.ca/designing-for-change-at-association-events/) - I know what you might be thinking, but don’t get too excited: unfortunately, this isn’t a blog post about how graphic design can bring about positive change in associations. While this is certainly possible, it would take much more than one blog post to get into the nuances of that! This is an article about
- [Recognizing the Value of Board Members as Volunteers](https://www.strauss.ca/recognizing-the-value-of-board-members-as-volunteers/) - "Volunteers do not necessarily have the time; they have the heart." – Elizabeth Andrew. Recently I saw a post on an association's member forum with a negative comment about the Board of Directors and the perks they receive. It shocked me that association members may not see or understand the amount of work a Board
- [Start-up Accounting Tips for Associations](https://www.strauss.ca/start-up-accounting-tips-for-associations/) - Many associations, especially those in the start-up phase, may lack expertise in accounting or bookkeeping. Consequently, they often encounter avoidable accounting errors. Here are some fundamental accounting principles that associations need to understand before initiating their operations. Maintain a strict separation between business and personal funds One fundamental principle in business finance is the
- [The Business Behind Association Events](https://www.strauss.ca/the-business-behind-association-events/) - Now that in-person events are re-emerging, it is time to start planning! Your association members are ready to meet in person and begin receiving the benefits of their membership. Your association’s operating budget is begging for increased revenue to help provide better services and programs to your members. There is business behind association events, and
- [Six Bad Habits of Association Accounting and How to Avoid Them](https://www.strauss.ca/six-bad-habits-association-accounting-avoid/) - Are you worried some of your accounting methods are causing more problems than they prevent? Or perhaps you don’t know how some of your habits are affecting your association or your external auditors. We all know quick fixes aren’t the right answer but unfortunately these types of things happen a lot in accounting because you
- [Breaking Down Your Food and Beverage Budget](https://www.strauss.ca/breaking-down-your-food-and-beverage-budget/) - Event planners and event managers are often tasked with creating the food and beverage budget for conferences or meetings and it’s usually a very significant part of the total event budget. While at first this number may seem like a lot of money, it can literally get eaten up very quickly without proper planning. Food
- [Case Study: Leading a Long-Time Client into a Virtual World](https://www.strauss.ca/case-study-leading-a-longtime-client-into-a-virtual-world/) - A long-time client who holds an annual educational conference for its professional members did not want to lose a year of presenting new procedures and treatments to their members due to the COVID-19 pandemic. They knew they could not hold a three day in-person conference with live presentations and exhibitions in 2020, but they still
- [Improving Your Run of Show: Interviewing the Expert Technicians](https://www.strauss.ca/improving-your-run-of-show-interviewing-the-expert-technicians/) - A Run of Show, is a document that contains all the on-stage details of your show/event. It often includes things like timing of presentations, whether those presentations have videos or PowerPoint presentations associated with them, lighting cues, audio cues, etc. A cue-to-cue is a dress rehearsal for your event where you go through and action
- [Tips on How to Effectively Tackle Your To-do List as an Association Leader in 2023](https://www.strauss.ca/tips-on-how-to-effectively-tackle-your-to-do-list-as-an-association-leader-in-2023/) - It’s a New Year. New projects are in full swing. Association Board meeting energy is picking up momentum as Board members are settling into their roles. Inspiration flows, and you’re focused on your new tasks as an association leader. Scheduling, attending meetings, event planning, research, and committee work are only a few of the
- [Changing Association Committee Members – How to Ensure a Seamless Transition](https://www.strauss.ca/changing-association-committee-members-ensure-seamless-transition/) - Committee members are a vital part of any association. As important as committee members are, they come with one consistent issue and that is that committee members are not permanent. Effective processes need to be put in place to address the issue of changing committee members in order to ensure seamless transitions and continual flow
- [Streamlining Association Board Meetings: A Guide for Volunteer Board Member Engagement](https://www.strauss.ca/streamlining-association-board-meetings-a-guide-for-volunteer-board-member-engagement/) - Volunteers are the lifeblood of any association, dedicating their time and expertise to support the organization's mission. As a volunteer serving on the Board, your contributions are invaluable in shaping the direction of the association. Efficient and productive Board meetings are essential to make the most of your efforts. In this article, we will explore
- [Is It Time Your Association Hosts an Indigenous Sharing Circle?](https://www.strauss.ca/is-it-time-your-association-hosts-an-indigenous-sharing-circle/) - Our society is currently adapting to the restrictions and guidelines of the COVID-19 pandemic while confronting the systematic oppression of Black, Indigenous, and People of Colour (BIPOC). Our associations are not unaffected by present events, and we cannot ignore issues that affect members. It is difficult to invoke instant change across a nation, but if
- [Six Common Blogging Pitfalls and How Your Association Can Avoid Them](https://www.strauss.ca/six-common-blogging-pitfalls-and-how-your-association-can-avoid-them/) - You have made the decision to start a blog for your association. You probably already know the many benefits of blogging include establishing yourself as a leader in your field and greatly improving your website’s SEO. We have discussed some reasons for blogging in further depth in a previous article, and we have given some
- [Make Meaningful Connections with Association Volunteers](https://www.strauss.ca/make-meaningful-connections-with-association-volunteers/) - Our Passions Give us Purpose People volunteer for associations to contribute to a cause that directly impacts their community. It is their passion to impact the world in a way that will improve it for themselves and those in their family, community, city, province, or country. Volunteers are motivated by the personal and professional benefits
- [Introducing a new Membership Category to your Association](https://www.strauss.ca/introducing-a-new-membership-category-to-your-association/) - Associations often offer multiple membership categories to cover various backgrounds, entrance requirements and preferences within the association’s structure and membership base. Membership categories could be based on professional and/or educational backgrounds, years in the profession and working status among other criteria. Depending on the association’s structure and goals, membership categories are either chosen or are
- [Change in Associations and the Role of the Association Leader – Part 2](https://www.strauss.ca/change-in-associations-and-the-role-of-the-association-leader-part-2/) - In my previous blog article, Things Change – Change in Associations and the Role of the Association Leader, I explored the catalysts for change in associations, and how changes can be internal and external. I went through the types of change, as well as the different leadership styles which an association leader can adopt, depending
- [Gratitude: A Powerful Mindset for Association Leaders](https://www.strauss.ca/gratitude-a-powerful-mindset-for-association-leaders/) - “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” – John F. Kennedy As an association volunteer leader, you face challenges and decisions every day. Along the path to progress, gratitude is an important leadership quality that often gets missed.
- [Navigating the Diverse Needs of Associations](https://www.strauss.ca/navigating-the-diverse-needs-of-associations/) - Associations differ in various ways reflecting their unique purposes, structures, and member needs. This can be challenging for an Association Coordinator, however there are many strategies available to help manage these complexities. This article will discuss the importance of balancing an association’s administrative and membership needs along with tips to efficiently achieve the perfect balance.
- [How to Determine When to Introduce a New Program or Service to Your Association](https://www.strauss.ca/how-to-determine-when-to-introduce-a-new-program-or-service-to-your-association/) - Members of associations across all professions are finding it increasingly difficult to rationalize membership and return on investment in belonging to an organization. Associations need to identify the needs of members and adapt operations to what necessitates paying annual dues. Many times, it is either necessary to implement a new service into your member benefits
- [How to Effectively Manage Accounts Receivable](https://www.strauss.ca/effectively-manage-accounts-receivable/) - Cash flow is one of the most important aspects of managing an association. One key element of proper cash flow management is appropriate management of accounts receivable. Studies have shown that many businesses struggle to collect payments from clients, especially small businesses. It can be even trickier for associations where being a member is a
- [Icebreakers for Boards – Improving the Effectiveness of Association Board Meetings](https://www.strauss.ca/icebreakers-boards-improving-effectiveness-association-board-meetings/) - Have you attended meetings where you didn’t know anyone in the room? Perhaps you simply knew the name of the person sitting next to you. Maybe you’ve only ever heard someone’s voice over the phone. The question is, how do we learn more about the people with whom we work or serve? On many accounts,
- [Diversity in the Association Boardroom](https://www.strauss.ca/diversity-in-the-association-boardroom/) - Association boards are given the responsibility of taking the best interest of its collective membership into consideration while making knowledgeable and well thought-out decisions. Often these decisions made around the boardroom table are of a strategic nature that may alter or transform the future outlook of the association. One characteristic of a board’s inner workings
- [Embrace the Cloud: Using SharePoint with Association Boards](https://www.strauss.ca/embrace-the-cloud-using-sharepoint-with-association-boards/) - High-performing association board members are busy enough. Volunteer boards put trust into their association staff to maximize efficiencies and make the best use of their time, skills, and knowledge as an expert in their field. The second piece of the puzzle, and how these efficiencies come full circle, involves board members embracing new technologies and
- [Leveraging Diversity: Unleashing Association Growth through Board Dynamics](https://www.strauss.ca/leveraging-diversity-unleashing-association-growth-through-board-dynamics/) - In the complex ecosystem of association leadership, the Board of Directors plays a critical role, acting as the brain trust that guides strategic direction and innovation. The infusion of diverse perspectives within the boardroom is not merely beneficial; it's a strategic imperative that catalyzes growth and adaptability. This blog delves into how diversity acts
- [The Importance of Staying on Top of Association Trends](https://www.strauss.ca/the-importance-of-staying-on-top-of-association-trends/) - Every industry has trends that affect the future of the industry and its stakeholders. In association management it is very important to stay on top of trends and to implement change to the association while having little disruption. How do trends positively influence associations and why is it so important to be a leading association
- [How to Prepare for your Association’s Annual General Meeting](https://www.strauss.ca/how-to-prepare-for-your-associations-annual-general-meeting/) - All associations are required by law to hold an annual meeting of members, or Annual General Meeting (AGM) yearly. The AGM is to be held within six months of the association’s year end. The purpose of the AGM is for the membership to approve the financial statements of the previous year, elect or re-elect board
- [How a Manual Accounts Payable Process Affects Your Association](https://www.strauss.ca/how-a-manual-accounts-payable-process-affects-your-association/) - Human error is a common problem that affects many associations in different aspects, including manual accounts payable entry. It's essential to note that this type of error may be difficult to prevent entirely. However, taking proactive measures to mitigate the risks can help to minimize the impact of such errors. Let's explore some common examples
- [Event Cancellation and Keynote Speaker Insurance](https://www.strauss.ca/event-cancellation-and-keynote-speaker-insurance/) - The cancellation of the 2012 New York City Marathon, due to Superstorm Sandy, was disappointing to the approximately 47,000 runners who dedicated months to train for the race, many of whom had already spent a significant amount of time and money to register and travel to New York for its cancellation. “For the New York
- [Insurance 101 for Associations](https://www.strauss.ca/insurance-101-for-associations/) - I recently had the opportunity to connect with Olivia Reed, licensed insurance broker, and Director at BMS Canada Risk Services Ltd. (BMS). BMS is a specialist insurance brokerage that has a national team dedicated to working with associations and association members across Canada. Olivia shared information that is particularly relevant for association board members or
- [Perception is Reality – Managing Conflicts at the Board Table](https://www.strauss.ca/perception-is-reality-managing-conflicts-at-the-board-table/) - As an association management company, we advise boards of directors on many issues, including managing conflicts of interest. In an earlier article, Are You in a Conflict of Interest?, Geoff Powell addresses the broad elements of conflict of interest and how to manage them (he also includes references to association management tools on this topic).
- [Tips for Marketing New Events for Associations](https://www.strauss.ca/tips-for-marketing-new-events-for-associations/) - Curating a new association event and seeing it come to fruition is exciting. Yes, logistically a new event can be a lot of work but the pay off is so worth it! There’s nothing more exciting then creating a new event that excites members and illuminates the value of the association’s membership; while creating a
- [Post-Event Feedback Surveys for Associations](https://www.strauss.ca/post-event-feedback-surveys/) - To ensure the success of an association event, you need help to assess the event's strengths and challenges in order to improve on future events. That’s where an event feedback survey comes in. Whether it is positive or negative feedback, it is incredibly important to collect for future events. Creating an Effective Post-Event Survey Post-event
- [To Meet or Not to Meet; That is The Question; How Associations Look at Member Meetings.](https://www.strauss.ca/to-meet-or-not-to-meet-that-is-the-question-how-associations-look-at-member-meetings/) - https://www.strauss.ca/top-10-tips-successful-association-task-force-meetings/How associations do business is changing and evolving. How does your association navigate the change? As an association management company (AMC), we are involved in many conversations related to the changing landscape of industries with our clients. Value of The Meeting One of the value propositions that associations have provided since the beginning
- [Should You Grow Your Association Membership?           ](https://www.strauss.ca/should-you-grow-your-association-membership/) - Membership growth is top of mind for board members to ensure sustainability of an association. Is it always in the best interest of the association to grow? Does your board understand the reasons for growth, the implications of that growth and the resources necessary to sustain that growth? All of these are really good questions
- [Boost Attendance with Exceptional Conference Promotion](https://www.strauss.ca/boost-attendance-with-exceptional-conference-promotion/) - All our clients are looking to increase registration for their conference, which in turn increases revenue, and increases profit for the organization/association. Increased profit allows for greater investment in future conference programs (better speakers) - a win-win situation for everyone. Some of our clients have jumped to the conclusion that the issue with low registration
- [Association Board Code of Conduct and Code of Ethics: Why are they so Important?](https://www.strauss.ca/association-board-code-of-conduct-and-code-of-ethics-why-are-they-so-important/) - A board of directors' Code of Conduct and Code of Ethics are valuable tools in board related issues. Recent events spurred me to write this article to emphasize the importance of incorporating these two documents into an association’s board member orientations, ensuring that they are signed annually and ensuring that they are updated as needed.
- [How to Make an Effective Association Budget](https://www.strauss.ca/how-to-make-an-effective-association-budget/) - It’s no secret that budgeting is a vital part of running a successful association. Often it can seem like an overwhelming task, but it doesn’t need to be complicated. With effective budgeting, you will be able to ensure your association is set up for long term viability by focusing on the primary goals and objectives
- [How To Stay Motivated As An Association Volunteer Leader During Challenging Times](https://www.strauss.ca/how-to-stay-motivated-as-an-association-volunteer-leader-during-challenging-times/) - In times of uncertainty and challenge, whether due to global events, personal struggles, or change within your organization, it can be difficult to maintain motivation in your work. As Association Volunteer Leaders, you are the backbone of countless organizations, making an impact in your individual communities and beyond. But when the going gets tough and
- [Promoting Board Interaction in Meetings](https://www.strauss.ca/promoting-board-interaction-meetings/) - Being a board member is a significant responsibility and with that must come a commitment to be present and participate in board meetings. Easy to say, hard to do for some. Board meetings can be intimidating for some and getting involved isn’t always easy. You might not be comfortable with some of the agenda items
- [How Email Marketing Benefits an Association?](https://www.strauss.ca/how-email-marketing-benefits-an-association/) - Email Marketing is an excellent tool for an association marketing strategy. It allows you to connect with your members and helps you to engage and attract new members. What is Email Marketing? It is a digital marketing tool/channel where you can provide different promos, announcements, or news to your subscribers/members through their email addresses. How
- [Bilingualism in National Associations: How to Meet Member's Expectations](https://www.strauss.ca/bilingualism-in-national-associations-how-to-meet-members-expectations/) - Canadian associations are often bilingual, meaning they offer membership programs and services in both official languages: French and English. In this context, members, potential members and industry partners are expecting bilingual service. It is the role of the association and its board to set policies and expectations for French membership services. The framework of their
- [Association Meeting Minutes: What You Need to Know](https://www.strauss.ca/association-meeting-minutes-what-you-need-to-know/) - Whether you are attending an association Board or committee meeting in person, by conference call or videoconference, meeting minutes need to be taken. The meeting minutes are usually taken by an administrative staff member, the Board secretary or the committee chair. Meeting minutes serve as an official record of meetings of the Board or committees.
- [Artificial Intelligence: A Gamechanger for Meeting Minute Takers For Association Board Meetings](https://www.strauss.ca/artificial-intelligence-a-gamechanger-for-meeting-minute-takers-for-association-board-meetings/) - Ensuring association Board meetings are documented accurately and efficiently is crucial. Traditionally, minute-taking has been a time-consuming task, requiring meticulous attention to detail. But thanks to artificial intelligence (AI), meeting minute takers now have access to powerful tools that streamline this process, making minute-taking more efficient, accurate, and accessible. Evidenced by a recent colleague’s blog
- [The Message of Change – Content is as Important as Dissemination](https://www.strauss.ca/the-message-of-change-content-is-as-important-as-dissemination/) - It is critical that associations communicate openly to their members with information about events, staff and policy changes, publications, website updates and more. It is especially important to communicate with members regarding changes within the association. Even small modifications, like a minor change in schedule or location for a recurring event, can turn into a
- [Board Member Orientation – A Great Way to Strengthen Your Association](https://www.strauss.ca/board-member-orientation-a-great-way-to-strengthen-your-association/) - Board orientation is critical to ensure new board members focus on their true role, providing organizational direction and governance to your association. The orientation process should begin even before a member becomes a board leader and attends their first formal board meeting. Many associations pull future board leaders from the pool of members, some having
- [Association Technology Favourites](https://www.strauss.ca/association-technology-favourites/) - Every once in a while we all come in contact with a great find that we just have to share! My latest find is UberConference, a low cost, and high tech teleconference system. As an association management company our staff and clients spend a lot of time on conference calls. The cost for these calls
- [Does Your Association Need Abuse Insurance?](https://www.strauss.ca/association-need-abuse-insurance/) - If your association interacts in any way with youth, the elderly, or people living with disabilities, then you should investigate obtaining abuse and molestation insurance coverage (commonly referred to as abuse insurance). Abuse insurance could be one of the most needed types of insurance for your organization. This is because abuse claims can be very
- [GST/HST Registration for Associations, Not-For-Profits, or Registered Charities](https://www.strauss.ca/gsthst-registration-associations-not-profits-registered-charities/) - The Canada Revenue Agency (CRA) publishes two guides for not-for-profit organizations (NFP): GST/HST Information for Non-Profit Organizations and GST/HST Information for Charities. CRA’s rules about GST/HST registration are at best complex for NFP organizations who are exempt from income tax—and even more so for registered charities. The goal of this article is to highlight some
- [The Benefits of Supporting Higher Education for Your Association](https://www.strauss.ca/benefits-supporting-higher-education-association/) - Association Awards I recently attended an awards luncheon on behalf of one of our association management client for whom I serve as Association Manager. This association supports an annual award that recognizes students graduating from a technical program, and provides them with funds to purchase tools within their selected trade. The students are selected based
- [How to Address Dietary Requirements at Your Next Association Event](https://www.strauss.ca/address-dietary-requirements-next-association-event/) - “Food allergies affect as many as three to four percent of adults.” Government of Canada, Healthy Canadians. Food plays a central role in meetings, association conferences and events, and it is extremely important that event planner address food allergies safely and professionally. The first step to ensure that all allergies, intolerances, or food preferences are
- [Transportation & Logistics Companies: The Key to Successful Association Trade Shows](https://www.strauss.ca/transportation-logistics-companies-the-key-to-successful-association-trade-shows/) - One of the key elements to running any successful association trade show is shipping. That’s why association trade shows need a transportation broker and logistics manager. Having now planned a national (or Canada-wide) trade show tour that included exhibitors participating in anywhere from one to four cities on the tour, it became apparent to me
- [Board Succession Planning During a Pandemic: How is Your Association Adapting?](https://www.strauss.ca/board-succession-planning-during-a-pandemic-how-is-your-association-adapting/) - Due to the changing times as a response to COVID-19, many associations have been adapting operations and seeking new solutions. Member communications, continuing education and networking opportunities have been recreated with the purpose of providing return on investment for members. With annual general meetings, conferences, and board meetings being held virtually, associations are really beginning
- [Association Memberships that Deliver Value](https://www.strauss.ca/association-memberships-deliver-value/) - It should go without saying, members want value for their membership dues Times have changed and people no longer feel the need to belong to an association, rather they see themselves as customers of an association. For some generations, the desire to belong is enough, but more and more of today’s potential association members are
- [Best Practices to Engage New Association Volunteers Leaders](https://www.strauss.ca/best-practices-to-engage-new-association-volunteers-leaders/) - Encouraging association volunteer leaders to donate their time and expertise can significantly benefit the organization and foster a sense of community and shared purpose. Here are the top strategies for motivating and engaging new volunteer leaders to an association. 1. Clearly Communicate the Impact of Their Contributions Volunteers need to understand how their time and
- [Is it Time to Introduce a New Program or Service to Your Association?](https://www.strauss.ca/is-it-time-to-introduce-a-new-program-or-service-to-your-association/) - Members of associations across all professions are finding it increasingly difficult to rationalize membership and return on investment in belonging to an organization. They want new services offered by associations to help provide them with the tools they need as a professional. Association leaders, such as boards of directors, agree with the membership, but what
- [Maximizing Committee Effectiveness: A Strategic Guide for Chairs](https://www.strauss.ca/maximizing-committee-effectiveness-a-strategic-guide-for-chairs/) - Committees play a pivotal role in the governance and operational efficiency of associations. Their effectiveness hinges on the strategic engagement of all members and the adept leadership of their chairs. Here are key strategies to elevate committee performance: 1. Establish Clear Objectives and Roles Begin with defining precise objectives for each committee, ensuring alignment with
- [Mastering Your First Annual General Meeting: A Guide for New Board Chairs](https://www.strauss.ca/mastering-your-first-annual-general-meeting-a-guide-for-new-board-chairs/) - Stepping into the role of a Board chair and hosting your first association Annual General Meeting (AGM) can be a daunting task. The AGM is a pivotal event in the life of an association, serving as a platform for engaging with the membership. The AGM is not just a statutory requirement; it's an opportunity to
- [How to Create Sponsorship Packages That Speak to Everyone](https://www.strauss.ca/how-to-create-sponsorship-packages-that-speak-to-everyone/) - Attracting and maintaining sponsors is crucial for the financial sustainability of any association, but it's no easy task. Not only do association leaders need to identify potential sponsors, but they must also ensure that the sponsorship packages offered are flexible enough to fit a range of budgets—whether it’s a budget for a small local business
- [5 Tips to Keeping Your Volunteer Planning Committee Engaged](https://www.strauss.ca/5-tips-to-keeping-your-volunteer-planning-committee-engaged/) - One thing I’ve come to realize in my line of work is that an engaged and organized volunteer committee is a happy volunteer committee. You’ll find many personality types within these committees, some volunteers are eager to share their ideas and get started on to-do’s, others may be the more silently passionate types who need
- [The Importance of Financial Transparency in Associations](https://www.strauss.ca/the-importance-of-financial-transparency-in-associations/) - Financial transparency is crucial for associations looking to build trust, enhance credibility, and foster engagement among their members. By openly sharing financial information and practices, associations can demonstrate their commitment to accountability and responsible management of resources. Here’s a closer look at why financial transparency is important for associations and how it can be effectively
- [Ten Questions Volunteer Board Leaders Should Ask Their Auditors](https://www.strauss.ca/ten-questions-volunteer-board-leaders-should-ask-their-auditors/) - Volunteer Board leaders have a fiduciary duty to ensure the financial health and compliance of their associations. Engaging with external auditors is a critical part of this responsibility. Below is look at ten questions to ask during the review of audited financial statements, providing a deeper understanding along with actionable insights. 1. Can You Explain
- [Time To Step Up Your Association’s Email Marketing Game](https://www.strauss.ca/time-to-step-up-your-associations-email-marketing-game/) - Sometimes an association’s email marketing campaigns can become ‘cookie-cutter’ in style when regular communications regarding invoices, membership, and annual events come up. Repeating the same messages over and over. So, how do you keep your email marketing campaigns to members fresh, innovative, and meaningful – even when the content may be the same year-over-year? The
- [A Guide For Understanding Association Task Forces vs. Committees](https://www.strauss.ca/a-guide-for-understanding-association-task-forces-vs-committees/) - Understanding the roles of association task forces and committees is essential for effective organizational governance.
- [SEO or SEM? Which is Better for an Association?](https://www.strauss.ca/seo-or-sem-which-is-better-for-an-association/) - Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are important marketing strategies for an association looking to drive traffic and bring attention to its website. For many associations a combination of both SEO and SEM is ideal. But how are they different? SEO is a long-term investment marketing-wise and focuses primarily on improving the
- [Mastering Email Marketing: Best Practices for Associations](https://www.strauss.ca/mastering-email-marketing-best-practices-for-associations/) - In this article, I will delve into the importance of email marketing best for associations and provide practical tips for creating compelling email campaigns.
- [The Great Divide: How to Bring Together a Divided Association Task Force](https://www.strauss.ca/the-great-divide-how-to-bring-together-a-divided-association-task-force/) - An association task force plays an integral role in addressing specific challenges, championing new initiatives and driving the organization’s missions and goals. It is different than a committee as highlighted by my former colleague’s recent blog here. But when an association’s task force is divided on a particular issue it can hinder progress and create
- [Avoid Frustrating Association Volunteer Leaders](https://www.strauss.ca/avoid-frustrating-association-volunteer-leaders/) - I've been thinking a lot about what frustrates association volunteer leaders based on my own experience and those I work with. I now see the work of associations divided into two columns: proactive work and reactive work. Some might see proactive work as positive and reactive work as negative. That is not how I see
- [The Difference Between an Audit and a Review Engagement](https://www.strauss.ca/the-difference-between-an-audit-and-a-review-engagement/) - This article was originally published in 2016 but remains to be one of the questions I get asked most as an accountant. We thought it was an important topic to share again with some updates, as it remains ever relevant to our clients when it comes to accounting/auditing. Audits and Review Engagements are the
- [How to Get to Know Your Association as Fast as Possible!](https://www.strauss.ca/how-to-get-to-know-your-association-as-fast-as-possible/) - Congratulations on starting your journey as an association leader! Welcome to a very dynamic and fast paced environment, rich with adventure and problem solving. As you get started, your first tasks are to understand your role and equally, your association(s). Getting to know your association quickly requires a strategic approach to understanding its structure, operations,
- [Why Checking Bank Balances is Important for Managing an Association’s Cashflow](https://www.strauss.ca/why-checking-bank-balances-is-important-for-managing-an-associations-cashflow/) - Associations must carefully manage their finances to ensure they meet their mission-driven goals while maintaining financial stability. After all it can determine how much spending the association has annually for events, staff, marketing, and other key expenses for growth and membership value. Checking bank balances is an important part of this process. Here are
- [The Power of Marketing Reports: A Vital Tool for Associations](https://www.strauss.ca/the-power-of-marketing-reports-a-vital-tool-for-associations/) - The old adage "knowledge is power" still stands true today in marketing. But what good is knowledge if it's not organized, analyzed, and outlined with a clear call to action? This is where marketing reports come into play. Marketing reports serve as the compass guiding associations through the ever-changing landscape of consumer trends, competitor strategies,
- [Streamlining Association Management with JotForm: A Comprehensive Solution](https://www.strauss.ca/streamlining-association-management-with-jotform-a-comprehensive-solution/) - Associations, with their diverse array of stakeholders ranging from staff and leaders to volunteers, require seamless tools to streamline their efforts. Enter JotForm, a versatile online form builder offering an array of features tailored to meet the specific needs of associations. Event Registration Made Easy Organizing events lies at the heart of association activities.
- [3 Essential Tips: Strategic Event Planning for Associations in Tough Times](https://www.strauss.ca/3-essential-tips-strategic-event-planning-for-associations-in-tough-times/) - In these uncertain economic times, associations tasked with organizing events encounter significant hurdles. However, here are some practical strategies and three essential tips for building resilience and adaptability. Tip #1: Get Smart with Financial Management Efficient event planning within budget constraints begins with a thorough financial assessment. Prioritize budget allocation to elements that enhance
- [Strategic Use of Reserve Funds in Associations to Maximize Member Value](https://www.strauss.ca/strategic-use-of-reserve-funds-in-associations-to-maximize-member-value/) - In the ever-evolving landscape of association management, maintaining financial stability is not just a goal but a necessity. Reserve funds or accumulated surpluses represent more than mere financial safety nets; they embody potential avenues for significant member-centric growth and development. For association leaders, the judicious deployment of these funds towards special projects can markedly amplify
- [Transition & Leadership in Associations](https://www.strauss.ca/transition-leadership-in-associations/) - Is there only one way to lead an association? One of the challenges and benefits of working for an Association Management Company (AMC) is that you get exposed to many different styles and forms of leadership. No “one” style or form is correct and effective for all associations but there are some core ingredients that
- [Crafting Stronger Personal Connections Within an Association](https://www.strauss.ca/crafting-stronger-personal-connections-within-an-association/) - Adapting to changes in member behavior and preferences is the key to success in building stronger communities within an association; especially for associations aiming to recruit new members. Let's explore in this blog how associations can tweak their strategies for maximum impact. Deciphering Shifts in Member Behaviour & Preferences: Member behavior, a dynamic force shaped by
- [Event Marketing in the Digital Era: Best Practices for Associations](https://www.strauss.ca/event-marketing-in-the-digital-era-best-practices-for-associations/) - In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it's all about tech! From virtual conferences to in-person events, leveraging technology is your secret weapon. Explore engaging platforms, mobile apps, and interactive tools to create a seamless experience for attendees. Remember, tech isn't just
- [Navigating a Conflict-of-Interest within Association Volunteers](https://www.strauss.ca/navigating-a-conflict-of-interest-within-association-volunteers/) - Volunteering as an association Board or committee member is a valiant role; it is a very selfless role that asks you to give up your personal free time to work towards a better association. A part of contributing to said association is knowing when and where you are valuable and needed and when it’s better
- [‘’It’s That Time of Year’’…Reflecting on Association Achievements](https://www.strauss.ca/its-that-time-of-yearreflecting-on-association-achievements/) - ‘’It’s that time of year!’’ a phrase many of us are now hearing between co-workers and staff amidst the hustle and bustle of the new winter season. With winter comes the observance of several holidays, and periods of time off and vacation. Winter is often associated with a slowing down of life, with nature going
- [Top 10 Tips: Successful Association Task Force Meetings](https://www.strauss.ca/top-10-tips-successful-association-task-force-meetings/) - Task Forces are valuable for associations for a number of reasons. They play an integral role in addressing specific challenges or new initiatives and driving the organization’s missions and goals. Task forces perform within a specific timeframe and strive to make each meeting actionable to ensure maximum efficiencies and most importantly, to get the job
- [The Four elements of Financial Management](https://www.strauss.ca/the-four-elements-of-financial-management/) - Effective financial management combines organization, objectives, tasks, and renewed processes by Board and management, as well as the financial stability and profits of the association. Most association financial management plans can be broken down into four elements. These four elements include planning, controlling, organizing and directing, and decision-making. With a structure and plan that follows
- [Make Board Meetings More Productive Using A Consent Agenda](https://www.strauss.ca/make-board-meetings-more-productive-using-a-consent-agenda/) - Using a consent agenda can make your board meetings shorter and more productive. It achieves this by combining routine meeting motions into one motion. If every board member does his/her homework it is possible to have a single motion that approves: Meeting agenda Minutes of the previous meeting Reports from committees, the chair, and the
- [The Association Coordinator – A Vital Role Part Two](https://www.strauss.ca/the-association-coordinator-a-vital-role-part-two/) - Welcome back to part two of The Association Coordinator – A Vital Role. Association coordinators play a pivotal role in the success and smooth functioning of various organizations, be it professional associations, non-profits, or industry groups. Their responsibilities range from managing memberships to organizing events, ensuring effective communications, and overseeing administrative tasks. To excel in
- [Five Tips for Crafting an Impressive Booth Design for an Association's Event](https://www.strauss.ca/five-tips-for-crafting-an-impressive-booth-design-for-an-associations-event/) - Crafting an impressive booth design for an association's event is crucial for making a lasting impression, attracting attendees, and effectively conveying the association’s message. A well-designed booth can set you apart in a crowded event space and bolster theorganization's brand image. Here are five tips to help create an exceptional booth design: 1. Define Goals
- [Enhancing Website Marketing Strategies for Associations in 2024](https://www.strauss.ca/enhancing-website-marketing-strategies-for-associations-in-2024/) - A strong association website is a dynamic one, evolving to meet the ever-changing needs and expectations of its key stakeholders. Having a strong online presence is vital for an association to thrive and grow. In the fall, and in preparation for the New Year, it is ideal for the association’s marketing communications (marcom) team to
- [Top 3 Tips For Creating Emails Members Will Actually Open](https://www.strauss.ca/top-3-tips-for-creating-emails-members-will-actually-open/) - When managing an association, communication is one of, if not the most important components of ensuring engagement with your members. Since email has become arguably the most important form of communication today, guaranteeing your emails are opened and read by your members is imperative for sound communication within your association. Seeing as one in six
- [Tips for Association’s When Workflow is Inconsistent](https://www.strauss.ca/tips-for-associations-when-workflow-is-inconsistent/) - In the association industry, it is not uncommon to experience inconsistent workloads. Sometimes, you find yourself overloaded with tasks, while at other times, the workload seems surprisingly light. This inconsistency can be challenging to handle, leading to stress, inefficiencies, and a lack of work-life balance. From a management perspective it can be hard to plan,
- [The Importance of a High-Functioning Association Board](https://www.strauss.ca/the-importance-of-a-high-functioning-association-board/) - Developing a high-functioning Board is no easy feat for an association, but it can be the difference between a surviving association and a flourishing one. Joan Garry, an internationally recognized champion for the nonprofit sector, is at the forefront of transforming a dysfunctional not-for-profit Board into a high-functioning Board of Directors capable of tasks beyond
- [Why Networking is Crucial for Associations](https://www.strauss.ca/why-networking-is-crucial-for-associations/) - As the digital age continues to revolutionize how we connect and communicate, networking remains essential to professional growth and success. This holds true not only for individuals but also for associations. In today's fast-paced and interconnected world, associations must recognize the importance of networking and leverage it. Networking can help foster collaboration, generate new opportunities,
- [Clarity – How it Relates to Associations](https://www.strauss.ca/clarity-how-it-relates-to-associations/) - Clarity is a cornerstone to working with associations. It is hard to function well without it. Being an Association Manager and working for an Association Management Company (AMC), I find myself using the word “clarity” constantly when working with Boards. During a recent Board meeting, we referred to clarity of documentation several times during the
- [Lead with PRIDE! - What Associations can learn from observing pride month](https://www.strauss.ca/lead-with-pride-what-associations-can-learn-from-observing-pride-month/) - Did you know that June is celebrated globally by many as Pride month? You may have noticed at your local supermarket, an increase in rainbow coloured clothing, decorations and flags lining the shelves. Or perhaps driving downtown, large corporations and small business alike both brandishing window posters and signs in support of the LGBTQ communities.
- [The Benefits of AI for Associations](https://www.strauss.ca/the-benefits-of-ai-for-associations/) - Technology today is essential to everybody and, more so, small associations that must operate efficiently. The boom of Artificial Intelligence (AI) has rapidly increased this year, transforming the way we use technology. It is a great way to understand, create and analyze various metrics or tasks for an association's operation. AI has appeared as a
- [Strong Communications is the Foundation for a Successful Association Event](https://www.strauss.ca/strong-communications-is-the-foundation-for-a-successful-association-event/) - Working professionally in the events industry since 2016, my greatest learning has been how essential effective communications is for a successful association event. Effective communications, and a strong team go hand in hand. It can lead to a more resilient, prepared, and trusting team. When a team is working productively, effective communication is already a
- [Maximizing an Association’s Service Delivery](https://www.strauss.ca/maximizing-an-associations-service-delivery/) - I recently took part in an association’s strategic planning session. The goal of the session was to create a three-year strategic plan. During the session, four priority areas were outlined by the association’s leaders. One of the priorities was to Maximize Service Delivery, which is defined as ‘to improve the availability of the association’s service
- [Recruit the Youth: Association Board Leadership](https://www.strauss.ca/recruit-the-youth-association-board-leadership/) - Association Boards must be constantly evolving and advancing to stay relevant in their respective industries. This article explains why the youth takeover should now be embraced and appreciated by association Boards and their long-time leaders, and how engaging the youth can only improve an association’s future. Youth are often overlooked in the world of leadership
- [Understanding the Structure of a Board & Your Role](https://www.strauss.ca/understanding-the-structure-of-a-board-your-role/) - As an association leader, understanding your volunteer role on a not-for-profit Board is being aware of your job description. Not only will this clarify your unique role and responsibilities, but it will also allow you to better support other members of the team and their tasks. Boards are designed to function like a well-oiled machine.
- [Dear Female Association Leader: You are Enough](https://www.strauss.ca/dear-female-association-leader-you-are-enough/) - You are a female association volunteer leader who has just taken charge of reviewing and updating the association’s Policies and Procedures. It’s a big job. In fact, it’s the most sizeable project you’ve ever taken on in this role. You start to question whether you can do this, and if you have what it takes.
- [Balancing Different Volunteer Preferences on Association Boards of Directors](https://www.strauss.ca/balancing-different-volunteer-preferences-on-association-boards-of-directors/) - Coming out of the pandemic, I have noticed a divergence amongst Board members as to when they're available to volunteer. Some opt to do all their volunteer work during office hours to preserve their personal time, while others don't have flexibility in their schedule to volunteer during traditional work hours. It is essential to recognize
- [Team Building Exercises to Strengthen your Association](https://www.strauss.ca/team-building-exercises-to-strengthen-your-association/) - Strong teams build strong associations. For an association to thrive and work in an organized and productive way, its staff need to be aligned, inspired, and share a common passion for what they do day in and day out. There are several methods to create a solid working bond between staff. One of these methods
- [Practicing The Art Of Woo (Winning Others Over) Within An Association](https://www.strauss.ca/practicing-the-art-of-woo-winning-others-over-within-an-association/) - Difficult people are everywhere. Despite one’s best efforts some people are never pleased. But when they are exhibitors at an association event or tradeshow how can they be transitioned from difficult to champion? Practicing the art of WOO or Winning Others Over can help move difficult exhibitors to enthusiastic supporters of the association. Provide
- [How to Elevate and Streamline your Association’s Strategic Planning Sessions](https://www.strauss.ca/how-to-elevate-and-streamline-your-associations-strategic-planning-sessions/) - With the new year in full swing, many association’s communications teams are in full swing gathering members to participate in upcoming strategic planning sessions for key events. The end game of any strategic planning session is to effectively produce a solid and comprehensive plan clearly outlining the association’s communications objectives, tactics, roles and responsibilities, timelines,
- [The Importance of Association Policy Statements](https://www.strauss.ca/the-importance-of-association-policy-statements/) - Policy statements are the guidelines for the association, they state appropriate standards of action and behaviour for all Board, committee, and staff members. Policy statements can be defined as a definite course of action adopted for expediency, facility, and efficiency. In short, policy statements detail how things are done within the association. Why have association
- [How to Get Back Into the Swing of Things Post-Holidays ](https://www.strauss.ca/how-to-get-back-into-the-swing-of-things-post-holidays/) - As 2022 draws to a close, many of us are feeling excited to switch on our “Out of Office” message before going on a long-awaited holiday break. ‘Tis the season for reconnecting with family and friends, celebrating the year's achievements, and planning for the year ahead. It's also a time for taking some well-deserved time
- [Should Your Association Conduct a Needs Assessment?](https://www.strauss.ca/should-your-association-conduct-a-needs-assessment/) - Within every association, there is a need to evaluate what is currently being achieved against what is desired to be achieved. The evaluation could be focused on individual performance, educational resources, and committee production, among endless other possibilities. There are several ways to determine what areas need to be improved or targeted by future resource
- [Hiring Interns: How it Benefits an Association](https://www.strauss.ca/hiring-interns-how-it-benefits-an-association/) - As an association, it’s important to stay relevant, innovative, and invested in the future of our industry. Hiring interns can help an association do just that by helping to bring in a fresh new perspective, provide additional staffing resources, and increase productivity. It also enables the intern to get much needed job experience and mentorship.
- [Understanding Your Association's Budgets and Cashflow](https://www.strauss.ca/understanding-your-associations-budgets-and-cashflow/) - Budgets and cashflow analysis are important management tools to allow an association to properly manage their performance, allowing them to plan and make informed decisions relating to planning, resource allocations and funding requirements. Preparing budgets and cashflow forecasts can give you a more realistic measure of where your association is heading and help you avoid
- [What Associations Can Learn from Regret](https://www.strauss.ca/what-associations-can-learn-from-regret/) - Your association board has been approached to make a statement about Equity, Diversity, and Inclusion (EDI/DEI). In feeling the pressure to do something, members of the board create a statement and post it on the association’s website. A group sees this post and starts posting negative comments on social media, challenging what was said. The
- [Understanding Your Association’s Budgets & Cashflows](https://www.strauss.ca/understanding-your-associations-budgets-cashflows/) - It’s a New Year with new opportunities for your association. One of the key elements of a successful association is understanding your current budgets and cashflows. Here are some tips on how to effectively conduct a financial audit for your association. An Effective Financial Audit Having the capability to complete such an audit internally puts the
- [Making the Most of In-Person Association Board Meetings](https://www.strauss.ca/making-the-most-of-in-person-association-board-meetings/) - My last pre pandemic blog article discussed how The Best-Intentioned Association Boards can get Sidetracked. As I reflect on the way we conducted board meetings during the pandemic, it is interesting to reflect on this article from over two years ago. It focused on making the best use of time during board meetings and making
- [How to Handle the Loss of an Association's Accounting Software](https://www.strauss.ca/how-to-handle-the-loss-of-an-associations-accounting-software/) - In today's world, we rely on technology, software, and automation for a lot of our work. It is no different in the association world, and the need for the right software is paramount in how an association is functioning. Software is essential to an accounting department's efficiency, speed of completion and reducing costly bookkeeping mistakes.
- [Learning Management Systems for Associations](https://www.strauss.ca/learning-management-systems-for-associations/) - A learning management system is a software application for the administration, documentation, tracking, reporting, automation, and delivery of educational courses, training programs, or learning and development programs – Wikipedia. An association’s learning management system, also called LMS, can be an important part of your member recruitment and retention. The Benefits of an LMS Do you
- [A Practical Guide on How to Structure Your Remote Workday as an Association Leader or Volunteer](https://www.strauss.ca/a-practical-guide-on-how-to-structure-your-remote-workday-as-an-association-leader-or-volunteer/) - For association board members or directors, it becomes essential to have proper communication and productivity in a virtual or remote setting with your association leaders or volunteers. If you are an association leader or a volunteer who is not used to working remotely, here are some helpful tips to navigate your workday. Adopting some easy
- [Transforming Your Association Marketing Through Compelling Storytelling](https://www.strauss.ca/transforming-your-association-marketing-through-compelling-storytelling/) - Marketers are storytellers, and gone are the days when it was a straight-up sales pitch, and customers would flock and buy. The narratives have changed from a long, tedious, lengthy detail list of features to quick, catchy, and compelling short messages that spark curiosity and enhance emotions. Apple did this when it launched Macintosh into
- [Association Membership Recruitment](https://www.strauss.ca/association-membership-recruitment/) - Association members usually fall into two categories: mandatory and voluntary membership. While mandatory associations typically support regulated professions, voluntary associations can be a community of like-minded industry professionals, general enthusiasts, or businesses whose combined dedication allows the organization to exist. Membership recruitment comes into play for voluntary associations since members can come and go as
- [Managing Tasks to Meet Association Needs](https://www.strauss.ca/managing-tasks-to-meet-association-needs/) - Ever find yourself over-booked because you promised to help more than one person forcing you to be in multiple places at once? I know I have, and it can be a very stressful situation. Ever find yourself in the same situation working on association tasks where you have multiple projects to complete with very tight
- [How to Apply Knowledge from Social Events to Association Events](https://www.strauss.ca/how-to-apply-knowledge-from-social-events-to-association-events/) - Coming into the world of association event management offered many changes from my background in planning social events. I was used to working with one individual for any particular event, which changed to working with several individuals. What was once the bride for a wedding, or the couple for an anniversary party, became association volunteers,
- [Readiness – Is Your Board Ready to Think Strategically?](https://www.strauss.ca/readiness-is-your-board-ready-to-think-strategically/) - Not many people roll out of bed daily asking: “How can I think strategically today as a volunteer board member”? All volunteer board members come to the board table with a skill set and a level of knowledge that benefits the association/profession with which they are involved. They are subject matter experts with their own
- [Association Reserve Funds](https://www.strauss.ca/association-reserve-funds/) - What is a Reserve Fund? Reserve Funds are liquid assets that associations set aside for anticipated future expenditures, or to serve as a cushion against any unplanned expenses. Five Best Practices for Managing your Restricted (Reserve) Funds Use the Class tracking functionality in your accounting software If your association has multiple operating reserves or restricted
- [Creating Organized Communications Content for Associations](https://www.strauss.ca/creating-organized-communications-content-for-associations/) - To say that communication is essential is an understatement for associations. Two years ago, when the unexpected pandemic hit us, the world as we knew it went digital overnight. This meant that all the brainstorming meetings and detailed explanations to designers or writers were now being conducted over long emails, chat messages, or video calls,
- [The Benefits of Enterprise Resource Planning (ERP) Software for Association Management](https://www.strauss.ca/the-benefits-of-enterprise-resource-planning-erp-software-for-association-management/) - For any association, your accounting department plays a vital role in your day-to-day operations. Accountants provide insights into the policy and governance of associations and work to ensure the association’s mission, vision, and regulations are met. When there is a lack of internal control systems, inefficiencies can arise in the association, leading to a multitude
- [Your Guide to Networking at In-Person Association Events](https://www.strauss.ca/your-guide-to-networking-at-in-person-association-events/) - Following a shift to virtual spaces over the past couple of years, association members are finally getting back to connecting in-person again. For some, this comeback will be like riding a bike, whereas for others, it could feel daunting and awkward. It’s not a one-size-fits-all members formula. However, there are a few key steps and
- [Optimizing Your Call to Action: What Is Your Association Asking For?](https://www.strauss.ca/optimizing-your-call-to-action-what-is-your-association-asking-for/) - Members are an association’s life force. Revenue from membership dues, event attendance, and professional development opportunities keep your association running. So, how can your association secure these revenue sources? If you’ve sent an eblast to your association’s members before, you probably know what a call to action is. However, telling your audience what you want
- [10 Ways to Make Your Association Newsletter Stand Out](https://www.strauss.ca/10-ways-to-make-your-association-newsletter-stand-out/) - Earlier this year I attended a presentation that provided tips on elevating the quality of your newsletter. Prior to this presentation, I had not put too much thought into the newsletter process and how effective it can be for your association membership. According to the 2021 Association Communications Benchmarking Report, association newsletters are the most
- [Post-COVID: Return to Association Events and Travel](https://www.strauss.ca/post-covid-return-to-association-events-and-travel/) - In a matter of only a few weeks, we have seen travel and in-person events start up in the blink of an eye. Welcome to the next ‘new normal’ for associations; the next reality in the ongoing pandemic world. How will the association world continue to change? The consensus is that people are excited to get
- [The Crucial Orientation and Training for Association Board Members](https://www.strauss.ca/the-crucial-orientation-and-training-for-association-board-members/) - As we start getting back to in-person board meetings, volunteer board members are craving a better understanding of their role as directors of an association. Zoom-based board meetings have taken away the personal interactions that happen around board tables and put board members into isolation which makes it harder to understand their role. As an
- [Lessons of Leadership from Ted Lasso for Associations](https://www.strauss.ca/lessons-of-leadership-from-ted-lasso-for-associations/) - We often discuss leadership within associations and need not look far for leaders that set a good example. There are many leaders within our partner associations that we can learn from. However, it is also useful to internalize lessons we learn from leaders in media and entertainment. One fictional leader in media that we can
- [The Key to Organization for Association Leaders](https://www.strauss.ca/the-key-to-organization-for-association-leaders/) - For association board members it can be difficult to keep your association to-do lists organized, especially when your professional life gets hectic. I am here to provide some ideas on how you can stay organized in your day-to-day role as an association leader. The fast-pasted association environment has taught me how to multi-task at a
- [Accounting for Associations: Not-for-Profit Financial Management](https://www.strauss.ca/accounting-for-associations-not-for-profit-financial-management/) - Not-for-profit accounting is a unique process by which not-for-profit organizations plan, record, and report their finances to a committee or Board of Directors. Associations are a type of not-for-profit organization, and so the focus is on the accountability aspect of the accounting. They follow a set of standards that guide them to stay accountable and
- [Plant Seeds and Cultivate Leadership Within Your Association](https://www.strauss.ca/plant-seeds-and-cultivate-leadership-within-your-association/) - Leadership is a quality that can occur in any person. However, not every member of your association has realized the potential leader lying dormant within them. An association’s board of directors often seeks new leaders among its committees and at events. However, it is just as good a practice to cultivate leadership qualities among the
- [Getting Together Again – Adjusting Expectations (Again)](https://www.strauss.ca/getting-together-again-adjusting-expectations-again/) - Over the second year of the pandemic, we have experienced a lot of starts and stops. In October 2021 we felt that it was safe for our association clients to be hosting in-person events. However, by the end of the year, we had cancelled in-person association events for January and February 2022. What a roller-coaster!
- [The Membership Application Form – A Member's First Impression of Your Association](https://www.strauss.ca/the-membership-application-form-a-members-first-impression-of-your-association/) - Is your association membership application form sending the right impression to potential members? Your membership application process is the way new members are introduced to your association. It is important to make sure that the process is user-friendly and uncomplicated. If it isn’t, it could turn off that potential member. Collecting all pertinent information in
- [A Diverse Board Is Good For a Diverse Association](https://www.strauss.ca/a-diverse-board-is-good-for-a-diverse-association/) - When discussing association board composition, it is important to consider the question: “What is the key function of a board of directors?” The Merriam-Webster dictionary defines a board of Directors as “a group of people who manage or direct a company or organization”. Although this definition is true, association leaders know that their board of
- [Return To The Starting Line: Lessons From the Race Management Industry](https://www.strauss.ca/return-to-the-starting-line-lessons-from-the-race-management-industry/) - The association events sector is experiencing an unprecedented time of flux and uncertainty. One community that is leading the way back into in-person events has been the endurance event management industry: road races, triathlon, Ironman, and marathons. With these events generally all taking place outdoors, restrictions have allowed them to dip back into events much
- [Word of Mouth: The Association's Need for Communicative Media](https://www.strauss.ca/word-of-mouth-the-associations-need-for-communicative-media/) - No longer do we live in the days where messenger pigeons carried letters to home. It’s plain to see that we are experiencing the digital age, especially since now almost all correspondence is done over video chat and email. At the risk of stating the obvious, digital communications are where it’s at. For an association,
- [Creating To Do Lists that Keep Your Association Work on Track](https://www.strauss.ca/creating-to-do-lists-that-keep-your-association-work-on-track/) - To-do lists are a helpful tool for managing your association workload. Sometimes, however, instead of reducing your stress, they add to it. This seems to be a common sentiment in today’s world. Especially for association volunteers, your professional and volunteer to-do lists can get jumbled up. Everyone has too much on their list and too many
- [Making the Most of an In-Person Association Board Meeting](https://www.strauss.ca/making-the-most-of-an-in-person-association-board-meeting/) - When was the last time you got together with colleagues for an in-person association meeting or event? For me, it was last month. We had a three-day meeting with a board of directors - a group which hasn’t gotten together in the flesh since before the pandemic. Some association board members hadn’t even met each
- [Growing Your Association's Membership Post-Pandemic](https://www.strauss.ca/growing-your-associations-membership-post-pandemic/) - In the association management profession in Canada, we are now learning to adapt to the new normal and bring back business procedures that we used pre-pandemic. One of the hot topics that was on the back burner for many association leaders was membership recruitment. There was so much uncertainty of what associations could offer members
- [Teach Your Association Board How to FISH! The Diversity, Equality, and Inclusion Argument](https://www.strauss.ca/teach-your-association-board-how-to-fish-the-diversity-equality-and-inclusion-argument/) - I don’t fish as I have never had the patience to sit that long but I recently took part in an online training program that made me think of the following phrase: “Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime”
- [Taking Your Virtual Events from Good to Great](https://www.strauss.ca/taking-your-virtual-events-from-good-to-great/) - Our virtual events were good, but we wanted more for our attendees, our exhibitors, our sponsors, and our association partners. We wanted to take our events to another level. This demanding process required strategy, patience, and a lot of energy. It also required teamwork, brainstorming, and listening to others. Finally, after balancing deadlines with conversations
- [The Gift of Volunteering](https://www.strauss.ca/the-gift-of-volunteering/) - In addition to a hard-working staff, associations are most often run by a board and committees made up of volunteers. These volunteer leaders are association members, and are no different from the rest of the membership. I am a volunteer radio DJ at a campus radio station, which is run by a small staff and
- [Association Meeting Minutes: The Dos and Don'ts](https://www.strauss.ca/association-meeting-minutes-the-dos-and-donts/) - One thing all associations have in common is the recording of meeting minutes. Minutes are an official record of actions that the board or committee took at a meeting. Minutes are taken at all meetings whether they are board, committee, or member meetings. These meetings are held in-person, via video call, or via conference call.
- [Lessons From 20 Years of Association Leadership](https://www.strauss.ca/lessons-from-20-years-of-association-leadership/) - Milestone anniversaries are a time to reflect on the past and to think about the future. I’ve recently reached the milestone of 20 years serving as the Chief Executive Officer (originally Executive Director) of my first association management client, the Pedorthic Association of Canada. I am proud to say that this association and I have
- [Planning Your Membership Renewal Campaign: Convey the Benefits of Renewal](https://www.strauss.ca/planning-your-membership-renewal-campaign-convey-the-benefits-of-renewal/) - The fall is a busy time for everyone. Summer vacation is ending and students go back to school. Suddenly, your inbox, calendar, and to do list are all overflowing. That’s why when planning your fall membership renewal campaign, it is crucial to provide succinct information on the benefits of renewing as a member. This will
- [Organization and Time Management: Four Steps to Success](https://www.strauss.ca/organization-and-time-management-four-steps-to-success/) - For an association leader, the daily responsibilities tend to fall under a wide jurisdiction. Committee reports and board meetings require preparation and follow up, as well as many other duties-the list goes on. The many needs of an association’s membership can seem daunting, and it is paramount that these tasks are sorted, organized, and diarized
- [Rewarding Your Association Members with Awards](https://www.strauss.ca/rewarding-your-association-members-with-awards/) - There are many exciting ways to engage the members of your association, whether it’s by involving them as volunteers or engaging them at events. Creating an award program for the members of your association - regardless of their professional field or industry - can be very beneficial. Everyone wants to be recognized for all the
- [Growth and Mentorship: The Path to Finding Your Place](https://www.strauss.ca/growth-and-mentorship-the-path-to-finding-your-place/) - As a young professional working in today’s economic climate, I have experienced the struggle to find my way on the career path I have chosen. This is a challenge that most people experience at some point in their career, and for many, it can be a disheartening hurdle to overcome. However, young professionals can open
- [Business Cards in the Post-Covid World](https://www.strauss.ca/business-cards-in-the-post-covid-world/) - Through the pandemic, our world has changed quite a bit. Associations are holding virtual events, and staff and volunteers are working remotely. This next season will see continued reliance on e-commerce as well as continued social distancing. We will continue limiting or eliminating contact with other people and sanitization of shopping carts, checkouts, and of
- [Migration Complete - Moving Your Membership Database to a New Platform](https://www.strauss.ca/migration-complete-moving-your-membership-database-to-a-new-platform/) - Have you ever taken a step back to consider whether your association membership database is performing at its peak for members? Have you thought about how migration to a new database could help increase workflow and productivity? Most importantly, is it user-friendly for your members? Migration can be simple yet stressful. It is the process
- [Association Membership Management Systems: Is it Time for a Change?](https://www.strauss.ca/association-membership-management-systems-is-it-time-for-a-change/) - Thinking of switching membership management systems for your association? Here are a few things to consider before making the change. There are a variety of Association Management Systems (AMS) available. These systems are used for many association services, including membership signup, membership renewal, event registration, sales, and marketing. They range from being able to manage
- [Building Trust Virtually at the Board Level](https://www.strauss.ca/building-trust-virtually-at-the-board-level/) - Associations operate on trust between the CEO, Chair, and board members. In our new virtual world, we are losing that in-person connection opportunity. How can boards build trust the trust in each other that allows them to make decisions based on the expertise that each board member brings to the table? Oxford Dictionary defines ‘Trust’
- [Are You Really Listening? The Importance of Active Listening for an Association Leader](https://www.strauss.ca/are-you-really-listening-the-importance-of-active-listening-for-an-association-leader/) - Between your “day job”, and your volunteer commitments to your association’s board and/or committees, you are pulled in many different directions throughout your day. While it may seem like you have no time, making the time to listen to members can further develop your leadership role significantly. Moreover, you will gain understanding, consider new ideas
- [Ensuring a Smooth Transition of Association Staff](https://www.strauss.ca/the-transitioning-process-in-or-out-of-an-association-management-client/) - In the association world, executive directors/Chief Staff Officers come and go. Sometimes it does not make sense to continue a relationship with an Executive Director for a variety of reasons and other times an association realizes the potential for excellence by making a change. In this article I’ll be touching on the most important part
- [The Best of Both Worlds: Utilizing the Strengths of Virtual and In-Person Meetings](https://www.strauss.ca/the-best-of-both-worlds-utilising-the-strengths-of-virtual-and-in-person-meetings/) - Over the past year we have all adjusted to working in the virtual space. We made refinements to how we collaborated with colleagues, association boards, committees, or task forces. The transition from in person meetings to the virtual space was not easy. Now that the pandemic is winding down, we will begin to plan 3-6
- [Preparing to Change Membership Database Systems for an Association](https://www.strauss.ca/preparing-to-change-membership-database-systems-for-an-association/) - Membership databases play a crucial role for the success of any association. Keeping track of membership information is important for organization and billing purposes. Most associations utilize some sort of membership system; whether it’s an online website, or the old school file cabinet, the information is kept somewhere. If your association utilizes the former and
- [Investing for Associations: How to Handle Your Cash](https://www.strauss.ca/investing-for-associations-how-to-handle-your-cash/) - As an association management company, we are interested in presenting our clients with smart financial options. One thing we consistently monitor is when associations have enough cash to take advantage of some investment options. Circumstances can change quickly, certainly during the current economic state of the market, so these decisions can seem daunting. However, whether
- [Boards and Ethical Decision Making](https://www.strauss.ca/boards-and-ethical-decision-making/) - In an everchanging world, it’s important that an association’s board of directors prioritizes adapting to change. Creating an ethically sound process for board rulings, whether minor or major, is vital. I will be breaking down a strategy of using an ethical decision-making framework highlighted in the Directorprep.com article, “Ethics in Board Decision Making”. The article
- [Board Chair, Doing it Right!](https://www.strauss.ca/board-chair-doing-it-right/) - What does it take to be a good board chair? What skill set do you need and who do you partner with to fulfill the Vision & Mission of your association? The American Society of Association Executives (ASAE) and the Canadian Society of Association Executives (CSAE) provide training sessions for Chief Elected Officers (board chairs)
- [Where Did I Save That? – Increase Efficiency with A Standardized File Structure](https://www.strauss.ca/where-did-i-save-that-increase-efficiency-with-a-standardized-file-structure/) - Anyone who has ever taken over a position from someone else knows that everyone has a unique way of filing electronic documents. Saving a file in one place may make sense to me but is not necessarily logical to my colleague. This issue came to the forefront in our office when we moved to a
- [The Importance of Clear, Concise and Timely Communication](https://www.strauss.ca/the-importance-of-clear-concise-and-timely-communication/) - When working with committees or clients for national associations from various time zones, communication tends to be done through email. Have you ever worked with someone who communicated with you about the event solely by cc’ing you on emails? And this person then assumed you knew everything that was being communicated? Perhaps you are this
- [What is Quorum and Why is it Important for Associations?](https://www.strauss.ca/what-is-quorum-and-why-is-it-important-for-associations/) - Have you ever been part of a sports team and arrive to a game, only to find that many of your teammates didn't show up? For every sport, there are regulations in place that determine how many players are required for a game to start. The same goes for association meetings. In the sports team
- [Board Orientation Manuals: The First Steps to a Successful Association Board](https://www.strauss.ca/board-orientation-manuals-the-first-steps-to-a-successful-association-board/) - Board orientation manuals are crucial to all association board members. A board orientation manual is the ultimate resource for existing board members and should always be presented to new board members as an important component of training them for their new volunteer position. Manuals should include everything a board member would need to know about
- [Back to the Basics: Being an Association Board Member](https://www.strauss.ca/back-to-the-basics-being-an-association-board-member/) - Are you contemplating becoming a board member for an association, but have never sat on a board before? Are you unsure of the role of the board and responsibilities of a director? In this article I go back to the basics and review what a board is, the functions and fiduciary responsibilities of a director
- [How to Evaluate Your Board Members & Your Board Meetings](https://www.strauss.ca/how-to-evaluate-your-board-members-your-board-meetings/) - Self-evaluation is one way to continuously improve board performance. As mentioned in a previous article self-evaluation gives board members the opportunity to reflect on their understanding of the association, their roles and duties, the roles and responsibilities of staff, their preparation for meetings, and how satisfied each are with their contributions to the board. I
- [Hosting Association Golf Tournaments in a COVID-19 World](https://www.strauss.ca/hosting-association-golf-tournaments-in-a-covid-19-world/) - Association members are missing their face-to-face networking opportunities used to catch up with fellow members or to have those deep conversations with fellow members on issues affecting their industry. When the pandemic hit its peak earlier this year, associations had no choice but to cancel association in-person member events and gatherings. Now that provinces are
- [Basics of Financial Reporting for Board Members Without Financial Experience](https://www.strauss.ca/basics-of-financial-reporting-for-board-members-without-financial-experience/) - The purpose of this article is to help board members who do not have financial experience understand their organization’s financial reporting and their personal responsibilities associated with that. Responsibilities of Board Members A recent quote in Trustee Magazine did a nice job of explaining the connection between financial reporting and board duties: “A board member’s
- [The Difference Between an Audit and a Review Engagement](https://www.strauss.ca/difference-audit-review-engagement/) - Audits and Review Engagements are the typical year-end services offered by professional accountants to association and not-for-profit clients. For an association, the by-laws may dictate which type of service is required. If they do not, the type of service you require will depend on the degree of assurance you need to ensure that the financial
- [Reading Association Financial Statements](https://www.strauss.ca/reading-association-financial-statements/) - Our team is often helps volunteer association leaders understand their organization’s financial statements. We put together this handy guide to help association volunteers. Learn about basic terminology, board responsibilities and more in the below attachment. Read our guide now!
- [Recognizing the Value of Association Volunteers](https://www.strauss.ca/recognizing-the-value-of-association-volunteers/) - Associations depends on volunteer members; their work is critical to its success. Imagine setting up a lemonade stand for your entire neighbourhood during the annual block party. You can probably do it on your own, but just think about how much easier it would be if you had some help? For instance, someone to make
- [How To Improve Your Association’s Blog Performance](https://www.strauss.ca/how-to-improve-your-associations-blog-performance/) - There are many reasons your association has a blog: show-casing the knowledge and accomplishments of your members, building your online presence, or inspiring your audience. One of the main benefits to blog is that it’s one of the best ways to improve your Search Engine Optimization (SEO). Having a steady stream of new and unique
- [Mindfulness & The Association Leader](https://www.strauss.ca/mindfulness-the-association-leader/) - We are in the middle of the COVID-19 pandemic; association leaders are undoubtedly going through challenging and unpredictable times. As an association leader, you are dealing with cancelled association events, a postponed AGM, new online platforms for board meetings, events, and webinars, and you are working harder than ever to keep members engaged and involved.
- [Rules for Productive Conference Calls](https://www.strauss.ca/rules-for-productive-conference-calls/) - The February 26, 2014 edition of The Wall Street Journal included an article entitled “Surviving a Conference Call – How to Stop the Rambling, Multitasking and Zoning Out”. Before even reading the article I started to relate to the title and knew that association leaders would all empathize with the theme. Author Sue Shellenbarger quotes
- [Creating Board Volunteerism and Engagement](https://www.strauss.ca/creating-board-volunteerism-and-engagement/) - A common complaint from chairs of volunteer boards of directors is that they are left to do all the work with little support from other directors. Over the last 15+ years we have come to notice a pattern that suggests some of the reasons why this happens. When chairs struggle for support from their board
- [Transforming Members into PR Ambassadors](https://www.strauss.ca/transforming-members-into-pr-ambassadors/) - As Canada’s most connected event and association management company, we are pleased to publish guest blogs by our partners. This post is written by Cathy Cowan, President of Cowan & Company Communications (C&C) ~ a Toronto-based PR boutique for first-class consumer brands. Everyone these days is looking for ways to stretch their marketing dollars as
- [Compensating Industry Speakers](https://www.strauss.ca/compensating-industry-speakers/) - What’s that old expression? “If I had a nickel for every time someone asked me that…”? Well if I had a nickel for every time someone asked me about how our clients decide what to pay industry speakers I’d probably have bought myself a few cups of coffee by now. Industry speakers (as opposed to
- [Negotiating a Hotel Contract for Your Signature Event or Conference](https://www.strauss.ca/negotiating-a-hotel-contract-for-your-signature-event-or-conference/) - It goes without saying that you always want the best value when you negotiate a hotel contract for your signature event or conference - but too often the guest room rate and meeting space rental cost are the only items evaluated. When hotels are competing for our business, and the business of our clients, we
- [Evaluating the Conference Experience: How to Get Useable Feedback From Your Delegates](https://www.strauss.ca/evaluating-the-conference-experience-how-to-get-useable-feedback-from-your-delegates/) - Congratulations! You have reached the end of planning your event and are ready to put together your delegate conference evaluation. Asking the right questions and gathering useful, useable information can be a challenge, but when done correctly the information that you gather can put you steps ahead in planning your next event. Before you jump
- [Why Should Associations Blog? Let us Count the Ways](https://www.strauss.ca/why-should-associations-blog-let-us-count-the-ways/) - If you’ve searched for something online recently, you have undoubtedly encountered at least a blog or two, maybe even without realizing. Studies show that most people read several blogs a day, and overall, 23% of time online is spent on blog and social network webpages. For those researching a specific topic, a well-written, relevant blog
- [Creating A Timeline For Your Event](https://www.strauss.ca/creating-a-timeline-for-your-event/) - A decision has been made to host a conference or an event; what do you do and when? You’ve been asked to help organize your association or charities’ upcoming event and the easiest way to keep track of all that needs to be done is to create a timeline. This is a checklist (that can
- [Memo to a Newly Elected Treasurer](https://www.strauss.ca/memo-to-a-newly-elected-treasurer/) - A successful treasurer ensures your association operates within its approved budget, because without money your organization’s mission may be more difficult or impossible to achieve. This blog is intended to provide an overview of what “things” a non-accountant treasurer needs to know. Not-for-Profit Accounting Speak The financial statements of a not-for-profit and a for-profit organization
- [Introducing Social Media As A Component of Your Annual Conference](https://www.strauss.ca/introducing-social-media-as-a-component-of-your-annual-conference/) - A survey by Media Technology Monitor reports that one in three Anglophone Canadians use social media every day, with 63% of these users stating that they read Facebook posts, tweets and/or LinkedIn updates every single day. Another study shows that American adult use of social media just slightly surpasses ours at 72% (Pew Research Center's
- [Satisfying Your Delegates' Appetite: Creating Your Conference Menu On A Limited Budget](https://www.strauss.ca/satisfying-your-delegates-appetite-creating-your-conference-menu-on-a-limited-budget/) - According to a September 2013 article in Convene Magazine from the Professional Convention Management Association, one third of your conference budget should be spent on food and beverage. This is a significant cost and it can be a challenge to provide enjoyable meals to your attendees without blowing your budget on something that is secondary
- [What to Consider Before Building a Registration Site for Your Event](https://www.strauss.ca/what-to-consider-before-building-a-registration-site-for-your-event/) - Event planning has an almost “chicken and egg” conundrum. It has to do with budget planning vs program layout vs registration. Each of these components touch and influence one another during the planning period. And if you try, you’ll see you can’t determine registration fees before determining budget, but you also can’t determine budget before
- [Evaluation is the Key to a Healthy Board](https://www.strauss.ca/evaluation-is-the-key-to-a-healthy-board/) - I live with an educator and listen to my wife talk about continually assessing students to ensure they are learning and performing the way they need to in order to grow. As in education, assessment and evaluation are important tools to evaluate how effectively a board is performing and how it is moving the organization
- [The Importance of Association Policy and Procedure Manuals](https://www.strauss.ca/importance-association-policy-procedure-manuals/) - Do your staff know the difference between policies and procedures? Policies are the rules for the association. They state appropriate standards of action and behavior for all employees. Procedures are the instructions for the association. They describe who does the task, what steps must be performed, when those steps should be performed, and how the
- [Board Recruitment: Pandemic Style](https://www.strauss.ca/board-recruitment-pandemic-style/) - Without seeing one another in-person, building connections is a difficult thing to do. How do you find the future leaders for your association while using Zoom, Microsoft Teams, or GoToMeetings? The Past Art of Connecting The way we connect with each other has changed in 2020 and the opportunities we once had are gone for
- [Privacy in a Pandemic](https://www.strauss.ca/privacy-in-a-pandemic/) - Throughout the past year, we have placed health and safety as the highest priority. However, we must remain vigilant of privacy concerns amidst the measures we take to protect our staff and clients. Recently, Andrew Buck, a partner at Pitblado Law in Winnipeg gave a webinar presentation on issues surrounding privacy with regards to the
- [A Board Role—How Can You Provide the Commitment the Organization Needs from You?](https://www.strauss.ca/a-board-role-how-can-you-provide-the-commitment-the-organization-needs-from-you/) - My husband, Jarred inspired me to write this article. Jarred is a board volunteer. Earlier this year, he became Board President of a minor hockey association. After an election where thousands of members of the catchment voted him into this role, he hit the ground running. The COVID-19 pandemic has affected everyone, including amateur athletes.
- [The Virtual Conference—Is This the Future of Events?](https://www.strauss.ca/the-virtual-conference-is-this-the-future-of-events/) - In August, I attended my first virtual conference. This two-day conference had keynote speakers, breakout sessions, and a trade show floor. The conference covered what is currently happening in the event industry and the future of events with tips on how to hold successful events in the current state of the world. This conference is
- [Managing Cash Flow During Crisis](https://www.strauss.ca/managing-cash-flow-during-crisis/) - Cash flow is an important concept for association staff, volunteers, and leaders to understand especially for small or medium sized associations. A previous article I wrote discusses what cash flow is and how it differs from profit on an income statement. It also includes some ideas to improve cash flow. Given the COVID-19 pandemic the
- [Making Impressions and Building Association Relationships with LinkedIn](https://www.strauss.ca/making-impressions-and-building-association-relationships-with-linkedin/) - As an association leader, you are interconnected with other leader and members in your industry. LinkedIn is a great way to capitalize on those connections and further build your professional relationships. This might be surprising, but LinkedIn has been around longer than Facebook, and is widely considered the “number one professional social networking site.” LinkedIn
- [Hosting an Association Meeting in Quebec? You Must Collect Québec Sales Tax!](https://www.strauss.ca/hosting-an-association-meeting-in-quebec-you-must-collect-quebec-sales-tax/) - This article will summarize what a non-profit association should know when registering for Québec Sales Tax (QST) after hosting events in Québec. Events Held in Québec If your association is hosting an event in Québec, it must collect 14.975% QST even if you are not required to collect GST/HST. Even if your annual revenue is less
- [Association Leadership Traits: Do You Have What It Takes to Lead?](https://www.strauss.ca/association-leadership-traits-do-you-have-what-it-takes-to-lead/) - We’ve all heard the expression “Jack or Jill of all trades”. When it comes to leadership in the association management world, this expression couldn’t be more relevant. Association leadership takes many forms. There are many traits that association leaders need to possess if they are going to succeed. Indeed, to lead an association, one must
- [Cyber Attacks and Associations](https://www.strauss.ca/cyber-attacks-and-associations/) - Scenario: It’s late afternoon on Friday, you go to check your computer as you are expecting replies from fellow association board members regarding copies of financials that you sent out the day before. You login to your account, and you see that you have received an email from a hacker informing you that they have
- [Preparing a new Board to Perform](https://www.strauss.ca/preparing-a-new-board-to-perform/) - For many associations, board turnover is perpetual. This can be great for an association but can also be disruptive. It is important to be prepared for a new group of volunteers and to empower them to use their capabilities to perform to the best of their ability, ultimately resulting in little or no disruption to
- [Managing Tough Board Conversations](https://www.strauss.ca/managing-tough-board-conversations/) - Whether you are the Chair of an association board of directors, or the chief staff officer (Executive Director), facilitating tough conversations at the board level isn’t always easy. The best way to handle tough conversations is through open and transparent dialogue and, whenever possible, by arranging face to face meetings. The chair of the board
- [Introducing New Association Member Benefits](https://www.strauss.ca/introducing-new-association-member-benefits/) - Do you have a rewards card in your wallet? How about a mileage plus credit card for your favorite airline? A points system at the local grocery store? The world is full of rewards programs, and everyone is part of at least one of them. Association memberships are similar in that they provide members with
- [The Need for Innovation within Associations](https://www.strauss.ca/the-need-for-innovation-within-associations/) - We live in a fast-paced world where things change at a rate that our brains struggle to keep up with. Technology is the big driver behind the speed at which society is changing. How does your association deal with the rate of change and how do you incorporate innovative thinking into your association’s planning? I’ve
- [Sponsorship for Association Events](https://www.strauss.ca/sponsorship-for-association-events/) - Finding sponsors for your association’s events is a major component of increasing non-dues revenue and generating a surplus. This article explores options of how to optimize your association’s sponsorship revenue. Reach out to Previous Sponsors First When you are looking for sponsors for your association’s next event, start with previous sponsors first. Always give them
- [Choosing Software for Associations](https://www.strauss.ca/choosing-software-for-associations/) - The proper software for your association can make work efficient and simple, however the wrong software can quickly ruin your day. We strive to maximize productivity, but it can be difficult to allocate time to learn or research new software. In this blog, I will discuss tips and ideas for researching and buying software for
- [Where Should You Host Your Next Association Conference?](https://www.strauss.ca/where-should-you-host-your-next-association-conference/) - Every national association has different wants and needs from its conference host city. This blog is not meant to convince you to choose one city over another. Instead, I hope to break down the major decision factors when planning the geographic location of an association conference. For simplicity purposes, I will focus on Canadian-based association
- [Association Role Transition Strategies: Making Sure Nothing Falls Through the Cracks](https://www.strauss.ca/association-role-transition-strategies-making-sure-nothing-falls-through-the-cracks/) - The ink is still drying on your employment agreement, but the daily tasks of the association must go on. Transitioning smoothly into a new role with a new association is crucial to gaining an association board’s trust and to establishing a strong working relationship with association members. This blog will cover aspects that were imperative
- [Association Task Forces](https://www.strauss.ca/association-task-forces/) - An association’s reputation comes from the work of the association board of directors and its various committees. These groups are mostly responsible for ongoing the policies of an association. But the unsung heroes of the behind-the-scenes progression of an association are its task forces. What is a Task Force? Association task forces create solutions for
- [Is your Association’s AGM in Jeopardy? Solutions to Cope with the Pandemic.](https://www.strauss.ca/is-your-associations-agm-in-jeopardy-solutions-to-cope-with-the-pandemic/) - Annual General Meeting (AGM) season is underway for associations with a fiscal year end of December 31. The purpose of these mandatory meetings is for the board of directors and management to share reports, financials and updates and to allow members of the association to ask questions and share their voice. Meanwhile, the COVID-19 outbreak
- [Understanding Your Contracts and Memorandums of Understanding During COVID-19](https://www.strauss.ca/understanding-your-contracts-and-memorandums-of-understanding-during-covid-19/) - The world has been turned on its ear over the last several weeks. COVID-19 pandemic has changed the world on so many fronts and it is hard to comprehend or understand how it will affect your association, your workplace and your interactions with members. As an association management company (AMC), we represent many different types
- [Learning to Work Remotely](https://www.strauss.ca/learning-to-work-remotely/) - During this global pandemic, most associations have their employees working from home. Working remotely affects communication, prioritization, and overall organization. With such a drastic change in environment, pace, and priorities, it’s important to stay connected with colleagues during these uncertain times. Putting time, effort and thought into keeping yourself organized and healthy will allow for
- [Refining your Association’s Standard Operating Procedures](https://www.strauss.ca/refining-your-associations-standard-operating-procedures/) - Associations frequently rely on Standard Operating Procedures (SOPs) and association task calendars to guide board members and association staff through their work over a calendar year. These pre-established systems to complete tasks throughout the year are a key tool to an association’s success. I recently read a book called Atomic Habits by James Clear; it
- [Navigating the Pandemic as a Board Chair: An Interview](https://www.strauss.ca/navigating-the-pandemic-as-a-board-chair-an-interview/) - As the COVID-19 pandemic continues, Strauss’ association clients continue to work with volunteers, board members, and association staff to navigate their next steps. This article features interviews with board chairs Alex Jovetic (A), Promotional Product Professionals of Canada (PPPC), and Victor Duarte (V), Physician and Clinical Assistants of Manitoba (PCAM), to gain insight on how
- [Virtual Meetings for your Association Board](https://www.strauss.ca/virtual-meetings-for-your-association-board/) - With many people currently working from home, the need for association staff and volunteer leaders to work online is necessary in today’s environment. Association meetings, whether they are board or committee meetings, and the need to hold in-person meetings weekly, monthly, or quarterly has not changed; the way in which we hold these meetings has.
- [Board/Senior Staff Optimal Levels of Engagement: How Do You Assess Them?](https://www.strauss.ca/board-senior-staff-optimal-levels-of-engagement-how-do-you-assess-them/) - Engagement is such a crucial factor in managing the new world where the COVID-19 pandemic exists. There are lots of discussions taking place regarding your association members’ financial health and how the pandemic will affect this year’s results and next year’s projections. Before the world paused due to the pandemic, I attended the 2020 Symposium
- [“Zoom Fatigue”: Is it affecting your Association? Tips on How to Manage it.](https://www.strauss.ca/zoom-fatigue-is-it-affecting-your-association-tips-on-how-to-manage-it/) - With so many of us working from home, video conferencing through Zoom, Microsoft Teams, and other platforms has increased. The demand to keep association members engaged through the pandemic has certainly increased meetings, remote learning, and social/networking events. The term “Zoom Fatigue” has been popping up with association members feeling overwhelmed with back-to-back video conferencing
- [Finding New Association Board Directors](https://www.strauss.ca/finding-new-association-board-directors/) - An association’s annual general meeting (AGM) is for the membership to approve the financial statements of the previous year, elect or re-elect board members, hear reports from the board, approve motions on any changes to the by-laws, and bring forth any other business. Preparing for an AGM starts months before the actual meeting. This article
- [Six Points to Remember When Redesigning Your Association’s Website](https://www.strauss.ca/six-points-to-remember-when-redesigning-your-associations-website/) - Redesigning a website takes a lot of planning and forethought. There are a lot of small details that can distract you from seeing the big picture. I have compiled a short list of points to keep in mind before and during your redesign that will help your website relaunch successfully. Learn about the importance of
- [Association Ethics for Staff and Volunteers](https://www.strauss.ca/association-ethics-for-staff-and-volunteers/) - Ethical behaviour means acting in ways that are consistent with behaviours that society, individuals, and businesses have deemed to be “proper” or “correct.” Good values involve demonstrating respect for key moral principles that include honesty, fairness, equality, dignity, diversity, and individual rights[1]. The most important influence on ethical values in an association is its overall
- [Maximizing the Potential Benefit of Attending an Association’s Virtual Conference](https://www.strauss.ca/maximizing-the-potential-benefit-of-attending-an-associations-virtual-conference/) - In a world where the show must go on, a new and increasingly popular avenue is virtual conferences. We are seeing many organizations adopt this method and hold informative, productive, and connective online events. Follow the tips and tricks below to get the most of out attending your association’s virtual conference. #1: Treat It Like
- [The “Dreaded” AGM: How to Attract Association Members](https://www.strauss.ca/the-dreaded-agm-how-to-attract-association-members/) - I recently received an invitation to an annual general meeting (AGM) for an association of which I am a member. My first instinct was to ignore the email and not attend the AGM, especially since it is not part of the annual conference and it will be held virtually this year. What value can I
- [The Association Board Binder](https://www.strauss.ca/the-association-board-binder/) - For all associations that our company manages, a board binder is created. The board binder stores several important documents and information regarding that association and is an important resource for all board members and association staff. Why have a board binder? The board binder serves a number of purposes: New board member orientation resource –
- [Financial Tips for Managing an Association’s Money During a Crisis](https://www.strauss.ca/financial-tips-for-managing-an-associations-money-during-a-crisis/) - These are unprecedented times that most of us we are living in right now. With the COVID-19 pandemic, financial hardship is undoubtedly a concern for many associations. I have put together a few tips to make sure your association are doing all it can do to manage finances in this time of crisis. Have a
- [Selecting A Credit Card Processor for Your Association](https://www.strauss.ca/selecting-a-credit-card-processor-for-your-association/) - Sixty to seventy-five percent of the revenue received by our association management clients is by way of credit card payment. If you can determine the total cost of credit card processing when comparing processors—which is very hard to do—you may find that the company offering the lowest processing rates or fees is not necessarily the
- [How to Write Things That Will Actually Get Read – Part 2](https://www.strauss.ca/how-to-write-things-that-will-actually-get-read-part-2/) - Recently, I was on a call regarding anti-spam legislation (for more information). The mandated “Unsubscribe” button make me think about how valuable, and precarious, member engagement is for associations. With the advent of email, all it takes is literally a click of a button for your members to “Unsubscribe” from your communication. We know how
- [When to introduce a new product or service to your association](https://www.strauss.ca/when-to-introduce-a-new-product-or-service-to-your-association/) - Member retention is an important area of focus for every association. Ensuring that your members are receiving value for their membership is a key to retaining existing members and recruiting new members. Many times, this means that the association should be identifying changing needs of members and introducing a new product or service that addresses
- [Association By-Laws: What Are They Good For?](https://www.strauss.ca/association-by-laws-what-are-they-good-for/) - As an association management company, we deal with many associations. Having worked in the association management industry for nearly twenty years, I’ve realized that how an association conducts business comes down to what is written in the by-laws. By-laws are the written rules and regulations for an association directing how they conduct business. The by-laws
- [Incorporating a Strategic Human Resources Plan into your Association](https://www.strauss.ca/incorporating-a-strategic-human-resources-plan-into-your-association/) - Most associations have a strategic plan that guides the association in the execution of the vision and mission of the association. Having a strategic plan helps to place the association in the category of being a high-performing association. Characteristics of a high performing association are: The vision and mission of the association are believed and
- [What is the Best Way to Engage Association Members?](https://www.strauss.ca/what-is-the-best-way-to-engage-association-members/) - Member engagement means nurturing and managing relationships to increase an association’s membership volume, value, and retention, and it is critical for an association to break down what engagement looks like for them. Associations should focus on driving those activities that provide value to members, as well as those that will support the mission of the
- [Why Survey Members of an Association?](https://www.strauss.ca/why-survey-members-of-an-association/) - Members are the lifeblood of associations. Without members, an association would cease to exist. An association’s members are its most valuable asset and bring the life, the drive, and the mission to associations. An association depends on a strong membership to ensure its continued success; therefore, it is important to confirm that the members are
- [Managing Association Member Expectations: Is Your Member Database Doing Enough?](https://www.strauss.ca/managing-association-member-expectations-is-your-member-database-doing-enough/) - Members have come to expect a lot out of their associations these days. Many see membership in any organization as a give-and-take situation: they pay a monthly or annual fee, they receive the benefit of membership in return. The bottom line is that members always have expectations when they belong to an association. For an
- [Shortcuts to Success when Working with Associations](https://www.strauss.ca/shortcuts-to-success-when-working-with-associations/) - With anything in life, as you spend more time on something, over time you develop tips and tricks to accomplish it more effectively. For instance, on your drive to work in the morning, you eventually learn that there are certain times of the day where you can take a quicker route. This shortcut allows you
- [The Administrative Side of Member Ethics](https://www.strauss.ca/the-administrative-side-of-member-ethics/) - Associations that are also credentialing bodies and regulatory colleges will have a Code of Ethics and require their association members to abide by this code in order to practice under their association or college’s certification or credential. In the case of regulatory bodies, the Code of Ethics is a formal document that defines ethical standards
- [The Future of Association Membership – Bridging Generation Gaps](https://www.strauss.ca/the-future-of-association-membership-bridging-generation-gaps/) - One of the challenges that faces associations today is working with different expectations from members depending on their age group. Particularly when associations have membership comprised of people from several different generations, it can be difficult to know how to tailor communication and membership offerings in order to satisfy everyone. I attended a conference recently
- [Boost Your Association’s Financial Knowledge](https://www.strauss.ca/boost-your-associations-financial-knowledge/) - One of the things I have noticed in my experience as an accounting manager is that when it comes to association finances, in many cases the only people familiar with them are the finance staff and board members. Most of the time this is because that is how it’s always been done. Sometimes board members,
- [The Importance of a Standard Operating Procedures Manual in Association Management](https://www.strauss.ca/the-importance-of-a-standard-operating-procedures-manual-in-association-management/) - One of the key ingredients to an association’s success is having policies and procedures set in place. In order to maximize client and member satisfaction, it is important to ensure that policies and procedures capture the necessary information and are kept up to date. Imagine a scenario where an association has no vision, no objectives,
- [Creating an Effortless Online Association Event Registration](https://www.strauss.ca/creating-an-effortless-online-association-event-registration/) - The planning of a successful association event starts months, sometimes even years, before the event occurs. One key aspect to a successful event is the online registration process. Creating an online registration is detailed, can be complicated, and requires a solid understanding of the online program. By creating thoughtful registration paths, efficient contingency questions, and
- [Making Your Association Event More Inclusive](https://www.strauss.ca/making-your-association-event-more-inclusive/) - People are becoming more aware about the perspectives of marginalized and minority groups in our society, and more efforts are being made to ensure that these perspectives are incorporated into the public sphere. Ultimately the goal in doing so is to make our society more inclusive of people of diverse backgrounds, and that inclusivity can
- [How Does Your Professional Association Recruit Members?](https://www.strauss.ca/how-does-your-professional-association-recruit-members/) - Every association has their own method of recruiting members. Some do this through marketing campaigns online or through television/radio. Others, whose members require a designation/certification, find that the best way to recruit members is by attending speaking events and career fairs at universities or colleges, or simply by good old-fashioned word of mouth. Each year
- [Cash Flow Management for Volunteer Board Members](https://www.strauss.ca/cash-flow-management-for-volunteer-board-members/) - As the accounting manager of an association management company, one challenge that I have encountered is that most volunteer association board members do not have a diverse accounting knowledge or background. Most people have an idea of how to manage their personal finances, but this is likely being done on more of a cash in,
- [Choosing Promotional Products & Gifts for Your Association Event Attendees](https://www.strauss.ca/choosing-promotional-products-gifts-for-your-association-event-attendees/) - An essential part of any successful association event is giving away promotional products to promote the association, promote a sponsor, and to say thank-you to your event delegates and speakers for participating in your event. But have you ever wondered the best way to do that? Besides incorporating ways to engage your event attendees as
- [Editing Documents in Association Management](https://www.strauss.ca/editing-documents-in-association-management/) - Editing is an important and necessary step in writing any piece in the workplace. As an association coordinator, I do editing work every day, even if I’m not consciously aware of it. Re-reading an email before sending it to a board member, that’s editing. Having a colleague proofread an e-blast before it gets sent to
- [Bilingual Associations: Serving Members, en français et en anglais!](https://www.strauss.ca/bilingual-associations-serving-members-en-francais-et-en-anglais/) - As an association coordinator working for a Canadian association management company who manages associations with members across the country, I often interact not only with Anglophones, but Francophones as well. Being a bilingual association coordinator at Strauss event & association management has many advantages and often makes me think about how multilingual Canada really is,
- [Finding the Right Venue for your Association Event](https://www.strauss.ca/finding-the-right-venue-for-your-association-event/) - There are three keys to success in planning the perfect association conference, meeting, tradeshow, or gala event: preparation, negotiation, and flexibility. As a meeting planner, the more you know about exactly what you need in a space, the easier the search for the right place will be for you. While we have already touched on
- [Prioritizing Your Day as an Association Coordinator](https://www.strauss.ca/prioritizing-your-day-as-an-association-coordinator/) - In association management companies (AMCs), we can often find ourselves in a time crunch trying to finish client projects at the last minute. In my role as association coordinator for an AMC that manages associations, staying on top of four or more associations can at times be overwhelming and stressful. Not only do I need
- [Taking over an Association Term Position](https://www.strauss.ca/taking-over-an-association-term-position/) - Being hired for any new position with an association management firm can be nerve-racking. But, temporarily replacing someone who will be returning from a leave of absence only adds to the anxiety. Association term positions are like trying to jump onto a moving train and then jumping right off again without having the train slow
- [Speaker Confirmations: The When, What and Why](https://www.strauss.ca/speaker-confirmations-the-when-what-and-why/) - You are two weeks out from an association event: your program is set, all vendors have been contracted, the venue details have been organized and now it is time to reconfirm, reconfirm, reconfirm! Arguably, the most important deliverable at an association meeting or conference is the educational content. So, it is extremely important that your
- [The Evolution of the Modern Association: From Then to Now](https://www.strauss.ca/the-evolution-of-the-modern-association-from-then-to-now/) - If you work for an Association Management Company (AMC), you are sure to work closely with at least a handful of associations every day. Some of these associations may have been around for several years, some for decades. But have you ever wondered how associations came to be, and how they became what they are
- [Blogging for Associations: Sharing your Blog](https://www.strauss.ca/blogging-for-associations-sharing-your-blog/) - If you’re reading this, I’m hoping that’s a good indication that you have read the first two articles in this series and have taken the necessary steps to start your own association blog. If you haven’t read my other articles, Why Should Associations Blog? Let us Count the Ways and So, Your Association wants to
- [Managing Internal Client Expectations](https://www.strauss.ca/managing-internal-client-expectations/) - As an Event Manager, I plan and execute many events for association and non-profit clients. Most of the time, I am working with individuals, fellow staff members or committees who represent the client, which means I am always working with new people. Working with a senior staff member from your own organization in particular puts
- [Less is More: Facilitating Association Board Meeting Productivity](https://www.strauss.ca/less-is-more-facilitating-association-board-meeting-productivity/) - As an association leader, have you ever been asked to make a decision, but you were provided with too many options to choose from? This can happen in everyday life too. Whether it be choosing a dish from a multi-paged menu or selecting a new show to watch on Netflix; these decisions can often leave
- [They asked for what kind of logo file?](https://www.strauss.ca/they-asked-for-what-kind-logo-file/) - You have just invested a bunch of money to become a sponsor for an event. Great! You just received an email asking for a vector EPS version of your company logo. While larger organizations have the luxury of having a marketing department that can process these requests, what do you do when you are the
- [Do Yourself a Favour and Google Your Association](https://www.strauss.ca/favour-google-association/) - According to Wikipedia, Google is the most visited website in the world and by far the most popular search engine, which makes it the primary method for people to find information on the Internet. Due to its common use as a verb describing the act of online searching, in 2006 “google” was added to the
- [Five Things to Think About Before Building Your Association Conference Website](https://www.strauss.ca/five-things-think-building-association-conference-website/) - It goes without saying that every conference needs a web presence, so here are a few things to think about before starting to create your conference website. 1. Include it in Your Association Site or Create A Separate Site? This will depend on a few factors. How big is the conference website? Is it a
- [In Defense of the Stock Photo for Association Design Projects](https://www.strauss.ca/defense-stock-photo-association-design-projects/) - As a graphic designer working on many association projects my job is to create visuals to communicate information to the desired audience. These can be a variety of forms and media including website, poster, brochure, chart etc. One thing that all these media generally have in common, is a photo. Why Stock Images A wall
- [Six Things to Do and Four to Avoid When Using Social Media For Your Association](https://www.strauss.ca/six-things-four-avoid-using-social-media-association/) - After Introducing Social Media to a Reluctant Association, you need to figure out how best to take advantage of it. When used well, social media can work for your association by building awareness, promoting advancements, and connecting with prospective members. Social media can be overwhelming, but it is manageable. Read on fora few pointers to consider
- [Planning Audiovisual for Your Association Conference](https://www.strauss.ca/planning-audiovisual-for-your-association-conference/) - When you see an AV quote, do you feel overwhelmed and confused? I know I do - and with experience and better communication with our AV supplier, my knowledge is improving. Don’t be discouraged if you find AV quotes and contracts to be a source of stress in the event planning process. Audiovisual technology is
- [The Board Meeting Menu: Tips on How to Create a Streamlined Agenda for a Successful Association Board Meeting](https://www.strauss.ca/the-board-meeting-menu-tips-on-how-to-create-a-streamlined-agenda-for-a-successful-association-board-meeting/) - When you go to a restaurant, you expect your experience to be organized and in order. You expect things such as timing, delivery and taste to be done right. Imagine sitting down to a multi-course dinner and the kitchen is falling behind, the food portions are too large, or an important ingredient was left off
- [Managing Change within an Association](https://www.strauss.ca/managing-change-within-association/) - Change is a broad concept for associations and association leaders to work through. The world is changing at an alarming pace, which is affecting the way that boards and association leaders operate in many ways. I recently attended a session put on by the Manitoba Chapter of the Canadian Society of Association Executives (CSAE) on
- [Three Tips to Prepare for a Smooth Membership Audit](https://www.strauss.ca/three-tips-prepare-smooth-membership-audit/) - Professional associations and colleges often require members to maintain continuing education points (CEPs) throughout their career to ensure that they remain current in their knowledge and are aware of technological, practical, and scientific advancements in their industry. To avoid losing their professional designation, members are required to earn a certain number of points during a
- [Is Your Association A High-Performance Association?](https://www.strauss.ca/association-high-performance-association/) - Has the performance of your association been thoroughly evaluated? How do you know if it is time to begin the process of progressing your association into a high-performance association? High-performance associations possess the following key characteristics: The vision and mission of the association are owned and shared by all stakeholders Strategy is performance-based and the
- [“We Have Met the Enemy, and S/He is Us”: Reducing Damage from Accidental Data Losses and Preventable Theft](https://www.strauss.ca/met-enemy-s-us-reducing-damage-accidental-data-losses-preventable-theft/) - Associations are tempting targets for hackers. The two most valuable assets that make associations tempting targets for hackers are lists of members that often include date of birth and credit card numbers. Your association, if it collects more detailed personal information, may be an especially tempting target for hackers who steal identities. No-Cost/Low-Cost Data Protection
- [How QuickBooks Can Work for Your Association](https://www.strauss.ca/quickbooks-can-work-association/) - No matter what type of association you are managing, keeping accurate financial records is essential. Keeping your accounting records organized is important for many reasons, including a quick and low-cost audit or review engagement and being able to get useable information when it is needed to help manage your association. QuickBooks is one of the
- [My First In-Person Association Board Meeting](https://www.strauss.ca/first-person-association-board-meeting/) - Getting Comfortable After working as an association coordinator for six months, I am starting to feel comfortable in my role. I have learned how to respond to more complicated requests and to solve unexpected problems. I have become comfortable with the membership management system that we use. And I’m getting the hang of certain unique
- [Executing a Mobile Tour at an Association Conference](https://www.strauss.ca/executing-mobile-tour-association-conference/) - In my last blog Incorporating Mobile Tours Into Your Conference Program, I talked about how to decide if mobile tours are a good fit for your current conference program. Mobile tours can be a great addition that takes your conference program to the next level. They do have some additional logistics to sort out that
- [How Does Your Association Keep Up with Industry Trends?](https://www.strauss.ca/association-keep-industry-trends/) - Trends. How do associations stay in touch with them and remain current in the rapid world of change? I recently attended an online session presented by Dan Stevens president of Association TV and Workerbee.TV, who presented five trends that are affecting the association world. It was a fascinating presentation that provided a lot of food
- [Association Leadership Creates A Top Performing Association](https://www.strauss.ca/association-leadership-creates-top-performing-association/) - One key is the relationship between the board chair and chief staff officer The best sign of a healthy association is a strong partnership between the board chair and the chief staff officer (often called Executive Director). Strong partnerships are fostered by maintaining an open stream of communication, by collaborating to achieve organizational goals, and
- [Internal Data Breaches, Human Error and No-Cost Cyber Security Tactics for Your Association](https://www.strauss.ca/internal-data-breaches-human-error-no-cost-cyber-security-tactics-association/) - One in four security breaches are caused by human error, according to IBM’s 2016 Cyber Security Intelligence Index. Could one person’s error can cause a breach which would affect 100% of your association’s members? Unfortunately, there is no way to prevent human error, but you can use these helpful tips to protect your association and
- [Four Ways to Prepare for a Board Position](https://www.strauss.ca/four-ways-prepare-board-position/) - It can be exciting to find out that a new slate of directors has been nominated to serve on your association’s board of directors. It’s a promise of new ideas, new perspectives and positive change. What if you were approached to join your association’s board? Would you know what to expect? Doing your due diligence
- [Simplifying the Venue Selection Process](https://www.strauss.ca/simplifying-venue-selection-process/) - Your association may be in the habit of sending out Requests for Proposals for every event that you host, and we have written an article just for that purpose, What to Ask and How to Ask It , but often the RFP process is extremely time consuming and unnecessary. Through doing a venue screening as
- [Association Membership Renewals: Are You Ready?](https://www.strauss.ca/association-membership-renewals-ready/) - For those of us who work in the association management world, mid-November to January is our busy time of year due to membership renewals. Processing, keeping track of, and following up with association members regarding their renewals keeps us busy. If you do not have a plan in place for your membership renewals then they
- [In-Person vs. Teleconference Association Annual General Meetings Which is the Better Method?](https://www.strauss.ca/person-vs-teleconference-association-annual-general-meetings-better-method/) - Recently we were in a situation where a regularly planned in-person Annual General Meeting (AGM) for a national association couldn’t take place as part of a traditional conference. Our option was to hold a telephone meeting to bring members together in a less traditional way. During this process we discovered many pros and cons for
- [Association Collaboration – Is Your Association Partnering for Success?](https://www.strauss.ca/association-collaboration-association-partnering-success/) - Connecting people and collaborating with others are two of the things I enjoy most about the work that I do with our association clients. Seeing a group of people or associations coming together to create success for a common purpose is satisfying for me and effective for all of those involved when they realize the
- [Increasing Association Cyber Security on a Budget of $0](https://www.strauss.ca/increasing-association-cyber-security-budget-0/) - October is National Cyber Security Awareness Month. The purpose of this article is to make you aware of prioritized doable and no-cost steps to make your association’s computers and computer system “safer” from cyber-attack. Learning from the Equifax Hack One-half of adults in the United States, and 100,000 Canadians, had their personal identifiable information (PII)
- [You’re Ready for the Board Meeting, But Are the Board Members?](https://www.strauss.ca/youre-ready-board-meeting-board-members/) - Directors of association boards are volunteers. They have full-time jobs, personal lives and they are not being paid for their time and responsibilities. It is important to take this into consideration when working with them as an association employee. Here are a few tips to ensure that both you and the association’s volunteer directors are
- [Five Things to Do During the Quiet Months](https://www.strauss.ca/five-things-quiet-months/) - The crazy, busy event season has just wrapped up, all financials have been settled, and final reports have been submitted to the association leaders. Now what? It is difficult to switch gears and adjust to not having to work at such a hectic pace. Issues and client requests are not as pressing or time sensitive
- [How to Build A Professional Relationship with Association Members Using Email](https://www.strauss.ca/build-professional-relationship-association-members-using-email/) - Writing emails to members allows you to develop a more regular rapport, than you can build by sending letters in the mail. With this sort of potentially impersonal communication, tact will go a long way toward establishing a lasting and positive relationship with your members. Build a Trusting Relationship When you’re building a professional relationship
- [A Real Life Crisis: Entertainment Cancels the Morning of Your Event](https://www.strauss.ca/real-life-crisis-entertainment-cancels-morning-event/) - In my last article, A Real Life Crisis: The Speaker’s Flight is Canceled, I provided you with a detailed real event crisis and some simple steps to follow when you encounter a calamity. In this article, I will delve a bit deeper into those steps and provide you with another example of an onsite event
- [Millennials and Job Turnover - Can We Change the Trend?](https://www.strauss.ca/millennials-job-turnover-can-change-trend/) - There tends to be a high turnover rate related to administrative positions in which Millennials are employed, especially in small companies and associations where there is limited room for growth. In fact, Millennials are known as the “job hopping generation” (see the article http://www.gallup.com/businessjournal/191459/millennials-job-hopping-generation.aspx ). How many times have you noticed a new person at
- [Work With a Destination Marketing Organization (DMO) to Save Time and Money](https://www.strauss.ca/work-with-a-destination-marketing-organization-dmo-to-save-time-and-money/) - What would be your answer if someone offered to save you time and money in the planning of your conference/event? “YES, please!” Destination Marketing Organizations (DMO’s) can do just that. What is a DMO? The Destination Marketing Association International defines it as: Organizations charged with representing a specific destination and helping the long-term development of
- [Increasing Conference and Other Association Non-Dues Revenue](https://www.strauss.ca/increasing-conference-and-other-association-non-dues-revenue/) - “Membership dues remain the largest single source of association revenue, but its share has been shrinking over the long term.” Dues average 41.4% of trade association revenue, according to an American Society of Association Executives (ASAE) report.1 So if membership dues - as a piece of the overall association revenue pie - continue to shrink
- [The Secret Sauce for Successful Virtual Committees](https://www.strauss.ca/the-secret-sauce-for-successful-virtual-committees/) - Despite the advances in technology for video conferencing (Skype, etc.) I continue to be a believer in the need for face to face meetings to discuss and work on key strategies. However as an association management company (AMC), managing national (and provincial) associations, I know that face to face meetings aren’t always possible. Unfortunately budget,
- [Learning From Big Budget Events](https://www.strauss.ca/learning-from-big-budget-events/) - I always enjoy attending large budget, signature events and conferences so that I can look for elements we can apply to our clients with smaller budgets. Just because your budget is missing a zero doesn’t mean you can’t wow your attendees. The Vancouver Convention Centre hosted the famed TED conference for the first time this
- [A Real Life Crisis: The Speaker’s Flight is Canceled](https://www.strauss.ca/real-life-crisis-speakers-flight-canceled/) - As an event manager I spend months and months planning an event, but no matter how much time I spend planning there are always things that happen onsite that are completely out of my control. In these instances, I have to make in-the-moment decisions. Have you ever had a speaker’s flight canceled, despite booking it
- [The Basics of Reading Association Financial Statements](https://www.strauss.ca/basics-reading-association-financial-statements/) - Knowing the basics of reading the numbers on a financial statement is essential to understanding the financial health of an association. Many people admit that accounting is not their area of expertise and therefore leave it to others (or the auditors) to explain what they are seeing on the financial statements. With a few simple
- [Writing a Powerful Mass Email](https://www.strauss.ca/writing-powerful-mass-email/) - Marketing your event by email is still an important way to get information to your members and other potential association event delegates. However, given that we receive so many emails every day, how can you make yours stand out from the crowd? Mobile Compatibility Mobile devices are becoming more and more ubiquitous and I’m sure
- [A Joint Venture Between Two Associations - Creating A Mutually Beneficial Partnership.](https://www.strauss.ca/joint-venture-two-associations-creating-mutually-beneficial-partnership/) - One of our association management clients has recently decided to join with another association on a new joint venture. This is a very exciting opportunity for both associations and their members. Our focus is to ensure that this joint venture is mutually beneficial for both associations and their respective members. The reason they are joining
- [Critical Paths Designed for Recurrent In-Person Board Meetings](https://www.strauss.ca/critical-paths-designed-recurrent-person-board-meetings/) - Just like a birthday or wedding anniversary, there are a number of events that occur annually. It is important to remember these yearly occurrences and how to uniquely prepare for them. What if someone forgot to buy a birthday cake or significant other did not stop to buy a dozen roses? Certain individuals would be
- [Dealing with Difficult Association Members](https://www.strauss.ca/dealing-difficult-association-members/) - One of the interesting things about working for an association management company is that I have the opportunity to interact with a diverse body of people in a multitude of industries and professions. But, each of these industries has their own challenges. Working as an administrator for these associations means that I am often the
- [Change Up Your Floorplans to Enhance Your Conference](https://www.strauss.ca/change-floorplans-enhance-conference/) - I am sure we are all tired of walking into an event with banquet rounds in our plenary rooms or rows of chairs theatre style for our breakout sessions. It is easy to go back to this set up year after year, but is it really working for you? Is it benefitting your delegates experience?
- [RFPs for Association Conferences – What to Ask and How to Ask It](https://www.strauss.ca/rfps-association-conferences-ask-ask/) - One of the first steps in the association event planning process is venue selection. Whether the event is being planned for a local or national association, the need to book space early is often a requirement. Because of the growing availability and flexibility of meeting spaces, there will likely be a number of host venues
- [Five Tips for Writing Things That Will Actually get Read](https://www.strauss.ca/five-tips-writing-things-will-actually-get-read/) - One thing that struck me in my first few months at an association management company is the amount of writing required by associations. Each association has unique reports, newsletters and meeting highlights circulating constantly, on top of the daily bombardment of emails. It is easy to ignore much of the information coming at you, due
- [Could You Be Saving Hundreds of Dollars and Trees? Analyzing Your Event Printing Budget](https://www.strauss.ca/saving-hundreds-dollars-trees-analyzing-event-printing-budget/) - As event managers, we are always looking for ways to reduce costs for the association events we manage. Two areas that we have been looking at more closely are printing costs and the value of printed materials. Over the past year, we have noticed a significant shift in the amount of printed materials at events,
- [Association Cyber Risk: Reducing It, and Insuring Against It](https://www.strauss.ca/association-cyber-risk-reducing-insuring/) - “It’s no longer if you are going to have a cybersecurity event, it is when.” This grim prediction comes from the co-author of the Guide for Cybersecurity Event Recovery published by the US Department of Commerce’s National Institute of Standards and Technology. What is Cyber Risk “Cyber risk means any risk of financial loss, disruption
- [Reading and Understanding AV Quotes](https://www.strauss.ca/reading-understanding-av-quotes/) - With new developments in technology and more options becoming available to association event managers, audiovisual (AV) is becoming an increasingly complex piece of the conference and special event planning process. However daunting it may appear, it is important to take the time to understand the various components that make up an AV quote and ensure
- [Managing Hotel Room Blocks](https://www.strauss.ca/managing-hotel-room-blocks/) - Every event planner will tell you that at some point in the planning process of their event the status of their hotel room block has kept them up at night. If you are planning a national or even a local event, managing a hotel room block will often be part of your responsibility. A room
- [Association Meetings and Conferences are Better with a Physical Fitness Element, Part 3 – You’ve received delegate buy in now which activity should you offer?](https://www.strauss.ca/association-meetings-conferences-better-physical-fitness-element-part-3/) - In my last two blog articles, Association Meetings and Conferences are Better with Physical Fitness Element, Part 1 and Part 2, I wrote about the importance of meeting the needs of participants in your event and association meetings by adding a physical activity component to the long days, and specifically how to prepare your delegates
- [Analyzing Responses from Post Event Surveys](https://www.strauss.ca/analyzing-responses-post-event-surveys/) - Congratulations, your association conference went off without a major hitch! Your booths are packed up, the registration desk is clear and your delegates are (you hope) frantically completing their post conference surveys. While it’s great to see that your delegates enjoyed your event, you now need to translate the information that was gathered into something
- [Trade Show Booth Sales: Turning Leads into Exhibitors](https://www.strauss.ca/trade-show-booth-sales-turning-leads-exhibitors/) - One of my previous blog posts (Planning a Great Exhibitor Trade Show as Part of Your Next Conference) outlines the steps to guarantee a great experience for your exhibitors. You might have asked yourself, “but how do I get quality exhibitors to attend my trade show?”. The first thing I will suggest is to change
- [Event Management and Association Management Credit Card Security Best Practices](https://www.strauss.ca/event-management-and-association-management-credit-card-security-best-practices/) - Have you ever wondered about the type of people who provide personal information in reply to emails from “lawyers” in Nigeria, or confirm credit card information in response to an email from an “alleged” bank or credit card company? Sending Credit Card and Debit Card Information by Email is Risky Unlike many merchants, most associations
- [Opportunities for Associations to Reduce Expenses While Improving Service](https://www.strauss.ca/opportunities-associations-reduce-expenses-improving-service/) - This purpose of this article is to suggest tactics to obtain the best price, for the correct product, from the right supplier. Determining the best price involves much more that just finding the lowest price. Do You Always Ask Your Suppliers If They Have Special Pricing for Associations or Registered Charities? Many suppliers of goods
- [Wonderful One-Stop Resource for Associations—Especially Registered Charities](https://www.strauss.ca/wonderful-one-stop-resource-for-associations-especially-registered-charities/) - You do not have to be a Christian or a member to benefit from a wealth of free resources available from the Canadian Council of Christian Charities (CCCC) (should you choose to join however, memberships, which include deep discounts on office supplies, begin at $30 for registered charities). In a recent free downloadable special edition
- [Building Better Boards: Recruitment and Retention of Board Members](https://www.strauss.ca/building-better-boards-recruitment-and-retention-of-board-members/) - The purpose of this article is to identify strategies to build your association through the recruitment and retention of better board members; these strategies can also be applied to volunteers who are potential board members. There are three cornerstone strategies to board building: Identify the gap between strengths and weakness of your present board members
- [Delaying Your AGM: What Corporations Canada Says](https://www.strauss.ca/delaying-your-agm-what-corporations-canada-says/) - Your association can apply to delay the date of its Annual General Meeting (AGM). The Canada Not-For-Profit Corporations Act (CNCA) requires that AGM’s must be held within six-months of the yearend. This is a challenge for federally incorporated associations whose yearend is December 31st and who have traditionally held their AGMs at the same time
- [Increase the ROI on Your Events](https://www.strauss.ca/increase-the-roi-on-your-events/) - “At most conferences, information flows from the top down in a numbing series of discursive, disconnected PowerPoints and sessions address topics relevant only to some of the people in the room. Participants leave slightly better informed than when they arrived.”[1] Your events do not have to be like “most conferences” described above. In the March
- [Talking At Your Members Is Easy—Listening To Members Is Harder](https://www.strauss.ca/talking-at-your-members-is-easy-listening-to-members-is-harder/) - Talking at your members is a one-way communication—pushing a message. Technology makes talking at the members of your association easy, all it takes is a few clicks of your mouse. You can find literally dozens of association communications software solutions at http://www.capterra.com/association-management-software/. As well, MailChimp allows you to send two-thousand newsletters at no-cost. An easy
- [What to Look for in Financial Reports](https://www.strauss.ca/what-to-look-for-in-financial-reports/) - Board members are responsible for the financial governance of their organization. One of these responsibilities is to monitor the budget using internally prepared financial reports. The purpose of this article is to help board members who do not have financial experience learn some of the things to look for in financial reports that are usually
- [New Board Member Survival Guide](https://www.strauss.ca/new-board-member-survival-guide/) - The purpose of this article is to provide new not-for-profit board members with suggestions of where to obtain the information you may need to fulfill your new new role and make a positive difference to your organization. Your Legal Responsibilities “The Board of Directors is accountable to the members [not-for-profit corporations have “members”, not “shareholders”].
- [Introducing Association Members to a New Membership Feature](https://www.strauss.ca/introducing-association-members-new-membership-feature/) - Adding new membership benefits is important for keeping association members engaged. It could be a new cutting edge benefit or it could be one that has been around for years that your association has not yet adopted. But how do you know that the new benefit is right for your association? Read on and find
- [Using an Event App for Your Association Conference – Where to Start?](https://www.strauss.ca/using-event-app-association-conference/) - Is there anything you can’t do on your mobile device these days? Most of your conference delegates will have a mobile device and it’s time to start taking advantage of them at your next conference. As an association management company, we’ve only recently started introducing event apps at our clients’ conferences, and we are still
- [The Power of Thinking on Your Feet](https://www.strauss.ca/power-thinking-feet/) - Dealing with the unexpected is a big part of the job for a chief staff officer and board members in the association world. Adapting and problem solving are valuable skills when running a successful association. As an association management company (AMC), we work with many associations and dealing with the unexpected is inevitable. I recently
- [In-Person vs. Teleconference Board Meetings: What is the Difference?](https://www.strauss.ca/person-vs-teleconference-board-meetings-difference/) - With most national associations, it is very common for the board of directors to be spread out across the country. This drives the directors to hold the majority of their board meetings via teleconference as opposed to in-person meetings. While a lot can be accomplished on conference calls, there are some obvious benefits to holding
- [Association Member Nights – What’s the Benefit?](https://www.strauss.ca/association-member-nights-whats-benefit/) - One of our national association clients recently had a member night in the city where its board of directors was having a meeting. All members from that city and surrounding areas were invited to attend. This is standard practice for this association as meetings move from one coast to the next. When looking at the
- [Association Meetings and Conferences are Better with A Physical Fitness Element](https://www.strauss.ca/association-meetings-conferences-better-physical-fitness-element/) - As a part time fitness professional I have a vested interest in the scientific evidence of the benefits of a daily physical activity, and am confident that adding a fitness component to your association meetings and conferences will create a positive response. If you look at people’s wrists, you will see a high percentage of
- [The Power of One Tweet!](https://www.strauss.ca/power-one-tweet/) - To tweet or not to tweet, that is the question many associations grapple with when trying to communicate with members and the public at large. I have written about social media in a previous blog, in this article share a real life example of one of our association management (AMC) clients successfully used social media
- [Delegate Communication Leading up to Your Conference](https://www.strauss.ca/delegate-communication-leading-conference/) - As an event planner you are often responsible for the communication of delegate registration for the conference. You have all sorts of marketing tactics to entice potential delegates to register, but what happens once they’ve actually registered? Communication with your delegate after he or she has registered is just as important as the communication prior
- [Transitioning to a New Association Role – 5 Quick Tips](https://www.strauss.ca/transitioning-new-association-role-5-quick-tips/) - Lately I have been having casual conversations with friends and contacts about situations we have all gone through when we’ve changed positions within our workplaces. I’ve heard stories of absolute chaos, confusion and many triumphs. The purpose of this article is to help prepare you for a smooth transition. I have recently changed roles, from
- [Relationship Building with Association Stakeholders](https://www.strauss.ca/relationship-building-association-stakeholders/) - Communication, communication and communication, is the key to creating strong ties with the stakeholders of your association. It may sound obvious but knowing who your stakeholders are, and then opening up a solid flow of information between them, is crucial to the success of any association. As an association management company (AMC) we have a
- [Creating the Menu for Your Event](https://www.strauss.ca/creating-event-menu/) - You may have seen a few of our earlier blogs, Breaking Down your Food and Beverage Budget and Satisfying Your Delegates Appetite: Creating Your Conference Menu on a Limited Budget. This blog will expand on those ideas and focus on tips for creating the menu for your signature event. As an event planner I know
- [Board Meeting Action Items – How to Effectively Manage the Never-Ending List](https://www.strauss.ca/board-meeting-action-items-effectively-manage-never-ending-list/) - Association board meetings can happen virtually or in-person, they can be monthly, quarterly or annually, and they can have a specific focus or touch on several different topics. In such a flexible board meeting structure, one thing that remains certain is that board meetings generally result in a lot of work. With our association clients,
- [Averting A Tight Flip Disaster](https://www.strauss.ca/averting-tight-flip-disaster/) - Sometimes venue sales people do not understand the challenges of a tight flip caused by back-to-back events in their venues. A recent issue I experienced was finding out from a venue that they had sold our space for an unrelated event that was occurring IN BETWEEN our event programing. The venue sold the space on
- [On-site Communication at Your Event](https://www.strauss.ca/site-communication-event/) - You have worked tirelessly at organizing every last detail for your event and it all comes down to those few hours or days of programming. Although you may think that you have dotted all of the Is and crossed all the Ts, you still need to ensure your event flows smoothly and is executed as
- [Connecting with Association Members Using Online Tools](https://www.strauss.ca/connecting-with-association-members-using-online-tools/) - Imagine if you had the resources at your fingertips to help you organize and connect with all of your members at once. Look no further because the Internet has provided us with a plethora of virtual sidekick in the form of online tools. There are three tools in particular that you need to start incorporating
- [Preventing Groupthink within Association’s Boards](https://www.strauss.ca/preventing-groupthink-within-associations-boards/) - My last blog article entitled Diversity in the Association Boardroom focused on ways to assist an association in building an appropriately diverse board. This article will continue along a similar theme and is focused on the psychological phenomenon known as Groupthink. Groupthink, a term defined by social psychologist Irving Janis, occurs when a group makes
- [How to Prepare for Your Annual Audit](https://www.strauss.ca/how-to-prepare-for-your-annual-audit/) - Many people view an audit/review engagement as a negative process, however it should not be something that you have to fear. It can help you and your association. An audit can have as many positive outcomes as negative. An association’s board should look at it as a chance to better the organization’s financial processes for
- [Membership Renewal Calls](https://www.strauss.ca/membership-renewal-calls/) - “Hi, you owe us money.” No one likes making membership renewal calls, in fact many people dread it, but here are a few simple tips that will make your membership renewal calls simple and stress free. Telephone Manner When you pick up the phone to make a membership renewal call, how are you feeling? Are
- [How National Associations Can Benefit Their Provincial Counterparts](https://www.strauss.ca/national-associations-can-benefit-provincial-counterparts/) - Does the voice of a national association make your provincial association stronger? If so, what are the benefits of being a provincial association that has a national association representing your industry or profession? Provincial associations are made up of local members and stakeholders that have a need or common goal within an industry/profession. Many associations
- [Communicating Information to New Association Members – What and How](https://www.strauss.ca/communicating-information-to-new-association-members-what-and-how/) - A lot of time and money can be spent on attracting new members to your association. Once a new member has been sourced and approved, it is important that they are given a good first impression of the association to ensure their ongoing membership. As association managers, we can sometimes take for granted how overwhelming
- [Information Sharing Tips for Associations](https://www.strauss.ca/information-sharing-tips-associations/) - It is typical of an event and association management company to be managing several events and/or association events simultaneously. In such a busy environment, it is easy to become disconnected to the other events being organized in the office. Each event can run almost exclusively from another as well as the staff involved. While this
- [Changing Member Management Systems](https://www.strauss.ca/changing-member-management-systems/) - Changing member management systems? Here are a few things to consider before beginning the process. Whether you are moving your membership database from a simple Excel spreadsheet or another online Association Management System (AMS) it is always best to take your time in reviewing and researching the wide range of options available. When I first
- [Supporting the Decision Maker](https://www.strauss.ca/supporting-decision-maker/) - In my blog post Event Planning- Who’s the Boss, I discuss all of the different people who could be involved in the decision making process in an event, including volunteer committees, administrative staff and boards. As we all know, complications can easily arise when you have too many cooks in the kitchen, but this blog will
- [Working with a Conference Planning Committee for an Association Annual Conference](https://www.strauss.ca/working-with-a-conference-planning-committee-for-an-association-annual-conference/) - We are the event planners for several association annual conferences and each group functions with a different format for their conference planning committee. There is no right way to do it, as long as the committee is well managed and the roles are well defined. As an event planner, my role is to execute a
- [Event Timeline: Keeping track of the big day](https://www.strauss.ca/event-timeline-keeping-track-of-the-big-day/) - When planning an event it is an industry standard to create a critical path to help keep you on track and meet the deadlines, but what about the day of your event? What happens then? You are often thrown in every direction the day of the event, whether it be troubleshooting at registration, accommodating for
- [Teleconference Based Annual General Meetings](https://www.strauss.ca/teleconference-based-annual-general-meetings/) - The Canada Not-for-Profit Corporations Act (CNCA) which now governs many federally incorporated not-for-profit organizations (associations, charities, etc.) allows for Annual General Meetings of Members (AGMs) and Special Meetings of Members to be held for the first time via teleconference or other electronic means. It is important to note that federally incorporated not-for-profit organizations have until
- [Preparing for Association Board Meetings](https://www.strauss.ca/preparing-for-association-board-meetings/) - One of my roles within our association management company is to prepare for and attend our client board meetings. I regularly prepare for three board meetings and one committee meeting and often two meetings fall within the same week. That schedule can be overwhelming, but if everything is well- prepared in advance, all runs smoothly.
- [Turning Around Frustrated Volunteers](https://www.strauss.ca/turning-around-frustrated-volunteers/) - Even for the best run associations, inevitably a bump in the road will appear, seemingly out of nowhere. A variety of things can pop-up to surprise or derail a successful association, and how these situations are handled by the Executive Director or Chair, is the sign of the association’s leadership strength. Your association is looking
- [Including the Introvert in Your Event Planning Process](https://www.strauss.ca/including-the-introvert-in-your-event-planning-process/) - More often than not meetings and conferences are aimed at those who thrive in an environment full of people. There is loud music, audience and group interactions, and very little time to yourself. Basically, we plan our events for extraverted people. Not everyone is naturally extraverted and often our events can come off as overwhelming
- [Bring Some Life Back Into Your Sponsorship Packages](https://www.strauss.ca/bring-some-life-back-into-your-sponsorship-packages/) - As event planners we are often responsible to create and solicit sponsorship packages as part of an event. Clients will often use the same package from year to year with few changes. Our article What to Include in Your Event Sponsorship Package, explains how to create a sponsorship package and all the basic information that
- [Never Forget the Importance of a Thank You](https://www.strauss.ca/never-forget-the-importance-of-a-thank-you/) - There are many urgent items that need to be completed in order to wrap up an event and it is important that you do not forget to acknowledge those who helped make the event a reality. Thank you letters should be sent to sponsors and exhibitors shortly after the event has finished. Even though their
- [The True Value of Association Volunteers](https://www.strauss.ca/the-true-value-of-association-volunteers/) - Volunteers are the life-blood of most associations and are crucial to the overall success of the organization. What is their time worth? How do you assign value to association volunteers? Quantifying the Value of Association Volunteers Recently I attended the Canadian Society of Association Executives (CSAE) annual conference. One of the sessions I attended was
- [Event Planning – Who’s the Boss](https://www.strauss.ca/event-planning-whos-the-boss/) - As an event manager, we are contracted by an individual on behalf of an organization who we refer to as our client, but most of the time we really don’t just work with that one individual on the event. There are usually volunteer committees, board members and other staff that we work with to pull
- [Money Saving Techniques for Association Executive Travel and Meetings](https://www.strauss.ca/money-saving-techniques-for-association-executive-travel-and-meetings/) - Generating revenue and controlling expenses are the keys to ensuring the overall health of your association. For national associations that meet throughout the year, controlling travel and meeting expenses can be a significant part of successfully maintaining your annual budget. As an association executive (chief staff officer) I rely on historical data and conservative projections
- [Creating Rock Solid Relationships with Your Event Vendor](https://www.strauss.ca/creating-rock-solid-relationships-with-your-event-vendor/) - Event planners rely on great vendors to make the events we manage a success. We are typically highly organized, type A personalities and we expect our vendors to be as organized as we are. I am sure you have some horror stories about dealing with vendors that maybe weren’t as detail oriented as you would
- [How to Create a Great Name Badge for Your Conference Attendees](https://www.strauss.ca/how-to-create-a-great-name-badge-for-your-conference-attendees/) - A name badge seems simple at first glance; it’s just a piece of paper with a name on it. But on that piece of paper is many hours’ worth of consideration, effort, trial and error done by a meeting planner. A name badge helps direct attendees, make registration simpler and assist attendees in interacting with
- [Sales Tax Tips for Meeting Planners and Association Managers](https://www.strauss.ca/sales-tax-tips-for-meeting-planners-and-association-managers/) - Unfortunately, the amount of sales tax to charge on conferences and events is far from straightforward. It is important to collect the correct amount of sales tax, because if the amount collected is too low, the event organizer is responsible for the difference—plus, “regular” interest and “penalty” interest. Another factor to keep in mind, is
- [Connect Your Association Members With Golf](https://www.strauss.ca/connect-your-association-members-with-golf/) - Part of being an association manager or event planner is looking at ways to connect members of the association with suppliers and other stakeholders within the industry. Golf is a great mechanism to achieve this connection. The benefits of hosting a golf tournament for your association include: Accessibility - Golf is a game that many
- [Tips for Becoming a Great Host City](https://www.strauss.ca/tips-for-becoming-a-great-host-city/) - An event may last only a few days, but the planning process can begin years in advance. Many annual conferences begin their planning two or more years before the event date. For national conferences which move from city to city each year, the event planner and the event chair can benefit greatly by attending the
- [Increase Networking Opportunities at Your Next Conference](https://www.strauss.ca/increase-networking-opportunities-at-your-next-conference/) - In our post-conference surveys we often ask delegates to tell us what their main objectives were for attending. One of the most common responses is conference networking. Of course delegates attend for educational purposes, but interacting with others who work in the same field, live the same day-to-day challenges, and have similar experiences, is what
- [Just Do It: Evaluating Your Chief Executive Officer or Executive Director](https://www.strauss.ca/just-do-it-evaluating-your-chief-executive-officer-or-executive-director/) - Evaluation of the Chief Executive Officer (CEO)/Executive Director (ED) is as important as evaluating your own board members and their performance as directors. The CEO/ED performance is key to achieving the goals of your association. As a board it is important to regularly evaluate your CEO/ED in a constructive way. Including the CEO/ED in all
- [The Power Goes Out and Guests Are on Their Way](https://www.strauss.ca/the-power-goes-out-and-guests-are-on-their-way/) - As event managers there are so many parts of our job that are completely out of our control and we often have to make in-the-moment decisions based on little available information. I recently experienced that first hand, when an hour before our client’s event was scheduled to begin, the power in the building went out.
- [Help Your Exhibitors Drive Traffic to Their Booth](https://www.strauss.ca/help-your-exhibitors-drive-traffic-to-their-booth/) - Providing exhibitors with a valuable and vibrant experience not only profits exhibitors, but is also key to gaining their loyalty ensuring they return for future conferences. So making their experience profitable, dynamic and pleasurable benefits both your exhibitors and you. Event managers and meeting planners can do several things to ensure show attendees want to
- [Planning an Event in a Unique Venue](https://www.strauss.ca/planning-an-event-in-a-unique-venue/) - Let’s look at a hypothetical situation. Your client read my article “Not Another Boring Conference Room: Bringing Your Event to a Unique Venue” and was inspired to choose a unique venue for their event. To an event manager a unique venue would be defined as one that uses a space in a way that it
- [Exposures facing Directors and Officers of Non-Profit Organizations](https://www.strauss.ca/exposures-facing-directors-and-officers-of-non-profit-organizations/) - As Canada’s most connected event and association management company we are pleased to publish guest blogs by our partners. This post is written by Jonathan Bracamonte, Account Executive, Non-Profit Insurance Solutions with LMS PROLINK Ltd. Serving on a board of directors of a non-profit organization takes a significant amount of your time, knowledge, and patience.
- [Simple Tricks for Creating an Effective Conference Registration Site](https://www.strauss.ca/simple-tricks-for-creating-an-effective-conference-registration-site/) - As an event co-ordinator one of the most important jobs I have is creating a simple yet effective conference or event registration site. It must be easy enough for all delegates to use, no matter their skill level with a computer, but still robust enough to collect all the information you need. Here are some
- [“Each One, Reach One”: Membership Drives and More](https://www.strauss.ca/each-one-reach-one-membership-drives-and-more/) - “Try it, you’ll like it”[1] is reportedly the earliest reported word of mouth campaign slogan. Word of mouth (WOM) is an effective and the least expensive way to market association memberships and conference registrations and something your association should consider as part of your next membership planning session Traditional WOM Marketing Easy to implement WOM
- [Optimizing the Membership Renewal Process](https://www.strauss.ca/optimizing-the-membership-renewal-process/) - It goes without saying that associations do not exist without members. Keeping membership numbers high and getting dues payments in on time is one of the most important aspects of association management. Member dues are a main income source for most associations, so perfecting the collection process by making it as smooth as possible for
- [The Secret to Managing Speakers: Keep Them Happy!](https://www.strauss.ca/the-secret-to-managing-speakers-keep-them-happy/) - One of the primary reasons delegates choose to attend a conference is the quality of the educational content that is being offered, and educational content comes from the professional speakers that you or your planning committee have selected. Speakers are one of the keys to the success of your event and keeping speakers informed, happy,
- [“New Kid in Town”- Becoming the Event Manager for an Established Event](https://www.strauss.ca/new-kid-in-town-becoming-the-event-manager-for-an-established-event/) - We have all managed established events in which we have been involved since the start. We have our records on file from previous years, we’ve formed relationships with the committees and have experience working with the venue. We feel like we could plan the event with our eyes closed. But what do you do when
- [The Secret to Board Effectiveness: Preparing for Board Meetings](https://www.strauss.ca/the-secret-to-board-effectiveness-preparing-for-board-meetings/) - Are you ready for your board meeting? Have you read the agenda and the supporting documents? Are there items that you want to discuss that don’t appear on the agenda? If not, then how do you get them on the agenda? All of the above are very good, and very common questions that will ensure
- [Planning a Great Exhibitor Trade Show as Part of Your Next Conference](https://www.strauss.ca/planning-a-great-exhibitor-trade-show-as-part-of-your-next-conference/) - More and more conferences now have an exhibitor trade show. A trade show is a great addition to a conference as it provides an opportunity for your delegates to network and also provides additional sponsorship and revenue opportunities for the conference. However, as an event manager this adds another level of complexity to the conference.
- [Developments in Digital Marketing for Associations & Members](https://www.strauss.ca/developments-in-digital-marketing-for-associations-members/) - Recently I had the good fortune of attending an international convention with one of our association management clients in Las Vegas. The convention had many educational sessions geared towards our client’s industry and one of those was a session on optimizing digital marketing. Although it was tailored to our client’s industry it was applicable and
- [Calculating the True Cost of Food and Beverages](https://www.strauss.ca/calculating-the-true-cost-of-food-and-beverages/) - If the banquet menu price of a cup of coffee is $3, what does it really cost? In a downtown Toronto hotel with an 18% service charge (often referred to as a gratuity) it will end-up costing $4. How does that happen? In the case of Ontario, HST is added to the service charge meaning
- [What to Include in Your Event Sponsorship Package?](https://www.strauss.ca/what-to-include-in-your-event-sponsorship-package/) - Contacting and confirming sponsorships for your event can be one of the most nerve-racking steps in the event planning process, but being well prepared, will alleviate a lot of the stress. The Sponsorship Package (or Sponsor & Exhibitor Package) is your “pitch” to potential supporters. Don’t send this out in a hurry – review and
- [Managing Your Critical Path: Communicating and Giving Feedback to your Team](https://www.strauss.ca/managing-critical-path-communicating-giving-feedback-team/) - In the event management world we all utilize a Critical Path filled with details, deadlines and delegations. You create the critical path to keep you on track and distribute it to your team, but then what? It is your job, as the event manager to manage the deadlines and have strong communication with your team. The
- [How to Create Value for Association Members – Face to Face Networking](https://www.strauss.ca/how-to-create-value-for-association-members-face-to-face-networking/) - How do your members measure value? How do you sell value to your members? A question that comes up often when recruiting members is the phrase “what’s in it for me?” Society is constantly measuring value and the association world is no different. So what is the answer? In our opinion an association creates the
- [Signature Events – A Way to Tell Your Story](https://www.strauss.ca/signature-events-a-way-to-tell-your-story/) - One of the most important elements of a signature event is that it tells an organization’s story in a way that is compelling to current and potential donors or stakeholders. The greatest and most commonly missed opportunity of signature events is that they focus only on fundraising and miss out on the opportunity to tell
- [The Role of the Board Chair](https://www.strauss.ca/the-role-of-the-board-chair/) - What is the role of the board chair in creating an effectively run association? As an association management company (AMC) we work with many different associations and encourage each to streamline their board meetings to help the board do its primary job of thinking strategically versus operationally. Achieving this begins by working closely with the
- [Attracting and Evaluating Great Venue Proposals for Your Next Event](https://www.strauss.ca/attracting-and-evaluating-great-venue-proposals-for-your-next-event/) - Some events are held at the same venue year after year, and others, such as national association conferences, move to a different city each year. You may have great speakers, a great program and high attendance, but your chosen hotel or convention centre will always play a big role in the overall success of your
- [Are You Looking to Improve Your Event Website?](https://www.strauss.ca/are-you-looking-to-improve-your-event-website/) - I am guilty of creating an opinion about a company or event based on the quality of their website. Are you? My initial reaction and experience on the home page of a website could make or break whether I choose to hire a company, work with a supplier, or register for an event. This is
- [Considering Engaging an 'Independent' Contractor? A Few Things Your Association Should Know](https://www.strauss.ca/considering-engaging-an-independent-contractor-a-few-things-your-association-should-know/) - As Canada’s most connected event and association management company we are pleased to publish guest blogs by our partners. This post is written by Todd Andres and Nicole Smith, lawyers with Pitblado Law in Winnipeg, Manitoba. Associations often contract out work for a variety of services including event management, accounting, graphic design or other specific
- [Association Partnerships](https://www.strauss.ca/association-partnerships/) - Associations are in the partnership business - they bring people together. No matter the structure or level of formality of the relationship, successful associations facilitate and build strong partnerships for the profession or industry they represent, for their members and for their stakeholders. As well as those partnerships that associations are designed to create, associations
- [Personalize Attendee Experience At Your Next Conference](https://www.strauss.ca/personalize-attendee-experience-at-your-next-conference/) - Have you ever been to a conference or event where you got back to your room after a long day of sessions to find a personalized card and gift on your hotel bed? Didn’t this make you feel special!? Make delegates at your conference feel like someone cares, and don’t let them think that they
- [Protect Who You Are!](https://www.strauss.ca/protect-who-you-are/) - Professional associations spend a lot of time strategizing about who they are, where they are going in the future, and creating mission and vision statements for the profession that defines the members that they serve. As a professional association; are you doing all that you can do to protect who your members are and what
- [Key Timing Milestones under the Canada Not-for-profit Corporations Act](https://www.strauss.ca/key-timing-milestones-under-the-canada-not-for-profit-corporations-act/) - As Canada’s most connected event and association management company we are pleased to publish guest blogs by our partners. This post is written by Andrew Buck, a lawyer with Pitblado Law in Winnipeg, Manitoba. Annual returns. AGMs. Financial statements. The new Canada Not-for-profit Corporations Act (“CNCA”) was intended to introduce sorely needed corporate governance reform
- [Leaving the Lecture Behind](https://www.strauss.ca/leaving-the-lecture-behind/) - Do people want to come to your conference? Is it a battle to get registration numbers up? Do you know why people come to your conference? When I ask these questions, clients may discuss the ROI of the conference, or suggest that using the newest technology, or seeing a big name keynote speaker is the
- [Association Budgets: Making Them Work](https://www.strauss.ca/association-budgets-making-them-work/) - Why do associations need to budget each year? What is the importance of the budget and tracking it throughout the year? As an association management company we ensure that all of our clients run the business of their associations based on a previously established budget – basically a “best guess” of income and expenses. Keeping
- [Board Size: Does one size fit all?](https://www.strauss.ca/board-size-does-one-size-fit-all/) - When you look around the meeting room table, you should ask yourself a few questions to assess whether your board size is appropriate for your association. Considering the work the board does, are there enough people to accomplish it all? [styled_list marker="dot"] Are there enough leaders around the table to allow for proper succession planning
- [‘Tis the season for stress](https://www.strauss.ca/tis-the-season-for-stress/) - Each industry has a busy season – or two – and you know better than anyone when it hits your office. Each day is a difficult juggling act of monitoring emails, phone calls and texts - all between meetings and managing events. Sometimes it feels overwhelming and that the mountain of work will never cease.
- [Breathing Life into your Association’s Annual Report](https://www.strauss.ca/breathing-life-into-your-associations-annual-report/) - As Canada’s most connected event and association management company, we are pleased to publish guest blogs by our partners. This post is written by Stu Slayen, an independent communications consultant specializing in publication planning, writing, and business communications. A former colleague, noticing that I had started to work on my first annual report for our
- [Negotiating Hotel WiFi and Internet Access - Service or Revenue Stream?](https://www.strauss.ca/negotiating-hotel-wifi-and-internet-access-service-or-revenue-stream/) - Some convention hotels (and even convention centres) use the offer of “free” Internet access as a way to attract conferences and signature events, but this is not the norm. As a result we make it a standard practice to ask for guest room rates that include in-room Internet access. Typically we are seeing hotels provide
- [Speaker Expectations – Ensuring They Deliver on Your Theme](https://www.strauss.ca/speaker-expectations-ensuring-they-deliver-on-your-theme/) - Successful conferences rely on speakers delivering content that is relevant to the conference theme. The conference committee and/or board of directors works very hard to determine the theme that will attract and be meaningful to conference attendees. The program committee is then tasked with coming up with speakers that fit that theme. Ensuring that the
- [Tips and Traps for Continuance under the Canada Not-for-profit Corporations Act – Part 1](https://www.strauss.ca/tips-and-traps-for-continuance-under-the-canada-not-for-profit-corporations-act-part-i/) - As Canada’s most connected event and association management company we are pleased to publish guest blogs by our partners. This post is written by Andrew Buck, a lawyer with Pitblado Law in Winnipeg, Manitoba. So you want to continue under the Canada Not-for-profit Corporations Act OK, let’s back up. First of all, it’s not really
- [Tips and Traps for Continuance under the Canada Not-for-profit Corporations Act – Part II](https://www.strauss.ca/tips-and-traps-for-continuance-under-the-canada-not-for-profit-corporations-act-part-ii/) - As Canada’s most connected event and association management company we are pleased to publish guest blogs by our partners. This post is written by Andrew Buck, a lawyer with Pitblado Law in Winnipeg, Manitoba. Continuing a not-for-profit corporation under the Canada Not-for-profit Corporations Act (“CNCA”) doesn’t have to be painful. With a little planning and
- [Your Effective Planning Committee](https://www.strauss.ca/your-effective-planning-committee/) - I’ve worked with a number of committees; each had its own personality and reached different levels of effectiveness. So what makes an effective committee? How do you create one of your own? Here are a few factors that inspire the drive of a committee: Leadership: Strong committees need strong leaders. Committees need leaders who can
- [Who Leads Your Association? Volunteers, Staff, or Both?](https://www.strauss.ca/who-leads-your-association-volunteers-staff-or-both/) - Over my career I have had the opportunity to work with dozens of associations as an association manager, signature event consultant and volunteer. I have observed that association leadership models fall into one of three categories: 1) Volunteer led 2) Staff led 3) A hybrid where leadership is shared between the volunteer Chief Elected Officer
- [Association Volunteer Engagement – How to Make it Meaningful](https://www.strauss.ca/association-volunteer-engagement-how-to-make-it-meaningful/) - Making volunteer engagement meaningful is crucial to many associations success and how they move towards their strategic goals. Why people volunteer is one of the main questions organizations need to ask when engaging volunteers. Some volunteer because they are passionate about a subject or issue, some because they are asked by a friend or colleague,
- [Canada's New Anti-Spam Law: The basics](https://www.strauss.ca/canadas-new-anti-spam-law-the-basics/) - As Canada’s most connected event and association management company we are pleased to publish guest blogs by our partners. This post is written by Brian Bowman, a lawyer with Pitblado Law in Winnipeg, Manitoba. Various statistics currently peg the cost of Spam at over $100 billion worldwide every year. At present, Canada is the only
- [The Value of Clear Association Board Policy Statements](https://www.strauss.ca/the-value-of-clear-association-board-policy-statements/) - Clearly defined board policy statements take the guesswork out of conducting the affairs of the association for volunteer leaders and staff. All boards operate based on the member approved by-laws of the organization. Although the by-laws define the do’s and don’ts of how the organization is structured, policy statements can add clarity to the way

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- [BILINGUAL ACCOUNT MANAGER](https://www.strauss.ca/bilingual-account-manager/) - BILINGUAL ACCOUNT MANAGERAs Bilingual Account Manager with Strauss event & association management, you utilize your experience in the promotional products industry and English and French language skills to work with an association team with the following: member services, booth and sponsorship sales, database management, dues processing, event planning, committee interaction, and administrative responsibilities. In your
- [Apply Here](https://www.strauss.ca/apply-here/) - GESTIONNAIRE DE COMPTES BILINGUEÀ titre de gestionnaire de comptes bilingue chez Strauss event & association management, vous mettez à profit votre expérience dans le secteur des produits promotionnels ainsi que vos compétences linguistiques en français et en anglais pour travailler au sein d’une équipe associative dans les domaines suivants : services aux membres, vente de
- [Tatiana Botero](https://www.strauss.ca/about-us/tatiana-botero/) - Tatiana Botero Communications Specialist tlb@strauss.ca Tatiana is a Content and Communications Specialist with a historian’s knack for research and a strategist’s eye for precision. She crafts compelling digital narratives, from SEO-driven articles and advertising copy to UX texts and video scripts, tailored to engage audiences in English, Spanish, and German. She believes effective marketing isn’t
- [Karen N. L’Oiseau](https://www.strauss.ca/about-us/karen-n-loiseau/) - Karen N. L’Oiseau Event Manager knl@strauss.ca (204) 975-8202 Karen L’Oiseau brings over a decade of experience in event management and association services to her role at Strauss, where she leads the event planning and management for the Pedorthic Association of Canada (PAC) and supports other client initiatives. Known for her
- [Jonathan N. Strauss](https://www.strauss.ca/about-us/jonathan-strauss/) - Jonathan N. Strauss President jns@strauss.ca (204) 947-9766 Jonathan founded Strauss event & association management, Canada’s first AMC Institute accredited association management company, in 1995, at the age of 16. Over the past three decades, Jonathan has built Strauss into a national leader in association and event management, recognized for innovation,
- [Linda M. Payeur](https://www.strauss.ca/about-us/linda-m-payeur/) - Linda M. Payeur Association Manager lmp@strauss.ca Linda has a wide-ranging and well-developed skill set, including advocacy, project and partnership management, budgeting, accounting, strategic planning, marketing communications, and mentorship. She works equally effectively in the public and private sectors with volunteer employees, memberships, and Boards of Directors. She brings a fresh
- [Strauss AI](https://www.strauss.ca/ai/)
- [Alana R. Mazurak](https://www.strauss.ca/about-us/alana-r-mazurak-2/) - Alana R. Mazurak CEP Event Manager arm@strauss.ca (204) 975-8214 Alana brings energy, precision, and a passion for people and stellar events to her role as Event Manager at Strauss. She leads the CancerCare Manitoba Virtual Event and plays a key support role for CATA, and the Alzheimer Society. Whether managing
- [Connie Barbon](https://www.strauss.ca/about-us/connie-barbon/) - Connie Barbon Event Coordinator cob@strauss.ca (204) 975-8213 Connie brings over nine years of experience as an event coordinator to the Strauss team. She is an excellent collaborator in helping clients to achieve their event goals and objectives with ease. As a results-driven event coordinator, she is also pleasant to work
- [Natalia M. Mendoza](https://www.strauss.ca/about-us/natalia-m-mendoza/) - Natalia M. Mendoza Graphic Designer nmm@strauss.ca Natalia is in charge of all the graphic design needs for Strauss and its clients. She creates a wide variety of graphics for print including booklets, event signage, brochures, business cards, postcards, and so much more! She also designs impactful online graphics for websites, social media, email signatures and banners, GIFs,
- [Karen F. Mott](https://www.strauss.ca/about-us/karen-f-mott/) - Karen F. Mott Senior Event Manager kfm@strauss.ca (204) 975-8215 Karen is an event mastermind as she curates meaningful, memorable, and impactful events for Strauss and our clients. From the smallest detail to the largest, Karen helps each client bring their event vision to life. She has a proven track record
- [Lynn F. Hupe](https://www.strauss.ca/about-us/lynn-f-hupe/) - Lynn F. Hupe Accountant lfh@strauss.ca (204) 975-8212 As a valued part of Strauss’ financial team, Lynn provides precise and timely accounting services with accuracy. With over 35 years of experience in the financial field, Lynn can balance the books of many of our association partners. Even with all that skillful
- [Melanie N. Gagic](https://www.strauss.ca/about-us/melanie-n-gagic/) - Melanie N. Gagic Accounting Clerk mng@strauss.ca (204) 975-8210 With experience in administration, customer service, and finance, Melanie’s contribution to the Strauss staff is extremely valuable. In her role as our Accounting Clerk, Melanie’s strong attention to detail allows her to be precise when collecting, verifying, and entering invoices. Her high
- [Karla P. Acevedo](https://www.strauss.ca/about-us/karla-p-acevedo/) - Karla P. Acevedo Association Coordinator kpa@strauss.ca (204) 975-8203 As an Association Coordinator at Strauss, Karla supports the President and several association clients with administrative operations, membership services, financial processing, and communications. She plays an integral role in day-to-day activities and collaborates closely with Event and Communications Managers to help ensure
- [Wendy So](https://www.strauss.ca/about-us/wendy-so/) - Wendy So Association Coordinator wes@strauss.ca (204) 975-8216 As an Association Coordinator at Strauss, Wendy provides her expertise and support to the Canadian Kinesiology Alliance (CKA) and Canadian Jewellery Group (CJG). As the first point of contact for members, Wendy plays a pivotal role in ensuring smooth day-to-day operations and providing
- [Lisa M. Douglas](https://www.strauss.ca/about-us/lisa-m-douglas/) - Lisa M. Douglas Association Coordinator lmd@strauss.ca (204) 975-8211 Lisa M. Douglas brings a wealth of experience and a sharp eye for detail to her role as an Association Coordinator at Strauss. She supports multiple associations including WEA, MPPI, and ESC with a focus on day-to-day administration, member services and engagement,
- [Nadia J. Thompson](https://www.strauss.ca/about-us/nadia-j-thompson/) - Nadia J. Thompson Association Coordinator Nadia comes to Strauss with a 17 years healthcare scheduling and administration background. She is educated in Business and Office Administration and works very hard to maintain a professional and community impact in everything she does. She is new to the world of Association Coordination
- [Association Management Services, Association Management Company](https://www.strauss.ca/association-management/) - Boost efficiency and member engagement with expert association management services. Strauss helps organizations streamline operations and drive long-term growth.
- [Get the latest news and the freshest insights on association and event management](https://www.strauss.ca/blog/) - Explore the Strauss blog for insights on association management and event planning. Stay updated with expert tips, trends, and best practices for your organization!
- [Privacy Policy](https://www.strauss.ca/privacy-policy/) - Strauss event & association management Privacy Policy This Privacy Policy covers the treatment of personally identifiable information that is collected when you visit the Strauss event & association management (Strauss) site. Personally identifiable information is defined as information that can be used to identify you and/or contact you. This policy does not apply to the
- [Margaret Williamson Batuszkin](https://www.strauss.ca/about-us/margaret-williamson-batuszkin/) - Margaret Williamson Batuszkin Marketing & Communications Manager mwb@strauss.ca As Strauss’ Marketing & Communications Manager, Margaret is responsible for leading all marketing communications initiatives for our clients. She is a 25+ year communications professional that has worked with agencies & client-side to successfully provide marcom services to a wide variety of sectors including lifestyle, entertainment, health
- [Katia Ramírez](https://www.strauss.ca/about-us/katia-ramirez/) - Katia Ramírez Communications Specialist krq@strauss.ca High curiosity and thriving to learn are words that would best define Katia. She brings a great depth of proven marketing communications experience to Strauss. From a young age, Katia has gathered skills that have helped her grow professionally allowing her to develop her knowledge and adapt to different work
- [Dayna L. Fossay](https://www.strauss.ca/about-us/dayna-l-fossay-2/) - Dayna L. Fossay Association Coordinator dlf@strauss.ca (DLF) ext.211 – (204) 975-8211
- [Martin Strauss](https://www.strauss.ca/about-us/martin-strauss/) - Martin H. Strauss Finance & Research Manager mhs@strauss.ca Martin has been working for Strauss since the company’s inception in 1995. These days, Martin is semi-retired and is responsible for research projects and government program applications. His knowledge of government grant systems allows him to understand how to produce successful applications.
- [Shari Dirks](https://www.strauss.ca/about-us/shari-dirks/) - Shari D. Dirks Operations Manager sdd@strauss.ca (204) 975-8213 Although Shari does not work directly with Strauss clients, she has played an integral role in our organization since November 2018. As Operations Manager, Shari ensures that Strauss runs like a well-oiled machine. In addition to her background in retail management and
- [Geoff Powell](https://www.strauss.ca/about-us/geoff-powell/) - Geoff A. Powell Senior Association Manager gap@strauss.ca (204) 975-8205 Geoff’s ability to connect and build trust with clients is unparalleled. He is always the first to ask about your family, your vacation, or your business. Showing a genuine interest in each individual member has resulted in over 20 years of
- [Archive](https://www.strauss.ca/archive/)

## Fusion Elements

- [Did you know - AMC](https://www.strauss.ca/fusion_element/did-you-know-amc/)
- [Blue Banner](https://www.strauss.ca/fusion_element/blue-banner/)
- [Icon 3 row](https://www.strauss.ca/fusion_element/icon-3-row/)
- [What Strauss does](https://www.strauss.ca/fusion_element/what-strauss-does/)
- [Title Box](https://www.strauss.ca/fusion_element/title-box/)
- [Intro Text](https://www.strauss.ca/fusion_element/intro-text/)
- [Background Photo Insert](https://www.strauss.ca/fusion_element/background-photo-insert/)

## Categories

- [Other](https://www.strauss.ca/category/other/)
- [Event Management](https://www.strauss.ca/category/event-management/)
- [COVID-19](https://www.strauss.ca/category/covid-19/)
- [Leadership](https://www.strauss.ca/category/leadership/)
- [Board of Directors](https://www.strauss.ca/category/board-of-directors/)
- [Finance](https://www.strauss.ca/category/finance/)
- [Membership](https://www.strauss.ca/category/membership/)
- [Administration](https://www.strauss.ca/category/administration/)
- [Technology / Graphic Design](https://www.strauss.ca/category/technology-graphic-design/)
- [Association Management](https://www.strauss.ca/category/association-management/)
- [Communication](https://www.strauss.ca/category/communication/)
- [Contingency Plan](https://www.strauss.ca/category/event-management/contingency-plan/)
- [Recruitment](https://www.strauss.ca/category/recruitment/)

## Tags

- [association](https://www.strauss.ca/tag/association/)
- [engagement](https://www.strauss.ca/tag/engagement/)
- [event management](https://www.strauss.ca/tag/event-management/)
- [membership](https://www.strauss.ca/tag/membership/)
- [pandemic](https://www.strauss.ca/tag/pandemic/)
- [conference](https://www.strauss.ca/tag/conference/)
- [virtual](https://www.strauss.ca/tag/virtual/)
- [graphic design](https://www.strauss.ca/tag/graphic-design/)
- [website](https://www.strauss.ca/tag/website/)
- [budget](https://www.strauss.ca/tag/budget/)
- [finances](https://www.strauss.ca/tag/finances/)
- [financial management](https://www.strauss.ca/tag/financial-management/)
- [board of directors](https://www.strauss.ca/tag/board-of-directors/)
- [mindfulness](https://www.strauss.ca/tag/mindfulness/)
- [standard operating procedures](https://www.strauss.ca/tag/standard-operating-procedures/)
- [volunteers](https://www.strauss.ca/tag/volunteers/)
- [interview](https://www.strauss.ca/tag/interview/)
- [routine](https://www.strauss.ca/tag/routine/)
- [remote](https://www.strauss.ca/tag/remote/)
- [board member](https://www.strauss.ca/tag/board-member/)
- [tips](https://www.strauss.ca/tag/tips/)
- [contract](https://www.strauss.ca/tag/contract/)
- [cancel](https://www.strauss.ca/tag/cancel/)
- [reschedule](https://www.strauss.ca/tag/reschedule/)
- [venue](https://www.strauss.ca/tag/venue/)
- [hotel](https://www.strauss.ca/tag/hotel/)
- [member](https://www.strauss.ca/tag/member/)
- [AGM](https://www.strauss.ca/tag/agm/)
- [bilingual](https://www.strauss.ca/tag/bilingual/)
- [staff](https://www.strauss.ca/tag/staff/)
- [volunteer](https://www.strauss.ca/tag/volunteer/)
- [committee](https://www.strauss.ca/tag/committee/)
- [task force](https://www.strauss.ca/tag/task-force/)
- [transition](https://www.strauss.ca/tag/transition/)
- [code of conduct](https://www.strauss.ca/tag/code-of-conduct/)
- [code of ethics](https://www.strauss.ca/tag/code-of-ethics/)
- [board meeting](https://www.strauss.ca/tag/board-meeting/)
- [agenda](https://www.strauss.ca/tag/agenda/)
- [leader](https://www.strauss.ca/tag/leader/)
- [finance](https://www.strauss.ca/tag/finance/)
- [software](https://www.strauss.ca/tag/software/)
- [technology](https://www.strauss.ca/tag/technology/)
- [sponsorship](https://www.strauss.ca/tag/sponsorship/)
- [board binder](https://www.strauss.ca/tag/board-binder/)
- [innovation](https://www.strauss.ca/tag/innovation/)
- [communication](https://www.strauss.ca/tag/communication/)
- [host](https://www.strauss.ca/tag/host/)
- [onboarding](https://www.strauss.ca/tag/onboarding/)
- [security](https://www.strauss.ca/tag/security/)
- [design](https://www.strauss.ca/tag/design/)
- [graphic](https://www.strauss.ca/tag/graphic/)
- [quorum](https://www.strauss.ca/tag/quorum/)
- [event](https://www.strauss.ca/tag/event/)
- [trade show](https://www.strauss.ca/tag/trade-show/)
- [trend](https://www.strauss.ca/tag/trend/)
- [SOP](https://www.strauss.ca/tag/sop/)
- [planning](https://www.strauss.ca/tag/planning/)
- [speaker](https://www.strauss.ca/tag/speaker/)
- [meeting](https://www.strauss.ca/tag/meeting/)
- [client](https://www.strauss.ca/tag/client/)
- [blog](https://www.strauss.ca/tag/blog/)
- [article](https://www.strauss.ca/tag/article/)
- [marketing](https://www.strauss.ca/tag/marketing/)
- [ethics](https://www.strauss.ca/tag/ethics/)
- [board](https://www.strauss.ca/tag/board/)
- [success](https://www.strauss.ca/tag/success/)
- [fraud](https://www.strauss.ca/tag/fraud/)
- [valuegraphics](https://www.strauss.ca/tag/valuegraphics/)
- [survey](https://www.strauss.ca/tag/survey/)
- [exam](https://www.strauss.ca/tag/exam/)
- [growth](https://www.strauss.ca/tag/growth/)
- [inclusive](https://www.strauss.ca/tag/inclusive/)
- [by-laws](https://www.strauss.ca/tag/by-laws/)
- [registration](https://www.strauss.ca/tag/registration/)
- [golf](https://www.strauss.ca/tag/golf/)
- [RAJ](https://www.strauss.ca/tag/raj/)
- [VKP](https://www.strauss.ca/tag/vkp/)
- [RKJ](https://www.strauss.ca/tag/rkj/)
- [PEF](https://www.strauss.ca/tag/pef/)
- [SDD](https://www.strauss.ca/tag/sdd/)
- [RMM](https://www.strauss.ca/tag/rmm/)
- [JNS](https://www.strauss.ca/tag/jns/)
- [SES](https://www.strauss.ca/tag/ses/)
- [SBM](https://www.strauss.ca/tag/sbm/)
- [MHS](https://www.strauss.ca/tag/mhs/)
- [KAD](https://www.strauss.ca/tag/kad/)
- [CAD](https://www.strauss.ca/tag/cad/)
- [GAP](https://www.strauss.ca/tag/gap/)
- [JDK](https://www.strauss.ca/tag/jdk/)
- [social media](https://www.strauss.ca/tag/social-media/)
- [MET](https://www.strauss.ca/tag/met/)
- [change](https://www.strauss.ca/tag/change/)
- [RBH](https://www.strauss.ca/tag/rbh/)
- [LinkedIn](https://www.strauss.ca/tag/linkedin/)
- [cash flow](https://www.strauss.ca/tag/cash-flow/)
- [privacy](https://www.strauss.ca/tag/privacy/)
- [orientation](https://www.strauss.ca/tag/orientation/)
- [SEO](https://www.strauss.ca/tag/seo/)
- [insurance](https://www.strauss.ca/tag/insurance/)
- [audit](https://www.strauss.ca/tag/audit/)
- [review](https://www.strauss.ca/tag/review/)
- [Events](https://www.strauss.ca/tag/events/)
- [RAW](https://www.strauss.ca/tag/raw/)
- [administration](https://www.strauss.ca/tag/administration/)
- [governance](https://www.strauss.ca/tag/governance/)
- [Training](https://www.strauss.ca/tag/training/)
- [podcast](https://www.strauss.ca/tag/podcast/)
- [MAP](https://www.strauss.ca/tag/map/)
- [ARM](https://www.strauss.ca/tag/arm/)
- [KNP](https://www.strauss.ca/tag/knp/)
- [MNG](https://www.strauss.ca/tag/mng/)
- [LFH](https://www.strauss.ca/tag/lfh/)
- [JDL](https://www.strauss.ca/tag/jdl/)
- [AES](https://www.strauss.ca/tag/aes/)
- [POC](https://www.strauss.ca/tag/poc/)
- [wireframe](https://www.strauss.ca/tag/wireframe/)
- [accounting](https://www.strauss.ca/tag/accounting/)
- [reserve funds](https://www.strauss.ca/tag/reserve-funds/)
- [funds](https://www.strauss.ca/tag/funds/)
- [Association management](https://www.strauss.ca/tag/association-management/)
- [listening](https://www.strauss.ca/tag/listening/)
- [members](https://www.strauss.ca/tag/members/)
- [board members](https://www.strauss.ca/tag/board-members/)
- [leadership](https://www.strauss.ca/tag/leadership/)
- [association leadership](https://www.strauss.ca/tag/association-leadership/)
- [Strategy](https://www.strauss.ca/tag/strategy/)
- [thinking](https://www.strauss.ca/tag/thinking/)
- [Strategic thinking](https://www.strauss.ca/tag/strategic-thinking/)
- [contingency plan](https://www.strauss.ca/tag/contingency-plan/)
- [board of members](https://www.strauss.ca/tag/board-of-members/)
- [JRS](https://www.strauss.ca/tag/jrs/)
- [association event](https://www.strauss.ca/tag/association-event/)
- [social events](https://www.strauss.ca/tag/social-events/)
- [tasks](https://www.strauss.ca/tag/tasks/)
- [managing association tasks](https://www.strauss.ca/tag/managing-association-tasks/)
- [priorities](https://www.strauss.ca/tag/priorities/)
- [target member](https://www.strauss.ca/tag/target-member/)
- [presentation](https://www.strauss.ca/tag/presentation/)
- [presantations](https://www.strauss.ca/tag/presantations/)
- [promotions](https://www.strauss.ca/tag/promotions/)
- [recruitments](https://www.strauss.ca/tag/recruitments/)
- [membership recruitment](https://www.strauss.ca/tag/membership-recruitment/)
- [Association membership](https://www.strauss.ca/tag/association-membership/)
- [EMS](https://www.strauss.ca/tag/ems/)
- [pcm](https://www.strauss.ca/tag/pcm/)
- [association volunteers](https://www.strauss.ca/tag/association-volunteers/)
- [connections](https://www.strauss.ca/tag/connections/)
- [member engagement](https://www.strauss.ca/tag/member-engagement/)
- [managerial management](https://www.strauss.ca/tag/managerial-management/)
- [statements](https://www.strauss.ca/tag/statements/)
- [income](https://www.strauss.ca/tag/income/)
- [cash flows](https://www.strauss.ca/tag/cash-flows/)
- [balance sheets](https://www.strauss.ca/tag/balance-sheets/)
- [strategizing](https://www.strauss.ca/tag/strategizing/)
- [decision making](https://www.strauss.ca/tag/decision-making/)
- [risk management](https://www.strauss.ca/tag/risk-management/)
- [association leaders](https://www.strauss.ca/tag/association-leaders/)
- [revenue](https://www.strauss.ca/tag/revenue/)
- [SWOT](https://www.strauss.ca/tag/swot/)
- [profit](https://www.strauss.ca/tag/profit/)
- [member retention](https://www.strauss.ca/tag/member-retention/)
- [Volunteer engagement](https://www.strauss.ca/tag/volunteer-engagement/)
- [learning management system](https://www.strauss.ca/tag/learning-management-system/)
- [Conflict of Interest](https://www.strauss.ca/tag/conflict-of-interest/)
- [Conflict of Interest Policies](https://www.strauss.ca/tag/conflict-of-interest-policies/)
- [needs assessment](https://www.strauss.ca/tag/needs-assessment/)
- [conduct](https://www.strauss.ca/tag/conduct/)
- [consulting](https://www.strauss.ca/tag/consulting/)
- [communication system](https://www.strauss.ca/tag/communication-system/)
- [staff communication](https://www.strauss.ca/tag/staff-communication/)
- [effectiveness](https://www.strauss.ca/tag/effectiveness/)
- [efficiency](https://www.strauss.ca/tag/efficiency/)
- [SharePoint](https://www.strauss.ca/tag/sharepoint/)
- [Association marketing](https://www.strauss.ca/tag/association-marketing/)
- [content strategy](https://www.strauss.ca/tag/content-strategy/)
- [content creation](https://www.strauss.ca/tag/content-creation/)
- [association content](https://www.strauss.ca/tag/association-content/)
- [marketing content](https://www.strauss.ca/tag/marketing-content/)
- [social media strategy](https://www.strauss.ca/tag/social-media-strategy/)
- [holidays](https://www.strauss.ca/tag/holidays/)
- [post-holidays](https://www.strauss.ca/tag/post-holidays/)
- [back to office](https://www.strauss.ca/tag/back-to-office/)
- [policy statements](https://www.strauss.ca/tag/policy-statements/)
- [association policy statements](https://www.strauss.ca/tag/association-policy-statements/)
- [team building](https://www.strauss.ca/tag/team-building/)
- [team building activities](https://www.strauss.ca/tag/team-building-activities/)
- [problem solving](https://www.strauss.ca/tag/problem-solving/)
- [creative thinking](https://www.strauss.ca/tag/creative-thinking/)
- [motivation](https://www.strauss.ca/tag/motivation/)
- [trust](https://www.strauss.ca/tag/trust/)
- [team building exercise](https://www.strauss.ca/tag/team-building-exercise/)
- [in person](https://www.strauss.ca/tag/in-person/)
- [meetings](https://www.strauss.ca/tag/meetings/)
- [new](https://www.strauss.ca/tag/new/)
- [new normal](https://www.strauss.ca/tag/new-normal/)
- [home office](https://www.strauss.ca/tag/home-office/)
- [work from home](https://www.strauss.ca/tag/work-from-home/)
- [conferences](https://www.strauss.ca/tag/conferences/)
- [renewal](https://www.strauss.ca/tag/renewal/)
- [membership renewal](https://www.strauss.ca/tag/membership-renewal/)
- [calculations](https://www.strauss.ca/tag/calculations/)
- [balance](https://www.strauss.ca/tag/balance/)
- [responsabilities](https://www.strauss.ca/tag/responsabilities/)
- [roles](https://www.strauss.ca/tag/roles/)
- [crisis](https://www.strauss.ca/tag/crisis/)
- [crisis communication](https://www.strauss.ca/tag/crisis-communication/)
- [communications checklist](https://www.strauss.ca/tag/communications-checklist/)
- [association crisis](https://www.strauss.ca/tag/association-crisis/)
- [payable](https://www.strauss.ca/tag/payable/)
- [acounts](https://www.strauss.ca/tag/acounts/)
- [process](https://www.strauss.ca/tag/process/)
- [female leaders](https://www.strauss.ca/tag/female-leaders/)
- [female](https://www.strauss.ca/tag/female/)
- [confidence](https://www.strauss.ca/tag/confidence/)
- [key message](https://www.strauss.ca/tag/key-message/)
- [message](https://www.strauss.ca/tag/message/)
- [communication tools](https://www.strauss.ca/tag/communication-tools/)
- [association role](https://www.strauss.ca/tag/association-role/)
- [functions](https://www.strauss.ca/tag/functions/)
- [team](https://www.strauss.ca/tag/team/)
- [management](https://www.strauss.ca/tag/management/)
- [Board Orientation](https://www.strauss.ca/tag/board-orientation/)
- [job](https://www.strauss.ca/tag/job/)
- [relationship](https://www.strauss.ca/tag/relationship/)
- [Association Board Leadership](https://www.strauss.ca/tag/association-board-leadership/)
- [Youth](https://www.strauss.ca/tag/youth/)
- [boards](https://www.strauss.ca/tag/boards/)
- [association Boards](https://www.strauss.ca/tag/association-boards/)
- [their long-time leades](https://www.strauss.ca/tag/their-long-time-leades/)
- [Maximizing an Association’s Service Delivery](https://www.strauss.ca/tag/maximizing-an-associations-service-delivery/)
- [networking](https://www.strauss.ca/tag/networking/)
- [opportunities](https://www.strauss.ca/tag/opportunities/)
- [updtes](https://www.strauss.ca/tag/updtes/)
- [improvements](https://www.strauss.ca/tag/improvements/)
- [association events](https://www.strauss.ca/tag/association-events/)
- [venue selection](https://www.strauss.ca/tag/venue-selection/)
- [Accessibility](https://www.strauss.ca/tag/accessibility/)
- [Floorplan](https://www.strauss.ca/tag/floorplan/)
- [email marketing](https://www.strauss.ca/tag/email-marketing/)
- [content](https://www.strauss.ca/tag/content/)
- [event planning](https://www.strauss.ca/tag/event-planning/)
- [obstacles](https://www.strauss.ca/tag/obstacles/)
- [AI](https://www.strauss.ca/tag/ai/)
- [pride](https://www.strauss.ca/tag/pride/)
- [pride month](https://www.strauss.ca/tag/pride-month/)
- [value](https://www.strauss.ca/tag/value/)
- [values](https://www.strauss.ca/tag/values/)
- [association values](https://www.strauss.ca/tag/association-values/)
- [clarity](https://www.strauss.ca/tag/clarity/)
- [workflow](https://www.strauss.ca/tag/workflow/)
- [inconsistent workloads](https://www.strauss.ca/tag/inconsistent-workloads/)
- [productivity](https://www.strauss.ca/tag/productivity/)
- [work-life balance](https://www.strauss.ca/tag/work-life-balance/)
- [prioritization](https://www.strauss.ca/tag/prioritization/)
- [organization](https://www.strauss.ca/tag/organization/)
- [time management](https://www.strauss.ca/tag/time-management/)
- [task management](https://www.strauss.ca/tag/task-management/)
- [collaboration](https://www.strauss.ca/tag/collaboration/)
- [resilience](https://www.strauss.ca/tag/resilience/)
- [self-care](https://www.strauss.ca/tag/self-care/)
- [flexibility](https://www.strauss.ca/tag/flexibility/)
- [personal growth](https://www.strauss.ca/tag/personal-growth/)
- [professional development](https://www.strauss.ca/tag/professional-development/)
- [stress management](https://www.strauss.ca/tag/stress-management/)
- [AssociationLeadership](https://www.strauss.ca/tag/associationleadership/)
- [VolunteerLeader](https://www.strauss.ca/tag/volunteerleader/)
- [LeadershipSkills](https://www.strauss.ca/tag/leadershipskills/)
- [LeadershipMindset](https://www.strauss.ca/tag/leadershipmindset/)
- [BePresent](https://www.strauss.ca/tag/bepresent/)
- [CultivateConnections](https://www.strauss.ca/tag/cultivateconnections/)
- [InclusiveEnvironment](https://www.strauss.ca/tag/inclusiveenvironment/)
- [EffectiveLeadership](https://www.strauss.ca/tag/effectiveleadership/)
- [LeadershipInsights](https://www.strauss.ca/tag/leadershipinsights/)
- [AssociationManagement](https://www.strauss.ca/tag/associationmanagement/)
- [VolunteerEngagement](https://www.strauss.ca/tag/volunteerengagement/)
- [ImpactfulLeadership](https://www.strauss.ca/tag/impactfulleadership/)
- [EmpoweredLeaders](https://www.strauss.ca/tag/empoweredleaders/)
- [AssociationSuccess](https://www.strauss.ca/tag/associationsuccess/)
- [AssociationCoordinator](https://www.strauss.ca/tag/associationcoordinator/)
- [OrganizationalGrowth](https://www.strauss.ca/tag/organizationalgrowth/)
- [ProfessionalDevelopment](https://www.strauss.ca/tag/professionaldevelopment/)
- [ElizabethSadler](https://www.strauss.ca/tag/elizabethsadler/)
- [Part1](https://www.strauss.ca/tag/part1/)
- [Fresh Perspectives](https://www.strauss.ca/tag/fresh-perspectives/)
- [Diversity and Inclusion](https://www.strauss.ca/tag/diversity-and-inclusion/)
- [Positive Change](https://www.strauss.ca/tag/positive-change/)
- [Transformation](https://www.strauss.ca/tag/transformation/)
- [Skill Diversity](https://www.strauss.ca/tag/skill-diversity/)
- [Search Engine Optimization](https://www.strauss.ca/tag/search-engine-optimization/)
- [integral part](https://www.strauss.ca/tag/integral-part/)
- [successful](https://www.strauss.ca/tag/successful/)
- [annual marketing communications](https://www.strauss.ca/tag/annual-marketing-communications/)
- [marcom strategy](https://www.strauss.ca/tag/marcom-strategy/)
- [ensure association](https://www.strauss.ca/tag/ensure-association/)
- [top of mind](https://www.strauss.ca/tag/top-of-mind/)
- [key audiences](https://www.strauss.ca/tag/key-audiences/)
- [searching keywords](https://www.strauss.ca/tag/searching-keywords/)
- [topics](https://www.strauss.ca/tag/topics/)
- [Interactive posts](https://www.strauss.ca/tag/interactive-posts/)
- [Reels](https://www.strauss.ca/tag/reels/)
- [Social media engagement](https://www.strauss.ca/tag/social-media-engagement/)
- [Visual storytelling](https://www.strauss.ca/tag/visual-storytelling/)
- [Audience participation](https://www.strauss.ca/tag/audience-participation/)
- [Community building](https://www.strauss.ca/tag/community-building/)
- [Two-way communication](https://www.strauss.ca/tag/two-way-communication/)
- [Digital storytelling](https://www.strauss.ca/tag/digital-storytelling/)
- [User involvement](https://www.strauss.ca/tag/user-involvement/)
- [Engagement strategies](https://www.strauss.ca/tag/engagement-strategies/)
- [Social media trends](https://www.strauss.ca/tag/social-media-trends/)
- [Association Board](https://www.strauss.ca/tag/association-board/)
- [High-Functioning Board](https://www.strauss.ca/tag/high-functioning-board/)
- [Nonprofit Sector](https://www.strauss.ca/tag/nonprofit-sector/)
- [Partnership](https://www.strauss.ca/tag/partnership/)
- [Proactive Champions](https://www.strauss.ca/tag/proactive-champions/)
- [Diversity](https://www.strauss.ca/tag/diversity/)
- [Board Meetings](https://www.strauss.ca/tag/board-meetings/)
- [burnout](https://www.strauss.ca/tag/burnout/)
- [board-related work](https://www.strauss.ca/tag/board-related-work/)
- [capacity](https://www.strauss.ca/tag/capacity/)
- [team support](https://www.strauss.ca/tag/team-support/)
- [membership investment](https://www.strauss.ca/tag/membership-investment/)
- [associations](https://www.strauss.ca/tag/associations/)
- [professional growth](https://www.strauss.ca/tag/professional-growth/)
- [industry insights](https://www.strauss.ca/tag/industry-insights/)
- [best practices](https://www.strauss.ca/tag/best-practices/)
- [partnerships](https://www.strauss.ca/tag/partnerships/)
- [relationships](https://www.strauss.ca/tag/relationships/)
- [knowledge sharing](https://www.strauss.ca/tag/knowledge-sharing/)
- [influence](https://www.strauss.ca/tag/influence/)
- [networking events](https://www.strauss.ca/tag/networking-events/)
- [online communities](https://www.strauss.ca/tag/online-communities/)
- [knowledge exchange](https://www.strauss.ca/tag/knowledge-exchange/)
- [visibility](https://www.strauss.ca/tag/visibility/)
- [authority](https://www.strauss.ca/tag/authority/)
- [speaking opportunities](https://www.strauss.ca/tag/speaking-opportunities/)
- [media coverage](https://www.strauss.ca/tag/media-coverage/)
- [event feedback](https://www.strauss.ca/tag/event-feedback/)
- [post-event survey](https://www.strauss.ca/tag/post-event-survey/)
- [attendee feedback](https://www.strauss.ca/tag/attendee-feedback/)
- [event improvement](https://www.strauss.ca/tag/event-improvement/)
- [feedback collection](https://www.strauss.ca/tag/feedback-collection/)
- [exhibitor feedback](https://www.strauss.ca/tag/exhibitor-feedback/)
- [sponsor feedback](https://www.strauss.ca/tag/sponsor-feedback/)
- [attendee experience](https://www.strauss.ca/tag/attendee-experience/)
- [event organization](https://www.strauss.ca/tag/event-organization/)
- [constructive feedback](https://www.strauss.ca/tag/constructive-feedback/)
- [Volunteer Board](https://www.strauss.ca/tag/volunteer-board/)
- [Meeting Efficiency](https://www.strauss.ca/tag/meeting-efficiency/)
- [Agenda Planning](https://www.strauss.ca/tag/agenda-planning/)
- [Volunteer Leadership](https://www.strauss.ca/tag/volunteer-leadership/)
- [Meeting Templates](https://www.strauss.ca/tag/meeting-templates/)
- [Virtual Meetings](https://www.strauss.ca/tag/virtual-meetings/)
- [Wordsmith Tip](https://www.strauss.ca/tag/wordsmith-tip/)
- [Communication Skills](https://www.strauss.ca/tag/communication-skills/)
- [association website](https://www.strauss.ca/tag/association-website/)
- [online presence](https://www.strauss.ca/tag/online-presence/)
- [marketing communications](https://www.strauss.ca/tag/marketing-communications/)
- [website marketing](https://www.strauss.ca/tag/website-marketing/)
- [content calendar](https://www.strauss.ca/tag/content-calendar/)
- [social media integration](https://www.strauss.ca/tag/social-media-integration/)
- [user experience](https://www.strauss.ca/tag/user-experience/)
- [analytics](https://www.strauss.ca/tag/analytics/)
- [digital age](https://www.strauss.ca/tag/digital-age/)
- [online marketing](https://www.strauss.ca/tag/online-marketing/)
- [website design](https://www.strauss.ca/tag/website-design/)
- [website performance](https://www.strauss.ca/tag/website-performance/)
- [data-driven approach](https://www.strauss.ca/tag/data-driven-approach/)
- [value proposition](https://www.strauss.ca/tag/value-proposition/)
- [Association Messaging](https://www.strauss.ca/tag/association-messaging/)
- [Booth Design](https://www.strauss.ca/tag/booth-design/)
- [Brand Identity](https://www.strauss.ca/tag/brand-identity/)
- [Event Objectives](https://www.strauss.ca/tag/event-objectives/)
- [Visual Branding](https://www.strauss.ca/tag/visual-branding/)
- [Interactive Booth](https://www.strauss.ca/tag/interactive-booth/)
- [Layout Design](https://www.strauss.ca/tag/layout-design/)
- [Technology Integration](https://www.strauss.ca/tag/technology-integration/)
- [Multimedia Experiences](https://www.strauss.ca/tag/multimedia-experiences/)
- [Event Promotion](https://www.strauss.ca/tag/event-promotion/)
- [Giveaways and Promotions](https://www.strauss.ca/tag/giveaways-and-promotions/)
- [Brand Consistency](https://www.strauss.ca/tag/brand-consistency/)
- [Audience Engagement](https://www.strauss.ca/tag/audience-engagement/)
- [Brand Image Enhancement](https://www.strauss.ca/tag/brand-image-enhancement/)
- [Event Marketing](https://www.strauss.ca/tag/event-marketing/)
- [Goal Setting](https://www.strauss.ca/tag/goal-setting/)
- [Attendee Interaction](https://www.strauss.ca/tag/attendee-interaction/)
- [Event Success Measurement](https://www.strauss.ca/tag/event-success-measurement/)
- [Association Coordination](https://www.strauss.ca/tag/association-coordination/)
- [Membership Management](https://www.strauss.ca/tag/membership-management/)
- [Email](https://www.strauss.ca/tag/email/)
- [Project Management](https://www.strauss.ca/tag/project-management/)
- [Social Media Management](https://www.strauss.ca/tag/social-media-management/)
- [Document Management](https://www.strauss.ca/tag/document-management/)
- [Productivity Tools](https://www.strauss.ca/tag/productivity-tools/)
- [Association Success](https://www.strauss.ca/tag/association-success/)
- [Efficiency Enhancement](https://www.strauss.ca/tag/efficiency-enhancement/)
- [Communication Strategies](https://www.strauss.ca/tag/communication-strategies/)
- [Online Tools for Associations](https://www.strauss.ca/tag/online-tools-for-associations/)
- [Association Management Software](https://www.strauss.ca/tag/association-management-software/)
- [Digital Tools for Associations](https://www.strauss.ca/tag/digital-tools-for-associations/)
- [Financial Transparency](https://www.strauss.ca/tag/financial-transparency/)
- [Administrative Efficiency](https://www.strauss.ca/tag/administrative-efficiency/)
- [Key Message Training](https://www.strauss.ca/tag/key-message-training/)
- [Association Governance](https://www.strauss.ca/tag/association-governance/)
- [Communication Strategy](https://www.strauss.ca/tag/communication-strategy/)
- [Strategic Planning](https://www.strauss.ca/tag/strategic-planning/)
- [Consistency in Messaging](https://www.strauss.ca/tag/consistency-in-messaging/)
- [Stakeholder Engagement](https://www.strauss.ca/tag/stakeholder-engagement/)
- [Decision-Making Alignment](https://www.strauss.ca/tag/decision-making-alignment/)
- [Board Leadership](https://www.strauss.ca/tag/board-leadership/)
- [Association Growth](https://www.strauss.ca/tag/association-growth/)
- [Industry Impact](https://www.strauss.ca/tag/industry-impact/)
- [Training Sessions](https://www.strauss.ca/tag/training-sessions/)
- [Message Consistency](https://www.strauss.ca/tag/message-consistency/)
- [Key Messaging](https://www.strauss.ca/tag/key-messaging/)
- [Annual Updates](https://www.strauss.ca/tag/annual-updates/)
- [Association Mission](https://www.strauss.ca/tag/association-mission/)
- [Board Responsibilities](https://www.strauss.ca/tag/board-responsibilities/)
- [Trust Building](https://www.strauss.ca/tag/trust-building/)
- [AMC Benefits](https://www.strauss.ca/tag/amc-benefits/)
- [Membership Dues](https://www.strauss.ca/tag/membership-dues/)
- [Staff Replacement](https://www.strauss.ca/tag/staff-replacement/)
- [Cost Savings](https://www.strauss.ca/tag/cost-savings/)
- [Expertise Sharing](https://www.strauss.ca/tag/expertise-sharing/)
- [Chief Staff Officer](https://www.strauss.ca/tag/chief-staff-officer/)
- [Association Coordinator](https://www.strauss.ca/tag/association-coordinator/)
- [Event Manager](https://www.strauss.ca/tag/event-manager/)
- [Communications Manager](https://www.strauss.ca/tag/communications-manager/)
- [Strategic Objectives](https://www.strauss.ca/tag/strategic-objectives/)
- [Member Communications](https://www.strauss.ca/tag/member-communications/)
- [Customer Identification](https://www.strauss.ca/tag/customer-identification/)
- [Membership Analysis](https://www.strauss.ca/tag/membership-analysis/)
- [Vision and Mission](https://www.strauss.ca/tag/vision-and-mission/)
- [Technology and Innovation](https://www.strauss.ca/tag/technology-and-innovation/)
- [Industry Consolidation](https://www.strauss.ca/tag/industry-consolidation/)
- [Long-term Sustainability](https://www.strauss.ca/tag/long-term-sustainability/)
- [Customer-Centric Strategy](https://www.strauss.ca/tag/customer-centric-strategy/)
- [Business Impact](https://www.strauss.ca/tag/business-impact/)
- [Value for Members](https://www.strauss.ca/tag/value-for-members/)
- [Customer Focus](https://www.strauss.ca/tag/customer-focus/)
- [gratitude](https://www.strauss.ca/tag/gratitude/)
- [Positive culture](https://www.strauss.ca/tag/positive-culture/)
- [Well-being](https://www.strauss.ca/tag/well-being/)
- [Appreciation](https://www.strauss.ca/tag/appreciation/)
- [FinancialManagement](https://www.strauss.ca/tag/financialmanagement/)
- [AssociationGrowth](https://www.strauss.ca/tag/associationgrowth/)
- [StrategicPlanning](https://www.strauss.ca/tag/strategicplanning/)
- [DecisionMaking](https://www.strauss.ca/tag/decisionmaking/)
- [OrganizationalDevelopment](https://www.strauss.ca/tag/organizationaldevelopment/)
- [ProfitMaximization](https://www.strauss.ca/tag/profitmaximization/)
- [BoardManagement](https://www.strauss.ca/tag/boardmanagement/)
- [ResourceAllocation](https://www.strauss.ca/tag/resourceallocation/)
- [KeyPerformanceIndicators](https://www.strauss.ca/tag/keyperformanceindicators/)
- [ImplementationStrategy](https://www.strauss.ca/tag/implementationstrategy/)
- [TaskForceSuccess](https://www.strauss.ca/tag/taskforcesuccess/)
- [AssociationGoals](https://www.strauss.ca/tag/associationgoals/)
- [MeetingEfficiency](https://www.strauss.ca/tag/meetingefficiency/)
- [CollaborativeExcellence](https://www.strauss.ca/tag/collaborativeexcellence/)
- [OrganizationalSuccess](https://www.strauss.ca/tag/organizationalsuccess/)
- [EngagingMeetings](https://www.strauss.ca/tag/engagingmeetings/)
- [EfficientLeadership](https://www.strauss.ca/tag/efficientleadership/)
- [SMART Goals](https://www.strauss.ca/tag/smart-goals/)
- [Team Success](https://www.strauss.ca/tag/team-success/)
- [Open Communication](https://www.strauss.ca/tag/open-communication/)
- [Association Objectives](https://www.strauss.ca/tag/association-objectives/)
- [collaborative Goal Setting](https://www.strauss.ca/tag/collaborative-goal-setting/)
- [Team Collaboration](https://www.strauss.ca/tag/team-collaboration/)
- [Goal Achievement](https://www.strauss.ca/tag/goal-achievement/)
- [Action Plan](https://www.strauss.ca/tag/action-plan/)
- [Leadership Insights](https://www.strauss.ca/tag/leadership-insights/)
- [Communication Channels](https://www.strauss.ca/tag/communication-channels/)
- [Success Strategies](https://www.strauss.ca/tag/success-strategies/)
- [Diverse Perspectives](https://www.strauss.ca/tag/diverse-perspectives/)
- [Association Fulfillment](https://www.strauss.ca/tag/association-fulfillment/)
- [Association Management Company](https://www.strauss.ca/tag/association-management-company/)
- [Financial Strategies](https://www.strauss.ca/tag/financial-strategies/)
- [Budgeting](https://www.strauss.ca/tag/budgeting/)
- [Revenue Diversification](https://www.strauss.ca/tag/revenue-diversification/)
- [Technology Trends](https://www.strauss.ca/tag/technology-trends/)
- [Transparency](https://www.strauss.ca/tag/transparency/)
- [Accountability](https://www.strauss.ca/tag/accountability/)
- [Financial Communication](https://www.strauss.ca/tag/financial-communication/)
- [Association Finances](https://www.strauss.ca/tag/association-finances/)
- [Accounting Issues](https://www.strauss.ca/tag/accounting-issues/)
- [Software Solutions](https://www.strauss.ca/tag/software-solutions/)
- [Financial Questions](https://www.strauss.ca/tag/financial-questions/)
- [Budgeting Best Practices](https://www.strauss.ca/tag/budgeting-best-practices/)
- [Diversifying Revenue Streams](https://www.strauss.ca/tag/diversifying-revenue-streams/)
- [Risk Management Strategies](https://www.strauss.ca/tag/risk-management-strategies/)
- [Technology Trends in Financial Management](https://www.strauss.ca/tag/technology-trends-in-financial-management/)
- [Transparent Financial Reporting](https://www.strauss.ca/tag/transparent-financial-reporting/)
- [Accountability in Finance](https://www.strauss.ca/tag/accountability-in-finance/)
- [Financial Communication Strategies](https://www.strauss.ca/tag/financial-communication-strategies/)
- [Year-End Reflection](https://www.strauss.ca/tag/year-end-reflection/)
- [Association Development](https://www.strauss.ca/tag/association-development/)
- [Achievements Assessment](https://www.strauss.ca/tag/achievements-assessment/)
- [Success Analysis](https://www.strauss.ca/tag/success-analysis/)
- [Accountability Culture](https://www.strauss.ca/tag/accountability-culture/)
- [Continuous Improvement](https://www.strauss.ca/tag/continuous-improvement/)
- [Stakeholder Communication](https://www.strauss.ca/tag/stakeholder-communication/)
- [Strategic Growth](https://www.strauss.ca/tag/strategic-growth/)
- [Organizational Learning](https://www.strauss.ca/tag/organizational-learning/)
- [Strategic Analysis](https://www.strauss.ca/tag/strategic-analysis/)
- [Goal Assessment](https://www.strauss.ca/tag/goal-assessment/)
- [Accountability Practices](https://www.strauss.ca/tag/accountability-practices/)
- [Continuous Innovation](https://www.strauss.ca/tag/continuous-innovation/)
- [Personalization](https://www.strauss.ca/tag/personalization/)
- [Predictive Analytics](https://www.strauss.ca/tag/predictive-analytics/)
- [Virtual Assistants](https://www.strauss.ca/tag/virtual-assistants/)
- [Data-Driven Insights](https://www.strauss.ca/tag/data-driven-insights/)
- [committee roles](https://www.strauss.ca/tag/committee-roles/)
- [ethical practices](https://www.strauss.ca/tag/ethical-practices/)
- [self-declaration](https://www.strauss.ca/tag/self-declaration/)
- [unbiased opinions](https://www.strauss.ca/tag/unbiased-opinions/)
- [family and colleague involvement](https://www.strauss.ca/tag/family-and-colleague-involvement/)
- [decision distance](https://www.strauss.ca/tag/decision-distance/)
- [conflict of interest policy](https://www.strauss.ca/tag/conflict-of-interest-policy/)
- [managing conflicts](https://www.strauss.ca/tag/managing-conflicts/)
- [productive conversations](https://www.strauss.ca/tag/productive-conversations/)
- [perceived conflict](https://www.strauss.ca/tag/perceived-conflict/)
- [association communication](https://www.strauss.ca/tag/association-communication/)
- [news releases](https://www.strauss.ca/tag/news-releases/)
- [traditional vs digital](https://www.strauss.ca/tag/traditional-vs-digital/)
- [digital marketing](https://www.strauss.ca/tag/digital-marketing/)
- [24/7 news cycles](https://www.strauss.ca/tag/24-7-news-cycles/)
- [evolving role](https://www.strauss.ca/tag/evolving-role/)
- [credibility](https://www.strauss.ca/tag/credibility/)
- [controlled messaging](https://www.strauss.ca/tag/controlled-messaging/)
- [archival value](https://www.strauss.ca/tag/archival-value/)
- [information dissemination](https://www.strauss.ca/tag/information-dissemination/)
- [Digital Era](https://www.strauss.ca/tag/digital-era/)
- [Tech Strategies](https://www.strauss.ca/tag/tech-strategies/)
- [Influencer Collaboration](https://www.strauss.ca/tag/influencer-collaboration/)
- [Data-Driven Decisions](https://www.strauss.ca/tag/data-driven-decisions/)
- [Sustainability](https://www.strauss.ca/tag/sustainability/)
- [Post-Event Marketing](https://www.strauss.ca/tag/post-event-marketing/)
- [Digital Excellence](https://www.strauss.ca/tag/digital-excellence/)
- [Virtual Conferences](https://www.strauss.ca/tag/virtual-conferences/)
- [Interactive Tools](https://www.strauss.ca/tag/interactive-tools/)
- [Green Initiatives](https://www.strauss.ca/tag/green-initiatives/)
- [Marketing Trends](https://www.strauss.ca/tag/marketing-trends/)
- [Event Highlights](https://www.strauss.ca/tag/event-highlights/)
- [Virtual Events](https://www.strauss.ca/tag/virtual-events/)
- [Hybrid Experiences](https://www.strauss.ca/tag/hybrid-experiences/)
- [Adaptation](https://www.strauss.ca/tag/adaptation/)
- [Dynamic Marketing](https://www.strauss.ca/tag/dynamic-marketing/)
- [Digital Outreach](https://www.strauss.ca/tag/digital-outreach/)
- [Consumer-Centric](https://www.strauss.ca/tag/consumer-centric/)
- [Community Resonance](https://www.strauss.ca/tag/community-resonance/)
- [Agile Practices](https://www.strauss.ca/tag/agile-practices/)
- [Personalized Engagement](https://www.strauss.ca/tag/personalized-engagement/)
- [Storytelling Impact](https://www.strauss.ca/tag/storytelling-impact/)
- [Dialogue Strategy](https://www.strauss.ca/tag/dialogue-strategy/)
- [User-Generated Content](https://www.strauss.ca/tag/user-generated-content/)
- [Marketing Innovation](https://www.strauss.ca/tag/marketing-innovation/)
- [Small Business](https://www.strauss.ca/tag/small-business/)
- [Financial Organization](https://www.strauss.ca/tag/financial-organization/)
- [Expense Tracking](https://www.strauss.ca/tag/expense-tracking/)
- [Payroll Management](https://www.strauss.ca/tag/payroll-management/)
- [Financial Systems](https://www.strauss.ca/tag/financial-systems/)
- [Financial Efficiency](https://www.strauss.ca/tag/financial-efficiency/)
- [Business Operations](https://www.strauss.ca/tag/business-operations/)
- [Financial Oversight](https://www.strauss.ca/tag/financial-oversight/)
- [Financial Governance](https://www.strauss.ca/tag/financial-governance/)
- [Nonprofit Management](https://www.strauss.ca/tag/nonprofit-management/)
- [Team Empowerment](https://www.strauss.ca/tag/team-empowerment/)
- [Courageous Leadership](https://www.strauss.ca/tag/courageous-leadership/)
- [Organizational Culture](https://www.strauss.ca/tag/organizational-culture/)
- [Workplace Success](https://www.strauss.ca/tag/workplace-success/)
- [Team Morale](https://www.strauss.ca/tag/team-morale/)
- [Skill Development](https://www.strauss.ca/tag/skill-development/)
- [Leadership Principles](https://www.strauss.ca/tag/leadership-principles/)
- [Chairing](https://www.strauss.ca/tag/chairing/)
- [organizational leadership](https://www.strauss.ca/tag/organizational-leadership/)
- [effective communication](https://www.strauss.ca/tag/effective-communication/)
- [leadership development](https://www.strauss.ca/tag/leadership-development/)
- [agenda creation](https://www.strauss.ca/tag/agenda-creation/)
- [consensus building](https://www.strauss.ca/tag/consensus-building/)
- [talent management](https://www.strauss.ca/tag/talent-management/)
- [leadership transition](https://www.strauss.ca/tag/leadership-transition/)
- [member value](https://www.strauss.ca/tag/member-value/)
- [financial stability](https://www.strauss.ca/tag/financial-stability/)
- [surplus funds](https://www.strauss.ca/tag/surplus-funds/)
- [member-centric growth](https://www.strauss.ca/tag/member-centric-growth/)
- [strategic projects](https://www.strauss.ca/tag/strategic-projects/)
- [financial health assessment](https://www.strauss.ca/tag/financial-health-assessment/)
- [strategic goals alignment](https://www.strauss.ca/tag/strategic-goals-alignment/)
- [feasibility studies](https://www.strauss.ca/tag/feasibility-studies/)
- [success measurement](https://www.strauss.ca/tag/success-measurement/)
- [crisis management](https://www.strauss.ca/tag/crisis-management/)
- [Cost Reduction](https://www.strauss.ca/tag/cost-reduction/)
- [Budget Allocation](https://www.strauss.ca/tag/budget-allocation/)
- [Digital Assets](https://www.strauss.ca/tag/digital-assets/)
- [Marketing Strategies](https://www.strauss.ca/tag/marketing-strategies/)
- [Social Media Promotion](https://www.strauss.ca/tag/social-media-promotion/)
- [Resilience Building](https://www.strauss.ca/tag/resilience-building/)
- [Membership growth](https://www.strauss.ca/tag/membership-growth/)
- [Loyalty building](https://www.strauss.ca/tag/loyalty-building/)
- [Industry collaboration](https://www.strauss.ca/tag/industry-collaboration/)
- [Best practices sharing](https://www.strauss.ca/tag/best-practices-sharing/)
- [Board membership](https://www.strauss.ca/tag/board-membership/)
- [Leadership roles](https://www.strauss.ca/tag/leadership-roles/)
- [Industry connections](https://www.strauss.ca/tag/industry-connections/)
- [Growth strategies](https://www.strauss.ca/tag/growth-strategies/)
- [Peer learning](https://www.strauss.ca/tag/peer-learning/)
- [Innovation stimulation](https://www.strauss.ca/tag/innovation-stimulation/)
- [Marcom pain points](https://www.strauss.ca/tag/marcom-pain-points/)
- [Information overload](https://www.strauss.ca/tag/information-overload/)
- [Internal communication](https://www.strauss.ca/tag/internal-communication/)
- [Record Keeping](https://www.strauss.ca/tag/record-keeping/)
- [Governance Practices](https://www.strauss.ca/tag/governance-practices/)
- [Meeting Procedures](https://www.strauss.ca/tag/meeting-procedures/)
- [Decision Making Process](https://www.strauss.ca/tag/decision-making-process/)
- [Non-profit Compliance](https://www.strauss.ca/tag/non-profit-compliance/)
- [Documentation Standards](https://www.strauss.ca/tag/documentation-standards/)
- [Strategies](https://www.strauss.ca/tag/strategies/)
- [Clear Communication](https://www.strauss.ca/tag/clear-communication/)
- [Member-Centricity](https://www.strauss.ca/tag/member-centricity/)
- [Feedback](https://www.strauss.ca/tag/feedback/)
- [Relationship Building](https://www.strauss.ca/tag/relationship-building/)
- [marketing dashboard](https://www.strauss.ca/tag/marketing-dashboard/)
- [KPIs](https://www.strauss.ca/tag/kpis/)
- [data visualization](https://www.strauss.ca/tag/data-visualization/)
- [data analysis](https://www.strauss.ca/tag/data-analysis/)
- [dashboard platform](https://www.strauss.ca/tag/dashboard-platform/)
- [data sources](https://www.strauss.ca/tag/data-sources/)
- [marketing strategy](https://www.strauss.ca/tag/marketing-strategy/)
- [performance tracking](https://www.strauss.ca/tag/performance-tracking/)
- [data integration](https://www.strauss.ca/tag/data-integration/)
- [dashboard design](https://www.strauss.ca/tag/dashboard-design/)
- [dashboard customization](https://www.strauss.ca/tag/dashboard-customization/)
- [monitoring](https://www.strauss.ca/tag/monitoring/)
- [maintenance](https://www.strauss.ca/tag/maintenance/)
- [boardroom diversity](https://www.strauss.ca/tag/boardroom-diversity/)
- [strategic imperative](https://www.strauss.ca/tag/strategic-imperative/)
- [resiliency](https://www.strauss.ca/tag/resiliency/)
- [inclusive leadership](https://www.strauss.ca/tag/inclusive-leadership/)
- [employee engagement](https://www.strauss.ca/tag/employee-engagement/)
- [market perception](https://www.strauss.ca/tag/market-perception/)
- [ssociation management](https://www.strauss.ca/tag/ssociation-management/)
- [internal controls](https://www.strauss.ca/tag/internal-controls/)
- [financial integrity](https://www.strauss.ca/tag/financial-integrity/)
- [regulatory compliance](https://www.strauss.ca/tag/regulatory-compliance/)
- [risk assessment](https://www.strauss.ca/tag/risk-assessment/)
- [policies and procedures](https://www.strauss.ca/tag/policies-and-procedures/)
- [segregation of duties](https://www.strauss.ca/tag/segregation-of-duties/)
- [automation](https://www.strauss.ca/tag/automation/)
- [independent oversight](https://www.strauss.ca/tag/independent-oversight/)
- [ethical standards](https://www.strauss.ca/tag/ethical-standards/)
- [Strauss](https://www.strauss.ca/tag/strauss/)
- [non-profit management](https://www.strauss.ca/tag/non-profit-management/)
- [Community empowerment](https://www.strauss.ca/tag/community-empowerment/)
- [organizational efficiency](https://www.strauss.ca/tag/organizational-efficiency/)
- [integrated workflows](https://www.strauss.ca/tag/integrated-workflows/)
- [member satisfaction](https://www.strauss.ca/tag/member-satisfaction/)
- [strategic initiatives](https://www.strauss.ca/tag/strategic-initiatives/)
- [streamlined operations](https://www.strauss.ca/tag/streamlined-operations/)
- [ROI optimization](https://www.strauss.ca/tag/roi-optimization/)
- [trend analysis](https://www.strauss.ca/tag/trend-analysis/)
- [stakeholder relationships](https://www.strauss.ca/tag/stakeholder-relationships/)
- [value demonstration](https://www.strauss.ca/tag/value-demonstration/)
- [Direct Communication](https://www.strauss.ca/tag/direct-communication/)
- [Email Campaigns](https://www.strauss.ca/tag/email-campaigns/)
- [Action Driving](https://www.strauss.ca/tag/action-driving/)
- [Personalized Messaging](https://www.strauss.ca/tag/personalized-messaging/)
- [Audience Targeting](https://www.strauss.ca/tag/audience-targeting/)
- [Email Strategy](https://www.strauss.ca/tag/email-strategy/)
- [Connection Building](https://www.strauss.ca/tag/connection-building/)
- [Value Delivery](https://www.strauss.ca/tag/value-delivery/)
- [new event strategies](https://www.strauss.ca/tag/new-event-strategies/)
- [marketing tips](https://www.strauss.ca/tag/marketing-tips/)
- [influencer marketing](https://www.strauss.ca/tag/influencer-marketing/)
- [early bird discounts](https://www.strauss.ca/tag/early-bird-discounts/)
- [marketing plan](https://www.strauss.ca/tag/marketing-plan/)
- [member recruitment](https://www.strauss.ca/tag/member-recruitment/)
- [event logistics](https://www.strauss.ca/tag/event-logistics/)
- [strategic marketing](https://www.strauss.ca/tag/strategic-marketing/)
- [FOMO](https://www.strauss.ca/tag/fomo/)
- [comprehensive marketing](https://www.strauss.ca/tag/comprehensive-marketing/)
- [association committees](https://www.strauss.ca/tag/association-committees/)
- [member involvement](https://www.strauss.ca/tag/member-involvement/)
- [volunteer strategies](https://www.strauss.ca/tag/volunteer-strategies/)
- [volunteer recruitment](https://www.strauss.ca/tag/volunteer-recruitment/)
- [volunteer recognition](https://www.strauss.ca/tag/volunteer-recognition/)
- [personal invitations](https://www.strauss.ca/tag/personal-invitations/)
- [success stories](https://www.strauss.ca/tag/success-stories/)
- [volunteer process](https://www.strauss.ca/tag/volunteer-process/)
- [bank balances](https://www.strauss.ca/tag/bank-balances/)
- [surplus](https://www.strauss.ca/tag/surplus/)
- [accounting methods](https://www.strauss.ca/tag/accounting-methods/)
- [accrual accounting](https://www.strauss.ca/tag/accrual-accounting/)
- [cash-basis accounting](https://www.strauss.ca/tag/cash-basis-accounting/)
- [unpaid debts](https://www.strauss.ca/tag/unpaid-debts/)
- [expense management](https://www.strauss.ca/tag/expense-management/)
- [revenue management](https://www.strauss.ca/tag/revenue-management/)
- [mission-driven goals](https://www.strauss.ca/tag/mission-driven-goals/)
- [membership value](https://www.strauss.ca/tag/membership-value/)
- [financial planning](https://www.strauss.ca/tag/financial-planning/)
- [debt management](https://www.strauss.ca/tag/debt-management/)
- [sustainable events](https://www.strauss.ca/tag/sustainable-events/)
- [eco-friendly events](https://www.strauss.ca/tag/eco-friendly-events/)
- [green event planning](https://www.strauss.ca/tag/green-event-planning/)
- [sustainable practices](https://www.strauss.ca/tag/sustainable-practices/)
- [waste reduction](https://www.strauss.ca/tag/waste-reduction/)
- [green venues](https://www.strauss.ca/tag/green-venues/)
- [sustainable catering](https://www.strauss.ca/tag/sustainable-catering/)
- [green transportation](https://www.strauss.ca/tag/green-transportation/)
- [energy efficiency](https://www.strauss.ca/tag/energy-efficiency/)
- [environmental goals](https://www.strauss.ca/tag/environmental-goals/)
- [eco-friendly initiatives](https://www.strauss.ca/tag/eco-friendly-initiatives/)
- [event sustainability tips](https://www.strauss.ca/tag/event-sustainability-tips/)
- [green conferences](https://www.strauss.ca/tag/green-conferences/)
- [new leader tips](https://www.strauss.ca/tag/new-leader-tips/)
- [understanding association](https://www.strauss.ca/tag/understanding-association/)
- [association framework](https://www.strauss.ca/tag/association-framework/)
- [stakeholder meetings](https://www.strauss.ca/tag/stakeholder-meetings/)
- [executive leadership](https://www.strauss.ca/tag/executive-leadership/)
- [staff engagement](https://www.strauss.ca/tag/staff-engagement/)
- [association operations](https://www.strauss.ca/tag/association-operations/)
- [strategic onboarding](https://www.strauss.ca/tag/strategic-onboarding/)
- [fast-paced environment](https://www.strauss.ca/tag/fast-paced-environment/)
- [Review Engagement](https://www.strauss.ca/tag/review-engagement/)
- [Not-for-Profit Organizations](https://www.strauss.ca/tag/not-for-profit-organizations/)
- [Accounting Standards](https://www.strauss.ca/tag/accounting-standards/)
- [Assurance Services](https://www.strauss.ca/tag/assurance-services/)
- [Materiality](https://www.strauss.ca/tag/materiality/)
- [Financial Statements](https://www.strauss.ca/tag/financial-statements/)
- [Canadian Accounting Standards](https://www.strauss.ca/tag/canadian-accounting-standards/)
- [CPA Canada](https://www.strauss.ca/tag/cpa-canada/)
- [Notice to Reader](https://www.strauss.ca/tag/notice-to-reader/)
- [Compilation](https://www.strauss.ca/tag/compilation/)
- [changing business for associations](https://www.strauss.ca/tag/changing-business-for-associations/)
- [navigating change in associations](https://www.strauss.ca/tag/navigating-change-in-associations/)
- [value of meetings](https://www.strauss.ca/tag/value-of-meetings/)
- [benefits of association meetings](https://www.strauss.ca/tag/benefits-of-association-meetings/)
- [challenges of association meetings](https://www.strauss.ca/tag/challenges-of-association-meetings/)
- [rising costs of meetings](https://www.strauss.ca/tag/rising-costs-of-meetings/)
- [environmental impact of meetings](https://www.strauss.ca/tag/environmental-impact-of-meetings/)
- [purpose of associations](https://www.strauss.ca/tag/purpose-of-associations/)
- [strategy for association meetings](https://www.strauss.ca/tag/strategy-for-association-meetings/)
- [member connectivity](https://www.strauss.ca/tag/member-connectivity/)
- [sustainable meetings](https://www.strauss.ca/tag/sustainable-meetings/)
- [industry trends for meetings](https://www.strauss.ca/tag/industry-trends-for-meetings/)
- [association stakeholders](https://www.strauss.ca/tag/association-stakeholders/)
- [association health](https://www.strauss.ca/tag/association-health/)
- [membership retention](https://www.strauss.ca/tag/membership-retention/)
- [member surveys](https://www.strauss.ca/tag/member-surveys/)
- [usage metrics](https://www.strauss.ca/tag/usage-metrics/)
- [social media analysis](https://www.strauss.ca/tag/social-media-analysis/)
- [quantitative methods](https://www.strauss.ca/tag/quantitative-methods/)
- [qualitative methods](https://www.strauss.ca/tag/qualitative-methods/)
- [member feedback](https://www.strauss.ca/tag/member-feedback/)
- [retention rates](https://www.strauss.ca/tag/retention-rates/)
- [member communication](https://www.strauss.ca/tag/member-communication/)
- [association metrics](https://www.strauss.ca/tag/association-metrics/)
- [volunteer management](https://www.strauss.ca/tag/volunteer-management/)
- [proactive work](https://www.strauss.ca/tag/proactive-work/)
- [reactive work](https://www.strauss.ca/tag/reactive-work/)
- [frustration reduction](https://www.strauss.ca/tag/frustration-reduction/)
- [timeline management](https://www.strauss.ca/tag/timeline-management/)
- [efficiency improvement](https://www.strauss.ca/tag/efficiency-improvement/)
- [volunteer board members](https://www.strauss.ca/tag/volunteer-board-members/)
- [board engagement](https://www.strauss.ca/tag/board-engagement/)
- [priming the pump](https://www.strauss.ca/tag/priming-the-pump/)
- [generative questions](https://www.strauss.ca/tag/generative-questions/)
- [nonprofit boards](https://www.strauss.ca/tag/nonprofit-boards/)
- [board discussions](https://www.strauss.ca/tag/board-discussions/)
- [board preparation](https://www.strauss.ca/tag/board-preparation/)
- [board collaboration](https://www.strauss.ca/tag/board-collaboration/)
- [board success](https://www.strauss.ca/tag/board-success/)
- [volunteer motivation](https://www.strauss.ca/tag/volunteer-motivation/)
- [board resources](https://www.strauss.ca/tag/board-resources/)
- [meaningful conversations](https://www.strauss.ca/tag/meaningful-conversations/)
- [future direction](https://www.strauss.ca/tag/future-direction/)